Graphic design tools are an essential part of any graphic designer’s toolkit. These tools can help you create graphics for your social media marketing campaigns, infographics, and more.
Social media marketing tools are also important for any business who wants to promote their brand online. Social media marketing tools can help you build a following on social media platforms, track your analytics, and create ads that show up in front of your target audience.
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Social Media Marketing Tools Vs Graphic Design
Businesses of all sizes are on social media, competing for customers’ attention in constantly updating content feeds.
If you own a small business, there’s no question that you need to be on there too–being active on social platforms is key to survival: it secures business growth and, above all, generates profit.
But getting the most out of social media marketing is easier said than done.
Both a science and an art, social media requires a creative and meticulous strategy.
But in addition to the strategy in place, a business’s social media reputation is only as good as its public profile content.
Investing in social media marketing, therefore, means investing, to some degree, in graphic design.
Social media is visually driven, and well-thought-out graphic design is something that can give your business an edge in this competitive arena.
Here are some more reasons why social media marketing and graphic design go hand in hand as strategic tools for businesses today.
They’re essential for building brand awareness
Social media channels are great spaces for businesses to build brand awareness among both existing and new audiences.
There are many different channels businesses can choose to use for their social media marketing strategy, and you would likely want your business to be present on many social media platforms simultaneously to achieve maximum reach.
If this is the case for your business, your social media profiles must be consistent in their branding and design.
Think of them as different shop windows—you want your customers to know that it’s your business they’re looking at, even if they’re in a different town.
Social media is the same—whether your audience is on Facebook, Instagram or Twitter, they should be able to see that they’re on your business’ page immediately.
As such, you are standardising the logo design, typography and content templates in use across all your business’s social media channels makes sense.
It both streamlines your brand and makes it recognisable to your social media customer base.
A consistent look across all channels also lends authority to your brand, giving your profile that all-important professional polish.
Social media marketing and graphic design are crucial components of your brand’s overall identity
Of course, your business’s “look” is not just about being recognisable.
Your logo design needs to stand out, but it must also work as imagery to communicate what your business is about while appealing to your target customers.
Is the colour right? The shape? The image? Does it get your business’s style across? Do your customers respond to it?
Professional graphic design work has the potential to tick all these boxes and get the overall message of your brand across in a matter of seconds.
With social media users continually scrolling, effective graphic design is the key to attracting attention and conveying your brand, fast.
The same goes for social media activity.
A business’s social media presence is more than just a set of visuals on an app profile page.
It’s a platform for engagement. It’s an event promotion tool, a new lead generator, and an entry to new markets.
It’s a place where reputations can be built, customer service delivered, and authority established.
In the digital marketplace, your business’s social media marketing activity is its very identity – it’s how customers will see you, engage with you and remember you.
With this in mind, it’s not enough to get content out there on social media platforms.
That content needs to be appealing, must communicate your brand and above all needs to speak to your customers enough to drive action from them to contribute successfully to your business’s marketing strategy.
If your social media marketing rested on only one image, making sure that image does everything you need it to do in reflecting your brand, informing your customers and driving engagement is not easy.
A good graphic designer will be experienced in using images in this way and will help you optimise your business’s visual marketing output to achieve your desired results.
Well-designed graphics lead to customer engagement
The objective of social media marketing is often based on increasing numbers, whether this is growing your number of “shares”, “likes” or followers.
A killer graphic is likely to achieve this, by not only getting attention from social media users but resulting in action too.
Successful graphics can encourage followers to share your content to their feed, giving your marketing content extra reach to additional social media users outside your direct network.
It’s like “word-of-mouth” marketing for the digital age.
Your graphic output can also drive users back to your website – an astonishing 75% of users on Instagram visit a business’s websites after looking at brand posts on the app.
That’s a vast amount of extra traffic engaging with your site off the back of a well-designed image on social media.
You’ll stay relevant as a business
As social media develops, companies will have to find new ways of engaging with their users to stay relevant.
Social media audiences will demand more content, in new formats, at an ever-quickening pace.
A good graphic designer will keep up with cultural changes in user behaviour and app technology and will be able to help your business design a relevant marketing campaign, so it’s bang on market trends.
Indeed, the role of graphic design for business is up there with user experience and content strategy in its significance to keeping companies current in the digital playing field.
Making use of the latest trends in graphic design will bring cultural impact to your social media marketing and put your business ahead in what promises to be an increasingly competitive market.
You’ll be remembered
Graphic design is an excellent tool for delivering memorable marketing communication that drives customer engagement and achieves results.
Social media content quickly goes out of date.
App users’ social media feeds are constantly updating with new images and calls to action.
Businesses face an eternal struggle to be seen and better yet, remembered, in this crowded social media sphere.
Graphic design can help you deliver a memorable marketing message and make sure you stand out from the crowd.
Indeed, it’s been scientifically proven that the human brain processes visual data better so that the information sticks.
So, if you have a complex message to deliver to your customers, you’ll give your communication the best chance of being remembered if you package it in a visual format.
Many businesses are, therefore, using data visualisations to bring business data to life.
A great example of this is an infographic.
Infographics can help turn even the driest material into exciting and engaging visual content.
There are many online tools out there at your fingertips that can create data visualisations for you, but of course, it’s something a professional designer would be able to help with, too.
So even if your business material doesn’t particularly lend itself to photograph-led marketing content, you can still create an insta-worthy image or a scroll-stopping visual with the aid of graphic design.
Don’t let uninspiring content hold you back – with today’s technology and accessible online tools; there are no excuses!
It’s all about the visuals
As the adage goes, a picture is worth a thousand words.
Nowhere is this truer than on social media, where character limits are implemented, caption lengths are restricted, and your audience’s attention is always being prompted to wander elsewhere by other posts on their feed.
A single image can do all the talking for you if its design is on point.
You’ll put your marketing campaign ahead of the competition if the content looks original and tells a compelling story.
Stock photos or default typography just aren’t going to have the same impact as digital content which has been designed uniquely to carry your business’ message.
A social media campaign that is unmistakably yours can be conveyed through the “look” of the marketing material: the typography, the colour scheme and palette can all be used to denote that this is your brand’s digital message.
You can also use digital design to create unique marketing content–a thought-provoking video, a stunning photographic image or a bold slogan in eye-catching type.
The bottom line is, that social media marketing content needs to be visually arresting.
The objective is to get users to stop scrolling, engage with your content and respond to your call to action.
Good graphic design makes all the difference here.
Good design – and good digital marketing – are worth investing in
When planning your social media marketing campaign, think about what it is you want to create and whether you have the expertise to do it justice.
If not, you should certainly consider making use of a graphic designer or involving a graphic design agency.
Whether you’re looking to create a killer meme, informational video, informative infographic or a typographical text post – getting a graphic design professional on board is well worth it if it means your content is seen, shared, saved or even sent viral.
Quality content is worth investing in. An amateur visual could do more harm than good for your brand, while a graphic designer could repay the cost of their work many times over if your marketing message is successful.
The same is true of your social media marketing campaign.
If you don’t have the relevant expertise to carry out your campaign, a social media manager or social media agency would be well worth engaging if you want to get results.
social media marketing graph
1. How Many People Use Social Media?
The usage of social media around the world is ever-increasing and is, without a doubt, one of the most popular online activities that internet users engage in.
The latest social media statistics show that there are 3.78 billion social media users worldwide in 2021 – and this number is only going to continue growing over the next few years (Statista, 2020). As it stands, that equates to about 48 percent of the current world population.
One of the reasons for the high usage of social media is that mobile possibilities for users are continually improving, which makes it increasingly simpler to access social media, no matter where you are.
Most social media networks are also available as mobile apps or have been optimized for mobile browsing, making it easier for users to access their favorite sites while on the go.
2. Facebook is the Market Leader
Facebook has been shaping the social media landscape since its launch and is continually evolving to meet its user’s needs. With over 2.32 billion active monthly users, Facebook remains the most widely used social media platform. Active users are those that have logged into Facebook during the last 30 days. Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users (Pewinternet, 2018). Interestingly, Facebook was also the first-ever social network to surpass the one billion active user mark, reaching this milestone in the third quarter of 2012.
Keeping this social media statistic in mind, you need to know how you can make the best out of your resources. With Facebook currently holding the position of the biggest social networking service based on global reach and total active users, it’s important to know how your content may potentially perform, and how you can optimize your paid and organic reach. If you’re thinking of posting on Facebook make sure you are up-to-date on how their algorithm works so you reach your best audience
3. Daily Usage by Generation
Social media usage has been surveyed by the Pew Research Center and the results by generation are interesting, to say the least.
To break it down, 84 percent of US adults aged from 18 to 29 are active social media users (Pew Research Center, 2021). This number falls slightly to 81 percent for the 30- to 49-year-old age group and further to 73 percent for those aged from 50 to 64. US adults who are 65 years old and above use social media the least.
Young adults continue to be the generation with the highest use of social media and also the broadest access to smartphones. The older generation, on the other hand, are more likely to be using tablets. Baby Boomers are also bridging their gap with technology and are increasingly becoming more familiar with social media platforms.
Understanding this social media statistic will help you determine which platform could be of most use when marketing to your target audience.
4. How Much Time Do People Spend on Social Media?
In this day and age, we’re all slowly becoming social media addicts. Whether it’s scrolling down our bottomless Facebook or Instagram feeds on the subway, or posting the perfect brunch photo on Instagram before eating, social media has become inescapable.
The latest social media statistics in 2021 show that an average of two hours and 25 minutes are spent per day per person on social media (DataReportal, 2021).
As social media is becoming more integrated into our daily lives, it unveils countless opportunities for businesses who are looking to reach out to their audience through social media marketing.
5. Social Media Marketing
Brands are riding the wave of social media marketing. 73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business (Buffer, 2019).
Brands are continuing to include social media in their marketing strategy – and for all the right reasons. Whether it’s influencer marketing or story ads, they’re trying it all. Social media allows brands to access cost-effective marketing, interact with their audience, and build brand loyalty. But it’s difficult to measure the exact social media impact, as every social media platform measures activity differently.
6. Customers Are Using Social Media
Social media is growing in terms of its reach and impact, and this statistic is here to show just that. 54% of social browsers use social media to research products (GlobalWebIndex, 2018). More buyers are joining social media networks and looking for reviews and recommendations. That’s why it’s essential to have a prominent online presence on various social media platforms. The key is to find out which social media platform your target market is using most often and how to make the most out of it.
7. The Impact of Positive Customer Experience
At this point, it’s no surprise that social media marketing is essential for your business. One of the ways that your business could benefit from social media marketing is by providing the best possible customer service. The idea here is to manage your online presence and make sure that you keep in touch with your audience through social media platforms. This includes responding to comments, mentions, and messages. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing, 2018). By interacting with customers through social media platforms you show them that you care. This step could go a long way in terms of building positive relationships with customers. So, don’t ignore your followers ( Facebook followers, Instagram, etc.) and try to get back to them in a timely manner.
8. Influencers Help Build Brand Trust
Influencer marketing is having a big moment now. Brands are increasingly turning to social media platforms for their marketing, and there are good reasons why. 49% of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision (Fourcommunications, 2018). This means that if consumers feel confident in the recommendation from an influencer, they’ll be more likely to purchase the product. This social media statistic makes it evident how brands could piggyback on the power of influencers to reach out to their customers.
9. Instagram Stories Usage
Stories are a big deal on Instagram. And they’re essential when it comes down to how to get Instagram followers. They let you share the moments of your day, without saving them to your profile. The following social media statistic shows us the number of daily active Instagram Stories users, which has increased from 150 million in January 2017 to 500 million in January 2019 (Statista, 2019).
There’s a bunch you can do to make your Instagram stories more engaging, such as adding questions, polls, and fun stickers or music to make your content as unique as possible. Instagram stories invite brands to the possibility of higher creative freedom which might help their campaign become a success with their audience.
10. Social Media Users Via Mobile
The demand for mobile-friendly content across social media sites is rapidly increasing, and justifiably so. 91% of all social media users access social channels via mobile devices. Likewise, almost 80% of total time spent on social media sites occurs on mobile platforms (Lyfemarketing, 2018). Smartphones and social media are evolving side by side, and your brand should make sure to keep up. Mobile-friendly interfaces are the way forward, and if you’re marketing online you need to make sure that your content and layout are optimized for mobile. And why not? People take their smartphones everywhere with them. If you want to be accessible, you have to keep mobile in mind.
As you can see from these social media marketing statistics, different platforms can serve different purposes. You’ll have to be the judge of which social media platform contains your target audience which you want to market toward, and this could help shape your social media marketing plan. Use these social media stats to get better insights into the world of social media, and how you can maximize your results using these tools.
Let us know your thoughts in the comment section below.