Social media is a powerful tool for marketers. It’s also a noisy place, especially if you’re trying to get the attention of your audience.
When you’re creating content for social media, it’s important to keep your audience in mind. You want to make sure that whatever you’re sharing with them will be relevant and interesting. And if you’re not sure what kind of content would work best for your audience, that can be tricky.
Luckily, there are tools out there that can help you figure out what kind of content would be most appealing to your audience. One such tool is the Social Media Marketing Tools Name Generator!
This tool will generate names for different types of social media marketing tools—like Facebook Ads, Instagram Stories, and Twitter Ads—that will help you narrow down exactly what type of tool you should create next.
Social Media Marketing Tools Name Generator
There are currently 5 social media apps in the world today that have over a billion monthly active users. Here are the top 10 social networks globally.
Few people know that Facebook wasn’t the first social network Mark Zuckerberg launched. He experimented with a number of different versions including Coursematch, which allowed users to view people taking their degree, and Facemash, where you could rate people’s attractiveness.
He launched the now known Facebook in 2004 at Harvard University, where within 24 hours 1,200 students had signed up and after a month, half of the undergraduate population had a profile. The name was inspired by the face book directories distributed on campus listing students and university staff.
When Facebook went viral among the users of older generations too, it served as a space where people could find their old classmates and acquaintances as a sort of global “face book.”
Today, the platform ranks as #7 on Alexa of all sites on the internet and has grown into the #1 social network with games, dating, events, groups, listings, and much more.
YouTube was founded in 2005 as a platform where people could upload amateur video content and share it with others. As smartphones became mainstream and their cameras more professional by each year, YouTube didn’t just become a top social network but created a new profession.
The highest-paid YouTubers earn more than $20 million in a year working as full-time content creators. The platform gave regular people who otherwise couldn’t succeed in the entertainment industry a way to showcase their talent and personality and make a living from creating videos on every topic you can possibly imagine from cooking, make-up, gaming, science, sports, music, and so on.
The name simply came from the idea that “you” can become the creator and make content previously only seen on TV, aka the “tube.” YouTube democratized broadcasting, living up to its name, and gave a voice to societal groups otherwise not heard.
WhatsApp was released in 2009 as an instant messaging app allowing its users to send texts, voice messages, videos, and other media to each other, or initiate voice and video calls. The app was acquired by Facebook in 2014 and later released WhatsApp Business due to the high demand from companies using WhatApp for their day-to-day business communications.
The name is as simple as the app itself: it came from the words “What’s Up?” aiming at casual texts sent to friends and the word “app” that makes it possible.
10 Key Strategies For Naming Your Social Media Business
The majority of social media users still come from Gen Z and Y age groups who prefer an easy-going communication style from companies. LinkedIn and other professional networking platforms might use a more mature language suitable for business discussions, but still, keep it informal.
The younger your target audience and the more casual your platform, the more slang and humor you can introduce in your name.
Count To Two
Have you noticed that almost all social networks have a name consisting of 2 syllables? Even the outliers like Instagram and Telegram have names with a pleasant rhythm and easy pronunciation.
Your social media business name should be as easy as one-two-three so that anyone can remember it (despite our limited attention span in this day and age), that’s the only way it can create a word-of-mouth trend and spread like wildfire.
Name The Difference
Let’s be honest, social media platforms that don’t introduce an interesting new feature or concept on the market at this point are subject to failure. The competition is high, and you need to give a sound reason for your users to abandon the platforms they’ve been accustomed to and start building their follower base on your new network.
Hint at the key premise of your app in the name to trigger their curiosity. Snapchat did that as they introduced the concept of disappearing content. Onlyfans created a space for exclusive content celebrities, artists, and influencers can share with their fans.
It doesn’t matter if later on, other social apps will copy your feature, it’s only a testament to your success. You can also expand to other features like Facebook did and keep the name because by then you’ll have a solid user base who’s going to pull in their connections.
Engage A Niche
Narrowing down your audience to a niche with specific interests doesn’t mean you can’t go viral. One of the primary factors that connect people and make them form lasting bonds with each other is discovering common interests.
Have you ever noticed how exhilarated people feel at a sports event with technically no stakes in the outcome of the game? That’s because interests like sports or music can create a magnetic sense of belonging. Sportifico and Bandcamp are great examples of connecting these niches.
Don’t Repeat The Trend
If I ask you which social network comes to your mind from the color blue, red, or yellow, you don’t need to think twice to name Facebook, YouTube, and Snapchat. That’s because these apps have built such a strong brand association that you recognize them from a thousand miles.
If you use “face” or “snap” in your brand name, people will think of another dominant platform and won’t see you as unique. Avoid any similarities with popular social apps in your brand name and logo and aim for creating a new category.
Mix & Match
Another thing you might notice from our business name ideas and our list of top social media platforms is that they all chose mosaic words as their brand name. Unique name combinations work like a puzzle and engage their listener’s mind, hence they’re more likely to be remembered.
This is probably why 72% of the best brand names are made-up words or acronyms. Combining different words descriptive of your brand also makes it less likely for your name to be already taken.
Know Your Market
If you think going global is the only way to make your social media network grow huge, think again. Weixin (WeChat), a social media app used in China is #5 on the global list with 1.2 billion users which is more than one-sixth of the world’s population.
Vkontakte, a social network popular in Russian-speaking countries, has 66.6 million monthly active users. The word Vkontakte is short for the Russian expression “to be in contact,” which wouldn’t mean as much to foreign users. This shows that you can still get a bite of local markets if you know how to speak their language (not just literally).
Use Our Smart Name Generator
Instead of sitting in front of a blank page trying to come up with ideas, why not make your brainstorming process easier with our smart Social Media Business Name Generator? List down all the key features of your platform and the words you associate with it.
Then enter them in the name generator and start shortlisting the best ideas you can work from. It’s completely free to use and it will surely give you a headstart.
Run A Test
Choosing a brand name can be highly subjective. You need to make sure that it clicks with the majority of people who are going to use it. The easiest way to do that is to run a survey among your potential early adopters and ask them whether they would sign up to a social media platform with your shortlisted names.
Another way to gather qualitative data on your name choice is to let people guess what website your potential name refers to. If most of them guess a social media site or something close, you know you’re on the right track.
Make Sure It’s New
Last but not least, double-check if the name has already been taken by another business. The last thing you want for your launch is for people to associate your brand with another business or get into costly lawsuits. Do your research, and make sure you have the domain name available for your selected name.
Why The Name Of Your Social Network Matters
Social networks normally operate with two types of business models. The first one is a freemium price structure with most features being available for free and other premium features offered with a subscription at a low price point.
The other common business model is selling the data of users and displaying ads for them on the platform. Both of them require a large user base for it to work.
This means that the only way to make a social media business profitable is by engaging a high volume of users in a way that they keep using your app actively and consistently every month (no wonder why we’re so addicted to social media).
Since these platforms are partially built on fulfilling our need for connection, our loyalty to them also depends on how many of our friends and family are using them. Particularly the ones who are close to us or people we consider “cool.”
In order to create that network effect and exponential growth (more people pulling in more people multiplying your users), you need to make it easy for them to:
A. Remember your name
B. Start using your app
Just think of how many times someone recommended a website to you and you never looked it up because you forgot the name. Meanwhile, the name TikTok likely burned in your memory long before you started using it.
Putting conscious effort into choosing a name for your social media network is worth the time, so consider as many names as possible.
fancy name for social media
This media is electronically shared over an online connection and mostly via a browser or mobile app.
A social platform or social media platform is the combination of technologies that allow users to communicate and share media. Everything from the smartphone app and the website to the servers and third-party vendors comprises the social platform.
As large companies acquire rival or complimentary internet services or companies, they link the data and offerings, expanding their platform. For example, Facebook bought and combined data and capabilities from Whatsapp, Instagram, Oculus, and Onavo to expand its platform of tools.
This video (4m36s@2x) from The Hated One YouTube channel digs deeper into the impetus and goals of Facebook’s growing social platform.
Before there were online communities, there were just communities—people who were geographically nearby or would gather around certain activities or common goals.
In the internet age, communities expanded past their locality. Members can now communicate and collaborate:
- without being tied to real-world meeting locations
- across time zones consuming and producing media asynchronously
- using a growing number of tools making the experience as good or better than before
Social platform technologies facilitate, record, and maintain the connection of online community participants.
The term social network is the primary synonym for social media. However, the word “network” refers to the mapping or relationship between two or more accounts, users, companies, etc.
Social networks also measure the strength of the connection between any two points in the graph or social web through
- Distance: the number of nodes or hops between two measured points
- Interactivity: such as likes, shares, comments, and return visits
Social networking is using a social network to get to know and expand your social graph.
As an online community shares social media across a social platform, the way social media users interact with each other alters the social network of connections.
Each company uses different terminology to describe the interaction with their services. The following table gives you the branded jargon or vocabulary for popular social media services.
Digital marketing includes coining new terms or naming tool parts on their social media platform. Companies ensure brand awareness and guide average social media users to engaging with their social networking site.
|Ever wonder if dating apps are considered social media platforms? You’ll be shocked that they’re actually more dangerous than most traditional social networking sites.
For example, there are dozens of different terms for a simple social media post. There’s rarely a difference to active users on a social media service.
The following table gives you a good cross-reference of terminology relating similar words together.
|Added Piece of Media
|Reaction to Media
|Facebook & Twitter alternative
While “social media” emerged from English, other cultures have adopted their own words to describe the concept. Here are the basic social media world synonyms in different languages:
- sociale media: social media in Dutch
- des médias sociaux: social media in French
- mtandao wa kijamii: social media in Swahili
- 社交媒体: social media in Chinese
- Sozialen Medien: social media in German
- وسائل التواصل الاجتماعي: : social media in Arabic
- Sosiale media: social media in Afrikaana
- 社交媒体: social media in Mandarin
- redes sociales: social media in Spanish
- Pradhāna bhāṣā: social media in Bengali
- mídia social: social media in Portoguese
Other terms used to refer to Social Media in English Include:
- social communication
- social media platform
- social media site
- social web
- social networking website
- social network service
- interactive media
- online network
- social networking service
- social networking platform
As you use social platforms, you’ll inevitably come across internet terms, slang, or a phrase or two that are unfamiliar. You’ll need some translation.
Let’s arm you with a dictionary of commonly-used internet, social media acronyms, and some must-know terms related to different social networks.
- afaik: as far as I know
- ama: ask me anything
- bbl: be back later
- brb: be right back
- btw: by the way
- cu: see you
- dm: direct message
- fb: Facebook
- ftw: for the win
- fwiw: for what it’s worth
- g2g/gtg: got to go
- gg: good game
- idk: i don’t know
- ig: i guess or Instagram
- ikr: i know, right?
- imho: in my humble opinion
- imo: in my opinion
- irl: in real life
- jk: just kidding
- l8r: (see you) later
- lmk: let me know
- lol: laughing out loud
- np: no problem
- nsfw: not safe for work
- nvm: never mind
- omg: oh my gosh
- omw: on my way
- OTL: desperation; ASCII art/emoji person on all fours on the floor
- pm: private message
- rofl: rolling on floor laughing
- srs: serious
- tbh: to be honest
- tldr: too long didn’t read
- tmi: too much information
- ttyl: talk to you later
- tw: Twitter
- ty: thank you
- wfh: working from home
- yolo: you only live once
- yt: YouTube
- yw: you’re welcome
The following slang from social media have become popularized and can easily trip up readers if you’re not aware of their meaning
- Bae: really close friend or mate; babe or before anyone else
- Epic fail: easily-avoided or overly-complex mistake or event
- Facepalm: reaction to something obvious or stupid
- Friendversary: friendship anniversary
- Here for it: expressing pleasure or support
- I can’t even: when something causes several emotions or reactions at once
- Lit: when something exceeds expectation
- Lurker: someone who browses an online community without interacting
- Meme: text, image, video copied, modified, and passed around
- Noob: a newcomer to an online community
- Noice: more than just nice, excellent
- On fleek: when something is executed perfectly
- Photobomb: as a prank, moving quickly into the frame of a photo being taken
- Pwned: expression of complete victory over an opponent; misspelling of “owned
- Slay: executed perfectly; “killed it”
- Spamming: sending a lot of messages to the point of annoyance
- Trending: when a topic is popular on a social network
- Troll: a person who deliberately annoys others online
Do some of these terms sound concerning? We’ve listed some of the safest social networks.
Let us know your thoughts in the comment section below.