Seo Software For Small Business

SEO software for small businesses

If you’re a small business owner, then you know how hard it can be to keep up with SEO. You don’t have the time or the resources to dedicate to it, but at the same time, you know that SEO is an essential part of your marketing strategy.

You want to rank well in search engines and get more customers through organic search. But how can you do that if you don’t have any experience or knowledge of SEO?

That’s where our software comes in. We’ve developed a solution that allows any small business owner to optimize their website for search engines, without hiring an expensive team of experts. Our software provides everything you need: keyword research tools, competitor analysis tools and more!

Seo Software For Small Business

1. SE Ranking

SE Ranking is an affordable all-in-one SEO platform that provides a keyword rank tracker, website auditing, keyword research tools, backlink monitoring, competition analysis, and more.

SE Ranking is a popular Semrush alternative due to its flexible pricing plans and similar all-in-one features for tracking keywords, researching keywords and competitors, auditing websites, and creating reports.

SE Ranking Features

  • Perform deep research and competitive analysis for keyword opportunities and backlink sources with the help of a large updated database.
  • Helpful website auditing of on-page and off-page SEO issues and suggestions for fixes.
  • The SEO tool provides unique page changes monitoring, where you can set up alerts about any modifications that happen to your business website or competitor sites.
  • Create and schedule detailed SEO reports for you and/or your team.
  • Check social media analytics and post to Facebook and Twitter from within the platform.
  • The SEO software provides flexible plan options related to the number of keywords to track, rank check frequency, and subscription period, which is great for scaling with the growth of your business.

SE Ranking is the best SEO software for small businesses looking for a complete toolkit and an affordable alternative to Semrush. More about SE ranking pricing plans here.

Check out my SE Ranking review for an in-depth look at its features in 2022.


SE Ranking provides 3 fixed monthly or annual plans with several options to adjust the price of each plan based on the number of keywords to track, how frequently to update ranking data, and the subscription period. Save up to 20% with annual billing.

  • Essential: Starts at $23.40 per month – For new marketers and freelancers.
  • Pro: Starts at $53.40 per month – For businesses and marketing teams.
  • Business: Starts at $113.40 per month – For large agencies and enterprises.

SE Ranking Offer: 14-Day Free TrialTry SE Ranking Free

2. Google Analytics

Every small business owner should ensure a Google Analytics (GA) tag is applied to their website. Google Analytics is a free website traffic analytics tool.

Google Analytics is an essential free tool for better understanding your website visitors. Find out where your visitors come from, how they’re navigating your site, the most popular pages, how long an average session lasts, and more.

You can create up to 100 Analytics accounts and add 1 to 50 properties to each account. In GA, a property is a website, mobile application, or device.

Google Analytics Features

  • With Google Analytics, you can see which channels visitors come from, such as organic traffic from Google and other major search engines, social media platforms, and other sites. You can also view physical location data like city and state, which can help assess traffic quality and relevance for local or service-area businesses.
  • Google Analytics makes it easy to explore how visitors are using your site, including which web pages are viewed, in what order, and how long they’re on your site.
  • You can connect Google Search Console (GSC) to Google Analytics, which lets you conveniently view insights for pages and keywords from GSC in Google Analytics.
  • You can set up Goals in Google Analytics to track your desired conversion actions, such as website form submissions, and if a certain page or set of landing pages was viewed, a link was clicked, or a phone call occurred (call tracking software required).


Google Analytics is a freemium service. For most businesses, a free Google Analytics account is all you need. However, Google also provides a paid version called Analytics 360 with more advanced features like unlimited data and reporting for large enterprises.Try Google Analytics

3. Google Search Console

Google Search Console (GSC) formerly Google Webmaster Tools is another free SEO tool small businesses should be using to monitor, maintain, and troubleshoot site presence in Google Search results.

Google Search Console helps you manage your website presence in Google Search and detect potential issues. To use Search Console, just sign in to your Google account, create a new website property, and verify your site with one of the provided methods.

Use GSC to submit sitemaps, submit updated pages to Google, see which of your pages are correctly indexed in Google Search, ensure pages are mobile-friendly, analyze keyword positions, clicks, and impressions identified by Google, and more.

You can add up to 1,000 properties to a Google account. Google recommends creating separate Search Console properties for each domain or folder you wish to track separately.

Google Search Console Features

  • You can submit your website’s XML sitemap file (usually auto-generated by your website platform or a plugin like RankMath or Yoast if using WordPress) and new website pages to request quick indexing of your site content into Google Search.
  • Use Search Console to identify pages that are indexed and visible in the Google SERPs, and which search queries or Google searches are generating search impressions for your website pages and driving clicks to your website.
  • Search Console detects pages that might be blocked from being indexed in Google, and any website penalties based on issues like link spam or low-quality content stuffed with keywords.
  • Google Search Console identifies if your site pages are mobile-friendly and includes features to help you detect loading or performance issues.
  • Use Search Console to check external links (backlinks) pointing to your site that Google has detected, as well as internal links between your pages.


Google Search Console is a free service.Try Google Search Console

4. Google My Business

For local businesses with a physical location and service-area businesses, creating a free Google My Business (GMB) profile is recommended to increase your visibility on Google Search and Maps for the locations you serve.

Create a Google Business Profile to ensure more people find your business when using Google Search and Google Maps. This could be when people search your company name or search locally for products or services you offer.

Google My Business Features

  • Having a GMB profile lets customers leave reviews of your business on Google, which can help improve your local search presence versus competitors, build trust and reputation, and gain new leads and sales.
  • A GMB profile is an effective way to display public business info for local searchers and potential customers, including a business description, business hours, photos, a link back to your website, and other useful features depending on your type of business.
  • GMB provides insights such as how often your business listing is shown in local search and Google Maps results and for which search queries, as well as business direction requests, phone calls (when the profile call button is clicked), photo views, and other visitor actions.


Creating a Business Profile on Google is free.Try Google My Business

5. Google PageSpeed Insights

PageSpeed Insights provides a quick way to check the page load speed of individual website pages and any performance issues.

Since page speed affects user experience and is a direct ranking factor for both Google Search and Ads, it’s important to check how Google views your page performance.

Google PageSpeed Insights Features

  • Get suggestions for ways to help your website pages load faster, such as resizing or compressing images found on the page, page caching recommendations and other suggestions for optimizing CSS or Javascript code.
  • See any third-party code that’s processed as your page loads, such as WordPress plugins, which can slow down site speed.


Google PageSpeed Insights is free to use.Try Google PageSpeed Insights

Google Trends is a free tool website owners can use to do simple keyword trend research and check out trends of search queries in their local areas.

Use Google Trends to get an idea of search demand trends and interest for a particular search query in a given location. You can check keyword trends in Google Web Search, Image Search, News Search, Google Shopping, and YouTube Search.

For more advanced keyword research with monthly search volumes and other helpful metrics, check out complete tools for search engine optimization efforts like Semrush or SE Ranking. More about these popular all-in-one SEO tools are shared below.

  • Compare multiple search queries and see a chart of their interest (usage) over time.
  • Gain insight into seasonal demand for search queries related to your business and locations served.
  • Discover related topics and search queries that are most used and rising in popularity, which can help you plan out keywords and topics to analyze further and create content for.


Google Trends is free to use.Try Google Trends

7. SEOquake

SEOquake is a free Google Chrome browser extension by Semrush, a leading all-in-one SEO software platform.

SEOquake provides free tools for checking website SEO metrics on the fly.

While not nearly as deep and feature-rich as the full Semrush platform, SEOquake is a useful free way to get high-level domain insights for sites that appear in Google’s search results and perform basic web page audits.

SEOquake Features

  • SEO quake provides a free basic SEO audit to diagnose any website page including some brief tips next to the completed page analysis, which can help you make sure there are no critical issues on your business’s website.
  • Get an idea of the size and prominence of a website based on the number of pages indexed and estimates on the number of backlinks pointing to the site.
  • Check the keyword density of a website page to analyze keyword phrases you are using on your site pages and the words used by competitors that you might want to include.
  • You can use the SEO quake browser extension to scan competitor pages for all the above SEO insights.


SEOquake is a free plugin for your browser.Try SEOquake Free

8. Semrush

Semrush is a complete SEO platform with keyword research tools, backlink analysis, competitor analysis, site auditing, keyword rank tracking, and more.

Semrush is currently the market leader of all-in-one SEO tools in regards to the number of features and the amount of SEM, SEO, and PPC data provided.

Semrush Features

  • Semrush provides an excellent database for researching new keywords related to your business and industry, including local estimated search volumes and how competitive keywords are to rank.
  • Detailed on-page website audit to make sure your website pages are optimized for ranking.
  • Search, analyze, and compare competing sites in your niche or industry in regards to keyword rankings, backlinks, and estimated site traffic to uncover new opportunities.
  • Gap analysis features can help you discover the topics and keywords you can improve upon or add content about on your site based on competing sites and their content.
  • Create automatically scheduled SEO reports for yourself and/or employees.
  • Semrush provides a unique listing management add-on feature that distributes your public business information to directory sites, lets you manage your Google and Facebook listings from inside the software, and monitors reviews and customer suggestions received.

Semrush is a recommended set of SEO tools for small businesses who want a complete set of tools and features with leading keyword research, rank tracking, and competitor data. See more details about the Semrush pricing plans here.

Check out my Semrush review for a detailed look at the SEO platform’s features.


Semrush provides 3 fixed monthly or annual plans. Save up to 17% with annual billing.

  • Pro: $119.95 per month – For new marketers and small in-house teams.
  • Guru: $229.95 per month – For businesses and marketing consultants.
  • Business: $449.95 per month – For large agencies and enterprises.

Semrush Offer: 7-Day Free TrialTry Semrush Free

9. Ahrefs

Ahrefs is an all-in-one SEO tool that provides a strong site explorer tool for competitor website analysis, backlink research, keyword research, rank tracking, and site audit features.

Ahrefs Features

  • Ahrefs is a top tool for gaining insights into where competitors are getting backlinks from and seeing estimated organic search traffic for sites and individual pages using their site explorer tool.
  • The keywords explorer tool offers a large updated database of search terms to explore based on your business or competitors, with estimated monthly search volumes, keyword difficulty levels for ranking, search demand trends, and more.
  • The rank tracking tool provides a nice interface for tracking keywords and comparing keyword positions with competing websites over time.
  • You can analyze the top-performing content in your niche with the Ahrefs content explorer tool to find link-building prospects and low-competition topics for content ideas.
  • Ahrefs provides a free version that lets you use their site explorer tool on your website, while the paid plans unlock exploring competitor sites.

Ahrefs is worth checking to analyze competitor backlinks, search rankings, and estimated search traffic competitor pages are generating.

If you have the budget, I recommend using Ahrefs for competition analysis alongside other local SEO and rank tracker tools.


Ahrefs provides 4 fixed monthly or annual plans. Get 2 months free with annual billing.

  • Lite: $99 per month – For new digital marketers and freelancers.
  • Standard: $179 per month – For small businesses and marketing teams.
  • Advanced: $399 per month – For growing businesses and marketing teams.
  • Agency: $999 per month – For large agencies and enterprises.

Ahrefs Offer: 7-Day Trial for $7Try Ahrefs

10. Nightwatch

Nightwatch is an affordable yet powerful keyword rank tracker tool that provides accurate rank tracking down to the zip code level and other features including backlink monitoring, site audits, and scheduled reports.

Nightwatch Features

  • Nightwatch provides daily updates for tracked keyword positions across a variety of search engines like Google, Bing, Yahoo!, and DuckDuckGo, and convenient ways to tag, organize, and filter keywords.
  • The rank tracker tool lets you access any Google Data Center in the world, resulting in super-accurate keyword ranking data down to state, city, town, and zip code levels.
  • One of the top SEO rank tracking tools for multi-location and service-area businesses, since you can track keywords across many local areas and across many competitor websites for comparing keyword rankings over time.
  • You can integrate Google Analytics and Google Search Console for unique visually appealing ways to see your website data in one place.
  • Nightwatch provides up to 500 daily keywords tracked, 50 websites tracked, and 5,000 pages for site auditing in their $39/mo starter plan.

Nightwatch is recommended for affordably and accurately tracking many keywords for your business site and optionally for competitor sites with daily rank updates. Track keywords for more than one business location or service area.

Powerful segmenting options make it easy to view ranking performance for groups of keywords, individual pages, locations, devices, and search engines.

Check out my Nightwatch SEO review for an in-depth look at its features.


Nightwatch provides 3 fixed monthly or annual plans. Save up to 20% with annual billing.

  • Starter: $39 per month – For freelancers, SMBs, and marketers with a limited budget.
  • Optimize: $99 per month – For growing SMBs and marketing agencies.
  • Agency: $369 per month – For large agencies and enterprise businesses.

Nightwatch Offer: 14-Day Free Trial

seo automation software

SEO Automation is a smart way to automate repetitive tasks that you would normally do manually. By using the best tools in the market, you can achieve your goals much faster.

Antonio Tinoco
Aug 3, 21 | 11 min read
Want Better Results? Here are the Top Tools for SEO Automation
When it comes to marketing, Search Engine Optimization (SEO) is one of the cornerstones of finding and retaining new users.

Unfortunately, however, the process is pretty time-consuming, which is why so many businesses struggle to keep up.

With so many elements to pay attention to at all times, a company can easily make SEO a full-time position.

Thankfully, technology can come to the rescue.

SEO automation tools can help your business maximize productivity and ensure that you’re getting the best bang for your buck.

So, let’s dive into the world of SEO automation and figure out how it works and how you can employ it for your next campaign.

What is SEO Automation?
Which Elements of SEO Can I Automate?
The 8 Best SEO Automation Tools to Boost Efficiency
Wrap Up: SEO Automation Tools Can Point You in the Right Direction
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What is SEO Automation?
As the name suggests, SEO automation is the process of taking repetitive or simple tasks and automating them.

Think of it as deploying a factory lineup in your SEO marketing.

The primary benefit of automating your SEO practices is that you can spend more time on the creative aspects of optimization.

Now that more time is freed up, you can focus your attention on tactics that yield the best results.

Which Elements of SEO Can I Automate?
While it would be amazing to have one tool that can take care of all your SEO needs, the fact is that you have to be strategic about which pieces you automate.

Also, automation doesn’t replace hands-on analysis and activity — it just streamlines your efforts.

If you think you can take a “set it and forget it” approach, you’re sadly mistaken.

The most common elements of SEO marketing that can get automated are:

Backlink analysis
One way that search engines verify which sites are the most reliable and authoritative is to see how many links point to them.

The more links to a site, the more valuable it is, so the higher it ranks.

Typically, the best way to get more links is to become an authority within your niche.

Backlink analysis allows you to see who is linking to your site. Ideally, only other reputable sources will link to you, as that will create a much better network.

If shady or spammy websites are connected to you, that can cause a penalty.

You also want to find out why those sites are pointing to you so that you can prevent others from doing so in the future.

Another way to utilize backlink analysis is to inspect competitor’s websites as well.

How many backlinks do they have?
Are they getting links from more reputable sources than you?
Knowing this information can provide valuable insight that will help you maximize your SEO strategy.

Rank tracking
As you know, the primary objective of SEO is to rank as highly as possible in searches.

However, when you have hundreds of pages on your site and you’re trying to rank for multiple keywords, it’s impossible to keep up.

Rank tracking tools allow you to see how each page ranks and how they improve (or get worse) over time.

Best of all, rank tracking can help you figure out which tactics are working and which ones aren’t.

Then, as you adjust your SEO strategy, you can see whether it’s improving your standing. If not, you can make adjustments sooner rather than later.

That said, keep in mind that it can take a while for adjustments to make any noticeable changes, and rankings can shift relatively quickly regardless of what you’re doing.

Site monitoring
Search engines want to provide the best results for their users.

So, sites with broken links, messy pages, or unsafe security protocols will not get featured on search results.

Site monitoring allows you to pay attention to all of your pages without running manual tests all the time.

If an automation tool does discover something wrong (i.e., slow page speeds), it will notify you so that you can fix it.

Competitor monitoring
While you’ll need to use all of these automation tools for your own SEO purposes, it helps to deploy them on competitor’s websites too.

This way, you can spot potential ways to outmaneuver them and rank higher in search results.

Keep in mind, though, that they can do the same on your site, so there is a bit of an arms race aspect.

Overall, as long as you focus on building high-quality content that users will value, you can often get the top spot (or stick within the top five).

The 8 Best SEO Automation Tools to Boost Efficiency
When choosing one of these tools, keep in mind that most of them focus on a specific task or element of SEO.

While some tools are more comprehensive, it’s best to know what you want to achieve beforehand.

Having goals in mind can ensure that you get the most productivity out of a single tool.

Just remember that automation is designed to help you perform tasks — not take over entirely.

If you’re hoping for a tool that can improve your rankings without your input, you’ll be sorely disappointed.

  1. SEMrush
    SEMrush platform.
    Kicking things off is this comprehensive SEO automation tool.

SEMrush is a multi-faceted marketing firm, but it offers some excellent programs to help you get more from search engine optimization.

Here’s a quick breakdown of what you can expect:

Keyword research
If you’re still coming up with keywords the old-fashioned way, you’re doing it wrong.

Sometimes, you may not realize which keywords and phrases will help you rank higher, meaning that you’ll struggle to keep up.

SEMrush breaks down this research into local and national levels.

So, if you’re a brick-and-mortar business, you can make sure you rank in local searches. If you’re an online company, you can rank anywhere.

Backlink analysis
You can look at your own website and those of your competitors.

Again, backlinks are crucial in establishing authority, which is valuable for search engines.

Technical SEO audits
Are you using your tags correctly?

Have you updated all of your site tags, from images to alt text to meta descriptions?

If not, you could hurt your ranking. SEMrush can analyze every page of your site to spot any potential issues.

This tool is beneficial when building new pages or updating current ones so that you don’t miss anything.

SERP tracking
As we mentioned, rank tracking is vital because it can help you determine which tactics work best.

SEMrush can see how your pages rank against all your different keywords daily.

From there, you can see changes and connect them to specific strategies. Over time, you can refine your process until you reach the top spot.

  1. Google Search Console
    Google Search Console platform
    Since Google is the number one search engine, any tools that it offers are pretty valuable.

Although Google is always tight-lipped about its algorithms and updates, it provides excellent analytics and automation tools.

All you have to do to get started is submit your sitemap for indexing. If you’re already using Google Analytics, you’re already done.

Google Search Console will show you how your pages rank for various keywords and illustrate which keywords bring the most traffic.

This insight can be highly valuable because the keywords you want to rank for may differ from those associated with your site.

Google will also alert you automatically if something is wrong.

These issues can be broken links, missing tags, or inconsistent information. Once you’ve corrected the problems, you can notify Google so that it updates its sitemap accordingly.

When getting started, you will want to utilize the URL inspection tool.

This tool looks at a specific page and provides in-depth details about it based on the last web crawl.

This data can help you optimize each page more efficiently since you don’t have to guess what’s wrong.

  1. Screaming Frog SEO Spider
    Screaming Frog SEO Spider platform
    Next, we have another comprehensive marketing firm that offers a free SEO automation tool.

It is called the SEO Spider Tool, and it works very similarly to a Google web crawler.

This tool will analyze any page on your site and provide detailed data about what works and what doesn’t.

Fortunately, SEO Spider Tool is free to use for up to 500 pages. If you need more than that, you’ll have to upgrade to a paid version.

Depending on the size of your site, the free option may work just fine.

With the Spider Tool, you can analyze:

Broken links
One or two links are pretty easy to fix, but if there are dozens, you can export a complete list to make it easier to source the correct URLs.

Sitemap generation
If you need a sitemap for Google, you can generate one with this tool.

Integrate with analytics tools
SEO Spider can work with Google Analytics, Page Speed Insights, and more. Integration ensures that you can work more efficiently at fixing any errors.

Analyze meta data
This tool will notify you if a tag is too long, too short, or missing vital keywords.

Each report includes many more details, which can seem overwhelming at first. However, more data is often better since it can help you get a clearer picture of what’s really going on.

Ahrefs platform.
If you’re looking for an all-in-one tool, Ahrefs is about as close as you’re going to get.

While this program isn’t free, you can test it out for seven days to make sure that you know what it can do.

There are five automation tools provided with this system, including:

Site audit
Discover problems within all pages on your website.

Ahrefs will ping the standard errors, including broken links, missing tags, and more.

Site Explorer
See what your competitors are doing and what issues they may have.

This analysis can help you figure out whether your site should rank higher or lower for specific keywords.

From there, you can develop a more productive SEO strategy.

Keywords explorer
Keyword research should be an ongoing process since user tastes can change over time.

Also, as search engines adjust and upgrade their algorithms, you may have to focus on different keywords.

Ahrefs’ Explorer tool shows you which words people are searching for the most and how closely they relate to your content.

Content explorer
As we mentioned, the best way to become an authority is to produce high-quality and informative content.

You’ll never rank highly if your pages are empty or devoid of meaningless information.

The Content Explorer tool will showcase the top page material within your industry. Then, you can determine what you need to do to produce similar content on your site.

Rank tracker
Finally, you can see how your pages rank for each keyword and how those rankings change over time.

SentiOne platform.
Source: AlternativeTo
The name of this automation tool refers to the fact that it uses machine learning to deliver valuable insights.

SentiOne isn’t technically an SEO tool, but it can still help with optimization, although in a roundabout way.

Site traffic is a big indicator of whether your pages are relevant to a specific keyword. So, the more traffic you get, the higher you’ll rank in SERPs.

One way to build that traffic is via social media platforms.

SentiOne “listens” to chatter on social sites and notifies you when users mention your brand.

From there, you can determine whether to reach out and sell to those people with relevant content.

For SEO purposes, it’s best to share posts or page links so that users will go directly to your website.

However, you can use SentiOne for direct sales opportunities.

Overall, this tool is mainly designed for social media marketing, but it can yield some tangible SEO benefits as well.

Plus, because it uses Artificial Intelligence, it will adapt and learn as you go, making it more efficient and productive.

AnswerThePublic example.
Since keyword research is such a fundamental part of SEO marketing, you need all the help you can get.

AnswerThePublic is a free tool that allows you to see relevant searches and keywords related to the most important ones for your brand.

Best of all, you only have to use one or two words to get tons of information.


Let us know your thoughts in the comment section below.

Check out other publications to gain access to more digital resources if you are just starting out with Flux Resource.
Also contact us today to optimize your business(s)/Brand(s) for Search Engines

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