Pinterest Seo Tools

If you’re looking to optimize your content for search engines, whether you’re a blogger or an SEO professional, there are a lot of tools out there to help you do it. In this blog post, we’ll discuss some of the best tools for content optimization on the market today.

First off, let’s get one thing straight: there is no one-size-fits-all approach when it comes to optimizing your content for search engines. If you want to find success with your content marketing strategy, you need to understand how each tool can help you achieve that goal.

This means that no one tool will do everything for you—instead, you’ll have to use a variety of approaches in order to see results from all angles.

Pinterest Seo Tools

Pinterest is a powerful yet highly underrated platform when it comes to generating traffic for bloggers and businesses alike.

While often associated with recipe articles, DIY how-tos, and travel blogs, Pinterest covers a wide range of topics and is a significant driver of organic traffic across many industries.

Boasting over 442 million active users per month, Pinterest presents an untapped opportunity for business owners and SEO professionals looking to boost their traffic numbers.

As a refreshing alternative to Google, Facebook, and Amazon, Pinterest provides ample room for creativity and storytelling while priding itself on being a unique platform where Pinners can discover new ideas, businesses, and blogs.

While it differs from Google or Bing, many time-honored SEO tactics still hold true.

In this guide, you’ll discover some tried-and-true Pinterest SEO tips, as well as some future-forward strategies to help you make the most of this dynamic platform.

What Is Pinterest SEO?

Pinterest SEO involves optimizing your Pinterest profile and website in order to generate more organic (and, if you wish, paid) traffic from Pinterest.

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The main ways in which Pinterest SEO differs from Google SEO is how target “keywords” are identified and then utilized to optimize one’s profile.

Additionally, the ranking factors on Pinterest relate more to engagement metrics and social shares than backlinks and technical SEO.

However, these remaining elements are often natural byproducts of great content.

With that in mind, below are 12 tips for optimizing your Pinterest profile for SEO success.

1. Get Started with the Basics

Pinterest sign up page

Before we hop into the more exciting aspects of Pinterest SEO, first, some housekeeping.

You’ll need to ensure the following aspects are in place before you can start pinning:

Create a Business Account

Start by creating your Pinterest Business account.

(If you already have a personal account, you can simply convert your personal account into a business account.)

This will give you access to Pinterest Analytics and the Pinterest Ads Manager.

Choose an SEO-Friendly Username

Your username will be included in your profile’s URL, so it’s worth considering what your audience might be searching for.

Optimize Your Profile

Fill in the “about you” section with relevant details and include a high-resolution company logo.

This will make it easier for people to locate and save your Pins.

You will also want to optimize this section with relevant keywords (more on this later).

Create at Least One Board

To get started, you will need at least one “board.”

Consider the type of content you plan on posting when deciding what you want to name your board (for example: “Marketing Hacks” or “DIY SEO”).

2. Prepare Your Website

As with many other platforms, you can take data from your website to feed more targeted Pinterest campaigns.

You can also send people through to your website, so it’s essential to link these two assets together.

This requires a few simple but fundamental steps.

Get all of these in place if you want to report accurately on your Pinterest SEO efforts.

Add the Pinterest Tag

The Pinterest tag is a fundamental part of setting up an organic or paid campaign.

Essentially Pinterest’s equivalent of the Facebook pixel, this small piece of JavaScript will allow you to:

  • Set up conversion events on your website.
  • Segment your audience.
  • Report reliably on your profile’s performance.

A full guide can be found here and your Pinterest or agency team will be able to help you implement it.

Add the Save Button

This one requires just a short piece of HTML code and will allow you to increase the reach of your campaigns beyond Pinterest.

Once installed, users can save images on your site or app to their boards.

There are two options: The button can appear automatically or when users hover over the top-left section of an image.

Choose wisely.

There is also a Pinterest Chrome extension that will allow visitors on your site to convert your images into Pins.

How to "Save" a Pin

Verify Your Site

A few easy steps will verify your website, which will add your profile picture to all of your Pins.

Again, this only requires the addition of a few lines of HTML code.

3. Set Traffic & Conversion Goals for Your Business

Keep in mind that lead times on Pinterest can be much longer than you’re used to on Google or Facebook.

However, Pinterest still proves itself to be an effective lead generation tool.

In order to see success on this platform, you first need to determine what Pinterest means for your business and set appropriate goals.

  • How does Pinterest fit into your wider marketing strategy?
  • Does your target audience actively use Pinterest to find content like yours?

Once you’ve determined that Pinterest is the place for you, you can use the Pinterest tag to set up a wide variety of conversion events on your site.

Pinterest has a pretty detailed guide on creating conversion campaigns to aid in your lead generation efforts.

Screenshot of Pinterest Analytics dashboard

I recommend starting with metrics like impressions, traffic, and re-Pins before layering conversion goals on top of these.

You can gather a significant amount of data by simply following your traffic numbers and seeing what’s already working for your profile.

I also recommend that you avoid pushing overtly commercial messages until you’ve earned the trust of both Pinterest and your audience.

With Pinterest, slow and steady often wins the race.

4. Conduct Keyword Research

While you may not be able to use your usual keyword research tools when it comes to Pinterest SEO, there is still a lot of validity in carrying out keyword research on Pinterest.

As a search engine, Pinterest curates their “feed” based on what a user is searching for and how those key terms are used in the Pins being shared by content creators.

These tips should help you uncover the right keywords for your Pins and boards.

Use Guided Search

Guided search on Pinterest helps users narrow their focus and find more relevant results.

After searching for your target term, Pinterest automatically suggests semantically related modifiers.

These are a pretty good indicator of the most popular search queries for each topic.

Keyword modifiers for "tweed blazers"

Test out Promoted Pins

The idea here is similar to how SEO professionals use AdWords to trial certain keywords to see how they perform before launching an entire SEO campaign.

Here, you can take your best-performing keywords on Google and use Promoted Pins to see if they’ll succeed on Pinterest.

Explore Niche Topics

Fortunately, Pinterest already categorizes and sub-categorizes topics to make it easy to find keywords for your particular niche.

Your goal should be to explore all topics relevant to your business to see how ideas are categorized, as well as how your competitors are targeting specific keywords.

Pinterest Explore "food" page

5. Organize & Optimize Boards

Your keyword and consumer research for Pinterest should be a core consideration when you start to create boards.

Boards provide a great opportunity to tell Pinterest’s search engine how you categorize your products and/or organize your content, which will only aid visibility.

They are also the first thing users will see when they come to your profile, so you’ll want to make your board titles super clear and your images particularly eye-catching.

Below is an example of how I’ve organized my Pinterest boards based on the top search terms for my niche, including “Blogging 101,” “Work Online Jobs,” and “Blogs to Follow.”

I have also created custom board cover images to quickly identify what the boards are about.

Pinterest board "grid" with titles and cover images

While keyword optimization and board cover images are important parts of Pinterest SEO and engagement, boards need to be populated with high-quality Pins if you want to gain popularity.

You can’t skate by with poor content!

6. Know the Anatomy of a Pin

Creating the perfect Pin takes finesse and a keen eye for what’s trending on the platform and in your industry as a whole.

In fact, I see Pin structure, fonts, sizes, wording, and images change all the time, you’ll need to stay on top of your game.

That said, there are still some clear rules of thumb that we should all follow when it comes to creating SEO-friendly Pins.

Aim for Long Images

The optimal Pin size is 1,000px by 1,500px, or a ratio of 2:3.

This is particularly important on mobile, but Pinterest prefers to display longer images on desktop too (and they often get the highest number of clicks).

Use Eye-Catching Colors

Don’t let your Pins fade into the background.

Use high-contrast colors to catch users’ attention and stand out from the sea of competition.

Include Enticing, Keyword-Rich Titles

In case it wasn’t obvious already, keywords are important when it comes to Pinterest SEO and also when it comes to clicks.

Be descriptive in your titles in order to increase your visibility in the Pinterest feed and entice users to click through to your website.

Aim for “10 SEO Hacks for More Traffic,” not “SEO Tips” or something equally generic.

Screenshot of "How to do Keyword Research" Pin

7. Be Descriptive

As with your titles, it’s important to get descriptions right for SEO on Pinterest.

Including detailed descriptions (ideally with your target keywords), helps Pinterest locate and show your images in relevant searches.

Optimized Pin for "How to do Keyword Research for SEO"

Your description gives users a preview of what your content is about and could be the deciding factor in encouraging them to click through to your site.

Tell your audience how the content will benefit them, what they will learn, or, if you’re posting a product, an interesting fact that sets your product apart from your competitors.

A couple of sentences of around 100 characters in total is sufficient to provide some good detail.

You might also consider adding hashtags to your description to increase your visibility for these search terms.

8. Schedule Pins with Tailwind

Tailwind is the #1 Pinterest scheduling app on the market and is a powerful (and affordable) tool when it comes to growing your Pinterest traffic.

With the desktop or mobile app, you can use Tailwind to your Pins to be re-Pinned on a regular basis to a variety of boards.

You can also select Pins from other creators to be shared to your boards in hopes of broadening your reach.

This app can save you hours of time compared to pinning manually.

Plus, the new addition of Tailwind Create allows you to transform your photos into personalized Pin designs so you can create, publish, and pin all in one place.

Tailwind Create dashboard

9. Aim for Engagement

User engagement is super important on Pinterest.

This is due to the fact that more engagement can increase your Pin’s (and your profile’s) visibility in search, increasing your traffic, and, inevitably, your website conversions.

Use the following tips to improve your engagement and increase your search visibility:

Link Your Pinterest Account to Your Other Social Media Accounts

This will increase awareness among your existing followers on other platforms.

Invite Relevant Pinterest Influencers to Collaborate on a Board to Grow Your Own Following

If an influencer re-Pins one of your Pins, your content will be shown to a wider audience.

Include Text as an Overlay on Your Images

As we can see for a search for “SEO,” Pins with a text overlay tend to rank well.

Screenshot of Pinterest search results for "SEO" with optimized Pins

Use a Website Like Canva to Create Multiple Pin Images

You can design different templates and test performance for each of your designs.

Pin on a Consistent Basis

Buffer recommends pinning at least 5 times per day in order to see the widest reach.

Follow Relevant Boards

Doing so will help you grow your network and push your Pins to a larger audience.

Track Performance

Pinterest analytics will give you a lot of insight into how your profile is performing in organic search.

Use this data to inform your Pinterest SEO strategy – from what keywords to use, to what design to follow to drive the most clicks.

10. Join Group Boards

Group boards are boards hosted by other creators who allow Pinners like you to pin your own content, plus the content of other members on the board.

Each group board is likely to have its own unique set of rules, but the general idea is that each member shares Pins from the other creators in order to broaden everyone’s reach.

Group boards are easy to identify by the fact that they will have multiple users associated with each board:

Screenshot of Pinterest group board examples

Once you have joined a few group boards, you can use a scheduling app like Tailwind to Pin your own content and re-Pin members’ content automatically.

This is a great way to double your traffic (or more).

Tailwind published a complete guide on how to find and join group boards, so I highly recommend following this resource if you’re struggling to find group boards on your own.

11. Optimize for Visual Search

Pinterest’s Lens technology is a market leader in visual search.

By pointing a smartphone camera at a household item or piece of clothing, Pinterest can identify the object and suggest related Pins.

Lens is a fascinating piece of technology that’s skilled at understanding the components of an image in order to suggest other related posts.

With the ability to “read” an image, this technology encourages creators to think about aesthetics as well as keywords.

Screenshot of Pinterest image search results (clothing)

In creating your Pins, consider using high-quality images that are related to the content in your blog post or on your product page.

That way, you Pin could get shown to users who are searching for “Related Items,” even if you don’t include the actual search term in your text.

12. Try Your Hand at Pinterest Ads

Pinterest is great for driving organic traffic and it has powerful paid advertising capabilities as well.

For better or for worse, nearly every other Pin today is a “promoted” Pin, which proves that many creators are paying to play.

Pinterest Promoted Pins and Shopping search results

Pinterest offers a variety of ad formats to choose from.

The most popular ones include:

  • Standard (image).
  • Video.
  • Shopping: Pins users can click on to buy instantly.
  • Carousel: Users can scroll through multiple images.
  • Collections: Mix photos with product images.

Consider which ad format makes the most sense for your brand.

For example, if you’re an online clothing retailer, you’ll certainly want to have images and Shopping pins.

If you’re a YouTuber, promoting video clips may be the move.

Another idea is to create product demo videos and promote these on the platform.

In any case, you will want to test performance to determine what works best for your audience and brand.

Like Google SEO, Pinterest SEO shifts and changes all the time, so you’ll want to stay on top of current trends and monitor your analytics to fine-tune your personalized SEO strategy.

pinterest keyword tool free

1. Pinterest’s built-in tools

Did you know that Pinterest has multiple built-in tools to help you find great keywords?

It’s true! I outline over 8 ways to find keywords right on Pinterest in my in-depth Pinterest keyword research guide.

Some of these tools include:

  1. Pinterest search
  2. Pinterest categories
  3. “More like this” feed
  4. Pinterest ads keyword research tool
  5. New boards
  6. Pinterest Trends
  7. Pinterest Predicts

Out of this list, some of my favorite ways to find keywords on Pinterest are with the Pinterest search bar, Pinterest Trends, and the Pinterest ads keyword research tool.

To find keywords using Pinterest search, type a word into the Pinterest search bar and look at the guided suggestions that appear beneath it.

The great thing about this method is that the autofilled words are based on keywords that users actually search. So, you know that pinners are interested in them!

Pinterest search long-tail keywords

Pinterest Trends is another great tool where you can compare the popularity of up to four keywords and find other trending topics!

Pinterest trends related trends

While you can’t go as specific with this keyword method, this is a great way to see what general topics are popular on Pinterest (and when).

This can be useful when planning your Pinterest strategy, because knowing when to pin your Pinterest content can be important!

The Pinterest ads keyword tool can also be helpful. This tool is especially unique because you can see the estimated number of monthly searches that different keywords get.

Pinterest Ads Keyword Monthly Searches
Pinterest Ads Keyword Lower Monthly Searches

Again, I go through a complete tutorial on how to use this Pinterest keyword method, along with many others, in this post. 

2. Pin Inspector

Pin Inspector is a new, innovative, and one-of-a-kind Pinterest tool that has revolutionized Pinterest keyword research!

Out of all of the keyword tools in this post, this one is the most in-depth. Seriously, it’s crazy how much it can do!

While I haven’t had the chance to test it out myself yet (although I am very much looking forward to it in the future), many Pinterest marketers and Pinterest “experts” can attest to how incredible this tool is.    

So, what is Pin Inspector? And what does it do?

This video by Anastasia Blogger does an incredible job outlining and reviewing some of the amazing features that Pin Inspector has, and it showcases some of its most unique and useful features! 

(If you’re looking to learn more about Pinterest, blogging, or affiliate marketing, I highly recommend checking out the rest of Anastasia’s videos on her YouTube channel.)

As this video shows, there are so many incredible things that you can do with Pin Inspector!

Some of the things that Pin Inspector can show you include:

  • Pinterest keyword search volumes
  • Keyword competition
  • Latest Pinterest trends
  • 45+ data points on Pinterest pins
  • 14+ data points for every Pinterest board
  • Top performing ads in your Pinterest feed
  • Top pins in Pinterest boards
  • Exactly how many monthly views specific pinners get
  • Your competitors’ top performing content

​​If you’re interested in purchasing or learning more about Pin Inspector and the incredible numerous it can do, be sure to check it out here!

3. KeySearch

KeySearch is a free Pinterest keyword tool where you can see a variety of keywords and their search volumes!

KeySearch for Pinterest

To use this tool, all you have to do is go to KeySearch and type in a broad keyword, such as “Skincare,” and hit “Search.”

After you hit “Search,” you will see a column of keywords appear and their corresponding search volume!

KeySearch Pinterest search volume

A high search volume usually means that there is a high interest for the keyword. 

So, this too can be helpful in creating a Pinterest strategy.

Please note: Results with this Pinterest keyword tool may not be 100% accurate. At the very least, it should give you some more keyword and Pinterest content ideas.

What type of keywords should you look for?

Now that you’ve found a keyword research tool, what types of keywords should you search for?

The answer isn’t that simple. 

However, if your goal is to rank on Pinterest, I highly suggest looking for and targeting long-tail keywords.

Long-tail keywords are specific keywords that stem from a broader popular keyword.

For example, the keyword “healthy breakfast ideas for kids” could be a long-tail keyword that stems from “breakfast ideas,” a broader keyword. 

what are long-tail keywords

The reason that I suggest using long-tail keywords is because usually less pinners create pins to target these more specific keywords, meaning that there is less competition to rank.

I even list this as one of my top tips to ranking on Pinterest.  

I have a complete guide to long-tail keywords that goes very in-depth on what long-tail keywords are and how to find them, which you can find here. 

I also talk about long-tail keywords in my free e-book, Pinterest Keyword Goldmine, which details how to find the best Pinterest keywords to scale your blog or business on Pinterest.

How to use Pinterest keywords

How do you use Pinterest keywords? And where do you put them?

Once you have created your content, now it’s time to let Pinterest know exactly what your content is about.

You do this through Pinterest SEO (search engine optimization).

Just like Google, Bing, and Yahoo, Pinterest is a search engine, just a digital one!

In order for Pinterest to show your pins to other pinners that may be interested in them, you need to tell Pinterest what your pin is about so that Pinterest will distribute and rank your content where it is relevant.

To do this, you need to include your keywords on your pins

There are multiple places on pins where you can put Pinterest keywords, such as…

  • Title
  • Description
  • Alt-text

Plus, there are many more places that you can put your Pinterest keywords as well!

This in-depth Pinterest SEO checklist will show you 29 places to include keywords to optimize your Pinterest account. 

Pinterest SEO is a key part in getting your content seen on Pinterest, so you definitely don’t want to skip over it!

Print or download the checklist (+ BONUS)

Print or download the Pinterest SEO checklist to keep it easily accessible at all times! PLUS, get my top 10 Pinterest tips (BONUS!) that will help you to SCALE your growth and see results!.I WANT IT!


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