If you are like most real estate agents, you are constantly on the go. You have a lot of clients to manage, and you have to make sure that your business is running smoothly at all times. Your time is precious, and if you can save even a few minutes here or there by using the right tools, then it may be worth it to invest in those tools.
That’s why we created [product name]—a real estate email marketing software that makes it easy for agents to manage their clients’ information and communicate with them directly through email. With this tool at your disposal, you can spend less time on administrative tasks and more time focusing on selling houses!
Table of Contents
Real Estate Email Marketing Software
- Buying or renting a house are high-ticket expenses that require a lot of thought and consideration before making a decision. And no one is making that impulse purchase even if you put a wine fountain in the garden of the house & post that on social media.
- Since so many leads, especially millennials, prefer to be contacted via email, writing effective real estate emails will help you close more deals, even (ESPECIALLY!) in the downtime.
- You only have limited hours to meet people, show houses, draft proposals, and on top of that engage with potential customers. And of course not to forget that you have a life to live! So how do you still keep growing?
- In addition to these benefits, when you combine a winning email marketing campaign with other valuable real estate marketing tools, you can boost your online marketing, traffic and leads significantly.
Automate and put on autopilot. Let your system send that welcome email automatically. Create a process to share relevant content. All of this can be done with email marketing.
Here we have put together a list of 6 email marketing tools which can help you pick the right one for your mission:
It’s an easy to use, affordable, and feature-rich platform.
To use SendX’s email editor, you don’t need to know HTML or secret Sanskrit mantras. It’s a drag-and-drop editor that makes creating emails very easy and fast.
You don’t need to even start building your email from scratch. You get a responsive, pre-built library of templates that can be customized to your brand or use case.
Whether you build your own template or use pre-existing ones, you can do personalization with the recipient’s names, birthdays etc.
Email marketing automation by SendX can help you save time, grow engagement, and drive more people to open-house events, or realtors’ expo .
The automation features in SendX lets you create a series of emails that are sent to subscribers when triggered by a specific time, activity, or event.
Some examples are:
- Starting a series of emails updating about the credibility of your firm, listings that are available in your area, a guide to help them buy their dream house.
- Congratulating a person for closing a deal for buying or selling a property
- Stopping a campaign on receiving the required action or reply
|Starts from $7.49/mo for 0-1000 contacts
|14-day Free Trial. No credit card required
|24/7 Phone, Email & Chat Support
|Features that stand out
|Easy to use UI, Drag & Drop Editor, Automation capabilities, High-delivery rates
For building automation, their easy to use flow chart system is pretty intuitive and drag-and-drop builder lets you set up automated workflows in minutes. You can also find templates to get started or get ideas from.
You also get reporting on all areas such as click-maps, geo-tracking and page visits. This can help you see what’s working and where people are paying attention.
ActiveCampaign’s list-management features are very popular.
You can segment contacts via custom fields (which are contact fields that include additional data about the contact, e.g. location or interests etc). Tags and custom fields can be added or removed via automation.
Another interesting feature is- ActiveCampaign also offers lead scoring allowing you to assign scores based on past actions of subscribers. This helps you segment the audience from highly engaged to totally inactive. And thus helps you make actionable decisions for your marketing strategy.
|$9/month ( 500 subscribes)
|14-day free trial
|Email, live chat, easily searchable knowledge bases and tutorials.
|Features that stand out
|Automation, List Management, Reporting
#3. Campaign Monitor
In real estate, every lead and every email counts. So Campaign Monitor helps you seamlessly integrate with several CRM, and event platforms—so you’ll have all the data you need to quickly send personalized email campaigns that drive footfalls
It offers real-time data tracking. From the moment you hit send, you get advanced email testing tools and analytics so you can easily measure and optimize performance in real-time. Finally, you can get an aggregate view into the performance of your overall email marketing program — including geography, acquisition and engagement per campaign.
|$9/mo with 500 contacts & 2500 emails
|Free trial only until you send an email
|Features that stand out
|Integrations, Real time data tracking
|No refund (but can have exceptions)
Mailchimp is extremely user-friendly. They have an intuitive, simple UI and you won’t waste time going through any pieces of training or guides. Their templates offer much more flexibility & creativity – you can create 1,2 or 3 column structure or display images and social media options or show social clout of your pages.
If you send sporadic emails, you can choose the Pay As You Go Plan. It is a flexible alternative to a monthly plan. Instead of paying a recurring monthly fee, you purchase email credits as needed. It’s good if you send quarterly updates only. The Pay As You Go plan comes with the same set of features as their Essentials plan.
Mailchimp’s pricing starts off cheap but gets really costly as your audience increases.
|Starts from $9.99/mo
|Forever Free with upto 2500 contacts
|Depends on the type of your plan
|Features that stand out
|Ease of use, Extensive reporting and integrations
Mailchimp’s Venture Into eCommerce
One important update for all those looking at Mailchimp as an option is that Mailchimp has also recently launched its own online stores for SMEs, and a new service for booking appointments. The appointment booking service went live on 28th April 2021, and the new eCommerce features are scheduled to become available for the US and UK Mailchimp customers by May 18th 2021.
New ‘Websites and e-commerce’ plans will be introduced (and free-plan users will have to pay 2 percent transaction fee). Transaction fees will be reduced for users of different pricing grades, for example, those who go for a Plus plan at $29, only 0.5 percent transaction fee will be applicable.
Besides, for $10 extra, Mailchimp’s branding will be removed and you will get email and chat support, and you will only have to pay 1.5 percent transaction fees.
All their plans will also include SEO tools and Google Analytics integration. Plus, you can build websites with unlimited pages and without bandwidth restrictions.
And when it comes to the online stores by Mailchimp, you can build your product catalogues, manage your orders, and taxes and shipping configurations.
But if you don’t need all of these additional features and services, you should still proceed with comparing Mailchimp with other email service providers.
#5. Constant Contact
Constant Contact provides a high email delivery rate and that is what marketers care about more than anything else. With a high email delivery rate, you ensure that all your emails land directly into the inbox and not in the spam box.
While many email marketing tools also have a cap on how many messages you can send in a month, Constant Contact doesn’t. This helps you send emails to a large list or run multiple campaigns in a month.
Constant Contact has templates related to the real estate industry and not just for one type of email but for sales, for inviting to events and even newsletters. With newsletter templates & some valuable content beyond just decreasing & increasing prices of houses and shops, you can add so much more value to your subscribers.
Most importantly, it lets you collect online donations securely and you can track donations on a custom landing page.
You can also send an email invitation with RSVP capabilities—Yes, No, Maybe—built-in. Your subscribers would be able to respond easily to upcoming fundraisers, volunteer events, or other programs.
|$20/mo for up to 2000 contacts
|30-day trial but requires you to signup with your credit card
|Call support is from Mon-Sat & Chat support from Mon-Fri with fixed hours.
|Features that stand out
|High email delivery rate, Easy to use editor
real estate email newsletter service
Creating a real estate newsletter doesn’t have to be difficult. With countless attractive real estate newsletter templates already created, and innumerable email marketing services offering ready-made newsletter themes, it’s pretty simple. The tricky part is sorting through them all to find the best options for both online and print.
We compiled a list of the top paid and free real estate newsletter templates and services — for both print and email — that can bolster your real estate marketing. Once you learn the essential elements needed to create a high-quality newsletter and how to write distinct real estate newsletter content, sign up or download a free template from one of these helpful platforms to start crafting engaging newsletters for your audience.
Email Real Estate Newsletter Templates
Aside from developing appealing real estate newsletter ideas, finding a suitable template to use for your email newsletter is the next most important task. Here are four of the best real estate newsletter templates for email:
Part of the vast Envato Market, which offers plentiful design templates, themes, and tools for professionals and brands, ThemeForest has numerous real estate newsletter templates provided by its large network of design contributors. The templates range in price from $6 to $20 — a small price to pay to get a beautiful design to use in your real estate email marketing.
Responsive design isn’t just important for your real estate websites — it’s also imperative to use in your email marketing. Zurb is one resource that offers a handful of responsive email designs (and free ones to boot) that will make your real estate newsletters look equally impressive on both desktops and mobile devices.
Email Marketing Services and Resources
If you don’t think you have enough savvy to flesh out your own newsletters via the templates above, there are other options. Some email marketing automation services offer real estate newsletter templates, along with other helpful resources to get your real estate email marketing up and running. Some of the most highly used and respected email services real estate agents use include:
MailChimp is one of the premier email marketing services today, and its expansive template offerings are one reason why the company is so popular. Each template can be dragged and dropped into your email design interface with ease. You can also even code your design, should you want to make any modifications to make the newsletters truly your own. Monthly service plans range from free (for agents with limited email lists) to $25 per month (a great option for agencies with significant lists).
The great thing about email marketing services is technical know-how isn’t necessary. An agent of any skill and experience level can construct gorgeous, effective real estate newsletters in practically no time. Constant Contact is one such platform that makes customizing, editing, sending and analyzing email a cinch. Plans for the service range from $15 to $85 a month.
More than 700 templates is what subscribers to AWeber get. So, if you like to have plenty of real estate newsletter templates to choose from (including new ones added regularly), this may be for you. Additional features from the company include automatic email construction based on your recent blog posts and thousands of images to add to your emails. AWeber has monthly, quarterly, and annual plans that fit any and every agent budget.
GetResponse is the inbound-marketing savvy real estate agent’s dream: The service offers extensive features for email along with other marketing tasks, like A/B testing and landing page and form creation. What that means: For less than $50 a month, you can streamline all of your digital marketing activities, including email delivery, website page development, and data-tracking for all of your real estate marketing assets.
Got some HTML knowledge? Try an email marketing service like Campaign Monitor, which guides users through email template creation from start to finish and helps them craft unique, attractive designs. The platform has a multitude of resources to help agents who are new to coding create their own amazing real estate newsletter templates that look and function seamlessly on desktop and mobile devices.
Print Real Estate Newsletter Templates
Email marketing for real estate is essential to your overall real estate marketing success, but it’s still common to supplement your online marketing efforts with some outbound tactics, like direct mailings. These four resources offer an array of interesting print real estate newsletter designs that allow you to incorporate your own content:
Graphic design service StockLayouts has more than a dozen unique, aesthetically appealing real estate newsletter templates that are perfect for agents. Each theme offers the perfect amount of space to include written and graphic content that pops off the page. Each templates runs about $100, but in the grand scheme of things, the expense will be more than worth it.
Another marketplace on Envato offers real estate newsletter templates of a different kind: ones for print.
More than 300 print design themes can be found on GraphicRiver, each quite different than the last, but all ideal options for your real estate newsletters. All of the templates cost $50 or less, with many falling under $10, meaning affordable choices are plentiful.
Each template offered here by Xerox is designed so any professional from any industry can transform it into something their leads and customers would want to read. While not as flashy as some of the other real estate newsletter options listed here, these basic designs are simple and stylish enough to attract your audience.
Several dozen customizable newsletter templates: That’s what PageProdigy provides here, and all it takes to access them is a modest subscription of just a few dollars a month. Many of these themes are perfect for agents who want comprehensive and fashionable direct mailing options for their real estate newsletters.
Agents who want to organize and complete all of their direct marketing in one fell swoop can do so with Inkd, which offers real estate professionals seemingly endless amounts of newsletter themes as well as designs for flyers, brochures, business cards, and other print marketing collateral.
Let us know your thoughts in the comment section below.