Blogging is a great way to share your thoughts and opinions with the world. But if you want more people to read what you have to say, it helps to have some SEO software for bloggers.
SEO stands for search engine optimization. It’s the process of using specific techniques to make your blog more visible in search results.
You’ve probably seen plenty of blog posts that look like this:
“Hey guys! I just wrote a post about how to lose weight fast without exercise!”
It doesn’t take much effort to write a headline like that, but it does take some SEO skills. That’s why so many bloggers use SEO software for bloggers.
Seo Software For Blogger
In the digital world, online presence matters more than big productions and huge investments in paid ads.
Well, money always helps. But doing your SEO right is what makes any strategy worth its price.
So, it doesn’t matter how much you have to invest, with good SEO tools and intelligence is possible to climb the ranks and put your company’s website at the top of the search results.
But which ones to use? We listed the 14 best SEO tools to improve your blog’s performance and use Content Marketing to amplify your visibility online.
Keep reading!
1. SEOCrawler
When any professional plans the company’s SEO strategy, they need to follow a logical path from building a structure, producing content, and analyzing data.
It is a cycle that rewards those who never stop improving. So let’s give you an idea of some of the best tools in each stage of that process.
We start with on-page SEO. The right tags, the right experience, and speed can help a lot when Google is analyzing your blog for ranking it and keeping visitors around longer.
SEOCrawler is a full suite for Search Engine Optimization, but its brightest points are its Site Auditor function.
The tool can automatically analyze your site in search of technical problems like bad titles, missing tags, and broken links.
Then it shows you a report so you can address them and avoid dropping positions on Google — or move up quicker.
SEOCrawler is free to try, so you can see for yourself if its benefits will give you the return you expect from paid plans.
2. Keyword Explorer
After on-page SEO is sorted, a blog needs content to fill it and find the right audience. Then we go to the planning stage of this strategy.
Your main work will be finding keywords relevant for your buyer persona and generating more interest.
Keyword searching is all about understanding what your buyer persona is searching for and offering high-quality content about it. The purpose of Content Marketing is to educate the lead until he’s ready to purchase from you.
For that to be done, it is important to discover the relevant keywords and their volume of search.
Keyword Explorer, by Moz, analyzes keywords, suggests similar (but better) options, and even predicts performance when using each one.
The feature allows you to do 10 searches for free per month. The Pro paid version integrates it with a lot of other tools to complete an SEO strategy.
3. Google Keyword Planner
And if you are going for search results data, why not get it right from the source?
Google has its own tool to explore and analyze performance from keywords.
The catch is that the Keyword Planner is focused on Google Ads, a paid service. But if you are already investing in that other side of an online presence, you can use it to help you write the right content.
4. Yoast SEO
With the best keywords found, what will make them work for you is producing good content. And there are some tools to help you here too.
Google will always value unique, relevant, well-structured content — posts, videos, images, and the combination of all of them.
If your blog uses WordPress, you have at your disposal one of the best, most used SEO tools in the world for writing and publishing online.
Yoast SEO is a plugin that helps you write more attractive texts, but not only that. It can check for keyword usage and its variations, readability, and internal linking.
But not only inside the text content itself, it can also boost your content improving indexation, telling Google what your page is really about, and even giving content insights based on what you have already written.
The free version will give you the core features to start, but Yoast Pro is not expensive and can give you great SEO returns.
5. Copyscape
Copyscape is not an SEO tool (it is actually a plagiarism checker), but it is really useful to boost your position on Google.
When going for more popular keywords, your content will have to compete with many people and companies. Even if not deliberate, it is common that some of those texts seem very similar.
Google rewards unique and relevant pieces when there is a lot of the same subject online to be read. So, even the free version of Copyscape can help you analyze and compare how your content will perform when published.
6. Google My Business
If the company going for an online presence is a physical shop or a restaurant, it can’t be just digital. You have to attract people to where you are.
In this case, local SEO is the main strategy for CMOs and marketing teams. And no other tool is better for that then Google My Business.
With it, you can create an official profile for your company that is shown as an informative card when someone searches for businesses close to them.
You can have contact information, photos, posts, opinions, all embedded in a Google search. When your brand comes first, it will begin to convert a lot more people in your area.
If you want to know how to set up and optimize your Google My Business account, read our guide about it!
7. Google Analytics
After finding the right keywords, writing great content, and publishing it, your job is only starting.
SEO is an ever-improving game.
You have to gather data, analyze, and find the rights and wrongs that can be addressed now and in the future.
Google Analytics is the world’s best as a full SEO suite. It can show you not only the blog’s performance but also keywords, conversions, traffic sources, and everything you need to guide your strategy.
It is even a great way to know your audience better: when and how they visit your pages, where they are, what content generates more interest, and keep them longer.
8. Google Search Console
Google Search Console is another SEO tool for blogs from the world’s largest search engine and has great value for SEO professionals.
It allows you to track relevant data for blogs, correct errors, and demand faster indexing.
Among the available resources, the ones that ensure highlighting when it comes to blog performance are:
- Search queries — indicates what searches guided users to your blog.
- Sitelinks — unwanted links to your blog.
- Web crawling errors — informs about errors founded in your blog by Google search engine.
There are several other resources of Google Search Console, of course. We listed some functions which are part of the SEO professionals’ routine and can help you to guarantee excellent performance on your blog strategy.
9. Stage Analyzer
Stage Analyzer is one of the most complete SEO tools for blogs that will help you to analyze your website’s performance. We can highlight among its resources:
- SEO tips and optimizations.
- Technologies’ diagnosis.
- Traffic estimate.
- Alexa Rank.
- Server information.
In addition to checking your site, you can analyze other sites ranking and also which technologies, servers, and frameworks to use.
Thus, it is possible to see which are the main points to improve your website and outmatch your competitors.
10. SEMrush
SEMrush is a keyword research tool and one of the most famous SEO tools for blogs, even though many bloggers don’t know that.
It is also an excellent resource for monitoring your blog. First, you enter your domain to access essential data in an SEO strategy, such as:
- Keywords that bring more traffic to your blog.
- Keywords your content is ranking for.
- The estimated cost of PPC according to your organic traffic.
- Number and analysis of backlinks.
Intuitive charts and graphs present all the information collected on the blog. This data visualization model helps to gain valuable insights into the right actions in a Digital Marketing strategy.
SEMrush is not limited to your blog’s data. After all, it is also a competition analysis tool. It displays strategic data from other blogs, which support comparative reports between related domains.
It is possible to compare the number of keywords, traffic, organic positions, among other information, all of them displayed in detail in the user interface.
blog post seo checker
. Answer The Public
Answer The Public is a useful tool that offers suggestions for keyword research and content creation. It gives insight into what people are looking for and how they search online based on searches in Google and Bing.
Moreover, it displays the keyword idea results as a mind map, making it easy to understand and visualize the data. The tool categorizes the keywords by questions, prepositions, comparisons, alphabetical, and related.
It features a vast database that can anticipate what visitors will want. Moreover, you can get a free and paid version to help you generate better content ideas for your blog, website, YouTube channel, or social media profile.
The free version of the tool offers a limited number of searches per day. But, if you want to upgrade to the paid version, you can get more features.
Answer The Public Pro tool’s notable features:
- Conduct as many daily searches as you want.
- Reports are stored automatically, so you can access them at any time.
- Use a single account to add an infinite number of users.
- Compare keyword data over time to acquire new keyword suggestions.
- Export your keyword data in CSV format.
- Get access to high-resolution photographs for each query.
- Unlimited access to local and language-specific search results.
- Remove irrelevant results from your research.
2. Google Search Console
Google Search Console (previously Google Webmaster Tools) is a must-use tool for content creators and website owners. It helps you understand how your site performs in Google search and find out about any issues that may be affecting your visibility or organic search traffic.
Additionally, it provides data on impressions, clicks, average position, and other information about your site’s performance in Google search. You can also use it to submit and check your sitemaps, track your website’s backlinks, and more.
Some of Google Search Console tool’s notable features:
- Find out which pages on your site get people to visit it.
- Check the number of times people see your site, click on it, and whether or not it appears at the top of Google Search.
- Identify and correct any issues with your website.
- Crawl your site with individual URLs and sitemaps.
- Get email updates when Google finds problems on your website.
- Use Google Search Console’s URL Inspection tool to find out how Google Search perceives your website.
3. LSI Graph
LSI Graph is a great tool for understanding latent semantic indexing (LSI), which is the process of measuring how close a group of words are to each other semantically.
Semantic relevance is an important part of SEO, and LSI plays a big role in it. LSI Graph can help content creators understand what words are related to their target keyword and use them to improve their content.
It’s also possible to get analytical information on how well your material is optimized in terms of important metrics like LSI usage, Content Sentiment, and Semantic Density. Not only that, but you’ll also gain access to LSI Keywords, Top Performing Content, Popular Questions, and Frequently Linked.
Use LSI Graph to learn everything there is to know about the most popular search engine on the planet so you can rank at the top of Google’s listings. It’s free if you use it as-is, but upgrading will give you access to more features and tools.
Here is a list of LSI Graph tool’s coolest features:
- Input any keyword and get a list of related terms.
- Measure how well your content is optimized for LSI.
- Discover popular questions people are asking about your topic.
- Find out which pieces of content are getting the most shares and links.
- Export your data in CSV and PDF formats.
- Get access to analytical data on your site’s Semantic Density and Content Sentiment.
4. Google Trends
Google Trends is a tool by Google that lets you track the popularity of search terms over time. It’s a great way to see whether or not a particular keyword is trending up or down, and it can also give you some insight into which keywords are being used more often.
You can also use Google Trends to compare the popularity of two different keywords or see how a keyword’s popularity has changed over time.
This information can be valuable for content creators who are looking to write content that will be popular with their audience.
Google Trends’ features:
- Compare the popularity of two different keywords.
- It’s a useful tool for product and market analysis.
- Use Google Trends to find out how popular a keyword or topic is (in any region).
- Discover seasonality trends for keywords.
- Track the popularity of a keyword over time.
5. Rank Math
Rank Math is a wonderful WordPress plugin that lets you quickly optimize your content with the aid of built-in suggestions. With this simple plugin, you can add appropriate Schema markup to your content so that search engine bots understand it.
This plugin helps you set up rich snippets for your blog posts. You can customize the title, description, post robots meta information, and choose a default category and taxonomies. There are detailed instructions with screenshots to make it easy for anyone who doesn’t know what they’re doing.
Some of the best features of Rank Math are:
- Use templates or manually change the SEO titles and descriptions for each post/page.
- Optimize your content for a variety of focus keywords to improve rankings.
- Make your own customized XML sitemap.
- Different content parts can have their own schema. A sitewide schema can also be defined.
- Optimize your website so that it appears higher in search results for local businesses.
- Improve image optimization by automatically adding alt and title tags to your images.
- Internal and external links to posts/pages are visible.
- Set and manage 301 and 302 redirects and lookout for any 404 errors.
6. Yoast SEO
Yoast SEO is a WordPress plugin that many content creators and bloggers rely on. It analyzes content to see how closely it sticks to the focus keyword. First, it gives the site an SEO score. Next, it tells you how to improve the score. Yoast SEO is useful for checking how easy a blog post is to read.
Another handy feature is Yoast’s Readability checker. This tool can make editing your content easier because it gives you an overall score for how readable your post is. It also provides suggestions for improving readability, such as shortening sentences or avoiding passive voice.
Yoast also provides a sitemap generator and can help you ensure that all of your posts are listed on it. The site comprises of different sections, each with its own page to help your content show up better in search results.
Yoast SEO features:
- A preview of how your post will appear on mobile devices and in Google search results.
- Change your SEO title, URL slug, and meta description.
- An examination of keyword usage
- Adds structured data automatically to help Google understand your site.
- SEO meta description, title, and URL slug optimization
- Readability checker and a counter for internal links.
7. KWFinder
KWFinder is a tool that can help you find keywords that have the potential to rank high in Google. It’s a great tool for content creators looking for untapped keyword opportunities.
KWFinder gives you essential information about each keyword, such as volume (monthly search volume for the keyword), CPC (keyword value, cost per click value for the keyword), KD (Keyword Difficulty).
You can use it to spy on your competition and see which keywords they are targeting. It also offers a list of related keywords that you can target. You’ll get keyword suggestions; related keywords, autocomplete, and questions based on keyword research aspects.
KWFinder is a good keyword research tool that you can use to find low competition keywords with high potential. It’s also perfect for bloggers who are new to blogging and don’t want to spend too much time on research.
Some of KWFinder’s great features:
- Find long-tail keywords that aren’t being used.
- Take a look at the keywords that your competitors are using.
- Get keyword suggestions from Google.
- Use keyword lists to organize your keywords.
- Import multiple keywords at once.
- Get rid of the keywords that aren’t profitable.
- Most precise keyword difficulty rating.
- Keyword metrics and search volume.
- SEO metrics and SERP analysis.
8. KeywordTool.io
Keyword Tool is an easy-to-use keyword generator that can provide up to 750 ideas for content creators. It has quickly become one of the go-to tools, especially with bloggers looking to put together some new SEO friendly copy on a budget.
Even if you don’t have an account, the Keyword Tool is free to use. Simply type in a keyword or phrase, and the tool will show you hundreds of long-tail keywords connected to any topic through Google’s search suggestions automatically generated. The recommendations will be constructed based on a Google domain and language that you select.
Keyword Tool allows you to export your keyword list as a CSV file so you can easily plug them into a content creation tool, such as Google Docs or Microsoft Word.
You can also track the ranking of any website for any keyword over time. Plus, you have the ability to see search volume, CPC (cost-per-click), and competition data for the keyword.
Keyword Tool’s notable features:
- The free version can provide you with over 700 long-tail keyword suggestions for each search term.
- It can also be used in pay-per-click (PPC) advertising campaigns.
- You can generate keywords from various search engines such as Google, YouTube, Amazon, Instagram, eBay, Play Store, and Twitter.
9. Ubersuggest
Neil Patel’s Ubersuggest is a fantastic free tool. It’s a very cost-effective SEO tool that can help you with everything from generating keyword ideas to competitive analysis.
Ubersuggest offers keyword suggestions, SERP analysis, and backlink data. Content creators can use this tool to get a detailed overview of their competition and find profitable keywords.
Some of Ubersuggest’s features include:
- Creating keyword suggestions for your content.
- Analyzing your competition’s website to learn what they’re up to.
- Obtaining information on the number of monthly searches and the cost per click (CPC) for each keyword.
- Learn how difficult it will be to rank for a specific keyword.
- Getting backlink data to see where your competitors’ links are coming from.
10. MozBar
MozBar is an extension designed to make your link metrics analysis seamless, especially when you’re on the go. It allows you to track and analyze domain authority, page authority and backlinks for sites that are relevant to what you’re looking at currently, giving insight on how much worth a website has due to how many backlinks it has accumulated over time.
MozBar allows for viewing data such as which links are followed (indicating someone using a nofollow tag) or if they are internal or external links. It also provides users with page elements such as meta tags which provide information about the content being displayed on a webpage, including titles, keywords, descriptions etc.
MozBar tool’s cool features:
- Examine the metrics of Page Authority (PA) and Domain Authority (DA).
- Find out about a website’s backlinks and anchor text.
- As you browse the web, you can see MozBar data in real-time.
- Find new ways to increase your website’s link popularity.
Conclusion
When you create quality content, you want more and more people to watch, listen, read, or interact with it. The aforementioned SEO tools will help you do just that. All the tools mentioned are free, but you can get more features and better results through paid versions. Give any of the tools a try and see how it transforms your website’s SEO.
Conclusion
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