Email marketing is one of the most effective ways to reach your audience, and it’s also one of the most cost-effective. It’s a quick, easy way to let people know about your business and products, but it can be hard to find the right software—especially if you’re on a tight budget!
We know that email marketing can seem like a daunting task when you’re just starting out. But don’t worry! We’ve got your back. Our blog is here to help you learn more about email marketing, whether you’re looking for a simple tool or something more advanced.
Simple Email Marketing Software
1. Constant Contact
Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.
You can easily manage your email lists, contacts, email templates, marketing calendar, and more.
Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.
Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.
Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.
Aside from online training, they also offer in-person live seminars across the United States. This allow small business owners to quickly learn the basics of email marketing and start using it to grow their business like a pro.
For all the reasons above, we rate Constant Contact the best email marketing service for small businesses and startups.
Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $ 9.99 /month.
WPBeginner users can use our Constant Contact coupon code to get an additional 20% off.
SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.
It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.
SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.
SendinBlue offer a completely free email marketing plan unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.
Their paid plans start from $25 per month for Lite. You can also include SMS to your account, but the pricing will vary based on your sending requirements.
They have improved their premium plan recently to include more advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration. This means users now get more value for the same price.
SendinBlue also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site. You do not need this for email marketing campaigns, but it’s a nice functionality to have if you have a large website, and you want automatic real-time content based emails.
HubSpot is one of the most well-known softwares in the CRM and email marketing space.
Their email marketing service is free to start, and it comes with a lot of powerful automation features designed to grow your business.
You can use their easy drag-and-drop email builder and a selection of templates to create a completely custom newsletter that matches your brand’s personality and colors.
Because of the native integration with the HubSpot CRM, you can personalize your emails for each subscriber based on things like device type, country, list membership, or any other custom information you might have on the individual subscriber.
HubSpot comes with all the powerful feature you’d expect from an enterprise level email marketing software such as send time optimization, high email deliverability, A/B testing, detailed performance analytics, marketing automation, drip campaigns, and more.
One of the main reasons why small, medium, and enterprise customers choose HubSpot is because they offer an all-in-one marketing platform that includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more.
Hubspot Email Marketing has a free plan, which includes the CRM and all of HubSpot’s free marketing, sales, service, and operations tools.
The free version allows you to send 2,000 emails and store an unlimited number of subscribers. You can create custom signup and popup forms, build landing pages, manage and track your online ads, and more. It has all the tools you need to get started.
If you need more advanced capabilities, then their paid plans starts at $45/month.
Omnisend is a powerful SMS & email marketing service for eCommerce businesses who are looking for an omni-channel marketing automation solution.
They offer one of the most generous free email marketing plans because it includes all the powerful features like pre-built automation workflows, subscriber segmentation, A/B testing, performance reports, and even SMS + web push notification.
Most other free email marketing plans are restricted, but Omnisend is confident in their value proposition, so they offer most everything in their free plan. As your contact list grows, you will need to upgrade to their paid plans.
Omnisend seamlessly integrates with all the popular website builder and eCommerce platforms like WooCommerce, Shopify, BigCommerce, and more. They also have integration with hundreds of other business tools like live chat software, help desk service, and more.
The best thing that we liked about Omnisend is their pre-built eCommerce marketing automation workflows that are designed to help you drive more revenue. This includes emails like welcome email series, cart abandonment emails, cross-sell emails, and more.
Their email builder is very easy to use and comes with a large selection of email templates, so you can create beautiful, on-brand campaigns. Once it’s set up, you can personalize the email using their powerful targeting and segmentation features.
What a lot of users love about Omnisend is that they offer SMS built-in, so you don’t have to pay for a separate software, and their SMS feature allows you to send messages in 209 regions across the world.
Omnisend free email marketing plan allows you to contact up to 250 subscribers, and their paid plans start at $16 per month.
Drip is a powerful enterprise email marketing platform for eCommerce, bloggers, and digital marketers. They offer a wide range of tools to make marketing automation, sales funnels, and personalization easy.
Their email software offer seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add pop-ups / opt-in sign up forms to your website and capture more leads.
What sets Drip apart from the competition like Campaign Monitor is their intelligent marketing automation tools, smarter email segmenting, split testing features, list groups, and a visual drag and drop builder for automation workflows. These features allow you to reach targeted customers in your email list to get more sales.
Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides and excellent documentation.
We use Drip for several of our businesses because it allows us to send bulk emails while connecting and engaging with every customer on a personal level using their smart eCommerce marketing automation.
Their eCommerce revenue attribution feature shows us exactly how much revenue we generate from each email marketing campaign.
Even though it’s a bit pricey, we believe Drip is the best email marketing software for eCommerce websites and business owners who want more advanced features to maximize their marketing efforts.
Drip offers a free trial, and their plans starts from $49 / month which includes all their features.
Recently, they’ve added SMS notification as a feature to all plans which allows you to connect with your users on both email and SMS marketing channel. This makes them a true all-in-one email marketing platform for store owners.
Moosend is an affordable email marketing service for small businesses. It comes with a suite of powerful marketing automation features, email list building tools, landing pages, and more.
You can quickly create an email newsletter and customize the email design to match your brand within minutes by either choosing from their dozens of pre-made email templates or by creating a completely custom template.
The nice part about Moosend is that they offer marketing automation features to all plans including the free plan. You can use their automation workflow designer to offer a personalized subscriber journey for your newsletter subscribers.
Moosend offer detailed email analytics that shows you important metrics such as email opens, clicks, bounces, product views, purchases, custom event tracking, and even predicted demographics data.
All plans come with powerful conversion optimization features such as A/B testing, email heatmap analytics, countdown timers, conditional content, AI-engine for product recommendations, popup forms, floating bars, newsletter signup subscription forms, and more.
Moosend offers a forever free plan for up to 1,000 email subscribers and unlimited number of emails (no credit card required). After that their pricing starts at $8 per month for their Pro plan which includes landing page builder, transactional emails for eCommerce websites, team management, and more.
AWeber is one of oldest and most popular email marketing service providers in the world. They offer a wide-range of tools for small and medium sized businesses to manage their email marketing.
Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress. For detailed instructions, see our ultimate guide on how to connect AWeber to WordPress.
You get access to ready to use html email templates, list management, autoresponders, a/b testing, and email tracking with detailed insights.
AWeber also has other powerful email marketing features such as AMP emails, automatic RSS-to-email for bloggers, and tag based subscriber segmentation.
Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.
AWeber offers a limited free plan for up to 500 subscribers. After that, their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more.
ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.
ConvertKit’s unique feature is that allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails from their emailing service.
With ConvertKit, you can easily segment subscribers into those who are interested and those who have already purchased. This helps you increase conversions with automated emails that feel more personal. In marketing terms, this is called targeted email marketing.
They have all the powerful features you’d expect from a top-notch email marketing service such as a/b testing, beautiful email templates, landing page builder, smart workflows, and more.
ConvertKit offers email based support and have extensive knowledge base with great learning material.
A lot of ConvertKit features such as paid newsletters are specifically designed for creators and professional bloggers that’s why we rate them the best email marketing service for professional bloggers.
They even added the ability for you to sell digital products & subscriptions from the same platform.
ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.
Their Creator Pro plan also includes advanced functionality like newsletter referral system, subscriber scoring, advanced reporting, and Facebook custom audiences.
Mailchimp is one of the most popular email marketing service providers in the world primarily because they offer a forever free email marketing service plan.
Although we don’t recommend it anymore since there are better solutions available in the market, the sad reality is that we cannot create a best email marketing software list without including Mailchimp due to their shear popularity.
Mailchimp comes with an easy drag-and-drop email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It also allows you to setup delivery times based on user’s timezones, and you can setup segmenting based on geolocation.
You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms. If you are using WordPress, then see our ultimate guide to using Mailchimp and WordPress for detailed instructions.
When it comes to marketing automation features, Mailchimp platform is quite limited when compared to other providers in our list such as HubSpot, Drip or ConvertKit.
In the recent years, Mailchimp has attempted to add many of the “advanced” features, but having tested many of these, they’re not truly advanced.
Mailchimp support is offered by email, live chat, and a large tutorials knowledge-base. However their support is often slow and no match to the quality of service that you get from Constant Contact.
Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t get features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only which is fine if you’re a hobbyist but as a serious business, you need reliable support that you can count on.
Their paid plans start from $10/month for up to 500 subscribers, and the pricing increases in the increment of 500 subscribers.
However if you want unlimited audiences, advanced audience segmentation, multivariate testing, and comparative reporting, then you’d have to move to their $299 per month plan.
Final Thoughts: The Best Email Marketing Service
There are dozens of email marketing services out there, and we want to make sure you choose the right one for your business needs. Below is our expert pick:
If you’re a small business, non-profit, or a new blogger, then we recommend using Constant Contact. Their pricing is great, and the support team is absolutely top-notch. Their onboarding team will help you find success with email marketing right away.
If you run an online store / ecommerce website, then we recommend using either Omnisend or Drip because they offer the best eCommerce email marketing software. Their personalization and automation features are extremely powerful. A lot of our own business websites use Drip.
If you’re a professional blogger or content creator, then we recommend using ConvertKit. They offer an easy to use platform with advanced segmentation and funnels that will help you take your blogging business to the next level.
If you’re a business owner who wants a powerful marketing automation tool that combines email marketing, SMTP bulk emails, and SMS messages, then we recommend using SendinBlue. Their platform is easy to use, and they allow you to manage both email and SMS from a single interface. They also offer a fairly generous forever free plan which makes them the best free email marketing software.
If you’re looking for an all-in-one email marketing solution, then we recommend using HubSpot. They offer a power suite of marketing tools including email marketing, CRM, sales tools, live chat, website builder, and more. There free plan is great for lead generation because it lets you store unlimited subscribers.
Pro Tip: Get More Email Subscribers, Faster!
Once you have picked an email marketing service for your business, you’ll likely want to start getting more email subscribers.
We use and recommend OptinMonster. It is a powerful conversion optimization toolkit that helps you turn abandoning website visitors into email subscribers and customers.
OptinMonster seamlessly integrates with all the best email marketing service that we mentioned above and dozens more.
WPBeginner founder, Syed Balkhi, is also the co-founder of OptinMonster. He initially built OptinMonster to help grow our own email list. After the launch in 2013, it has grown tremendously with over 1 million active installs of the WordPress plugin.
Today OptinMonster is being used by some of the largest brands in the world including McAfee, Experian, TripAdvisor, Pinterest, Harvard University, Pateron, and more.
Aside from OptinMonster, you can also use the following tools to grow your email marketing list:
- WPForms – #1 WordPress form builder that you can use to create contact forms, surveys, polls, and other type of forms. It comes with built-in integration with all popular email marketing services. Trusted by over 5 million website owners.
- SeedProd – Want to create custom landing pages to boost conversions? SeedProd offers a far superior landing page builder experience. This is why smart website owners use SeedProd along with their preferred email marketing service since it integrates with all the popular email platforms.
- LiveChat.com – One of the easiest ways to grow your email list is to connect your live chat software with your email marketing service. We use LiveChat on several of our sites.
- ChatBot.com – Another smart way to grow your email list is to use chatbot software and connect it with your email marketing service.
- RafflePress – this is the leading WordPress giveaway and contest platform. It lets you use viral marketing to grow your email list.
email automation software
1. Active Campaign
ActiveCampaign is now used by over 60,000 organizations of all shapes and sizes.
ActiveCampaign is an email marketing automation tool which simply enables you to create drip emails that will boost your subscriber interaction, interests, demographics, history, and more.
You can use Active Campaign as a CRM and marketing automation software. You’re going to like this email marketing automation software in terms of email deliverability, affordability, customer support, and integrations.
- Excellent customer support
- Flexible and versatile
- Advanced features
- The learning curve is a bit challenging.
- There are some glitches reported by some users.
- The forms feature isn’t sufficient and not customizable enough
The minimum price plan costs $9/mo with annual payment for 500 contacts. The highest price plan is the Enterprise plan costing $229/mo.
G2 Rating: 4.6 out of 5
There are 48,000 small companies that use Hubspot which means it is ranked as one of the top email automation tools. In order to support your email marketing campaigns, it provides
- all-in-one CRM
- email marketing automation
- landing page builder platform
Probably the most advantageous part of HubSpot is its analytics. You can track your email campaigns in terms of conversions. But what about pricing?
Well, you should consider that it’s very affordable in the first place, costs about $50/month. However, the pricing can quickly get out of control. For example, if you want to add bonus features and grow your email list, you may have to pay $2,000/month annually. So, better be careful.
- Ability to customize the user experience based on behavior
- Great user interface
- Prices are too high for most startups.
- Not HIPAA compliant
The starter plan for HubSpot Marketing Hub costs $50/mo.
G2 Rating: 4.4 out of 5
3. Constant Contact
As an effective email marketing automation software, Let Constant Contact allows you to send powerful emails with unique designs. Also, it is simple to use. You can arrange Facebook fan promotions, coupons, and deals with Let Constant Contact.
As the other email marketing automation software in the market, it provides an autoresponder. One of the important parts of this email marketing automation software is its affordable prices.
- Clear overview of demographics of email recipients
- Simple and easy to use UI
- Excellent customer support
- Has Constant Contact branding at the bottom of the emails
- Email templates tend to distort based on the platform recipients’ use.
- Email builder is a bit limited in terms of designing options
Price based on number of contacts, starting at $20/mo
G2 Rating: 3.9 out of 5
Being an email drip campaign software, Drip has a simple and user-friendly interface. You can use email gathering technology, drag and drop elements, and pre-made templates in your emails.
If you have an e-commerce company then this email marketing software is great for you. For basic email marketing automation, it has affordable pricing options! For example, you should pay $49/month for 100+ contacts. You can streamline the drip email process with this app.
- Smoothly handles large data
- User-friendly interface, dark mode available
- Ability to create unique responsive HTML email templates
- Slow customer support
- Analytics and reports are average.
- Inability to re-edit workflows
- Not storing events for recall so, for example, in Zapier you have to continually refresh
Starting at $19/mo for 1,500 contacts
G2 Rating: 4.4 out of 5 starts
Sendloop is really one of the best marketing automation software on the market. It has an easy-to-use interface that doesn’t require IT. So, you can customize your emails with a simple drag n-drop email builder. It offers more than 80 free email templates with some unique features.
You can refine a drip campaign by targeting the right people.
Sendloop enables you to track your customers’ movements on your site. By using this email automation software, you can run highly-effective email marketing campaigns.
- Drag and drop feature
- Provides WYSIWYG Email Editor so you can edit fast and easily
- Analysis track report
- Great technical support
- A bit expensive as it charges for subscribers not plans
- The interface is a bit over-siimplistic
- Lacks mobile-optimized emails
Service cost based on the number of subscribers. You can calculate your service cost from their website. The minimum cost is $9/mo for 500 subscriber and unlimited emails.
G2 Rating: 4.3 out of 5
Emailsmart is an email automation software that serves for small and medium-sized transactions that care about privacy, gdpr and security. Based in London, the company offers boutique solutions that are GDPR compliant and affordable.
- Unlimited contact size & billed only total emails sent
- GDPR Compliant for EU Users
- Affordable Prices
- Boutique service with excellent support team
- Integration options are lacking
GetResponse is one of the best email service providers (ESP) and email marketing automation software in the market.
Even if it didn’t specify marketing automation capabilities at first, it did add some useful features such as autoresponder and much more. In this case, you can design your workflows with its easy-to-use drag-and-drop interface.
- Straightforward and easy to use
- Fast interface
- They offer landing page building as well as email marketing
- Value price compared to its competitors
- Some users reported messages going to spam folders
- Contact import issue
- Limitation in integrating with other apps
Starting at $15/mo for 1,000 subscribers
G2 Rating: 4.2 out of 5
MailChimp is another good email marketing automation software that allows you to customize your emails. You can send a welcome sequence to new subscribers automatically or send birthday wishes or any content you want.
Also, you can use it to prevent and recover from cart abandonment. If you want to personalize your order notifications from your store or re-engage with inactive customers, MailChimp is for you!
For those who are looking for effective email marketing automation software, it is a great tool to use.
Pricing is not that affordable when you compare it to other marketing automation software. It’s free for up to 2,000 contacts. However, it costs upwards of $425 or more per month depending on your total number of subscribers.
- Saves templates and contacts so you won’t have to start over everytime
- Provides an internal database that helps you store contacts
- Intuitive interface
- Understanding list segmentation can be a bit tricky.
- Since they price based on the number of contacts, it can quickly get pretty expensive.
Free plan available with 2,000 contacts. Paid plans start at $10/mo for 500 contacts with custom branding and A/B testing.
G2 Rating: 4.3 out of 5
Did you know that you can easily integrate Popupsmart with MailChimp? This way, the leads coming from the subscription popup will automatically be added to your MailChimp lists.
Also, if you use Shopify, take a look at our blog post, How to Add a MailChimp Popup to Shopify Account?
Wishpond is not only concentrating on your email marketing automation but also covers a large portion of your marketing needs.
You can use Wishpond to,
- capture leads
- create landing pages
- run social content, promotions, and discounts.
Wishpond has some functional features like other email marketing automation software that I’ve mentioned above. Dripping campaigns, customizing emails, and benefitting from real-time analytics and integrations might be given as examples.
You can track each lead in your database with a comprehensive overview. That means you can track your visitor’s activity individually.
It offers various packages for pricing but when you consider the service you get, it has reasonable pricing plans.
- Excellent customer support
- Drag and drop feature
- No search bar to search a particular lead
- Lag between campaigns
- Unreliable email deliverability (based on user reviews)
Staring at $49/mo for 1,000 leads. You can schedule a demo for a custom plan.
G2 Rating: 3.9 out of 5
10. Benchmark Email
Benchmark Email might be a good fit for you if you’re looking for a basic email automation system. There are a lot of people who don’t want to deal with technicalities and issues that require expertise in this field. For this reason, it has a user-friendly interface and great customer support.
It just does the basics quite well. You can use the drag and drop system without any trouble. I recommend this tool if you’re just after something simple. However, if you’re looking for something more powerful for your email marketing benefits, you should probably consider some other email marketing automation software.
- User-friendly and straightforward
- Ability to set limits to your email campaigns
- Easy to navigate dashboard
- Not so mobile-friendly
- Doesn’t provide Email Usage report in downloadable format
- Lacks automatic spell-checking
Free plan available for 250 emails per month. Paid plans start at $13/mo for unlimited emails but limited features compared to higher price plans.
G2 Rating: 4.1 out of 5
Let us know your thoughts in the comment section below.