Email marketing is the most effective way to drive sales and grow your business—but it’s also the most difficult. Why? Because it requires a lot of time and effort, not to mention a deep understanding of how to create an email that converts.
That’s where we come in! [product name] is an easy-to-use email marketing software that helps you get more customers without having to work harder. With our simple drag-and-drop editor, you can create beautiful emails quickly and easily, without any technical knowledge or coding skills required. We also provide pre-made templates so you can get started right away with no hassle.
But that’s not all! With our advanced segmentation tools, you can target your customers with even more precision than ever before. You’ll be able to see exactly who’s opening your emails and what links they click on so that you can tailor your campaigns even further.
And if that wasn’t enough, we’ve got integrations with all of the top ecommerce platforms including Shopify, WooCommerce
Online Email Marketing Software
1. Constant Contact
Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.
You can easily manage your email lists, contacts, email templates, marketing calendar, and more.
Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.
Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.
Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.
Aside from online training, they also offer in-person live seminars across the United States. This allow small business owners to quickly learn the basics of email marketing and start using it to grow their business like a pro.
For all the reasons above, we rate Constant Contact the best email marketing service for small businesses and startups.
Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $ 9.99 /month.
WPBeginner users can use our Constant Contact coupon code to get an additional 20% off.
2. SendinBlue
SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.
It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.
SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.
SendinBlue offer a completely free email marketing plan unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.
Their paid plans start from $25 per month for Lite. You can also include SMS to your account, but the pricing will vary based on your sending requirements.
They have improved their premium plan recently to include more advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration. This means users now get more value for the same price.
SendinBlue also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site. You do not need this for email marketing campaigns, but it’s a nice functionality to have if you have a large website, and you want automatic real-time content based emails.
3. HubSpot
HubSpot is one of the most well-known softwares in the CRM and email marketing space.
Their email marketing service is free to start, and it comes with a lot of powerful automation features designed to grow your business.
You can use their easy drag-and-drop email builder and a selection of templates to create a completely custom newsletter that matches your brand’s personality and colors.
Because of the native integration with the HubSpot CRM, you can personalize your emails for each subscriber based on things like device type, country, list membership, or any other custom information you might have on the individual subscriber.
HubSpot comes with all the powerful feature you’d expect from an enterprise level email marketing software such as send time optimization, high email deliverability, A/B testing, detailed performance analytics, marketing automation, drip campaigns, and more.
One of the main reasons why small, medium, and enterprise customers choose HubSpot is because they offer an all-in-one marketing platform that includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more.
Hubspot Email Marketing has a free plan, which includes the CRM and all of HubSpot’s free marketing, sales, service, and operations tools.
The free version allows you to send 2,000 emails and store an unlimited number of subscribers. You can create custom signup and popup forms, build landing pages, manage and track your online ads, and more. It has all the tools you need to get started.
If you need more advanced capabilities, then their paid plans starts at $45/month.
4. Omnisend
Omnisend is a powerful SMS & email marketing service for eCommerce businesses who are looking for an omni-channel marketing automation solution.
They offer one of the most generous free email marketing plans because it includes all the powerful features like pre-built automation workflows, subscriber segmentation, A/B testing, performance reports, and even SMS + web push notification.
Most other free email marketing plans are restricted, but Omnisend is confident in their value proposition, so they offer most everything in their free plan. As your contact list grows, you will need to upgrade to their paid plans.
Omnisend seamlessly integrates with all the popular website builder and eCommerce platforms like WooCommerce, Shopify, BigCommerce, and more. They also have integration with hundreds of other business tools like live chat software, help desk service, and more.
The best thing that we liked about Omnisend is their pre-built eCommerce marketing automation workflows that are designed to help you drive more revenue. This includes emails like welcome email series, cart abandonment emails, cross-sell emails, and more.
Their email builder is very easy to use and comes with a large selection of email templates, so you can create beautiful, on-brand campaigns. Once it’s set up, you can personalize the email using their powerful targeting and segmentation features.
What a lot of users love about Omnisend is that they offer SMS built-in, so you don’t have to pay for a separate software, and their SMS feature allows you to send messages in 209 regions across the world.
Omnisend free email marketing plan allows you to contact up to 250 subscribers, and their paid plans start at $16 per month.
5. Drip
Drip is a powerful enterprise email marketing platform for eCommerce, bloggers, and digital marketers. They offer a wide range of tools to make marketing automation, sales funnels, and personalization easy.
Their email software offer seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add pop-ups / opt-in sign up forms to your website and capture more leads.
What sets Drip apart from the competition like Campaign Monitor is their intelligent marketing automation tools, smarter email segmenting, split testing features, list groups, and a visual drag and drop builder for automation workflows. These features allow you to reach targeted customers in your email list to get more sales.
Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides and excellent documentation.
We use Drip for several of our businesses because it allows us to send bulk emails while connecting and engaging with every customer on a personal level using their smart eCommerce marketing automation.
Their eCommerce revenue attribution feature shows us exactly how much revenue we generate from each email marketing campaign.
Even though it’s a bit pricey, we believe Drip is the best email marketing software for eCommerce websites and business owners who want more advanced features to maximize their marketing efforts.
Drip offers a free trial, and their plans starts from $49 / month which includes all their features.
Recently, they’ve added SMS notification as a feature to all plans which allows you to connect with your users on both email and SMS marketing channel. This makes them a true all-in-one email marketing platform for store owners.
6. Moosend
Moosend is an affordable email marketing service for small businesses. It comes with a suite of powerful marketing automation features, email list building tools, landing pages, and more.
You can quickly create an email newsletter and customize the email design to match your brand within minutes by either choosing from their dozens of pre-made email templates or by creating a completely custom template.
The nice part about Moosend is that they offer marketing automation features to all plans including the free plan. You can use their automation workflow designer to offer a personalized subscriber journey for your newsletter subscribers.
Moosend offer detailed email analytics that shows you important metrics such as email opens, clicks, bounces, product views, purchases, custom event tracking, and even predicted demographics data.
All plans come with powerful conversion optimization features such as A/B testing, email heatmap analytics, countdown timers, conditional content, AI-engine for product recommendations, popup forms, floating bars, newsletter signup subscription forms, and more.
Moosend offers a forever free plan for up to 1,000 email subscribers and unlimited number of emails (no credit card required). After that their pricing starts at $8 per month for their Pro plan which includes landing page builder, transactional emails for eCommerce websites, team management, and more.
7. AWeber
AWeber is one of oldest and most popular email marketing service providers in the world. They offer a wide-range of tools for small and medium sized businesses to manage their email marketing.
Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress. For detailed instructions, see our ultimate guide on how to connect AWeber to WordPress.
You get access to ready to use html email templates, list management, autoresponders, a/b testing, and email tracking with detailed insights.
AWeber also has other powerful email marketing features such as AMP emails, automatic RSS-to-email for bloggers, and tag based subscriber segmentation.
Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.
AWeber offers a limited free plan for up to 500 subscribers. After that, their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more.
Bonus: ConvertKit
ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.
ConvertKit’s unique feature is that allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails from their emailing service.
With ConvertKit, you can easily segment subscribers into those who are interested and those who have already purchased. This helps you increase conversions with automated emails that feel more personal. In marketing terms, this is called targeted email marketing.
They have all the powerful features you’d expect from a top-notch email marketing service such as a/b testing, beautiful email templates, landing page builder, smart workflows, and more.
ConvertKit offers email based support and have extensive knowledge base with great learning material.
A lot of ConvertKit features such as paid newsletters are specifically designed for creators and professional bloggers that’s why we rate them the best email marketing service for professional bloggers.
They even added the ability for you to sell digital products & subscriptions from the same platform.
ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.
Their Creator Pro plan also includes advanced functionality like newsletter referral system, subscriber scoring, advanced reporting, and Facebook custom audiences.
Bonus: Mailchimp
Mailchimp is one of the most popular email marketing service providers in the world primarily because they offer a forever free email marketing service plan.
Although we don’t recommend it anymore since there are better solutions available in the market, the sad reality is that we cannot create a best email marketing software list without including Mailchimp due to their shear popularity.
Mailchimp comes with an easy drag-and-drop email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It also allows you to setup delivery times based on user’s timezones, and you can setup segmenting based on geolocation.
You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms. If you are using WordPress, then see our ultimate guide to using Mailchimp and WordPress for detailed instructions.
When it comes to marketing automation features, Mailchimp platform is quite limited when compared to other providers in our list such as HubSpot, Drip or ConvertKit.
In the recent years, Mailchimp has attempted to add many of the “advanced” features, but having tested many of these, they’re not truly advanced.
Mailchimp support is offered by email, live chat, and a large tutorials knowledge-base. However their support is often slow and no match to the quality of service that you get from Constant Contact.
Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t get features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only which is fine if you’re a hobbyist but as a serious business, you need reliable support that you can count on.
Their paid plans start from $10/month for up to 500 subscribers, and the pricing increases in the increment of 500 subscribers.
However if you want unlimited audiences, advanced audience segmentation, multivariate testing, and comparative reporting, then you’d have to move to their $299 per month plan.
Final Thoughts: The Best Email Marketing Service
There are dozens of email marketing services out there, and we want to make sure you choose the right one for your business needs. Below is our expert pick:
If you’re a small business, non-profit, or a new blogger, then we recommend using Constant Contact. Their pricing is great, and the support team is absolutely top-notch. Their onboarding team will help you find success with email marketing right away.
If you run an online store / ecommerce website, then we recommend using either Omnisend or Drip because they offer the best eCommerce email marketing software. Their personalization and automation features are extremely powerful. A lot of our own business websites use Drip.
If you’re a professional blogger or content creator, then we recommend using ConvertKit. They offer an easy to use platform with advanced segmentation and funnels that will help you take your blogging business to the next level.
If you’re a business owner who wants a powerful marketing automation tool that combines email marketing, SMTP bulk emails, and SMS messages, then we recommend using SendinBlue. Their platform is easy to use, and they allow you to manage both email and SMS from a single interface. They also offer a fairly generous forever free plan which makes them the best free email marketing software.
If you’re looking for an all-in-one email marketing solution, then we recommend using HubSpot. They offer a power suite of marketing tools including email marketing, CRM, sales tools, live chat, website builder, and more. There free plan is great for lead generation because it lets you store unlimited subscribers.
Pro Tip: Get More Email Subscribers, Faster!
Once you have picked an email marketing service for your business, you’ll likely want to start getting more email subscribers.
We use and recommend OptinMonster. It is a powerful conversion optimization toolkit that helps you turn abandoning website visitors into email subscribers and customers.
OptinMonster seamlessly integrates with all the best email marketing service that we mentioned above and dozens more.
WPBeginner founder, Syed Balkhi, is also the co-founder of OptinMonster. He initially built OptinMonster to help grow our own email list. After the launch in 2013, it has grown tremendously with over 1 million active installs of the WordPress plugin.
Today OptinMonster is being used by some of the largest brands in the world including McAfee, Experian, TripAdvisor, Pinterest, Harvard University, Pateron, and more.
Aside from OptinMonster, you can also use the following tools to grow your email marketing list:
- WPForms – #1 WordPress form builder that you can use to create contact forms, surveys, polls, and other type of forms. It comes with built-in integration with all popular email marketing services. Trusted by over 5 million website owners.
- SeedProd – Want to create custom landing pages to boost conversions? SeedProd offers a far superior landing page builder experience. This is why smart website owners use SeedProd along with their preferred email marketing service since it integrates with all the popular email platforms.
- LiveChat.com – One of the easiest ways to grow your email list is to connect your live chat software with your email marketing service. We use LiveChat on several of our sites.
- ChatBot.com – Another smart way to grow your email list is to use chatbot software and connect it with your email marketing service.
- RafflePress – this is the leading WordPress giveaway and contest platform. It lets you use viral marketing to grow your email list.
email platforms list
#1) Gmail
Price: Free.
There are three plans for G Suite – Basic ($5 per user/month), Business ($10 per user/month), and Enterprise ($25 per user/month). Depending on the plan you choose, you will get more storage, support, and access to applications.
Gmail is an email service provided by Google.
It is accessible through web and using third-party programs. It can be accessed on iOS and Android mobile devices. It allows you to share up to 25 MB through emails. Files greater than 25 MB can also be shared through Google Drive.
Gmail is used for personal as well as business communications.
Pros:
- It is accessible from any device.
- Undo Send for emails.
- Email forwarding.
- Powerful search.
- Provides security with two-step verification.
- Supports many keyboard shortcuts.
- You can use it in offline mode as well.
Cons:
- At times it gets slow in loading.
- Managing different folders and labels is a little bit confusing.
Email address format: example@gmail.com, abc@googlemail.com, abc+xyz@gmail.com, abc.xyz.pqr@gmail.com
Website: Gmail
#2) HubSpot
HubSpot Pricing: It has a Marketing Hub plan that has three editions, Starter (Starts at $40 per month), Professional (Starts at $800 per month), and Enterprise (Starts at $3200 per month). Free marketing tools are also available.
HubSpot has an Email Marketing Software to create, personalize, and optimize marketing emails. It will let you customize the layout, add calls to action, and add images with the help of an easy-to-use drag-and-drop editor.
You can optimize email campaigns with A/B tests and analytics. It has features like A/B tests that will help you to know about the subject lines that get the most opens.
Pros:
- Quick drafting of email campaigns.
- You will be able to create campaigns that look professionally designed and can be seen on any device.
- It has easy to use drag-and-drop editor.
- It will let you personalize the emails and schedule the email campaign.
- It provides detailed engagement analytics.
Cons:
- It doesn’t provide just an email service but an email marketing software and hence the expensive option as compared to others in this list.
Email Address format: —=> Visit HubSpot Website
#3) Sendinblue
Sendinblue Pricing: Sendinblue offers a free plan. There are three more plans, Lite (Starts at $25 per month), Premium (Starts at $65 per month), and Enterprise (Get a quote). You can sign up for free. With a free plan, you can send 300 emails per day.
Sendinblue offers the tools for all your digital marketing needs. It contains the functionalities for email marketing. You will be able to design your email. It will be easier to create a professional-looking email.
You can design the email from scratch or can use a template. It optimizes the send time by using machine learning. These features will send your email at the perfect time.
Pros:
- Sendinblue supports 6 languages and a good plug here in Pros is that we offer a Shared Inbox feature that allows people to sync their Inbox emails with any major email provider.
- Sendinblue provides an intuitive drag-and-drop builder and hence you can design the email that will match your brand.
- It has advanced features for email personalization that will let you personalize the email by adding the contact’s name.
- You can group the contacts from unlimited lists and contacts.
Cons:
- It is expensive as compared to other tools.
Email Address format: —=> Visit Sendinblue Website
#4) Aweber
Aweber allows you to create and send amazing emails, thanks to its drag and drop editor and pre-made template library. Aweber is also smart enough to help you create an email template from scratch automatically, based on the requirements you feed it.
You can automate the entire email marketing process and even send targeted messages by segmenting your contact list. You can schedule messages that encourage subscribers to buy more products, not abandon their cart, or explore your website. These emails will be sent automatically as per your set schedule or due to the actions taken by your subscribers on the site.
Pros:
- Easy to use email builder with the drag-and-drop feature
- Exhaustive library of pre-made templates.
- Over 6000 free stock images
- Send targeted messages by segmenting the email contact list
- Manage subscribers using a tag.
- Free plan allows you to send 3000 sales per month.
Cons:
- Forms and landing page creation can feel cumbersome.
Price: Free plan available. Premium plan starts at $16.15 per month (billed annually).=> Visit Aweber Website
#5) ProtonMail
ProtonMail Pricing: It has a free plan along with three other plans i.e. Plus ($5.66/month), Professional ($9/month), and Visionary ($34/month).
ProtonMail was launched in 2014. This mail service can be used by small and large enterprises. ProtonMail is best known for its email encryption. It is a simple mailing service with some advanced features like encryption and email expiration.
Pros:
- It provides end-to-end encryption.
- It allows you to set the expiry date for email.
- It offers many features like an autoresponder, email filters, and multi-user support with paid plans.
- Mobile app for iOS and Android devices are available.
- It provides more security through encryption.
Cons:
- It provides limited storage and support with the free plan.
- No email encryption with a free account.
Email address format: example@protonmail.com or example@protonmail.ch=> Visit ProtonMail Website
#6) Outlook
Price: It is free to use. Outlook Premium has two plans. One is Office 365 Home with Outlook Premium, which is available for $99.99 per year. Another one is Office 365 Personal with Outlook Premium, which is available at $69.99 per year.
Outlook provides easy to use interface.
Through Outlook, Microsoft provides the web-based suite of different tools. By just right clicking the mail, Outlook will give you the option to move, delete, etc., along with several other options.
Pros:
- If you have deleted the message by mistake, Outlook will allow you to recover it.
- It supports many add-ins.
- By just right-clicking an email you can search the other emails from the same sender.
- It allows you to hide real email address by using different aliases.
- Automatic organization of emails.
- Mobile app for iOS and Android devices.
- With this account, it is easy to work with Skype and Outlook calendar.
Cons:
- Sometimes it takes time in loading.
Email address format: example@outlook.com or example@hotmail.com
Website: Outlook
#7) Yahoo Mail
Price: Free.
Yahoo is a web portal and search engine. It was launched in 1994.
It provides other services like Yahoo Mail, Yahoo News, and Yahoo Groups as well. Yahoo Mail has good spam blocking capabilities. It provides a good amount of storage space i.e. One TB.
Pros:
- Good Spam filters.
- Finding images, videos, and documents which are sent or received as an attachment is easier.
- It allows you to search key information from your inbox.
- It allows you to create 500 disposable addresses without containing your personal data.
- Importing contacts from a file, Facebook, Google or Outlook account.
- It allows you to connect external email accounts to Yahoo mail.
- Blocking senders.
- Easy to use Yahoo Calendar.
Cons:
- If compared with others it has fewer filters or rules.
- To attach a file, it should be available locally on your device. It doesn’t support attachment of online files.
- It has Inbox ads.
Email address format: example@yahoo.com
Website: Yahoo mail
#8) Zoho Mail
Price: It is free for a maximum of 5 users. There are three plans i.e. Mail Lite ($1/user per month with 5GB/user), Standard ($3/User per month with 30 GB), and Professional ($6/user per month with 100GB).
Zoho Mail is good for small businesses or home-based businesses.
You can use Zoho for business as well as personal communications. With Zoho migration tool, it offers a facility to easily migrate from G suite and Office 365 to Zoho mail. It can easily connect with the other Zoho apps.
Pros:
- It has an expense tracker.
- It allows you to tag people and share folders with them.
- It allows you to create your own rules for managing incoming rules.
- Advanced searches.
- Deleting and archiving email in bulk.
- By just right clicking the email, you can search the other emails from the same sender.
- It is ad-free.
- It is accessible from Android and iOS devices.
- Simple and clean design.
- More than 50 keyboard shortcuts.
Cons:
- No facility to import contacts from social media.
- It is made for small businesses
Email address format: example@zoho.com
Website: Zoho mail
#9) AOL Mail
Price: Free
[image source]
This mail service is provided by AOL. In 2015, Verizon acquired AOL. AOL Mail is also called as AIM Mail. It is a free email provider. It provides many themes to choose. It allows you to import contacts in CSV, Txt, and LDIF format.
Pros:
- It allows you to undo the sent email. You can do this for the emails which are sent to other AOL addresses.
- You can customize several settings.
- It provides virus protection.
- It offers an in-browser sound alert.
- Spell-check provided.
Cons:
- Many Ads.
- You can attach files which are stored locally. It doesn’t support attaching a file from online storage.
Email address format: example@aol.com, example@aim.com
Website: AOL mail
#10) Mail.com
Price: Free.
It is a free email service, which will let you select the domain name from a big list. It provides features like Virus protection and Spam Blocker. Mail collector feature gives more flexibility to its users.
Pros:
- It offers unlimited storage.
- It allows you to select a custom domain name from a list of 200 names.
- It provides online storage.
- Mail Collector feature allows you to collect emails from other accounts.
- Facebook integration.
- Import and export of data in ics and CVS formats.
- Mobile apps for iOS and Android devices.
Cons:
- No two-factor authentication provided.
Email address format: It will allow you to select the custom domain from a big list.
Conclusion
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