Seo Tools For Website Value

SEO Tools for Website Value

In an effort to make your website more valuable and increase your site traffic, we have created a list of SEO tools that will help you do just that. These tools are free and can be used in conjunction with each other or alone.

Our goal is to help you set up your website so that Google will rank it higher on their search results pages (SERPs). When this happens, you will get more traffic from people searching for the keywords associated with your business.

You may also find it helpful to read our article about how to use social media for SEO purposes.

Seo Tools For Website Value

1. Semrush

Do you have tons of data to process? Semrush could be perfect for you as an all-in-one tool. It can track keyword rankings, organic traffic, and backlinks.

Their Keyword Magic tool, in particular, is terrific at uncovering phrases you may not have known you could even rank for.

Screenshot from Keyword Magic Tool, August 2021

To figure out how to do better yourself, you can also get information on your competitors’ data –comparing data helps to see what competitors are doing well and what potential pitfalls to avoid.

Follow the right footsteps, and you’ll be on the path to success.

Additionally, there’s the ability to do SEO site audits to ensure your website is running optimally. Optimizing your website’s SEO is a magnificent way to get you closer to that front page.

Cost: Their Pro plan starts at $119.95/month – other options are available.

2. Ahrefs

If you’re looking for a comprehensive SEO toolkit, Ahrefs is the way to go.

If you’re looking to improve your site’s SEO performance with backlinks, Ahrefs has a backlinks index that’s updated every 15 minutes, plus a web crawler that processes up to 8 billion pages a day.

Ahrefs also has an SEO analyzer tool to ensure your site is running optimally. The insights they give you on your domain are phenomenally detailed.

Screenshot from Ahrefs.com, August 2021

Ahrefs is also useful because of the other powerful tools in its suite.

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Some of these include:

• Site Explorer: This will help analyze you and your competitor’s backlinks.
• Content Explorer: Helps to take a topic and find its most shared content.
• Keywords Explorer: Assists you in finding relevant keyword ideas and traffic estimates.

There’s even more to it. If you’re not ready to pay real money quite yet, but are still keen on learning, the company offers free educational videos online that anyone can watch.

Ahrefs also has a blog with many useful how-to’s, plus tips and tricks.

Cost: Their Lite plan costs $99/month – they also offer a seven-day trial for $7.

3. Moz Pro

Moz Pro isn’t just an SEO tool. It’s a suite of SEO tools. An excellent solution for those who require a wide range of capabilities, you could potentially save a great deal.

By only needing to purchase one all-inclusive system, you’re avoiding spending money elsewhere.

Offering keyword suggestions, links, site audits, rank tracking, and on-page optimization, Moz Pro does just about it all. Their keyword research tool can help you determine what keywords and keyword combinations to use.

As well, its backlink analysis tool combines metrics in links, including anchor text. Backlinks are necessary for SEO, so this feature is critical.

Cost: Their Standard plan is $99/month.

4. Majestic

Need not just some, but a lot, of high-quality links? Majestic is here for you – they boast having the greatest link index database. Ever.

Screenshot from Majestic, August 2021

You’ll be able to see where your links are from, as well as the anchor text other sites use to link to you. Also, you can see the total weight each backlink has.

Lastly, it’s easy to compare links. Using the tool, you can compare up to five sites at a single time.

Cost: Their Lite plan starts at $49.99/month.

5. Screaming Frog SEO Spider

Here’s another helpful way to check on your links.

Screaming Frog SEO Spider is a web crawler able to perform fast searches of URLs. It can also check your site for broken pages.

You can check for missing title tags, duplicate meta tags, and tags of the wrong length.  You can also see the number of links on each page, so you can know if you’re providing enough links in your content.

Cost: Their paid version is £149.00/year (can be bought in the U.S. at the exchange rate.)

6. Spyfu

If you need an impressive search analysis tool for SEO keyword research, Spyfu may be for you. You can search for any domain while using it and see every place the domain has shown up on Google.

There are a couple of valuable types of research Spyfu can complete including SEO, PPC, and keyword.

Spyfu also has a SERP checker and domain overviews.

Essentially, it’s a massive amount of possibility packed into one system.

Cost: Their plans start at $33/month.

7. Serpstat

Trying to grow your business? Serpstat is a digital growth tool made to assist you in optimizing your SEO and PPC. It can also assist with your marketing campaigns.

Screenshot from Serpstat, August 2021

Overall, Serpstat is an SEO tool that comes with many essential features.

Some of these can:

• Determine keyword value.
• Discover international data.
• Collect keywords for campaigns.
• Analyze keyword trends.

Ready to start organizing your next campaign? Try getting a little help from Serpstat.

Cost: Their starter Lite plan is $69/month.

8. CognitiveSEO

Here’s another suite of tools, not just one singularity on its own. CognitiveSEO has all the essentials you need to research, plan, and execute your SEO strategy.

You’ll be able to research keywords, audit your site for SEO no-go’s, analyze backlinks, and look at mobile rank tracking.

There are many more options, as well. You can increase your social visibility as well as prevent Google Penalties – or, if necessary, cognitiveSEO will help you recover from them.

Cost: Their Starter plan costs $129.99/month.

9. Advanced Web Ranking

A fantastic way to get comprehensive position tracking and rank monitoring, Advanced Web Ranking gives you daily local tracking results. By monitoring what is happening on your site, you can figure out what’s working and what’s not.

Easy on the eyes, their data layout is fully customizable. With easy link sharing and integration with third-party reporting, Advanced Web Ranking is great for those seeking a tool that’s simple yet powerful.

Cost: Their Starter plan costs $49/month.

10. ContentKing

Another site auditing tool that will show you any SEO issues popping up on your website, ContentKing has one extra advantage: it proactively crawls your site 24/7.

It will alert you immediately when new problems occur. A.K.A., no more having to remember to check your website for SEO errors constantly.

Because ContentKing is cloud-based, there’s no need to install any software or extensions.

It also provides valuable insights into how your site is doing and how to implement proposed tasks to improve SEO compatibility.

Cost: Their Basic plan is $139/month.

11. Mangools

Perfect if you need a complete set of basic tools, Mangools is known for its ease of use and sleek design. It also happens to have highly accurate keyword data through its tool KWFinder.

Screenshot from Mangools Keyword Finder, August 2021

Mangools may not be ideal for larger companies or anyone who needs more from their SEO tool suite.

However, it will work wonderfully for beginners just setting out.

Cost: Their Basic plan costs $49/month.

best free seo tools

1. Answer The Public

Find 150+ keyword ideas in seconds.

Most SEO tools get their data from the same place: The Google Keyword Planner.

Answer the Public is different.

This awesome tool finds questions that people ask on forums, blogs and on social media.

And it turns those questions into awesome keywords:

Best Feature: “Vs. Keywords”

You’d be surprised how many people search for “X vs. Y” keywords in Google.

(For example: “iPhone vs. Android” or “SEMRush vs. Ahrefs”.)

And Answer the Public has a section of the results dedicated to “Vs. Keywords”.

This brings us to the 2nd tool on our list…

2. Woorank’s SEO & Website Analysis Tool

Get a list of SEO improvements in seconds.

This is a very handy Chrome extension.

First, you get an overall SEO score.

Then, the tool shows you EXACTLY how to improve your site’s on-page and off-page SEO.

Best Feature: “Marketing Checklist”

Most SEO tools only tell you about problems… not solutions.

But with Woorank you get a detailed SEO checklist that you can use to fix any issues that you run into.

And now it’s time for our next free SEO tool…

3. Animalz Revive

Improve and update old content.

Animalz Revive helps you find older content on your site that needs an update, an upgrade… or both.

Before this tool, you had to manually comb through your Google Analytics account to find these pages.Which was a giant pain.

Fortunately, this tool tells you exactly which articles on your site need the most attention.

Best Feature: “Traffic Loss Since Peak (Views)”

This feature lets you know exactly how many visitors that a piece of outdated content is costing you.

4. CanIRank

Quickly answer the question: “Can I rank for this keyword?”.

CanIRank is a super-detailed keyword difficulty tool.

And unlike most free SEO tools, CanIRank doesn’t give you generic advice like:

“This keyword is really competitive”
Or
“This keyword has low competition”

Instead, it tells you whether or not YOU can rank for that keyword.

Very cool.

Best Feature: “How can you better target this keyword?”

CanIRank isn’t just for sizing up the first-page competition.

It also gives you suggestions that can help you rank for a specific term.

5. Google’s Mobile-Friendly Test

Get your site ready for Google’s Mobile-first Indexing.

You might have heard that Google recently made a big change to its algorithm.

(This change is officially called “Mobile-First Indexing”.)

The bottom line is this:

If your site isn’t optimized for mobile devices, you’re in big trouble.

Fortunately, you don’t need a full-time developer to make your site mobile-friendly. All you need to do is run your site through the Mobile-Friendly Test tool.

And it tells you whether or not Google considers your site mobile-friendly.

Best Feature: “Page loading issues”

This feature shows you how you can improve your site’s code. That way, Google’s mobile crawler can find and index all of the resources on your site.

6. Seed Keywords

Find completely fresh keyword ideas.

Most keyword research tools work the exact same way:

1. Enter a seed keyword into the tool.
2. Get a list of closely-related terms.

The problem with this approach is this:

Everyone types the same seed keywords into these tools.

Well, Seed Keywords takes a completely different approach.

Instead of pulling seed keywords out of thin air, you ask your customers how they’d search for you online.

Then, type those seed keywords into your favorite keyword research tool.

Best Feature: “Submit Query”

Once the results come in, you can use SeedKeywords to do a Google search for the keywords that people gave you.

That way you can quickly scan the search results… and see how competitive those keywords are.

7. Exploding Topics

Find popular keywords before they get competitive.

This free SEO tool does one simple thing:

It bubbles up topics that are just starting to trend.

That way, you can create content around these emerging trends (or optimize your old content around a new keyword).

The tool currently has about 2k topics in its database. And they’re adding more every week.

Best Feature: Categories

Categories let you drill down to a specific topic category that’s important to your business.

For example, let’s say you run marketing for a skincare brand. Well, you’d hit “beauty” and get a list of emerging topics in that space.

Nice.

8. Seobility

Get a deep-dive SEO site analysis.

SEObility crawls your entire site and lets you know about search engine optimization issues like:

• Slow loading pages
• Blocked pages
• Sitemap problems
• Technical SEO issues
• Lots more

You usually only get this type of stuff from paid SEO tools. So it’s really nice that Seobility gives you this data for free.

Best Feature: Content Report

This report hands you a list of pages that have content-related SEO issues.

(Things like: thin content, missing meta titles, keyword stuffing, and duplicate content.)

9. Ubersuggest

Get keyword suggestions and competition data.

Ubersuggest has a lot of features that are usually only found in premium SEO tools.

But it’s 100% free.

To use it, type in a keyword that you want to rank for (or a competing website that you want to rank above).

And Ubersuggest will give you detailed data on keyword difficulty, monthly search volume, and more.

Plus, you get a list of suggested keywords that are based on the keyword you typed in.

Best Feature: “Comparisons”

This feature shows you “X vs. Y” keywords.

In my experience, X vs. Y keywords are super untapped.

Sure, they may not get as many searches as traditional keywords. But they’re SUPER targeted and high-converting.

And to my knowledge Ubersuggest is the only tool that specifically bubbles up X vs. Y keywords.

10. BROWSEO

See your site through the eyes of a search engine.

As it turns out, search engines see your site VERY differently than you do.

And BROWSEO gives you the type of x-ray vision that search engines have.

Best Feature: SERP Preview

Get a sweet preview of how your page appears in the search results:

This is helpful for figuring out if your title and description tag are SEO-friendly (or too long). And optimizing your title and description can also help you get more organic clicks.

Conclusion

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