If you are a business owner, you know how important it is to have a good social media marketing strategy. Your company’s social media presence is one of the first things potential clients will see, and it’s also one of the first places they’ll look for information about your products or services. A well-crafted strategy can help your business grow, but without proper tools and knowledge, even the best-laid plans can fail.
In this guide, we’ll look at some of the best social media marketing tools available today and show you how to use them effectively.
Table of Contents
Social Media Marketing Tools Or Ecommerce
There are diverse options for marketers to choose a social media tools for their marketing campaigns. But social media is at the forefront of this digital age.
Billions of people are actively using social media for their entertainment and shopping purpose. It is not just restricted to old-school communications and one-way promotions.
With the dominance of online shopping ecosystem rising over the offline channels, social media has presented E-commerce with the opportunity to grow their business through maximum touchpoints.
Social media and Ecommerce
E-commerce has all the benefits related to products, offers, pricing, and delivery but getting traffic is crucial for these benefits to be made use of.
The massive social audience can be effectively channelized to your eCommerce store with effective social media marketing strategies.
Besides, recent developments in technology have made it possible to merge social media browsing with online shopping through Shoppable content.
Given the benefits that social media can deliver to your eCommerce business, It is essential that you have a social presence and it is linked to the eCommerce platform.
But the challenge here is that social media is highly dynamic, diverse, and unforgiving so you need to be active, responsive, and engaging to the audience to gain benefits.
Social media tools are one such option that reduces your burden of social media management, monitoring, and selling.
And present the immense possibilities of engagement, interaction, discoverability, content aggregation & sharing, marketing automation, and more importantly real-time selling.
Social Media Tools for eCommerce
We have listed a few social media tools that are highly effective and efficient in planning, organizing, executing, and monitoring your social media marketing strategies for eCommerce.
1. Buffer
Buffer is one of the most popular applications for mobile and web that fulfills the purpose of social media management through scheduling, analytics, and collaborations.
Firstly, Buffer offers the opportunity to schedule posts for popular social media networks like Instagram, Facebook, Twitter, etc. You can use a pre-defined time table for scheduling or schedule posts regularly with the custom scheduler.
Besides, Buffer analytics shows you the insights into your published content through a number of impressions, engagement, popularity, mentions, retweets, clicks, and much more.
It is an excellent tool for content management and actively publishing that keeps users engaged and updated.
2. Taggbox Commerce
Taggbox Commerce is probably one of the most important and advantageous tool for your eCommerce. Taggbox Commerce is a visual commerce tool that allows you to integrate social visual content with the online shoppability.
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Taggbox lets you convert social media content into shoppable posts and display it on your eCommerce website. You can tag products shown in the visuals with buying options straight from posts.
The key feature here is that you can aggregate social media visual user-generated content from different social platforms into a single feed.
It has a feature like automatically displaying real-time content updates, enhance product discoverability of your eCommerce platform through the social wall, customize social wall and moderate the content you want to display.
Also, it enhances the website’s visual appeal, average dwell time, engagement & interactions, highlight content, pop-up promotions, and design custom posts.
3. Google Analytics
Google Analytics is an extremely essential tool for your eCommerce store. This tool manages extended in-depth insights into the audience and their activities on your platforms.
Social media comes into the picture as social media is generally a key source of traffic channelizing presently to any eCommerce store.
Google Analytics will show the social media platform that redirected most traffic, ROI evaluations on social media campaigns, conversions gain from social media, content performance metrics, pages that derive most social traffic and much more detailed insights.
You can even prepare reports and relationship metrics among different variables.
The best part is that Google Analytics is free and you just need to link your eCommerce platform.
4. Hootsuite
Hootsuite is a renowned social media management platform. Besides the basic function of posts scheduling, Hootsuite has various benefits that make it one of the top choices for social media.
Hootsuite lets you curate best-quality relevant content with tagging and usage statistics, track the performance of your social media campaigns and gain meaningful insights, and explore UGC through keywords and mentions.
You can even monitor your competitor’s social media activities.
Hootsuite has a multi-purpose dashboard to manage your social media networks and activities.
5. Sprout Social
Sprout Social is a social media optimization and management tool for brands and agencies. It is a hub for social media publishing, listening, analytics, communications, and engagement.
Sprout Social has a smart inbox for managing messages from different social media platforms.
And Its CRM feature lets you formulate a wholesome profile of your customers from across different social platforms.
You can aggregate past conversations, internal notes, contact information, and gather valuable insights through analytics. It provides a 30-day free trial.
Closing Remarks
Social media is a necessity these days for marketing campaigns, as they are more targeted, effective, and efficient.
But different social media platforms have different aesthetics and managing each one individually amplifies the hassle and investments.
These social media tools have various benefits such as scheduling, publishing, monitoring, and more importantly shoppable content integration. You can choose the best ones that meet your requirements and agenda.
These popular social media tools will enhance the leads, conversions, and revenue for your eCommerce platforms. And they will help you in delivering the topmost consumer experience.
social media tools for business
1. Buffer
The platform for successful social media management
Prices: Forever free plan, $5, $10, add $10 per month per social channel connected (with a 14-day free trial).
Description: Buffer is an intuitive, streamlined social media management platform trusted by small businesses and individuals to help drive meaningful engagement and results on social media.
We have a suite of products for publishing, engagement, analytics, simple landing pages, and team collaboration. Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.
Unique value: What we’ve heard from our customers is that they love how clean and intuitive our tools are, how friendly and timely our customer support is, and how helpful our content is.
Want an independent Buffer review? Check out this post.
Once you’ve researched all your options and if you think Buffer might suit your needs, we would love for you to give it a try and see the difference it can make for your social media management.
2. Hootsuite
Manage all your social media in one place
Prices: Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)
Description: Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies.
There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.
Unique value: Being such a comprehensive platform, there are several things that people love about Hootsuite: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.
3. Sprout Social
Real people. Real brands. Real connection.
Prices: $99, $149, and $249 per user per month (with a 30-day free trial)
Description: Similar to Hootsuite, Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting.
Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.
Unique value: The most common praise I’ve heard about Sprout Social is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.
4. Agora Pulse
Social media management simplified
Prices: Free, $79 per month, $159 per month, plus enterprise options
Description: Like the social media management platforms mentioned above, Agora Pulse is also an all-in-one social media platform with scheduling, responding, and reporting features.
Unique value: Unlike the rest, Agora Pulse has several unique features such as competitor analysis and Facebook contest apps at a very affordable price point.
5. Sendible
The #1 social media management tool for agencies
Prices: $29, $99, $199, $299 per month, and enterprise pricing (with a 30-day free trial)
Description: Sendible is a social media management tool built specifically for agencies with several clients. On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients.
Unique value: Sendible has some impressive integrations such as the Canva graphics editor, royalty-free image search, and YouTube search. It also provides some automation for those who want to save time on repetitive tasks.
6. eClincher
Best in class social media management tool
Prices: $49, $99, $199 per month, and enterprise pricing (with a 14-day free trial)
Description: Like most social media management tools, eClincher allows you to schedule and publish posts, respond to social messages, and analyze your social media performance.
Unique value: What makes eClincher different from other tools is that it enables you to auto-post with smart queues and RSS feeds, has a media library for your images, and lets you search for social media influencers.
7. Social Pilot
Simple & cost-effective social media management tool for teams and agencies
Prices: $10, $24, $40, $80 per month, and enterprise pricing (with a 14-day free trial)
Description: I like how Social Pilot fit many of the social media management tools (such as scheduling and analytics but not monitoring) into a simple dashboard and offer it at very affordable prices. With its client management feature, I believe it’s great for agencies that work with several clients.
Unique value: Social Pilot curates and suggests content from several industries (such as tech, education, and health and fitness), which is great if you want to find relevant content easily.
Another valuable feature is its white label reports, which are especially handy for agencies.
8. CoSchedule
#1 marketing calendar
Prices: Starting at $0 – 20, $40, $60, $210, $300, $1,200 per month (with a 14-day free trial)
Description: CoSchedule is more than a social media management tool; it’s a powerful calendar to manage many aspects of your marketing. With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks.
Unique value: CoSchedule is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) in one place.
Their ReQueue feature helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts.
9. MavSocial
Streamlined social media management
Prices: Free, $19, $78, $199, $499 per month (with 7-day free trial)
Description: MavSocial is a social media management tool with a focus on visual content. For the higher-priced plans, it seems that you can also manage your Facebook ads with MavSocial.
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Unique value: On top of the common features (such as scheduling, monitoring, and reporting), MavSocial has a digital library where you can manage, use, and edit your multimedia for your social media posts and a search engine where you can browse through millions of stock photos.
If you wish, MavSocial can also help you repeat your social media posts for a specified duration.
10. Friends+Me
Share to anywhere
Prices: Free, $9, $29, $59, $259 per month (with a 15-day free trial)
Description: Friends+Me has a strong focus on Google+ but also allows you to schedule your content to the other major social platforms (except Instagram).
Unique value: Friends+Me supports scheduling for Google+ profiles, collections, communities, pages, and even GSuite Google+ and allows you to set up automations to re-post your Google+ posts onto your other social media accounts, which is great for marketers who focus on Google+.
Conclusion
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