You can use the free Google Sheets add-on Seo Tools for Google Sheets to help you get more traffic and leads from your site. This tool allows you to quickly and easily analyze your website’s SEO performance, including page rank, keyword density, and search volume. It also offers recommendations on how you can improve your site’s SEO strategy.
Seo Tools for Google Sheets has a free version that lets you check up to five pages on each of up to three websites every month. If you need access to more than five pages, or if you want access to more than three websites, there is a paid version available for $10 per month.
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Seo Tools For Google Sheets
Just when you think Google Sheets can’t get any better, you stumble across an add-on that makes your job just a little easier.
At least, that is what it has felt like for me over the years, as I have discovered add-ons that help streamline processes and tackle SEO tasks faster.
The Basics First
Excel has long been the go-to for SEO professionals, but Google Sheets has been growing in popularity partly because of the robust add-ons and the ease of sharing.
If you are new to Google Sheets, here’s a quick tutorial on how to incorporate add-ons (if you’re a Google Sheets pro, you’ll want to skip this section).
To access add-ons, open a blank sheet in Google Sheets.
Then click on Add-ons as shown in the screenshot below.
When you are ready to start adding them, simply click on Get add-ons in the drop-down menu.
Some of the add-ons that I’ll mention in the section ahead require more steps to install, so be sure to follow the instructions for each one.
Google Sheets Add-Ons for SEO
Below you will find a list of helpful Google Sheets add-ons for SEO.
Some have overlapping functions, so you likely don’t need all of these.
Instead, try them out and pick what works best for you.
1. Search Analytics for Sheets
Search Analytics for Sheets has continued to be one of my go-to’s when using Google Sheets.
It syncs with your verified websites in Google Search Console and pulls query, page, and click data into your spreadsheet.
What’s great about this add-on is that you can filter data by query, country, page, or device and choose custom date ranges.
You can also view and sort clicks, impressions, CTR, and position.
You can also set up automatic backups directly in Google Sheets.
2. Google Analytics
The Google Analytics add-on is great for running reports and also creating data visualizations.
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Within the add-on, you are given the option to do one of the following:
Start with Create new report which will allow you to customize the metrics you want to pull.
Next, click on Run reports.
You can combine data and create your own charts, as shown in the following screenshot provided by the Google Analytics add-on.
There is a video tutorial for this add-on, although a few years old, that has applicable steps on how to create and run reports, as well as incorporate charts and other visualizations.
3. Supermetrics
Supermetrics has a lot to offer outside of SEO data only.
Just check out the quick screen record below that shows all of the current integrations.
You can use this add-on to pull data into Google Sheets from multiple data sources.
You can customize reports and also access the templates already available through Supermetrics.
Note: There is a monthly fee for the Supermetrics add-on, but you can try it for free first.
4. RankTank
RankTank is a good add-on to help you track keyword rankings directly in Google Sheets.
It’s pretty simple to use.
All you have to do is add the domain and choose the location, language, and device.
Then you add your keywords.
You will see your rankings in real-time, along with the ranking page and competitors ranking above you.
According to the description provided by RankTank, what makes the tool different than others is that it uses live keyword rankings.
Here’s a plus: RankTank gives you a certain number of free scans each month.
5. Moz API for Sheets
Are you a Moz fan?
If so, you should check out the Moz API for Sheets.
Even if you don’t have an account with Moz, you can still use this sheet by signing up for a free plan, which will give you access to domain authority and page authority for 200 URLs at a time.
The Moz add-on also has built-in formulas to help you analyze the data.
6. Majestic
To use the Majestic add-on, you will need a subscription.
Once you have everything set up (it’s not hard), you have the option of using the Data Extractor to get a ton of data about one domain, similar to what you see in the screenshot below, or the Data Augmentor to pull metrics for a group for URLs.
7. SEOmonitor
If you are already using SEOmonitor, which is an SEO platform designed for agencies, you can use your API key to import data into Google Sheets.
After pulling campaigns from your SEOmonitor account, you can create dashboards, data visualizations, and custom reports.
When using the SEOmonitor add-on, you can create reports like the following:
google search console
Improve your performance on Google Search
Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results
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Optimize your content with Search Analytics
See which queries bring users to your site. Analyze your site’s impressions, clicks, and position on Google Search.
Get your content on Google
Submit sitemaps and individual URLs for crawling. Review your index coverage to make sure that Google has the freshest view of your site.
Get alerted on issues and fix your site
Receive email alerts when Google identifies issues on your site. See which URLs are affected by these issues and tell Google when you’ve fixed them.
Understand how Google Search sees your pages
The URL Inspection tool provides detailed crawl, index, and serving information about your pages, directly from the Google index.
Conclusion
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