Seo Tools For Bloggers

SEO Tools For Bloggers

The SEO tools for bloggers that we’ve covered in this post are some of the most useful ones out there. They’re not just great for optimizing your blog posts, they can also be used to optimize your site as well. If you want to improve your search engine rankings, these are the tools you need!

Seo Tools For Bloggers

In the digital world, online presence matters more than big productions and huge investments in paid ads.

Well, money always helps. But doing your SEO right is what makes any strategy worth its price.

So, it doesn’t matter how much you have to invest, with good SEO tools and intelligence is possible to climb the ranks and put your company’s website at the top of the search results.

But which ones to use? We listed the 14 best SEO tools to improve your blog’s performance and use Content Marketing to amplify your visibility online. 

Keep reading!

1. SEOCrawler

When any professional plans the company’s SEO strategy, they need to follow a logical path from building a structure, producing content, and analyzing data.

It is a cycle that rewards those who never stop improving. So let’s give you an idea of some of the best tools in each stage of that process.

We start with on-page SEO. The right tags, the right experience, and speed can help a lot when Google is analyzing your blog for ranking it and keeping visitors around longer.

SEOCrawler is a full suite for Search Engine Optimization, but its brightest points are its Site Auditor function.

The tool can automatically analyze your site in search of technical problems like bad titles, missing tags, and broken links.

Then it shows you a report so you can address them and avoid dropping positions on Google — or move up quicker.

SEOCrawler is free to try, so you can see for yourself if its benefits will give you the return you expect from paid plans.

2. Keyword Explorer

After on-page SEO is sorted, a blog needs content to fill it and find the right audience. Then we go to the planning stage of this strategy.

Your main work will be finding keywords relevant for your buyer persona and generating more interest.

Keyword searching is all about understanding what your buyer persona is searching for and offering high-quality content about it. The purpose of Content Marketing is to educate the lead until he’s ready to purchase from you.

For that to be done, it is important to discover the relevant keywords and their volume of search. 

Keyword Explorer, by Moz, analyzes keywords, suggests similar (but better) options, and even predicts performance when using each one.

The feature allows you to do 10 searches for free per month. The Pro paid version integrates it with a lot of other tools to complete an SEO strategy.

3. Google Keyword Planner

And if you are going for search results data, why not get it right from the source? 

Google has its own tool to explore and analyze performance from keywords.

The catch is that the Keyword Planner is focused on Google Ads, a paid service. But if you are already investing in that other side of an online presence, you can use it to help you write the right content.

4. Yoast SEO

With the best keywords found, what will make them work for you is producing good content. And there are some tools to help you here too.

Google will always value unique, relevant, well-structured content — posts, videos, images, and the combination of all of them.

If your blog uses WordPress, you have at your disposal one of the best, most used SEO tools in the world for writing and publishing online.

Yoast SEO is a plugin that helps you write more attractive texts, but not only that. It can check for keyword usage and its variations, readability, and internal linking.

But not only inside the text content itself, it can also boost your content improving indexation, telling Google what your page is really about, and even giving content insights based on what you have already written.

The free version will give you the core features to start, but Yoast Pro is not expensive and can give you great SEO returns. 

5. Copyscape

Copyscape is not an SEO tool (it is actually a plagiarism checker), but it is really useful to boost your position on Google.

When going for more popular keywords, your content will have to compete with many people and companies. Even if not deliberate, it is common that some of those texts seem very similar.

Google rewards unique and relevant pieces when there is a lot of the same subject online to be read. So, even the free version of Copyscape can help you analyze and compare how your content will perform when published.

6. Google My Business

If the company going for an online presence is a physical shop or a restaurant, it can’t be just digital. You have to attract people to where you are.

In this case, local SEO is the main strategy for CMOs and marketing teams. And no other tool is better for that then Google My Business.

With it, you can create an official profile for your company that is shown as an informative card when someone searches for businesses close to them.

You can have contact information, photos, posts, opinions, all embedded in a Google search. When your brand comes first, it will begin to convert a lot more people in your area.
If you want to know how to set up and optimize your Google My Business account, read our guide about it!

7. Google Analytics

After finding the right keywords, writing great content, and publishing it, your job is only starting. 

SEO is an ever-improving game. 

You have to gather data, analyze, and find the rights and wrongs that can be addressed now and in the future.

Google Analytics is the world’s best as a full SEO suite. It can show you not only the blog’s performance but also keywords, conversions, traffic sources, and everything you need to guide your strategy.

It is even a great way to know your audience better: when and how they visit your pages, where they are, what content generates more interest, and keep them longer.

8. Google Search Console

Google Search Console is another SEO tool for blogs from the world’s largest search engine and has great value for SEO professionals.

It allows you to track relevant data for blogs, correct errors, and demand faster indexing.

Among the available resources, the ones that ensure highlighting when it comes to blog performance are:

• Search queries — indicates what searches guided users to your blog.
• Sitelinks — unwanted links to your blog.
• Web crawling errors — informs about errors founded in your blog by Google search engine.

There are several other resources of Google Search Console, of course. We listed some functions which are part of the SEO professionals’ routine and can help you to guarantee excellent performance on your blog strategy.

9. Stage Analyzer

Stage Analyzer is one of the most complete SEO tools for blogs that will help you to analyze your website’s performance. We can highlight among its resources:

• SEO tips and optimizations.
• Technologies’ diagnosis.
• Traffic estimate.
• Alexa Rank.
• Server information.

In addition to checking your site, you can analyze other sites ranking and also which technologies, servers, and frameworks to use.

Thus, it is possible to see which are the main points to improve your website and outmatch your competitors.

10. SEMrush

SEMrush is a keyword research tool and one of the most famous SEO tools for blogs, even though many bloggers don’t know that.

It is also an excellent resource for monitoring your blog. First, you enter your domain to access essential data in an SEO strategy, such as:

• Keywords that bring more traffic to your blog.
• Keywords your content is ranking for.
• The estimated cost of PPC according to your organic traffic.
• Number and analysis of backlinks.

Intuitive charts and graphs present all the information collected on the blog. This data visualization model helps to gain valuable insights into the right actions in a Digital Marketing strategy.

SEMrush is not limited to your blog’s data. After all, it is also a competition analysis tool. It displays strategic data from other blogs, which support comparative reports between related domains.

It is possible to compare the number of keywords, traffic, organic positions, among other information, all of them displayed in detail in the user interface.

11. MozBar

MozBar is a browser extension provided by one of the leading companies in SEO software development for marketing in the world.

It gives a score from 0 to 100 for specific domains and pages. So, the higher the grade, the better and more reliable the webpage is.

Moz’s SEO tool for blogs scores your domain based on several factors, such as the number and reliability of backlinks, organic positions, and consistency of blog posts.

In your SEO strategy, it is always important to keep track of that score. But it can also help you to make comparisons between your domain and the ones from your main competitors.

12. Screaming Frog SEO Spider

Screaming Frog SEO Spider is a valuable tool to do a complete SEO audit on your blog. It helps to identify optimization errors on multiple URLs, making it easier for professionals who deal with SEO optimizations every day.

SEO errors can damage the domain and affect the ranking in SERPs. With an SEO tool for blogs, professionals can act more quickly, identifying problems and correcting them automatically before the website is penalized.

The free version is available with some feature limitations.

13. Majestic SEO

Majestic SEO is one of the best SEO tools for blogs dedicated to backlink analysis. It has a free version for blog owners and a premium version for marketers who demand more robust information. It is necessary to subscribe to one of the available paid plans to evaluate competitors’ domains.

The tool offers valuable metrics to track. Among the main ones that can help you to analyze your blog’s performance regarding SEO efforts we can mention:

• Number of backlinks.
• Main reference domains.
• Main referenced pages.
• Main used anchors.

Majestic SEO also evaluates two relevant metrics that help to rank and assess the relevance of a domain on the web. These metrics can also help prioritize link building:

• Trust Flow — a metric that shows the level of trust and authority that a domain has on the web.
• Citation Flow — a metric related to the earning link, that is, the number of citations (links) received by a domain on the internet.

14. Google Page Speed Insights

At last, we list Google Page Speed Insights, a very intuitive SEO tool for blogs that aims to evaluate the loading time of a page, just as its name suggests.

As you can imagine, the webpage load-time is a relevant factor for SEO. From the user’s point of view and for search engines, a speed-based web page with the best loading times provides the best experiences for users.

For that reason, loading time and responsiveness are essential for a good SEO strategy. Therefore, you can use Google’s Page Speed Insights to check your blog’s performance and ensure a better user experience for your visitors.

There is not a recipe for the success of an SEO strategy. But you can improve your website considering factors such as website security, page loading speed, and user experience.

Using the best SEO techniques, you can increase the visibility of your blog, reaching better rankings in the SERPs and the perceived value by your visitors.

Search Engine Optimization needs work, time, and constancy. But with the right SEO tools, you can reduce all of those requisites and increase visibility at a faster rate.

Make your plan, define the steps towards your goals, and choose the right solutions to follow you in each of them.

Do you want to know more about how to do great SEO? Check our complete guide on the subject!

seo content tools

Google uses a complex algorithm with hundreds of weighted factors to index and rank web pages according to their relevance to any given keyword. Digital marketers use empirical testing to learn about Google’s algorithm and understand how to create content that ranks. Based on this understanding, they create and follow best practices for writing content that is more likely to rank highly on Google search results. This process is known as search engine optimization (SEO), and it’s an essential part of every digital marketer’s toolkit.

Without the best content writing tools for SEO, writing optimized content can be a lengthy and tedious task. To help you save a lot of time and labor, we’re publishing our list of the ten best content writing tools for SEO. These tools fit in at different stages of the content creation process, but each one has the potential to positively impact your business by saving you time and effort and improving your engagement with readers.

Why You Need Content Writing Tools for SEO
Take a look at our on-page SEO checklist and you’ll see just how many different on-page factors can influence search engine optimization.

Digital marketers need to make data-driven decisions about which keywords to target, how long each blog post should be, and what should be included in the content. In addition to spelling and grammar, content needs to be accessible to its target audience, easy to trust and easy to find. That means optimizing things like URLs and meta-tags.

With the right content writing tools for SEO, digital marketers can automate many of these requirements. In other cases, SEO tools can significantly cut down on the amount of time it takes to perform optimization tasks.

Here’s our top-ten list of tools and how they can fit into your content creation process.

10 Best Content Writing Tools for SEO
Google Search Console
The Google Search Console is Google’s own tool that helps you improve your rankings in the search engine results pages. The console includes tools that measure the performance of your website, including page load times that impact SEO. You can monitor your website’s position on Google search results, including which of your pages are ranking for specific keywords. You can also see how many impressions and how many clicks your pages have gotten in the search engine results pages.

Google Search Console is a critical tool for all webmasters. It provides much-needed transparency into how your pages are performing and can help determine which content you should optimize or what keywords you should target next.

google search console

Pricing: Free for all website owners.

Google Keyword Planner
Most digital marketers use either the Google Keyword Planner or a paid version with better features for keyword research. Still, this is one of the best free tools for doing basic keyword targeting research. The keyword planner offers two main features:

Discover new or related keywords – You can type in any keyword to see a list of related keywords along with their search volume and other related metrics. This makes it easy to find new keywords to target for SEO.
Get search volume and forecasts – You can monitor trends to identify search terms or keywords that are becoming more popular.
google keyword planner

Pricing: Free for anyone with a Google Ads account. If you need a quick guide, you can check out this resource: How to Create a Google Ads Account.

WordStream
WordStream offers a stripped-down version of Google’s keyword planner that’s free and easy to use. Just type in a keyword of your choice, pick an industry and type in your location. Then click the big orange button and you’ll get a list of keywords along with their search volumes on Google and Bing, and the average CPC for each keyword on each ad network.

wordstream content tool

Pricing: WordStream’s keyword research tool is free to use.

SEMrush
SEMrush is one of the most popular and useful tools for digital marketers of all stripes. Their monthly subscription package includes 40 different tools that help with SEO, PPC and social media management. Marketers can use SEMrush to analyze backlinks, conduct keyword research, analyze the performance and traffic of their own website or those of their competitors and discover new markets, niches and opportunities. There’s also a site auditing utility that can help with some of the more technical aspects of website SEO.

semrush content tool

Pricing: Some features available for free, paid subscriptions start at $99.95 monthly.

BuzzSumo
BuzzSumo is an analytical tool that helps marketers find out what kind of content people are sharing across many different platforms. You can enter a website to easily identify their most successful pieces of content. You can analyze trends over the past day, the past month, or the past year. You can filter by author or by platform and Buzz Sumo even supports negative keywords to help you pinpoint the data you’re looking for.

BuzzSumo helps you efficiently analyze and benchmark your content against the competition while staying on top of new trends.

buzzsumo content tool

Pricing: Starts at $79 per month for unlimited searches.

Answer the Public
Type any keyword into this free online tool and you’ll get an extensive visualization of questions people have asked on Google using your keyword. This tool connects with one of the biggest recent additions to the Google search pages: Snippets.

On some search results pages, Google now displays Snippets. A snippet is a tab near the top of the page that highlights a common question related to the target keyword. When a user clicks on the snippet, Google connects them to a web page that answers that question explicitly. Being featured in a Snippet is a great way to generate organic traffic because Snippets are always near the top of the page.

With Answer the Public, marketers can write highly targeted articles that directly address questions that they know are being typed into search. This makes it more likely that their articles will be featured in Google Snippets.

answer the public content tool

Pricing: Three searches per day for free, unlimited searches starting at $99 monthly.

Yoast SEO
Yoast SEO is a WordPress plug-in that gives you real-time feedback as you optimize your blog posts using WordPress. The plug-in acts like a built-in checklist tool that prompts you to complete on-page SEO tasks for each blog post that you create. Yoast SEO provides feedback on your page optimizations in real-time, makes suggestions for improvement and helps you manage all the details when doing on-page SEO with WordPress.

yoast content tool

Image Source: https://kinsta.com/wp-content/uploads/2019/04/yoast-seo-configuration-wizard.png

Pricing: The basic version of Yoast SEO is free. Yoast SEO premium starts at $89 monthly for a single-website license, but you can save money by purchasing multiple licenses for multiple sites at the same time.

Keyword Density Checker
Keyword density is an important factor that search engines like Google use to rank web pages. Digital marketers know that the Google Search algorithm looks at the density of keywords to understand the relevance of each piece of content. For each blog post, it is important to ensure that the target keyword is mentioned a sufficient number of times within the text. At the same time, excessive mentions of the keyword (a practice known as keyword stuffing) are discouraged.

This simple keyword density checker makes it easy to figure out how many times each keyword is mentioned in your article. You can paste in the text of your article and you’ll receive a list of the most frequently occurring one-word, two-word and three-word keywords in your article. For most content pieces, digital marketers aim for a keyword density of 2-5% for the target keyword.

keyword density checker tool

Pricing: The keyword density checker is just one of over 75 free SEO tools offered by the team at PrePostSEO. Visitors to the website can perform a total of 500 queries per month across all tools. To unlock more searches, users can purchase a premium plan starting at $50/year for 50,000 annual searches.

Read-Able
Read-able is a useful tool for ensuring that your content is accessible for your target audience. When you paste your article into Read-able, it uses a proprietary algorithm to assign your content a grade level that corresponds to how easy it is to read and understand.

The average North American reads at an around an eighth-grade level, so if that’s your target audience, Read-Able will help you write clear and concise sentences that are easier for a wide range of readers to understand. If your target audience is college-educated, it’s okay to use longer words and complex sentences to convey meaning. Read-Able is all about matching the level of your writing with the reading level of your target audience to provide the best experience for readers.

readable content tool

Pricing: Read-able offers a free version of its tool that checks reading level, grammar and spelling. The PRO version is available starting at $4/month and includes features like edit suggestions, error highlighting, additional reports and the ability to score emails and additional file formats.

Grammarly Premium
Google checks your website for spelling and grammar. A website whose content contains many spelling errors is less likely to rank highly on search engines. Grammarly makes it easy to create content that is grammatically correct and free of spelling errors. You can add the tool to your browser and use it when composing emails, social media updates or a blog post.

grammarly content tool

Pricing: Grammarly Premium starts at just $11.66 per month when you purchase a one-year subscription. The premium version offers more corrections and an anti-plagiarism feature to help ensure your content is truly unique.

Summary
From keyword research to checking spelling and grammar, our 10 best content writing tools cover every step in the content creation process. We hope you can put some of these tools to work and start saving time and effort when you’re writing content for organic search. If you’re in need of additional assistance, our SaaS SEO agency can help you scale your content. Book an intro call today to see how.

Conclusion

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