Social media marketing tools are a great way to help you grow your business. They can help you increase traffic, build a community of loyal customers, and get more sales from your social media platforms.
But with so many different social media marketing tools out there, it can be hard to know which ones are right for you. That’s why we’ve put together this list of our favorite social media marketing tools to help you get started!
Seo Or Social Media Marketing Tools
Social media marketing has been around for a while, and it’s become a proven tool for increasing traffic and generating new leads. Incorporating social media such as Facebook and Twitter into one’s business development strategy is an absolute must for any business these days. Ninety-two percent of marketers declared that social media was very important for their business, and 77 percent of them stated that their social media efforts increased traffic to their sites, according to Social Media Examiner research.
Those are not new facts. What’s new, though, are the tools you can use to enhance your social media efforts — like SEO and management tools. Let’s review seven tools that can improve your social media management and increase revenue.
BuzzSumo allows you find the most popular content and share relevant content filtering by categories: videos, interviews, guest posts, giveaways and so on. It’s also a good way to discover hot topics and know how many social shares each post generates via Twitter, Facebook, LinkedIn and so on.
You can use BuzzSumo to monitor top competitors and get a clear picture of which types of content resonate with your users and which posts get the most social shares. It’s a good option if you want to learn new ideas for your content marketing projects and define top influencers in your niche who can boost your site visibility and brand awareness.
[blockquote] BuzzSumo is an excellent tool for search marketers who want to gain greater insight into their content’s performance. With a low price tag for acres of data at your fingertips, it’s a no-brainer. — Larry Kim via Search Engine Land[/blockquote]
Oktopost is a social media management tool for B2B companies that generates qualified leads for online business. With this tool, it’s simple to schedule and share your content to different social profiles and measure its effectiveness. You can also detect relevant conversations, replying to them in a natural way.
Oktopost keeps tabs on your social media marketing and conversions and reports on clicks for each post. The tool determines the most shared content with your audience and keeps them involved at all times.
[blockquote] Oktopost supports social media marketing on all of the main platforms but has been built specifically to support B2B marketers and focuses on their favourite platform, namely LinkedIn. — Steve Rayson via Social Media Today[/blockquote]
3. SE Ranking
SE Ranking is an all-in-one SEO platform that offers a wide range of useful tools, including some you might not expect to find in SEO software. It’s cool, progressive and innovative. As SEO Hacker puts it:
[blockquote] SE Ranking is an honest to goodness helpful tool. This is one of the best and promising SEO tools of this generation. It’s very new, but it’s already proved so much about itself. [/blockquote]
Social media management is among the unexpected features that make SE Ranking a different kind of SEO platform. The tool offers scheduled publishing, comprehensive reporting and valuable ranking data to show you what’s working and what requires your attention in terms of getting more relevant traffic to your site.
What’s so valuable about it? The tool enables you to auto-post all social media updates to social networks (Facebook, Twitter). But what’s also cool is that you can see how your social media activities are affecting your SEO metrics because you have it all on one platform within the same interface.
Other useful features include the ability to see the best time to post in order to interact with your audience and the type of content that brings the best results. And if you run different social media accounts, you don’t need to switch from one account to another.
The SE Ranking social media management tool comes with a detailed analysis of user activity, demographic data, retweet and bookmarks statistics, and much more. It notifies you when your website is mentioned in a post or tweet, and even presents you with information on people who comment or reply to your posts and tweets.
One of the most dangerous pitfalls of social media marketing is overthinking each post. A 2014 article about one agency’s seemingly endless meetings and discussions surrounding a single branded tweet caused a bit of a stir in the industry, prompting many to wonder about the best ways to avoid this type of waste.
Everyone’s situation is different, so there’s no magic bullet to ensure that your time investment is balanced across social media management activities. Regardless, an important aspect of the solution is maintaining a broad view of activity.
No matter how far you drill down into per-post performance analytics, it’s important to keep it all in perspective. When you use a tool like Cyfe to build your own social media dashboard, you can access all of your channels’ analytics in one place, with widgets for each channel displaying visualizations of your impact over time.
Cyfe also offers pre-built widgets for other aspects of your business that have little to do with social media, which gives you the ability to correlate traction on your social channels with whatever’s happening elsewhere — your web traffic, email engagement, advertising campaigns, or even accounts receivable.
[blockquote] I love this tool. I’ve only been using it for a little while, but Cyfe allows you to integrate a ton of different tools into one dashboard to report on projects that you’re running. — Matthew Barby via Search Engine Land[/blockquote]
Inkybee plays a big role in social media marketing. Its primary goals are to monitor and share quality content, services and products with your target audience and interact and build good relationships with them.
Using the tool, it’s simple to find the right influencers in your niche on all of the main social media platforms. You just need to enter in keywords, and you’ll get all the data by filtering using the most important metrics: number of social media connections, size of audience, how often they post and basic SEO metrics.
The tool also shows a list of related blogs, filtering on visibility, location, data, SEO data and engagement. You can detect top influencers in the friends or followers of any Twitter profile, and it provides white-label reports showing all crucial metrics data.
[blockquote] Inkybee helps you find influential blogs and bloggers in your industry while pulling in engagement metrics, audience, and social accounts. Its real glory lies in the ability to manage outreach. With its tracking functionality, Inkybee enables you to manage the outreach process, track engagement, and produce reports for the project’s stakeholders. — Steve Olenski via Marketing Land [/blockquote]
6. Sprout Social
Sprout Social is a simple, all-in-one social media marketing tool that allows you and your team to monitor mentions in all the major social networks and reply to users in your panel. It also helps you with directorial control, creating different tasks and assigning them to members of your team. This feature helps you better manage and delegate all tasks.
The tool comes with scheduling capabilities and detailed analytics to better understand how to use the platform. Sprout Social comes with a suite of influential tools to easily interact with your fans and leads, solve key issues and build brand advocates.
[blockquote] Sprout Social is a nicely designed social media management tool with lots of useful features. It offers a viable alternative that is simple to use, has a really nice user interface and has some great additional functionality. — Ian Cleary via RazorSocial [/blockquote]
Crowdbooster is another smart social media tool that provides you with the most important social media metrics such as number of retweets, followers, likes, comments, shares, impressions and so on. The tool gives you detailed reports on the best times to post or tweet in social media networks and guides you on possible opportunities for interacting with your users and followers who often retweet you.
The dashboard helps you create customizable and beautiful tables and graphs to view, and you can export all the data to CSV files.
[blockquote] Crowdbooster is my tool of choice to manage social media activities on Facebook and Twitter. This tool does many things to help me save time and streamline activities.” — Amy Porterfield via Social Media Examiner[/blockquote]
Do you want to rocket ahead of your competitors and take advantage of the power of social media? Consider using the tools above, and share with us what’s working for you.
SEO platforms: A snapshot
What is SEO? Search engine optimization encompasses a wide range of marketing activities, including content marketing, user experience strategy, technical analysis, and more, all with the goal of increasing the traffic websites receive from search engines.
What do the tools do? SEO platforms help marketers draw more insights from their work. They offer capabilities such as rank-checking, advanced keyword research, competitive intelligence, and backlink analysis. What’s more, enterprise-level platforms take these functions to new heights with extensive auditing and analysis of page performance, making it easier to find key areas needing improvement.
Why we care. SEO has remained one of the key foundations of digital marketing for years. Search drives roughly 50% of website traffic on average, according to a study on SimilarWeb data by Growth Badger. And while marketers have developed strategies to keep up, SEO’s growing complexity has made this a more complicated marketing discipline that companies cannot afford to ignore.
digital marketing tools
1. HubSpot Marketing
Price: Free to $3,200/month for enterprises, depending on your plan
HubSpot has several tools to help you grow your business, no matter what stage you’re at.
Starting out, there are several tools available for free. You can set up web forms, popup forms, and live chat software for lead capture. Then, you can send email marketing campaigns, pipe all of your data into the free CRM, and analyze site visitors’ behavior.
When you expand into the paid tiers, things get really sophisticated with advanced marketing automation.
From managing your content and social media to tracking emails and connecting with your leads, HubSpot is an all-in-one solution — although it works well with other point solutions you may use (Typeform, HotJar, etc.).
Ultimately, the tool allows you to:
- Grow your traffic, convert leads, and prove ROI for your inbound marketing campaigns.
- Shorten deal cycles and increase close rates with the provided sales tools.
For a quick recommendation on five free digital marketing tools you can use together, check out our video compilation.https://www.youtube.com/embed/WlfKH173PXA?feature=oembed
Price: Tiered pricing, ranging from $99 to $399
Ahrefs is a comprehensive SEO tool to help you punch up your website traffic. They have data for around 150 million keywords in the U.S., and even more for 150 other countries.
Ahrefs is great for competitive analysis, allowing you to check out who is linking to your competitors, what their top pages are, and more. You can see where their content ranks and, using the Content Gap tool, identify key weaknesses for your content areas.
The Top Pages tool lets you see which pages get the most traffic, and you can see the amount of traffic going to competitors’ sites.
Ahrefs is one of my favorite SEO tools. It constantly impresses me with features I use daily, and I learn about new features all the time. It’s easily the most robust product in this space.
3. All in One SEO
Price: Starts free, paid plans start at $49.50/year
All in One SEO (AIOSEO) is a top-rated plugin for WordPress websites, with over 2 million installations. The tool includes a variety of features designed to help you optimize your site and your content for search engines.
This tool provides an actionable checklist that helps you focus on fixing errors and making common adjustments to maximize click-through rates. Additionally, with AIOSEO, you can complete a whole-site audit, optimize pages for WooCommerce, and even improve your local SEO.
Price: Tiered pricing based on the volume of your website traffic, starting at $24/month
Proof connects to your CRM or website and uses social proof to boost conversions on your site. They implement social proof messaging (i.e. “25 people are viewing this post right now”), reviews, and videos geared towards targeted customers once they visit your site.
The popular Live Visitor Count and Hot Streak notification features boost customers’ perception of your brand, and lets prospects get a look at how other people respond to your product. Additionally, it’s super easy to install — you just copy and paste their pixels into your site.
You can identify your visitors and examine their journey throughout your site, which can help optimize your site design for higher conversions. It integrates with an impressive amount of other software systems and is optimized for mobile.
5. Survey Anyplace
Price: Free trial available | Pricing starts from $33 per month
If you’re looking for a powerful lead generation tool, Survey Anyplace is a software your marketing team should consider.
With their ReportR pack, respondents can walk away with a personalized PDF report based on their answers immediately after completion. They also integrate smoothly with your existing marketing stack either via webhooks, Zapier or Integromat. So you can easily transport leads through to your CRM or email marketing tool and start building nurturing campaigns.
Price: The Yoast plugin for WordPress is free, but the paid premium plans range based off the number of sites you need monitored
Yoast is a very popular plugin that works with both Gutenberg and the Classic editor in WordPress. Yoast is an excellent tool to help you optimize your content for search engines.
Yoast helps you choose cornerstone content, focus keywords to help you rank, individual content URLs, and internal links for an additional boost. The plugin also evaluates your page readability and gives it a Flesch Reading Ease score.
It’s updated to reflect Google’s algorithm every two weeks, so you can always stay up-to-date on your SEO.
Price: Free for small or medium companies, custom pricing for enterprises
Slack is one of the favored communication services in business today.
It operates in channels designated for certain information, so business conversations don’t get distracted or cut-off by tangents about where everyone wants to go for team lunch. It facilitates, de-silos, and focuses collaboration between employees and teams.
It’s an excellent tool for networking and meeting others in the digital marketing space, and gives you the freedom to join or leave channels as needed.
Because it’s such a popular communication channel, it has wide-ranging integrations with plenty of other tools. You can tack on a seemingly unlimited amount of integrations and Slack applications to make the tool even more powerful — for instance, many teams will pipe in A/B test results, analytics notifications, new customer or transaction notifications, or even sales or customer support bots. While undeniably powerful, Slack is easy to start using immediately.
Price: Paid plans range from free to $20.83 per month for enterprise
Trello is a content management tool that many organizations use for brainstorming and strategizing content — in fact, we use Trello at HubSpot to know when our blog posts are scheduled for publication.
The reason Trello is so appealing is that it’s free for small teams and businesses, and it provides a visual way to brainstorm and schedule content online — even if your team is remote or global. Additionally, it’s easy to assign multiple employees to a card, so you know who’s in charge of writing, editing, or adding CTA offers to a post.
Users can create cards and include notes on the card topic, as well as create deadlines and assign topics to certain teams. Trello facilitates collaboration and provides clarity on projects in the pipeline.
9. Canva Business
Price: Plans start free, $12.95/month for teams, or custom pricing for enterprises
Canva is a drag-and-drop design platform that allows users to create images using custom pictures, icons, shapes, and fonts from the Canva catalog. It offers an aesthetically-pleasing, simple way to design your own logos, presentations, images, or graphs based off your team’s needs.
Additionally, Canva cuts out the need for an experienced designer and enables you to create the exact visual you have in mind using their vast image collection.
10. Google AdWords
Price: AdWords run on a pay-per-click model
Google AdWords is one of the most popular options for advertising your business on Google’s search engine results’ pages. Payment is based on either a pay-per-click or pay-per-call structure.
Google AdWords hosts the Google Keyword Planner, where you can research which keywords you want to include in your ad and your other content. You can set budget caps on how much you want to spend. Ultimately, the tool helps you funnel more prospects to your website.
AdWords is an excellent way to display your products or services on Google’s results pages for very specific queries. For instance, let’s say someone searches for “best CrossFit gym in Austin”. Sure, you could work on your SEO and hope to appear organically — but you can also bid on the keyword and appear at the top of the page, enabling you to capture tons of high intent visitors.
11. Google Analytics
Google Analytics is the gold standard for website analytics. Nowadays, it’s hard to operate as a digital marketer if you don’t have some level of Google Analytics expertise.
At its most basic level, Google Analytics can show you who is coming to your website, from where, and on which pages they’re spending most of their time. Beyond that, you can set up goals to track conversions, build an enhanced ecommerce setup, and track events to learn more about user engagement.
Truthfully, barely a day goes by that I don’t use Google Analytics. To learn more, check out The Ultimate Guide to Google Analytics in 2019.
Price: Tiered pricing, plans start free and range up to $199
MailChimp is an email marketing and social advertising tool designed to automate and orchestrate campaigns.
You can track the traffic garnered from your campaigns — additionally, MailChimp offers multiple integrations with other SaaS companies. The tool is especially powerful for email drip campaigns. Ultimately, it’s a good option for engaging with your audience.
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