Seo software for web designers. We have already talked about a few tools that help you with your SEO, like the Yoast plugin for WordPress or the Google Search Console. However, there is something else that can be of great help: Seo software for web designers. What is it?
This type of software is developed by third parties and has many features that are not built into WordPress or other CMSs (Content Management Systems). One example would be keyword research. When you build a website, you want to make sure it ranks high in search engines so people can find you when they search a certain term – but how do you know what keywords to use?
This is where seo software comes in: The platform will analyze all your content and tell you what keywords should be used on each page of your website. It also shows how important each keyword is so you can figure out whether or not it’s worth revising your content around them (or even adding more content).
There are also tools that help you optimize images and videos so that they don’t take up too much space on their own page but still look good when viewed by users with different browsers/devices.”
Seo Software For Web Designers
You already have a ton of tools in your web design toolbox which is why I’m reluctant to write this post the way I would for copywriters and SEO pros. Why? Well, because there are literally dozens of SEO tools you could add to your workflow. Unless you’re promising clients that their websites will go to #1 in search results for every keyword they want to win, there’s no reason to add that kind of complexity to your life.
That said, you can’t completely ignore SEO. No one is going to shell out money for a web hosting plan, domain name, and professional web design services and not expect results in return. But before your client’s website can start capturing leads and sales, it needs organic search traffic — which is why you’ll need some SEO tools and strategies to help you out.
Today, I’m going to introduce you to the best SEO tools for web designers.
Moz: The Best Premium SEO Tool
There’s a lot of really good competition out there when it comes to premium SEO tools, but Moz is the clear winner as far as web designers are concerned.
One of the things that’s great about using Moz for SEO is that it comes with a free toolbox. Whether you need an introduction to search engine optimization or simply want to give a premium SEO tool to try, the toolbox will do the trick.
With free Moz tools, you can do things like:
- Research possible keywords;
- Analyze the rankability of your domain;
- Review your current keywords (regular and branded);
- See if you’ve earned any featured snippets, backlinks, and more;
- Snoop on the competition’s website and ranking keywords.
Of course, if you make the upgrade to Moz Pro, you gain access to more powerful SEO tools, like:
- Technical website audits;
- Backlink analysis;
- Missing keyword opportunities;
- Local SEO strategies;
- SERP rankings for desktop, mobile, and local.
And it’s all laid out in an intuitive dashboard.
A WORD ABOUT THE COMPETITION
Mangools, Ahrefs, and SEMrush are all fantastic options if you’re trying to build higher-ranking websites and to scale up your SEO offering for clients. However, these are all truly premium solutions, so unless you’re prepared to use every feature these pay-to-play tools offer, it’s probably not worth it to open your wallet for them.
Ubersuggest: The Best Free SEO Tool
You’re probably wondering if any of the leading SEO tools are available for free. There are a few, but Neil Patel’s Ubersuggest is by far the best of the litter.
What’s really nice about this tool is that, although it’s simple enough to use, you can put it to work for you in a number of ways.
For example, you can use the site audit tool to review current clients’ websites. If you’re looking for a conversation starter, this could be your ticket in. You’ll have insights on how well or poorly their website has done in terms of SEO, get suggestions on how to improve, and even be able to see their site speed while you’re at it.
You could also use this tool for basic keyword research and recommendations, which would make it especially helpful in earlier planning stages. Or take it to the next level and assess what’s going on in your clients’ competitive markets.
Yoast: The Best WordPress SEO Tool
For those of you that design websites using WordPress, Yoast is a must-have SEO plugin.
Although Yoast doesn’t help with keyword planning or backlink tracking, it allows web designers and writers to improve their search engine optimization page by page.
- It allows you to assign a focus keyword, title tag, and meta description to each post or page;
- It lets you preview your Google search snippet on desktop and mobile to make sure everything fits and a featured image is present;
- It scores your page on how well it’s optimized around your keyword;
- It scores your page on other SEO factors like text length, image alt attributes, internal links, and so on;
- It scores your page on readability as well.
There’s more you can do with Yoast as a web designer. You can use it to generate sitemaps, create custom Open Graph and Twitter Card tags, and even automate how your site’s search metadata is written.
Google Search Console: The Best Analytics SEO Tool
You’re already using Google Analytics to review key website metrics as well as to make data-informed decisions for future design improvements. But did you know you can add Google Search Console data to your Google Analytics dashboard, too?
From here, you can pull data on:
- Landing page traffic and performance;
- Geo-specific data;
- Device-specific data;
- Search queries and click-through rates.
However, Google Analytics falls short in providing its users with all of the search-specific data it tracks on the web, which is why you should add Google Search Console to your list of SEO tools.
From this dashboard, you can:
- Submit your XML sitemaps to Google;
- Check for mobile usability and errors;
- Quickly scan for security or speed issues (speed is currently in beta);
- Review page-specific impressions, rankings, and click-throughs;
- Track internal links, backlinks, top linking websites, as well as the text they’re using to link back to you.
Even though this tool won’t necessarily help you plan your search optimization strategy, it’s a good place to go when you want to troubleshoot why your hard work isn’t paying off.
Other SEO Tools Web Designers Should Be Using
There’s more to SEO than just link building and keyword optimization. Google looks for other trust and authority signals, too, when determining the rank of a website. And, as a web designer, you’re in the best position to handle this side of SEO.
Here are some of the SEO tools you should be using in addition to the ones above:
- SSL Certificate: If a website is on HTTP, that’s an automatic penalty. So, always make sure your websites have an SSL certificate installed;
- Speedy Hosting: Site speed is a huge deal in the scheme of things — and it starts with the quality of your web hosting plan and provider. When it makes sense to do so, power up your hosting with a CDN and caching plugin;
- Image Compression Tool: For all their worth, images can cause a lot of grief for web designers. By running each image through a compression tool like TinyJPG you can keep their size from shrinking your website’s ranking.
And, of course, make sure you’re always using high-quality design tools and adhering to mobile-first standards. When a website looks outdated, runs poorly, and isn’t properly managed, Google and your visitors are sure to take notice.
seo tools for digital marketing
- Ahrefs: SEO Keyword Tool
Ahref – SEO Keyword Tool
Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. SEO experts can’t get enough of Ahrefs’ Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website need improvements to rank better in search engines. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked to content within your niche, check and fix broken links on your website,and get an overview of your best-performing pages (so you can see what information is drawing in the visitors).
Syed Irfan Ajmal
Syed Irfan Ajmal, a Growth Marketing Manager at Ridester, loves the SEO keyword tool Ahrefs. He shares, “Ahrefs is surely our most favorite tool when it comes to various facets of SEO such as keyword research, rank tracking, competitor research, SEO audit, viral content research and much more. We add our site and those of our competitors to it. The tool then shows us the sites which have backlinked to our competitors but not us. This helps us find great link opportunities. But this wouldn’t have been so easy if Ahrefs didn’t have the largest database of backlinks. Ahrefs has been instrumental in getting our site ranked for several major keywords, and getting us to 350,000 visitors per month.”
- Google Search Console: Top SEO Tool
Best seo tools
Offered for free to everyone with a website, Google Search Console lets you monitor and report on your website’s presence in Google SERP. All you need to do is verify your website by adding a code to your website or going through Google Analytics and you can submit your sitemap for indexing. Although you don’t need a Search Console account to appear in Google’s search results, you can control what gets indexed and how your website is represented with this account. As an SEO checker tool, Search Console can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results. It’s especially useful for new websites as it lets site owners submit web pages for search indexing. - SEMRush: Marketing SEO Tools
SEMRush – Marketing SEO Tools
Marketing SEO tools like SEMRush tend to be fan favorites in the SEO community. Experts love that they let you easily assess your rankings as well as identify changes and new ranking opportunities. One of the most popular features of this SEO tool is the Domain Vs Domain analysis, which allows you to easily compare your website to your competitors. If you’re looking for analytics reports to help you better understand your website’s search data, traffic, or even your competitors, you’ll be able to compare keywords and domains. The On-Page SEO Checker tool allows you to easily monitor your rankings and find some recommendations on how to improve your website’s performance.
Liraz Postan – SEO Experts
Liraz Postan, Senior SEO & Content Manager at Outbrain, recommends SEMRush as one of the best SEO tools. She says, “My favorite SEO tool is SEMrush with the feature of “organic traffic insights”. This feature lets me see all my leading articles with one dashboard, along with related keywords, social shares and word count. This gives me a quick overview of what’s working and where to optimize. I generally use SEMrush on my daily work, love this tool, and love using its site audit to optimize our site health. We improved our site health by 100% more since we started using SEMrush, and we increased conversions by 15% more from our content pages.”
- KWFinder: SEO Keyword Tool
KWFinder – SEO Keyword Tool
An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher.
George PerryGeorge Perry, an SEM Specialist at Bandwidth, raves about KWFinder. “I like that not only does it show me information on the keyword that I was searching for, but pulls in good suggestions for related terms, and how they compare (volume, CPC, difficulty, etc.) to the term I originally looked at. I’ve been able to help my clients target not only those big, pie in the sky vanity terms, but to better target those terms that are lower in the funnel and more likely to convert, allowing me to target them through focused content that answers the questions they’re actually asking.”
- Moz Pro: SEO Software
Moz Pro SEO software
SEO software Moz Pro keeps popping up as one of the best SEO tools that experts actually use. Some specialists raved about how Moz was always up to date despite Google’s regular algorithm changes. Others praised Moz’s chat portal that allows them always to get an insightful response to every question asked. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download to see your website’s metrics while browsing any page. If you’re looking to learn more about SEO, you should also consider checking out MozCon, their annual conference.
Keri Lindenmuth
Keri Lindenmuth’s, Marketing Manager at Kyle David Group, go-to SEO tool is none other than Moz Pro. She says, “My favorite feature of the tool is its ‘page optimization feature.’ It tells you exactly what steps you can take to improve the SEO of every single page on your website. For example, it will tell you to ‘Include your keyword in this page title’ or ‘Add an image with a keyword alt tag.’ This tool has substantially improved our client’s business simply by the fact that it gives increased transparency. We can compare their site’s traffic and optimization to that of their competitors. We can see which pages and search terms their competitors perform well in and alter our web practices to compete against theirs. Without a tool like Moz, SEO really becomes a guessing game. You have no idea where you’re doing well and where you can use improvement.”
- Ubersuggest: Keyword Tracking Tool
Ubersuggest: Keyword Tracking Tool
Ubersuggest, developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPsFrom short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. Metrics Ubersuggest includes in its reports are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is.
- Answer The Public: Free SEO Tools
Answer The Public – Free SEO Tools
Free SEO tools like Answer The Public allow you to easily find topics to write about for your blog. I’ve used this tool in the past to create content around specific keywords to better rank online. Say you’re in the ‘fitness’ niche. You can use this free SEO tool to create content around keywords like fitness, yoga, running, Crossfit, exercise and cover the entire spectrum. It’s great for finding featured snippet opportunities. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them. And it would only take you five minutes, making it one of the most efficient ways to come up with SEO topics for new websites.
Matt Jackson
Matt Jackson, Head of Content at Wild Shark, loves free SEO tools like AnswerThePublic. He shares, “One of my favorite tools when compiling SEO content for a site is AnswerThePublic.com. The best feature of the tool is that it presents a list of the questions that web users are asking about a particular keyword. If I’m running out of genuinely useful content ideas, or if I’m compiling an FAQ page, it provides invaluable guidance as to what, exactly, people are searching for. It is not only useful for SEO content, it means that our clients can answer questions on their site, minimizing the number of customer service calls they receive and giving greater authority to a page and the overall business. And here’s a quick tip: prevent neckache by hitting the Data button, rather than straining to read the question wheel.”
- SpyFu: Free SEO Tools
SpyFu – Free SEO Tools
While SpyFu has an amazing premium version, many of our experts raved about its free features. If you’re just starting out, you can easily grow into the paid features as you start succeeding. You can easily view the number of times a keyword gets searched each month while easily determining the ranking difficulty for that keyword. You can also do some research on your competitors to determine which keywords they use. Additionally, you can search your competitor’s, or your own, website to easily see how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the campaigns they’re running with Google Ads, and more. It’s one of the most detailed SEO analysis tools on the market.
Adele Stewart
Adele Stewart, Senior Project Manager at Sparq Designs, can’t get enough of SEO software SpyFu. She shares, “I have used SEMrush and Agency Analytics in the past, but SpyFu has the one-up on my client’s competitors. All of SpyFu’s features are great, but my absolute favorite is the SEO Research feature. You’re able to plug in a competitor’s domain and pull up information on their own SEO strategy. You can see what keywords they pay for vs. their organic standings, review their core keywords, and even assess their keyword groups. Using SpyFu has been integral to my client’s SEO successes. There’s so much more to track and report on, plus I don’t have to put in as much effort in research as I did with other SEO software. SpyFu pulls the information I need and organizes reports in a way that is presentable and understandable to my clients. I’ve already seen increases in indexing and rank for keywords that we didn’t even think of.”
- Woorank: SEO Ranking Tool
woorank seo ranking tool
As a top SEO analysis tool, Woorank offers free and paid options to track and report your marketing data. You can plug in your competitors to discover which keywords they are targeting so you can overlap with theirs. Try understanding how keywords perform over time to optimize for users and search engines in the best way possible. And most importantly, understand the things your website is lacking from both a technical and content perspective. Woorank can help you identify duplicate content, downtime, and security issues and provide guidelines on how to fix them. - Majestic: Marketing SEO Tools
Majestic: Marketing SEO Tools
Majestic is one of the best marketing SEO tools according to experts. It has countless useful features like The Majestic Million which lets you see the ranking of the top million websites. Did your website make the cut? The Site Explorer feature allows you to easily see a general overview of your site and the number of backlinks you have. It also works as an SEO keyword tool to find the best keywords to target while also having features geared to site comparisons and tracking your rank.
Ryan Scollon
Ryan Scollon, SEO Consultant at RyanScollon.co.uk recommends the SEO tool Majestic. He says, “My favorite SEO tool is Majestic, with its main feature allowing you to check the backlinks of a website that you specify. My favorite feature is the ability to add your own client’s site and a bunch of competitors, allowing you to easily compare a variety of SEO metrics such as trust flow, referring domain count, and external backlinks count. Not only does it help us understand the [client’s optimization] weaknesses, but it also provides a simple table that we share with our clients, so they too can understand the problems and how they stack up to their competitors. We also use Majestic to audit competitors’ backlinks, as we can sometimes find a handful of easy opportunities to tackle before moving onto other link building tactics.”
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