Rank Tracker Seo Tools

Rank Tracker is a powerful SEO software that helps you monitor your search engine rankings. It is suitable for SEO professionals, webmasters and site owners who want to check their website’s performance in the search engines.

Rank Tracker tracks your ranking position on all major search engines such as Google, Yahoo!, Bing and Ask. It also allows you to track multiple keywords for each site you monitor. The software has an intuitive user interface that makes it easy to use even by beginners.

Rank Tracker Seo Tools

A search engine results page (SERP) tracking tool helps you track your website’s SEO position for specific keywords. It shows you changes in keyword positions and allows you to compare them with your competitors.

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In this article, we’ll share our expert pick of the best SEO rank tracking tools for keyword tracking.

best rank tracker tools

Why Should You Use a SERP Keyword Tracking Tool?

A SERP keyword tracking tool can help you put your search engine optimization (SEO) strategy on the right track.

You can monitor keyword rankings for different pages to see what’s working in your business. If your keyword rankings are going up, and your organic traffic is increasing, then it means your SEO efforts are working.

On the other hand, these SERP tracking tools will immediately notify you when your keyword rankings drop.

This allows you to quick implement a fix, so you don’t lose any sales revenue.

Another benefit of using rank tracking tools is that you can keep an eye on your competitors. You can see which search terms they are ranking on and find new keyword opportunities for your website.

That being said, let’s take a look at the best rank tracker tools that you can use to grow your business.

1. SEMrush

semrush rank tracker tool

SEMrush is the best rank tracker tool for monitoring your keyword rankings. It is a complete SEO toolkit and is preferred by many digital marketing professionals.

This is the tool that we use for WPBeginner and our other companies.

With help of SEMRush’s position tracking feature, you can track and monitor the movement of your site’s keyword rankings. The tool also shows which search terms are in the SERP features like the featured snippets, Google sitelinks, or knowledge panel.

SEMrush gives you an overall landscape of your rankings by showing you how many search terms are in the top 3, 10, 20, and 100. You can even see your ranking distributions over time.

semrush position tracking feature

Another powerful feature of SEMrush is that you can track your competitor’s keywords as well. You can add up to 10 URLs of your competitors and track their search engine performance.

Plus, you can use SEMrush to perform keyword research, find backlink opportunities, conduct a detailed competitor analysis, find paid keywords, track social media performance, and more.

Pricing: WPBeginner users get a free 30 day trial of SEMrush. Paid plans starts from $99.95 per month.

2. Ahrefs

ahref best serp tracking tool

Ahrefs is another excellent rank tracker tool. Similar to SEMRush, it is also a comprehensive SEO and digital marketing platform.

With the help of its Rank Tracker feature, you can add your website or connect your Google Search Console account with Ahrefs to import projects. Next, add the keywords you want to track to your Ahrefs dashboard.

Ahrefs shows you an overview of your search engine rankings. You can see your visibility percentage, average position, traffic, SERP features, and changes in position.

For each keyword, you can see their current position, search volume, total traffic they are getting, keyword difficulty, and if the keyword is in a SERP feature like the People also ask section.

ahrefs rank tracker feature

You can add up to 10 competitors in the Ahrefs Rank Tracker tool and compare them with your own website. However, if you are looking for more in-depth competitor analysis, then we suggest using its other features.

For instance, you can enter a URL in the Site Explorer feature and find the number of backlinks, organic keywords, and identify content gaps.

Similarly, you can use Ahrefs for conducting a site audit, use Keyword Explorer for researching search terms for your content, and more.

Pricing: Ahrefs prices start from $99 per month.

3. MonsterInsights

monsterinsights best analytics wordpress plugin

MonsterInsights is the best Google Analytics plugin for WordPress. It allows you to easily set up Google Analytics in WordPress and view the data you need right in your WordPress dashboard.

MonsterInsights helps you monitor keyword rankings inside the WordPress admin area. You can view the Search Console report to see your site’s top 50 Google search terms and where you rank for them.

It will also show the number of clicks, impressions, click-through rate (CTR), and the average position for each keyword. This helps you optimize your website and boost rankings. For instance, you can find content that ranks at 11 or 12th position, you can optimize those articles to bring them to the first page.

monsterinsights search console report

Note: You will need to connect Google Search Console with Google Analytics in order to unlock these reports in MonsterInsights.

Pricing: MonsterInsights Search Console report is available in its Plus plan, which costs $99.50 per year.

4. SERPWatcher by Mangools

SERPWatcher by Mangools

SERPWatcher by Mangools is a powerful SEO toolkit which allows you to easily track SERP for your business.

You also get access to their SERPChecker, Link Miner, Keyword finder, and Site Profiler tools, which makes Mangool a good alternative to some pricey SEO platforms.

It is a user-friendly tool and you can get started in just a few minutes. Simply add your website, selecting a location you want to track, select the platform (desktop or mobile), and then enter your keywords.

In the SERPWatcher report, you get a detailed picture of how your website is performing in SERPs. It shows you each keyword’s ranking, change in positions, average position, best position, search volume, and estimated visitors per month.

serpwatcher serp tracking report

In addition, you can also view your site’s performance index, estimated visits, keyword distribution, and position flow.

SERPWatcher allows you to get daily ranking updates through email alerts. This helps you stay on top of any changes that might occur in the SERPs and act quickly.

Pricing: SERPWatcher prices start from $29.90 per month.

5. SE Ranking

se ranking rank tracker tool

SE Ranking is another great tool to monitor SERPs for your business. It is very easy to use and helps you keep your SEO strategy on track.

Using its Keyword Rank Tracker feature, you can monitor your website’s search terms on Google, Yahoo, Bing, Yandex, and YouTube. SE Ranking also lets you track keywords based on geographic locations and devices.

To start, you can use the SE Ranking’s wizard by entering your site’s URL, add keywords you want to track, and specify the search engine and country.

You can even add up to 5 competitors for tracking and connect the tool to your Google Analytics and Google Search Console accounts.

When you have added your website and keywords, you can use SE Ranking’s dashboard to monitor rankings, view historical data, track competitors, and much more.

se ranking dashboard

In addition to tracking your search terms, you can use SE Ranking to analyze your traffic, measure SEO potential, create a marketing plan in real-time, conduct website audit, monitor backlinks, and more.

Pricing: SE Rankings prices start from $31 per month for tracking 250 keywords.

6. Serpstat

serpstat rank tracker tool

Serpstat is the last SERP tracking tool on our list and is an all-in-one SEO solution. You can use it to analyze your website, conduct keyword research, find backlinks, and monitor keywords.

The tool offers a clean dashboard where you can control all your settings and perform different actions. To track your search term rankings, go to the Rank Tracker option.

After that, create a new project, enter your website details, select your search engine options, and add the keywords you want to monitor.

Serpstat lets you view the position changes of your search terms, compare them with your competitors, group your keywords, and much more from your dashboard.

serpstat dashboard

Compared to other tools on our list, SERPStat offers more visual reports and an intuitive dashboard. You get graphs and charts that give you a birds eye view of your reports which you can further drill down.

However, the tool is not the most beginner-friendly and it can take some time getting used to its interface and navigating through its options.

Pricing: Serpstat prices start from $69 per month.

Which is the Best SEO Rank Tracker Tool (Expert Pick)

We believe that SEMrush is the best SEO rank tracker tool in the market. It is an all-in-one SEO toolkit that is easy to use, offers lots of features, and easily tracks keywords.

SEMRush is trusted by many marketing professionals, and you can use it for finding keywords, backlinks, analyzing your competitors, monitoring your social media campaigns, tracking paid advertising campaigns, and much more.

Our team uses SEMRush for keyword tracking for WPBeginner site, and all of our businesses.

We hope this article helped you find the best rank tracker tools for SERP tracking. You may also want to see our list of the best WordPress plugins for business websites.

rank tracker free online

n this tutorial, we will look at some of the most popular and widely used ranks checking tools of today. We will explore their features, what they are primarily used for, their cons and look at the plans they offer for their users. Accordingly, you can decide which tool is best for you.

Fact Check: The SEO statistics issued by Borrell Associates cite that by 2021 the SEO business will become an $80 billion industry, a jump significantly higher than the previous years. If it is done right, then SEO is claimed to drive a 14.6% conversion rate on an average.

If recent stats and figures are to be believed then most of the users don’t even make it past the first page of the SERP’s. Almost 18% of all organic clicks go to the page on the first position, 10% to the second position page, and 7% for the third position.

Almost 70% of entrepreneurs believe that SEO is a far more effective channel to drive sales for their business today than PPC.

Stats on SEO Vs PPC

Stats on Search Traffic

Pro-Tip: The first thing you need to make sure is the number of keywords that your rank checker can track positions to meet your needs. It is also important to note that the rank checker tool allows daily checks and doesn’t limit the frequency of ranking checks.

Have extensive data of keywords at your fingertip to better analyze the keywords and understand why certain keywords perform better than the others. Last but not the least, make sure that the amount you spend on purchasing a rank checker tool is worth the features you get and helps in achieving your objectives.

FAQs about Keyword Ranking Software
Q #1) How long does it take to see efforts from the Rank Checking tool?

Answer: It can take up to 3-6 months to see the concrete results of your SEO efforts. If you have just started a business, or you have a new blog then it can take more time than a site with high domain authority.

Suggested reading =>> Best free blogging sites

Q #2) What are some of the best free Rank Checking tools?

Answer: There are many free SEO tools out there. However, they lack the features you might need to scale your business.

Some of the free tools are listed below:

Google Keyword Planner
Google Trends
Keyword Hero
Screaming Frog
Q #3) How much should you spend on a tool?

Answer: Rank checking tools come with free trials and can cost around $99/ month on average. The best way to know how you should spend on such tools is to calculate your ROI based on your niche or website.

=> Contact us to suggest a listing here.
List Of The Best Keyword Rank Checker Tools
SE Ranking
Advanced Web Ranking
Authority Labs
Comparing the Best Google Keyword Ranking Tools
Name Best For Free Trial Ratings Fees (Full Course)
SE Ranking Business owners, SEOs, and Digital agencies. 14 days Star_rating_5_of_5 Essential Plan: $31/month,
PRO Plan: $71/month,
Business Plan: $151/month.
Semrush Small and Medium Businesses, Guest blogging. 7 days Star_rating_5_of_5 $99.95 Pro Plan, $199.95 Guru Plan, $399.95 Business Plan.
Ahrefs All businesses $7 for 7 days Star_rating_5_of_5 Basic Plan – $99/month,
Business Plan – $399, Agency Plan – $999.
Advanced Web Rankings Digital Agencies and In-House SEO. 30 Days Star_rating_4_of_5 $49/month
MOZ All businesses 30 Days Star_rating_4.5_of_5 $99-$599/month
Let’s see a detailed review of these ranking check software.

1) SE Ranking

SE Ranking – Best for business owners, SEOs, and digital agencies looking for an all-in-one SEO solution on one platform, quick report building, tracking SEO progress, and other essential tasks.

Price: 14 Day Free Trial, $31/mo Essential Plan, $71/mo PRO Plan, $151/mo Business Plan. Get 20% off for an annual subscription.

SE Ranking

SE Ranking is a well-known SEO platform for its accurate keyword rank tracking, detailed backlink research, and in-depth website audit. It has a straightforward user interface, even for the complex competitor and keyword research of paid and organic search.

SE Ranking has an easy-to-manage dashboard, intuitive report builder, page change monitoring tool, and multi-user access for even better teamwork!

More than 600k users and 25k businesses trust SE Ranking for its outstanding SEO and digital marketing solutions. It is the best tool out there to solve multiple SEO issues and get better team results instantly.


100% accurate Keyword Rank Tracker
Google Ads/Maps/SERP features monitoring.
Competitor SERP results
Google Search Console and Google Analytics Integration.

Slow loading when updating big lists of data.
The platform is overwhelmed with hidden features that can be easily overlooked.
Verdict: Overall, SE Ranking is best for business owners, SEOs, and digital agencies because it helps analyze the market, spy on competitors, find issues preventing better business results, and create the best-performing SEO strategy.

The software is great for beginners as well as professionals since it has a comprehensive SEO toolkit maintained by a knowledge base, blog guides, and video tutorials.

=> Visit SE Ranking Website

2) Semrush

Semrush – Best for small and medium businesses, guest blogging, and analyzing strategies of competitors. Also great for technical SEO audits.

Price: 7 Day Free Trial, $99.95 Pro Plan, $199.95 Guru Plan, $399.95 Business Plan.

2) SEMrush

Semrush has been leading the charge on rank checking tools ever since its inception. It allows users to evaluate both the competitor as well as their content. It gives its users the best-performing pages, content, and keywords by using robust metrics.

Semrush has proven to be a salvation to many e-commerce stores and website owners in understanding the SEO strategies of their competitors. It is the best tool out there for small and medium-sized enterprises.


Organic Research
Product Listing ADS
Traffic Analytics
Advertising Research

Expensive for advanced features.
Reporting of inaccurate data regarding backlinks and advertisements.
Verdict: Overall, Semrush is best for small and medium-sized businesses, and can effortlessly help the users in creating guest blogging strategies and competitor analysis.

It also works just fine in conducting thorough keyword research in efforts to make your content rank higher. For amateurs, this tool can prove to be a little complicated.

=> Visit Semrush Website

3) AccuRanker

Best for Large Enterprise Businesses with money to spare for keyword tracking.
Price: 14 Days Free Trial, $49/mo for 500 keywords, $2499/mo for 100,000 keywords.


AccuRanker is a phenomenal tool that allows you to track positions for up to 100,000 keywords. Thanks to the integration of tools like google search console and google analytics, as the users can hope to receive comprehensive and insightful data for every keyword.

The icing on the cake is the fact that AccuRanker allows you to compare keyword rankings to your top 10 competitors. Your rankings are updated on a daily basis, thus the data you get is always fresh. Moreover, AccuRanker doesn’t limit the number of domains the users would like to track.


Daily Rank Checks
Google Search Console and Google Analytics Integration
Unlimited Domains
Unlimited Users
User-Friendly Interface

Limited Keyword Tracking
Verdict: AccuRanker’s best feature is its user-friendly interface, thereby allowing data to be presented in a comprehensive and visually appealing way.

However, AccuRanker specializes in rank checking only and ends up costing the same as other more all-inclusive rank checking tools in the market. If you are looking for an all-in-one SEO solution, then AccuRanker is not a tool for you.

Website: AccuRanker

4) Ahrefs

Best for All businesses and helps to create a content strategy & get a clear backlink analysis report.

Price: No free trial, $7 For a 7-day trial, Basic Plan – $ 99/Month, Business Plan – $399, Agency Plan – $999.


Ahrefs has quickly cemented itself as a personal favorite of many SEO professionals and entrepreneurs, and rightfully so. It is the second-fastest web crawler, behind Google, and also possesses one of the best interfaces when it comes to rank checking tools.

Its primary functions include competitive analysis, URL ranking, Keyword research, backlink audits, etc. Just like many of its contemporaries, Ahrefs also offers organic search reports to its users. This tool can crawl across the web and amidst tons of data to boost your search engine rankings.


Content Explorer
Ranking History
Helps to Generate Numerous Keywords
Monitor Outbound Links

Slow loading time for tools
Expensive Monthly pricing
Verdict: As per the reviews, the tool possesses one of the best user interfaces in the industry. It helps in getting website improvement tips, getting a clear backlink report, and knowing what URL rating is. This tool is great for SEO strategies, content marketing, and rank tracking.

Website: Ahrefs

5) Advanced Web Ranking

Best for Digital Agencies and In-House SEO, work for rank tracking across multiple devices.
Price: Trial Period of 30 Days, $ 49/mo – $499/mo.

4) Advanced Web Ranking

Advanced Rank Checking is a powerful rank checking tool that contains an array of useful features. It displays accurate rankings in around 130 countries and 22 search engines. The tool is also known for allowing the tracking of location-specific rankings attached to zip code.

The tool also allows users to compare their ranking performance with that of their competitors. It can also record SERP Features. The tool updates rankings daily, thereby ensuring that the data remains fresh.


Google Search Console and Google Analytics integration.
Daily rank checks
Customer support
Comprehensive keyword data

Limited Keyword Tracking
Not suitable for amateur users.
Verdict: Advanced Rank Checking is a very useful tool when it comes to rank checking and can fetch an exhaustive amount of data from Google Search Console and Google Analytics. It does, however, limit the number of keywords that you can track as 35000.

Website: Advanced Web Ranking

6) MOZ

Best for boosting website traffic, keyword research, and on-page optimization.
Price: 30 Day Free Trial, $99/mo – $599/mo.


Moz is deemed by many as one of the best rank checking tools that are still going strong in the industry. Moz can do it all, from backlink analysis to rank tracking and keyword research, there are no limits to what Moz can do. It offers users with advanced page optimization suggestions mixed with industry-standard metrics.

Moz is also available as Moz Pro for more advanced features and MozBar browsers which offer SEO analysis, Moz scores and Google SERP to its users.


Rank Tracking
Site Audits
Keyword Analysis
Backlink Analysis

It does not explore many keywords.
Database and Metrics is available only for the US
Verdict: Moz is the best tool for you for boosting website traffic and ranking higher on traffic engine. It also offers link profile analysis and helps with Keyword research and on-page optimization. It is an all-rounder tool that works wonders for users without digging deep into their pockets.

Website: MOZ

7) Authority Labs

Best for Tracking computer domains, product ranking on various sites and offer in-depth analytical reports.
Price: 30 Day Free Trial, $49/mo – $450/mo.

Authority Labs

Authority Labs is another great rank checking tool with a very user-friendly interface. Authority labs allow users to set up multiple sites and optimize an SEO campaign. It also helps in laser targeting your audience by using location-specific rank tracking.

The tools also help the users to track SEO campaigns being deployed by their competitors, thereby giving them an edge over their competitors.


Global Tracking
Keyword Tracking
Daily Reporting

Keywords are sorted in alphabetic order, and there is no option to change this.
Quite expensive for advanced features.
Verdict: Authority Labs is a great tool for tracking competitor domain, product rankings and comparing mobile ranking to desktop results. According to its customers, it also has one of the best user interfaces of any rank checking tool.

Website: Authority Labs

8) Serpstat

Best for collecting international data, and tracking universal search results.
Price: 30-Day Free Trial, $69 – $ 499/mo.


Serpstat can be considered aa one-stop-shop for everything about digital marketing. It allows the users to optimize their SEO, runs their ads, creates content marketing campaigns, and much more. From keyword research to PPC analysis and competitor research, Serpstat can do it all.

It also comes with a dashboard that is easy to use and navigate through. Additionally, it also helps the website owners to keep track of their competitor’s backlinks.


Site Audit
Keyword Research
Backlink Analysis
Website Analysis

Slow site auditing
It can show inaccurate keywords at times.
Verdict: Although praised for its easy to use interface and all-in-one features, Serpstat has also faced certain criticism for its inaccurate reporting of keywords. Rest assured it is still one of the most used rank checking tools out there.

Website: Serpstat

9) Seobility

Best For Large websites and agencies for website crawling, site auditing, link building, and backlink checking.

Pricing: 30-Day free trial for a premium plan, Free basic plan, $50/MO Premium plan, $200/MO Agency plan.


Seobility is an SEO/Rank checking tool that allows the users to undertake SEO optimization to improve their search engine rankings and helps to monitor the performance of their websites.

Seobility allows entrepreneurs with features like daily updates and link building tools to improve their standing on the search engine rankings. Additionally, it can crawl on all the linked pages of a website to find issues such as duplicate and broken content, problems that would have otherwise gone undetected.


Rank tracking
Local search results
Competitors comparison
Keyword Monitoring
E-Mail reporting

It can be confusing for new users.
Verdict: Seobility is perfect for large agencies and websites to conduct functions like website crawling, link building, and backlink checking. Due to its free basic plan, it is also perfect for small businesses and bloggers. It is one of the most highly recommended tools out there.

Website: Seobility

10) SEOptimer

Best For Small and medium businesses to create content marketing campaigns and conduct on-page and off-page optimization.

Price: 14-Day free trial, Basic Plan – $19, White Label Plan – $29/mo, Embedded Plan – $ 59/Mo.


SEOptimer is an easy to use and pretty convenient rank checking tool. It helps significantly in improving page rankings, and also helps in performing on-page optimization and off-page link building.

It is a great tool for digital marketers to create potent content marketing campaigns that improve page rankings. The tool is also useful for creating impressive social media campaigns to improve social media presence.


SEO Crawler
Embeddable Audit
Provide websites with their own branded report.

Users require knowledge of the other tools.
It does not provide a lot of key tools for SEO.
Verdict: According to the reviews, SEOptimer is great for providing insight on how to increase influence in the global market. With reasonably priced plans, this tool is also well within a novice business or an individual blogger’s budget.

Website: SEOptimer


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