If you’re an agency owner, it’s likely that you’ve spent a lot of time and money on SEO for your clients. You know the importance of ranking highly in the search engines—and if you don’t, well, here’s why:
The average searcher spends about 20 seconds on each page they land on.
If your client isn’t ranking highly in Google, visitors will have no reason to stay on their site. If they don’t stay long enough to convert into customers, then your client isn’t selling anything. And that means no money for you!
So how do you make sure that doesn’t happen?
You need to keep track of all the changes that Google makes so that you can adjust accordingly. Luckily for us, there are lots of tools out there that can help us do just that.
Seo Tools For Agencies
here’s more to SEO mastery than developing your skills. It’s also about having the right SEO tools. In today’s digital world, data is currency.
Think of yourself as the common handyman – would you go to work without having the right tools?
Definitely not.
But, with tons of SEO tools out there, you’ll need to pick the one that will help you be more productive, more reliable, and ultimately, more profitable.
That’s what you’ll find out.
We looked at current search trends and top queries to find out what SEO specialists and marketing professionals are looking for.
We’ve narrowed down the best SEO tools based on their value, ratings, and features. These are a combination of paid and free SEO tools available, tried and tested for their features
1. Best SEO Suites
Most SEO specialists prefer getting an SEO suite so they have access to multiple features without needing to subscribe to different online marketing tools.
Ahrefs
Easy to use, massive data index, and a superb user interface – it’s no wonder Ahrefs remains a favorite among beginners and seasoned SEO specialists.
This tool has six SEO tools packed into one: Keywords Explorer, Site Explorer, Site Audit, Content Explorer, Rank Tracker, and SEO Toolbar. Ahrefs alone provides you with ample data to get started on your SEO strategy. For those who want to be an SEO expert, Ahrefs is a tool you’ll love having in your kit.
Best used for:
- Site Audits
- Keyword Research
- Backlinks Analysis
- SEO and Rank Monitoring
SEO PowerSuite from Link-Assistant.com
Four tools in one? That’s what you’ll get with SEO Powersuite. SEO Powersuite covers all the essentials in an SEO campaign – on-page optimization, backlinks, rank tracking, and competition analysis. It’s highly recommended for both seasoned SEO specialists and newbies looking to dive into professional SEO service.
Best used for:
- SEO
- Backlinks Analysis
- Web Analytics
Sitechecker
Sitechecker is All-in-One platform to measure SEO performance. This toolkit includes Website Health Checker, Website Rank Checker, Free Backlink Checker, On Page SEO Checker, Website Traffic Checker, Website Changes Monitoring, Website Rank Tracker, Website Backlink Tracker and Sitechecker SEO Extension. Additionally, SEO analyzer software gives detailed tips how to improve the search visibility of your websites and helps to track your overall SEO progress.
Best used for:
– Website Audit- Rank Tracking
– SEO Reporting
– Website Monitoring
Moz
“A smarter way to do SEO.” This is the promise Moz brings—and it didn’t fail to deliver. Moz has built its reputation as one of the reliable SEO software for digital marketers. Its all-in-one platform houses the essential SEO tools to jumpstart your marketing efforts. It has a powerful API that can provide you with accurate SEO data from the bat.
Best used for:
- Rank Tracking
- Site Audits
- Keyword Research
- Backlinks Analysis
2. Best White Label SEO Tools
Here are the white label SEO tools that pop out the most:
AgencyAnalytics
A dashboard that includes all the SEO tools you need? AgencyAnalytics is your tool. This white label SEO tool provides you with an all-in-one solution for your SEO tasks: rank tracking, site audit, backlinks reports. It comes with a brandable dashboard, so you can provide clients with their own access and let them see how their campaigns are progressing.
Best used for:
- SEO
- Marketing and Web Analytics
- Reporting
SE Ranking
When it comes to comprehensive SEO analysis, SE Ranking takes the next spot. This white label SEO tool offers a cloud-based platform with a complete suite of features for your digital marketing strategies.
Best used for:
- SEO
- Backlink Analysis
- PPC
- Website Optimization
WooRank
Providing actionable insights to optimize websites is one of the aspects that make WooRank a favorite among marketing agencies.
This includes competitive analysis, keyword ranking, SEO auditing and monitoring, and site crawling functions.
Best used for:
- SEO
- Website Audit
- Backlink Analysis
Marketgoo
The best white label SEO tool to use for those who are starting out – Marketgoo provides a range of DIY tools. Think of it as an SEO newbie’s best friend.
Marketgoo comes with features designed for the SEO needs of local businesses, corporate websites, bloggers, and even online shops. This makes it a great tool to add to your arsenal if you’re implementing local SEO for businesses. It’s user-friendly and comes with affordable SEO tools plans.
Best used for:
- SEO
- Website Analytics
SEOReseller White Label SEO Dashboard
Get a bird’s eye view of your campaigns in one place. It’s possible with our white label SEO dashboard. Our white label dashboard provides you with all the bells and whistles to track SEO campaigns and get data that helps you make informed marketing decisions. Claim the dashboard and brand it with your agency’s logo, so you can show off KPIs and impress more clients with your SEO services.
Best used for:
- SEO
- Website Analytics
3. Best Rank Tracking Tools
We’ve added the SEO rank tools that got the most votes from digital marketing professionals.
Rank Ranger
Daily, weekly, monthly, quarterly rank tracking – it’s possible with Rank Ranger. Rank Ranger allows you to track keyword rankings from multiple vantage points, giving you a 360-view of your SEO improvements. You can use this for mobile rank tracking, desktop rank tracking, or even local search rankings. It comes with custom Insights Graphs that include metrics from different data sources, such as Google Analytics, Search Console, Bing Webmaster Tools, Google Ads, and more.
Best used for:
- SEO
- Ads Rank Tracking
- Keyword Research
- Competition Monitoring
- SEO Reporting
ProRankTracker.com
ProRankTracker.com has seen major improvements since it came out in the market. It’s become one of the go-to SEO rank tools of thousands of agencies and businesses when it comes to performance reporting.
This provides daily updates of website ranking, plus a range of features for SEO analysis and research.
Best used for:
- SEO Rank Tracking
- Website Analytics and Audits
Rank Tracker
A powerful platform that allows agencies to stay on top of their SEO – Rank Tracker is a treasure trove of data for SEO professionals. This tool arms digital marketers with accurate insights on website performance, giving way to more informed decision-making for SEO projects.
Best used for:
- SEO
- Website Analysis
- Keyword Research and Tracking
Advanced Web Ranking
There’s a reason Advanced Web Ranking has earned a spot in the top SEO rank tracking tools – accurate ranking data.
This tool provides you with daily rank updates across all search engines. You can integrate the SERP data into your own in-house tools or other data sources via an API, so you can manage and compare metrics easily.
Best of all, you get white label SEO reports and smart data analysis. You can build your own or use a template with your data.
Best used for:
- SEO
- Rank Tracking
- SEO Reporting
4. Best Tools for Site Audits
Doing an SEO audit is the first step to developing a strategy because it provides SEO specialists with a quick diagnosis of the website’s health. For this, you’ll need the following tools:
Screaming Frog
Ask any SEO specialist if they’ve heard of Screaming Frog and you’ll instantly get a “yes” as their answer.
This website crawler tool is useful for detecting SEO issues on a website, such as broken links and unoptimized Meta.
If you need a quick tool for analyzing small and large websites, Screaming Frog won’t fail you.
Best used for:
- Quick Analysis for Large Websites (up to 500 URLs)
- Comprehensive Report on Website Issues
Website Auditor from Link-Assistant.com
On-page data, technical SEO, and reporting in one – this is the power of Link-Assistant’s Website Auditor. SEO audits often involve a thorough sweep of websites to get as much intel as possible for its performance. The audit itself can get taxing if you’re using multiple tools. Website Auditor makes it less exhausting for SEO specialists to gather data and compile them in a neat report. Best used for:
- Site Structure Analysis
- Data Visualizations
- Custom Reports
DeepCrawl
When it comes to uncovering technical and performance issues, DeepCrawl is one of the tools you should turn to. This cloud-based web crawling tool can monitor the health of hundreds of domains, providing you the capability to work on multiple websites for clients. It has automatic scheduling to run crawls, so you can make the entire SEO audit process more automated.
Best used for:
- Technical SEO
- Website Crawling
- Website Analytics
SEOptimer
If a quick SEO audit is what you need, SEOptimer is your tool.
This website audit and reporting platform can provide you with comprehensive site audits that often take days to generate.
SEOptimer has an advanced crawling technology that reviews every web page on a site and identifies performance issues.
The best thing about this site audit tool? You can embed the Site Audit Form on your website, so your visitors will receive a report with your brand on it.
Best used for:
- Technical SEO
- Website Crawling
- Website Analytics
- SEO Reporting
SEOReseller SEO Audit Tool
SEO audits done in minutes? No problem. Our SEO Audit tool can do that for you. Our comprehensive audit details a website’s health, identifies red flags, and presents recommendations for improved rankings. Our SEO audit covers Usability, Security, Technical SEO, On-page SEO, Off-page SEO, and Paid Traffic data. That’s not all—we have the SEO Audit Widget Tool that you can install on your webpages, so visitors will receive an SEO audit report whenever they land on your site. Best thing about this? It’s free.
Best used for:
- On-page SEO
- Technical SEO
- Website Analytics
- SEO Reporting
5. Best Tools for Keyword Research
There’s nothing to optimize if you don’t know what you’re optimizing for. This makes keyword research one of the pillars of an SEO strategy. To determine which keywords to gun for, you can use the following tools:
Google Keyword Planner
Why not get keyword ideas from the search giant itself? Google’s Keyword Planner is your go-to tool when looking for words or phrases relevant or related to the website you’re trying to rank. While used mostly for paid ads, Google Keyword Planner can also generate keyword data for your SEO. This provides you with insights on how these words are searched, so you can select the right terms and narrow down your list.
Best used for:
- SEO
- Keyword Research
Ahrefs Keywords Explorer
Nothing comes close to Google’s Keyword Planner when it comes to keyword research—except maybe Ahrefs.
Ahref’s Keywords Explorer allows you to tap into thousands of keyword suggestions to rank for.
This tool generates different types of keywords – phrases containing the target keyword, suggestions containing all terms of your target keyword, similar terms from top-ranking pages, search suggestions, and newly discovered search queries.
Best used for:
- In-depth Keyword Research
- Country-specific Keyword Suggestions
- Backlinks Analysis
- Site Audit
UberSuggest
Running out of keyword ideas? Don’t worry. Ubersuggest can provide them for you.
This web-based tool is useful for generating keyword suggestions, complete with metrics on volume, competition, and even keyword trends.
Its capabilities are not only limited to keyword research, though. You can use this to generate content ideas and get insights on backlink data for websites.
Best used for:
- Keyword Research
- Backlinks Analysis
- Content Optimization
- SEO
KWFinder
Find more opportunities to rank for the best keywords with KWFinder by Mangools. KWFinder makes it easier to identify which keywords you should gun for. It displays the keyword difficulty, search volume, and competition data, so you can make a quick analysis for your keyword research. This keyword research tool is highly recommended if you’re looking for long-tail terms to add to your keyword list.
Best used for:
- SEO
- Keyword Research
- Competition Analysis
Keywords Everywhere
Need quick keyword suggestions? You have Keywords Everywhere for that. This freemium browser add-on provides suggestions for related queries on search results. No need to jump from one tool to another—you can see the suggestions right when you search for a specific keyword. It’s keyword research made quick and easy. Best used for:
- Long-tail Keyword Phrases
- Quick Keyword Analysis
6. Best SEO Monitoring Tools
When it comes to the best SEO monitoring tools, the most recommended one are the following:
Google Search Console
Nothing beats the classic favorite of webmasters and SEO specialists – Google Search Console. Google Search Console is a free tool that shows you more than the performance of a website—it helps you understand how Google sees the website on search results.
This provides you with all the key metrics to monitor a website’s performance, so you can adjust your SEO efforts. Best thing about this is you can integrate Search Console into Google Data Studio to get more detailed reporting.
Best used for:
- SEO Monitoring
- CTR Optimization
- Search Performance Analysis
Ahrefs Site Explorer
Ahrefs’ capabilities to dive deeper into a website’s organic performance make it a favorite tool among SEO specialists. Its Site Explorer tool provides the metrics that matter the most – from organic traffic to backlinks. This allows you to see how a website is performing, scope the competition, and dissect a website’s backlink profile. Ahrefs Site Explorer gives you more than enough data to plan your next SEO strategy.
Best used for:
- SEO Monitoring
- Keyword Research
- Backlink Analysis
- Website Analytics
- Competitor Analysis
WebCEO
If you’re looking for a complete SEO toolbox, WebCEO won’t disappoint. This SEO platform provides you access to 17 online SEO tools for all your deliverables, but most importantly, it gives you a bird’s eye view for SEO monitoring. One of its popular features is you can share projects and access with other users, making it the ultimate collaborative SEO monitoring tool for serious digital marketers.
Best used for:
- SEO
- Site Audits
- Link Analysis
- Marketing Analytics
Moz Pro Tools
As one of the household names in SEO, Moz has developed a suite of SEO tools throughout the years. Among these is Moz Pro. Moz Pro provides you with all the essentials to manage SEO campaigns – rank tracking, audits, on-page optimization, link building, and reporting. But, that’s not all you’ll get from Moz Pro. What makes it a favorite among SEO specialists is the wealth of resources on SEO and inbound marketing strategies to further increase website rankings.
Best used for:
- SEO
- Brand Management
- Marketing and Web Analytics
SEMRush
When digital marketers need a quick look at a website’s health, SEMRush is the tool they use. This tool provides comprehensive insights into a website’s SEO performance – traffic, keywords, backlinks, and paid ads. It’s the perfect tool to help you uncover gaps in your SEO strategy.
Best used for:
- SEO
- Keyword Research
- Marketing and Web Analytics
- Backlinks Analysis
7. Best Link Building and Outreach Tools
If you heard someone say that link building said, they’re far from the truth. Link building strategies remain an essential aspect of SEO, and the interest in link building tools can attest to this. But if you were to ask which SEO link building tools to use, we refer you to the following:
SEOJet
SEOJet’s backlink management software provides the support SEO specialists and marketers need for extensive backlink research and outreach. This tool helps you laser-focus your link building process to deliver quality backlinks for websites. SEOJet has built-in blogger outreach tools and a proprietary scoring system that allows you to determine which pages need a little SEO boost.
Best used for:
- Backlink Management
- Rank Monitoring
- Competitor Analysis
BuzzStream
When it comes to link building, BuzzStream is more than a buzzword—it’s the must-have tool for any SEO specialist.
BuzzStream provides you with an easy, quick way of reaching out to influencers and developing relationships with them. It automates your outreach process with a centralized database, so you don’t have to manually email your link building prospects.
Best used for:
- Outreach
- Link Analytics
- Ranking Monitoring
- Content Marketing
URL Profiler
Know your next prospects with the handy URL Profiler as part of your link building toolbox.
URL Profiler helps you get all the data you need for your link building efforts. It allows you to target the most relevant websites and extract email addresses for your outreach.
It has integrations with some of the finest SEO tools – SEMRush, Majestic SEO, Moz Scape, and Ahrefs – so you can create link building reports with the right metrics.
Best used for:
- Link Prospecting
- Link Building Reports
MailShake
MailShake is a favorite tool among link builders simply because it helps them run outreach campaigns in autopilot.
This tool provides you with extensive capabilities to do cold email outreach, so you get more responses from your link prospects.
Personalized emails, outreach status tracker, and automated sequences? Everything you need for your link building process comes with this tool.
Best used for:
- Link Prospecting
- Email Outreach
8. Best Backlink Analysis Tools
It’s not enough to just build links for websites; it’s the job of any SEO to make sure the website they’re handling is free of toxic links. For backlink analysis, you’ll need the following SEO tools in your arsenal:
CognitiveSEO
CognitiveSEO came under our radar when we were looking for a tool to optimize our webpages. Since then, it’s been one of the tools we’ve kept.
CognitiveSEO’s capabilities for on-page optimization are exceptional, but its backlinks analysis? Superb.
This tool aggregates backlink data from different link databases, which is then collated into a comprehensive backlink audit. It has a built-in Site Explorer for inspecting and providing real-time data on a website’s backlink profile.
Best used for:
- Backlinks Analysis
- Backlink Audit
- On-page Optimization
Majestic SEO
One of the most trusted tools of the trade. Majestic SEO has proven to be reliable when gathering backlinks data. Majestic SEO allows you to dive into websites to identify link opportunities and determine the link quality of a site’s backlink portfolio. It also comes with browser plugins so you can easily do quick backlinks analysis on any website.
Best used for:
- Backlinks Analysis
- Backlink Audit
- Website Analytics
Linkody
Need to track your link building campaigns? Linkody is the tool for you. This tool alerts you when you gain or lose links. But its power lies in analyzing link profiles and identifying which bad links to disavow. Linkody comes with a dashboard that shows the progress of your link building efforts, displaying essential metrics such as Domain Authority, Trust Flow, and Citation Flow
Best to use for:
- Link Analytics
- Competitor Analysis
- Reporting
Check My Links
One thing that makes backlinks analysis taxing is when a website has thousands of links. But not if you use Check My Links. Check My Links is a web browser extension that allows you to crawl webpages to identify broken links. This quickly highlights links that are working and links that need to be fixed for the website.
Best to use for:
- Link Analytics
- Backlink Checker
9. Best SEO WordPress Plugins
When it comes to Content Management System, WordPress dominates the market.
Optimizing WordPress websites is easier, especially now you have access to tons of free WordPress SEO plugins.
Yoast SEO
Anyone who has a WordPress website knows the power of Yoast SEO. This WordPress SEO plugin has guided even the most seasoned digital marketers in optimizing and ranking websites. Many consider Yoast SEO as the best WordPress SEO Plugin – and for a lot of reasons. Yoast SEO allows you to do quick on-page fixes, such as Meta Data optimization, SEO analysis, and Schema implementation.
Best to use for:
- On-page SEO
- Technical SEO
- Content Optimization
Rank Math
If you’re looking for an alternative to Yoast SEO, Rank Math is just the plugin you need. This has almost the same features as Yoast SEO to make websites SEO-friendly – Meta Data and Open Graph optimization, XML sitemap, Google Search Console integration. With its easy setup wizard and simple interface, you can start optimizing websites right away.
Best to use for:
- On-page SEO
- Technical SEO
- Content Optimization
- Web Analytics
Squirrly SEO
Not an expert in SEO? No problem. Squirrly SEO is your answer. Squirrly SEO makes it easy to optimize web pages with its built-in tools, such as the Blogging Assistant that helps in content optimization. Think of it as having your own virtual SEO assistant.
Best to use for:
- On-page SEO
- Technical SEO
- Content Optimization
- Web Analytics
All in One SEO Pack
The name says it all. All in One SEO Pack is the SEO WordPress plugin for digital marketers and SEO professionals looking for all the essentials without the fuss. This plugin comes with handy SEO tools for both beginners and SEO pros – XML Sitemap support, Google Analytics support, Schema optimization, built-in APIs for other plugins, and more. All in One SEO Pack serves as your WordPress toolbox once you dive into optimizing websites.
Best to use for:
- On-page SEO
- Technical SEO
- Content Optimization
- Web Analytics
seo tools reseller
There are plenty of agencies online that provide SEO services and software. But what if you’re a marketing agency that wants to offer (more) SEO solutions but lacks the time or expertise? In that scenario, white label SEO tools can do the trick.
What are white label SEO tools?
A white label SEO tool is a regular SEO tool but rebrandable. This means that you can obtain it from a provider and present it as your own. In digital marketing, white labeling has become standard practice as no one has the time nor resources to develop sophisticated software from scratch. Nor do they have to do it. With so many white label options on the market, you just need to pick the best one.
After you find out how Google actually works (yes, there’s a catch there) and find the SEO tools that you like, you can customize them to a tee to carry your brand’s logo and markings. You may use them to perform analysis for your clients and provide SEO services to them or resell them further (maybe even both).
Benefits of using white label SEO tools
Here are a couple of benefits to using white label SEO tools:
Offer great tools under your brand
Be ready for an increase in demand
Broaden your set of services
Get access to innovations
Offer great tools under your brand
If you partner with a white label provider, you’ll get advanced tools that will be branded as your business’ own. You can then offer these products to your clients and watch their satisfaction grow. This is a lot cheaper than having your in-house team develop completely new tools. You get to build your reputation on someone else’s expertise.
Be ready for an increase in demand
Whether you provide services or products to your clients, once the demand goes up, you need to be ready. The fastest and most cost-effective way to respond to a sudden surge of interest both among your regular clients and prospects is to take advantage of white label products. A tried-and-tested product made by experts is a fool-proof way not to let your customers down.
Broaden your set of services
Even if you’re not an SEO agency, you could profit from adding SEO services and products to your portfolio. Everyone needs SEO, so it’s not a matter of whether you’ll get new clients this way, but how many you’ll attract. There are certain things you can do to get the fastest SEO results, and investing in high-quality tools is one of them. If you are an SEO agency, shopping for new, ready products you can make use of is a must.
The most common kinds of white label SEO tools
There are a host of different SEO tools, but ultimately, they all boil down to these five:
White label SEO audit tools
White label SEO analysis tools
White label SEO reporting tools
White label SEO dashboards
White label SEO platforms
White label SEO audit tools
Anyone who offers SEO services has to perform SEO auditing. This means doing a health-check of a website. As a site is a company’s digital presence, it has to be properly maintained. Sites are usually active, so their pulse changes in time. That’s why regular audits are essential.
Some marketing agencies offer SEO audits free of charge as a way to generate leads. No matter whether your auditing services are free or paid, you need to have proper tools. Audit tools make the process much quicker and the results more precise. Automation that comes with them makes it possible to analyze hundreds of different SEO elements in no time.
If you choose the right white label SEO audit tool, you’ll be one step closer to gaining your customers’ complete trust. Here are some things to consider when trying to choose the right tool for you:
How many different SEO elements does it analyze?
Are audit reports easy to explore?
Do audits result in actionable tips?
White label SEO analysis tools
A white label SEO analysis tool or analytics tool should be able to integrate data from various sources and offer various methods for analyzing and sorting data. These tools should integrate different data types, such as:
Keyword research
Backlink analysis
Organic and advertising research
Competitor analysis, etc.
When searching for a great white label analytics tool, you should look for those that offer highly customizable analytics solutions. Different businesses prefer different types of analyses. Some only want a great keyword research tool, while others are more interested in backlink monitoring and analysis. This means that the tool you choose should be versatile.
White label SEO reporting tools
Reporting is a crucial element of any SEO campaign and maybe even the most important one for your clients. If you offer SEO services to a client who is not SEO-savvy, the reports on their progress should be clean and digestible for them.
Analytics and other SEO tools offer reporting options, but there are also tools that primarily focus on reporting. You can choose either, depending on what you already have in your repertoire and what your clients need.
A great white label SEO reporting tool should be able to successfully mash data from various sources. Reporting should be highly automated, which means your tools should be able to automatically generate valuable and insightful reports. They should also schedule regular reports and offer the option of creating reusable templates. The structure and look of reports should be customizable to meet your clients’ wants.
White label SEO dashboards
SEO dashboards usually combine all of the above options and more. They represent the best way of showcasing all the relevant data your client may need. A dashboard is a single place where your clients can keep track of their performance indicators, reports, analyses, and more.
You can choose to display data elegantly through tables and charts or provide full reports. You should be able to fully customize the look of the dashboard to fit your client’s brand. White label dashboards usually come with a range of widgets and templates to help you make your product more easily.
Here are some of the features to look for in white label SEO dashboards:
Customizable design
Easy to build and use
Customizable URL
Ready templates
Mobile-friendly
White label SEO platforms
Instead of adding tool by tool, you may decide to white label a whole SEO platform. This is a smart decision as, this way, you’ll get a full platform by a single provider where all the elements fit each other perfectly.
A white label SEO platform can be added to your site as a subdomain. If it’s fully customizable (right to the domain name), your clients will never know that you didn’t develop it yourself. An SEO platform should host a variety of tools and reporting options for your clients to choose from. These platforms are usually not just tool kits, but intricate systems where your clients can order services and communicate with the support.
SEO platforms tend to provide additional offerings, such as:
Content and website creation
Link building
PPC services
Social media marketing, and more.
In other words, if you’re a full-on marketing agency, having an organized SEO platform is an absolute must.
White label SEO tool
What to look for
SEO audit tool
Range of SEO elements considered
Easy-to-explore audit reports
Actionable tips and insights
SEO analytics tool
A variety of data types
Various data sources integration
Customizable analytics solutions
SEO reporting tool
Highly automated
Regular automated reports
Customizable reports
Templates
SEO dashboard
Easy to build and use
Fully customizable
Mobile-friendly
Templates and widgets
SEO platform
A complete offer of tools
Additional offerings
Fully customizable
How to find the right white label SEO tools provider
As you’ll soon be offering someone else’s products (potentially services as well) to your clients, you need to get to know your white label provider as best as possible. This might seem like a daunting task, but it is actually easy to do. You just need to know what to look for:
Transparency
Cost-effectiveness
Reviews
Customer support
Transparency
If your provider is reputable and reliable, they won’t have anything to hide. You can go to their website and learn everything you need to know there. You should be able to request case studies or ask for client referrals. If a provider tries to weasel out of providing you with this kind of information, you should avoid them. No one would miss a chance to present the successful results of their work to prospects. Refusing to do so means there are no results to showcase.
Cost-effectiveness
Before you settle for someone, be sure to scout the market and compare prices. Even if your provider offers everything you’ve dreamed of and more, there may be someone out there who offers the same at a much lower price. Doing some research before the purchase can save you tons of money in the long run.
Reviews
No matter how good a company is at managing reviews, if their tools are substandard, you’ll be able to read about it online. You should steer clear of the first-party reviews on their website (these are carefully selected and moderated), and search for real user experiences on third-party sites. Some of the websites that offer extensive software reviews are Capterra and G2.
Customer support
White label tools providers usually offer support for those tools. Your clients won’t be aware of the fact that your agency is not behind it. This means that if their customer support is unsatisfactory, your clients’ complaints will be directed at you. You’ll find yourself in a situation where you’ll have to reassure your customers and help them out yourself, and you probably won’t know how. That’s why you should test the provider’s support before you opt for their products. They should be able to answer any question and do so promptly.
Best white label SEO tools
We assembled a list of tried-and-trusted white label tools for you to check out:
Sell SaaS
WebCEO
SEMRush
AuthorityLabs
DashThis
SERanking
BrightLocal
Sell SaaS
At Sell SaaS, we offer a variety of SaaS solutions that you can set up in a minute and start reselling right away. Every product is fully customizable, and you won’t have to worry about the technical aspect of it as we take care of everything backstage. All of our products are lead generation oriented, which means they are perfect for anyone.
If you’re an SEO agency, you may be interested in our domain leads software, which gives you an insight into new websites and domains created each day. This way, you can offer your services to those who are yet to establish their online presence. You get all the contact info of fresh businesses so that you can offer them your SEO software and services before anyone else.
WebCEO
Whether you want an SEO platform for your in-house team or want to resell it to your clients, WebCEO is a great option. It’s one of the oldest white label SEO providers out there, and their reputation speaks for themselves.
With a white label domain feature, you can set a custom domain or subdomain that will host all the useful tools. The tools they offer are numerous and include everything your clients may need, from keyword research to backlink quality check. WebCEO’s integrations include Google Analytics and Google Search Console, so you can tap into massive data sources.
One of the downsides of WebCEO is that it may be expensive for some. They also have a free plan, but it is extremely limited.
SEMRush
SEMRush is a huge collection of SEO tools. They may be one of the best-known SEO tools providers out there. Many people don’t realize that they also have white label options. You don’t even have to read reviews about SEMRush as their reputation is spotless.
SEMRush is great for analytics and reporting because it includes a range of valuable data sources. The dashboards they provide are intuitive and simple to use. There’s no limit to what you can do with their tool kit. You can even spy on the analytics and advertising campaigns of your competitors.
Even their free plan is much better than what many other premium plans offer. Beware that you won’t be able to use a large portion of their best features if you opt for it.
AuthorityLabs
AuthorityLabs offers one of the best analytics tools in the market. If you’re in search of a tool that can provide you with location-based SEO data, AuthorityLabs is a great choice. You can get location-specific data on keywords categorized by city, zip code, and similar.
Their reports and analyses can be fully customized to suit your clients’ needs, from looks to data collection methods. You can also get device-specific data and learn what keywords are used by mobile users.
They offer a 30-day free trial with no strings attached. You can use a full set of features for the plan you choose to test.
DashThis
DashThis is a white label SEO dashboard builder that makes it easy for SEO agencies to present relevant data to their clients. This tool can help you organize your reports and analyses elegantly and in a way that’s easy to read. Everything is customizable. You can brand a dashboard with the logo of your client or your own. You can even have a custom URL.
There is an option to clone your already existing dashboards and apply them to other clients. You can add numerous SEO integrations, such as Google Analytics, Moz, Ahrefs, etc. Apart from SEO-related info, you can add social media, PPC, and other data to your dashboards.
SERanking
SERanking offers a white label cloud-based SEO platform with numerous tools you can present as your own. Everything is completely customizable, and you can even create performance-based invoices for your clients.
You can create automatic or manual reports, perform website audits, compare your website with your competitors, monitor your backlinks, and much more. Another plus is the fact that the SERanking platform integrates with Google Analytics, and they offer their own API. Aside from having many amazing SEO tools and options, it is also super affordable.
BrightLocal
BrightLocal is all about local SEO. If your clients run local businesses or provide location-specific services, BrightLocal has excellent options for them. The tools they offer can help them rank locally.
You can get custom SEO reports and control which data your clients can see. The reports are easily downloadable. BrightLocal also offers review monitoring, which means you can also help your clients take their reputation into their own hands. You can also perform comparative local search analyses so that your clients can stay at the top of their game.
So far, they have limited coverage, catering mostly to businesses in the U.S. and a couple of other countries.
Conclusion
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