Social Media Content Creation Tools To Measure

Social media is all about connection.

It’s about building relationships with your audience, and making sure that you’re giving them the content they want to see. It’s about being authentic, and showing your human side.

It’s about making your brand stand out from the crowd, and standing for something deeper than just selling products or services.

But social media can also be a big distraction from getting real work done—and we’re always looking for ways to make our lives easier! That’s why we’ve put together this list of [product name] tools that will help you create engaging content and measure its impact on your business.

Social Media Content Creation Tools To Measure

1. Lumen5

Turn blog posts into engaging videos

Lumen 5

Price: Free or $49 per month

Description: By analyzing the content of your blog post, Lumen5 can automatically create a video storyboard for you. It even recommends relevant images and videos, which you can easily use by dragging and dropping onto the respective frames.

Great for creating: Videos

How to create videos quickly with Lumen5:

A fast way of creating a useful video is to highlight only the key points of your blog post in your video.

After you enter your blog post URL into Lumen5, Lumen5 will display your blog post text on the left side of the app. Select the subheadings of your blog post (which are likely the key points) to add them to your storyboard. Lumen5 will then generate a video according to those subheadings.

Lumen5: Choose subheadings

2. BIGVU Teleprompter

A pocket TV-studio

BIGVU Teleprompter

Price: Free, $8.99 per month, or $49.99 per year

Description: If you often retake your videos because you can’t remember what to say, you’ll love BIGVU Teleprompter. It displays your script as you record your video so that you can easily refer to your script. With its web video editor, you can also spice up your video by changing the background and adding captions.

Great for creating: Videos

How to create videos quickly with BIGVU Teleprompter:

In the teleprompter app, you first have to create your script. An easy way might be to draft your script on a desktop and transfer it to your smartphone via Google Drive or Dropbox.

If you want to record your video horizontally, hold your smartphone horizontally before tapping the camera icon.

There will be a five-second countdown once you tap the “REC” button. And the recording will automatically stop once the script ends.

BIGVU Teleprompter app

3. Animoto

Make great videos. Easily.


Price: $16 per month, $42 per month, or $64 per month (Annual subscriptions are up to 50 percent cheaper.)

Description: Animoto helps you turn your photos and video clips into video slideshows with minimal effort. It’s one of the few video tools that let you easily create square videos, too. We have been using Animoto to create many of our social videos (you can check out some of them here).

Great for creating: Short social videos

How to create videos quickly with Animoto:

Use one of the many storyboards provided by Animoto to speed up your video creation process.

Each storyboard is pre-made with a structure, a style, and a song. Once you have picked a storyboard, simply replace the template content with your photos and video clips and edit the text.

Animoto storyboards

After you create your video, you can download it at various video quality and 4. Animatron Wave

Create engaging marketing videos

Animatron Wave

Price: Free, $59 per month, $129 per month, $239 per month, or enterprise pricing (Annual subscriptions are up to $1080 cheaper.)

Description: Animatron Wave is a new online video making tool that is designed for creating videos for social media. It provides access to the 2.5 million professional stock footage library (and is recommended by social media pros such as Mari Smith and Peg Fitzpatrick).

Great for creating: Videos and stories

How to create videos quickly with Animatron Wave:

One of the unique features of Animatron Wave is that it allows you to easily convert your video into six popular sizes — square, story, Facebook cover, and more.

Animatron Wave video sizes

So you can create one video and use it in six different ways! For example, you can use the landscape video for YouTube, square for Facebook, vertical for Instagram Story, and so on.

5. Rocketium

Quick video creation for social media


Price: Free, $19 per month, $49 per month, $149 per month, or enterprise pricing (Annual subscriptions are at the price of 10 months.)

Description: With Rocketium, you can create videos for social media or advertising in minutes. You can easily switch between different video orientations — landscape, portrait, or square — and Rocketium will automatically resize your media files and captions accordingly.

Great for creating: Videos and stories

How to create videos quickly with Rocketium:

Rocketium offers a library of pre-set templates and themes, which you can use to quickly style your videos.

Rocketium templates

After you have selected your photos and video clips and entered your caption for each scene, just hit any of the templates or themes and Rocketium will automatically style your video’s transition, caption, and music for you.

6. Animaker

Make an awesome explainer video in minutes


Price: Free, $12 per month, $25 per month, or $49 per month (Annual subscriptions are slightly cheaper.)

Description: Animaker makes it possible (and easy) to create animated videos with impressive effects without needing any technical skills in creating animations.

Great for creating: Animated videos and stories

How to create videos quickly with Animaker:

Animaker has over 40 templates you can use to create your animated video.

Animaker templates

Each of these templates is essentially a ready-made video with the proper effects, transitions, and music. To create your video or story quickly, you can just change the content and keep the rest as it is.

7. Anchor

Make cool audio, right from your phone


Price: Free

Description: Anchor is a social media platform for audio. With its app, you can easily create audio recordings and videos that are great for sharing on social media.

Great for creating: Audio recordings and videos

Here’s how to create such videos using the Anchor mobile app:

  1. Once you have recorded your audio, tap on the video icon
  2. Choose the theme of your Anchor video
  3. Check and edit the transcript of your recording
  4. Download it as a square, landscape, or portrait video
Anchor video creation

8. Canva

Amazingly simple graphic design software


Price: Free, $12.95 per user per month, or enterprise pricing

Description: Canva is one of our favorite design tools for creating social media graphics. You can create high-quality graphics quickly using the templates, layouts, and design elements — even on the free plan.

Great for creating: Images, quotes, stories, and infographics

How to create graphics quickly with Canva:

Instead of creating your social media graphics from scratch, use Canva’s amazing library of templates, which you can use and customize — for free!

There’s a section in the library purely for social media graphics.

Canva templates

You can access the library via the “Explore templates” option in your Canva dashboard or this direct link:

9. Crello

Graphic design made easy


Price: Free (with some design elements at $0.99)

Description: Crello is a new graphic design tool that is very similar to Canva. Its advantage is that it offers more than 10,000 free design templates, 11,000 design elements, and 65 million stock images.

Great for creating: Images, quotes, and stories

How to create graphics quickly with Crello:

Just like Canva, Crello has an “Inspiration” tab where it showcases its free design templates.

Crello inspiration

Simply click on a design template and you can customize it using the Crello editor.

10. Adobe Creative Cloud Express

Make images, videos and web stories for free in minutes

Adobe Spark

Price: Free (with branding that can be removed for a limited time)

Description: Adobe Creative Cloud Express is a design tool we’re starting to love a lot more, and it complements Canva nicely. It offers several unique features such as resizing, color palettes, and style suggestions.

Great for creating: Images, quotes, videos, and stories

How to create graphics quickly with Adobe Creative Cloud Express:

Apart from templates that you can remix, Adobe Creative Cloud Express has a feature that suggests design styles to you.

Instead of spending time thinking how you should design your graphics, all you have to do is turn a dial.

Adobe Spark style suggestions

If you create Instagram stories often, we recently teamed up with Adobe Creative Cloud Express to create 10 free pre-made Instagram Stories templates.

social media content creator app

1. Canva

One of the first content creation apps we’re going to look into is Canva. Canva is a well-known app for graphic design, and it offers a multitude of templates for social media, and not only. 

You can create digital content for Facebook and Instagram, or get creative with Twitter posts or even newsletters or email headers. You can create videos as well, and the best part about Canva is that it’s a user-friendly platform that boots your content creation game in no time.

You can also use your graphics, as well as different built-in templates offered by Canva.

Bringing your own Canva designs to your post has never been easier, as you can design with Canva right inside SocialBee. Start a 14-day free trial now and save at least 8 hours per week by taking advantage of the Canva & SocialBee integration.

SocialBee Canva

Canva opens directly into SocialBee’s content editor and allows you to create and import your visuals.

Start your 14-day SocialBee free trial today to make the most out of this Canva integration.


Whether you are doing graphic design on an iPhone, MacBook, or iPad, Vectornator is the all-in-one design app for you.

Why? Vectornator has an easy-to-use drag and drop interface, which means that anyone (with any level of design skill) can create eye-catching and impressive designs. Vectornator is specifically geared towards illustration, print, and lettering. However, it has a sneaky additional function that you can use to edit PDFs easily.

Vectornator makes all your design dreams come true with its unlimited undo history, node tools, pen support, custom brushes, auto trace, and time-lapse capabilities. You can easily design your content to look exactly how you imagined.

If you still aren’t convinced, why not try it out for yourself? All versions of Vectornator are FREE.

3. Xara

Xara is an app used to create professional-looking marketing materials. Small businesses can use this app to create branded content, and also make use of the numerous ready-made templates, suitable for any business need. These templates can be used for social media, marketing, or business purposes.

You can also add filters, and improve your visual content by creating a color palette from the image you’ve just used. And the best part about Xara? You don’t need to worry about the file type, as the app is compatible with different formats, as well.


4. Adobe Creative Cloud Express

Do you want to create professional-looking content, but you’re not sure where to start, or you just simply don’t have enough experience?

Adobe Creative Cloud Express is a system that integrates different design templates and assets for social media content, logos, and more.

Depending on your needs, you can create beautiful graphics with the help of Adobe Spark Page, or go the extra mile and make your web pages look stunning with the help of Adobe Spark Post. Adobe Spark Video is a great tool to help your business step up its social media game, as you can create videos by using several templates or creating a video from scratch.

Another bonus is that this app offers multiple articles meant to help you throughout the video creation process.


5. BeFunky Graphic Designer

Have you been wondering what tools content creators use to come up with stunning infographics, posters, or even banners? If you’re thinking about anything complicated, the good news is that it isn’t.

BeFunky Graphic Designer is a tool that brings together the complexity of graphic design and the simplicity of the drag-and-drop functionality. You can create banners, flyers, posters, cards, infographics, and brochures in no time. 

BeFunky Graphic Designer also provides a Chrome extension, which allows you to grab the images from the Internet and open them in just one click.


6. Snappa

As the name suggests, Snappa is a web app that is used for creating online graphics in a snap. The app has been designed to help small businesses with graphics for social media, emails, blogs, ads, and even infographics.

Snappa will easily become one of your favorite tools if you’re looking to n0t spend too much time on different steps, such as finding the perfect image size or staring at a blank screen. Choose from their variety of templates, pick multiple images from their high-resolution collection of stock images and add effects in an instant.


Let us know your thoughts in the comment section below.

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