Xing is a social network with more than 10 million members worldwide. It is a platform where you can connect with like-minded professionals, exchange information and ideas, and develop your professional network.
Xing offers you the opportunity to get in touch with other experts from around the world and to expand your own business network. You can meet new people, exchange ideas, find potential customers or employees – all through Xing.
Join Xing today and start connecting with like-minded professionals!
Social Media Marketing Tools Xing & Co
1. Woorise
Run beautiful giveaways & contests
We couldn’t create a list like this without including our giveaway tool of choice, Woorise.
Woorise is the easiest way to create high quality giveaways, contests and competitions. Woorise helps you generate leads, grow your social followings and create a buzz around your products. It’s an ideal tool for businesses and eCommerce brands that want to increase immediate engagement and interest in their products.
Key features for Woorise’s social promotion apps include buttons for every social platform such as Facebook, Instagram, Twitter, YouTube and viral share buttons to encourage social engagement, referral rewards, drag & drop builder, pre-made templates, conditional logic options, 1-click pick winners, export data to CSV file, analytics, fraud detection and a lot more.
You can also embed your giveaway wherever you want, from Woorise’s landing page and your Facebook page to your Website or Blog.
2. HubSpot
Capture Leads and CRM Contacts
HubSpot provides a powerful all-in-one CRM (customer relationship management) tool that helps collect leads and convert them into engaged users. The goal behind social media engagement is to move customers from your social media platforms onto your website so they can engage with your products, services, and content.
With the HubSpot CRM, you can manage new contacts that come to your site, create custom landing pages, and launch email campaigns to engage new leads. This tool is perfect for personalizing the customer experience while launching social media campaigns, promotions and giveaways, and lead generation.
3. Leadpages
Landing page builder and lead generation
Leadpages is an online tool that you can use to collect email subscribers. That is the main function of LeadPages, and they provide tons of optimized templates that you can use for lead magnets, webinars, and landing pages in order to grow your email list. It does have a very well-designed drag-and-drop builder that is super easy to use.
Additionally, the platform enables you to build Facebook ads directly inside the tool and it evens features built-in payment functionality for forms. Start with a template then click anything on the landing page design, and the rest of the page will fade out a bit so you can focus on that one thing you’re editing. Each item only includes a few options in a toolbar right above or below the thing you’re editing.
4. Instapage
Build online marketing and promotion campaigns
Another popular landing page builder, Instapage is the most advanced all in one landing page solution for optimizing post-ad-click experiences at scale. Instapage is designed for collaboration, while still being focused enough to help you build a landing page in minutes.
Instapage integrates with popular email marketing and CRM platforms like Hubspot, MailChimp, and Salesforce. The tool offers a drag-and-drop landing page as well as other handy features such as lead capture forms, heat maps, A/B Testing and multiple campaign management.
5. Unbounce
Build, convert and optimize your campaigns
Unbounce is a drag and drop landing page builder which is used by marketing teams and agencies for conversion optimization without having to rely on designers or developers.
It’s designed to empower marketers with the agility, speed and customization they need to launch and iterate campaigns for maximum conversions. A/B testing, drag-and-drop functionality, lead generation, CRM integration, a rich mobile-responsive template gallery and dynamic text replacement (for better AdWords Quality Score) are some of the features that help deliver on this promise.
6. OptinMonster
Generate leads, conversions and sales
OptinMonster integrates with all major email marketing and CRM platforms, making it easy to capture, pass and manage leads. OptinMonster features include email optin popups, A/B split testing, exit-intent technology, analytics and reports and more. Forms and popups can be built using a drag-and-drop builder. Use OptinMonster if you want to grow your email list, improve your website conversions, and reduce cart abandonment.
7. Sumo
Listing building and capturing emails
Sumo is one of the most popular tools for listing building and capturing emails on your site. The tool offers features for popups, slide-in popups, and welcome mats (a popup email opt-in that covers an entire page). The tool also has an option for a floating social share bar on your site and heat maps for figuring out where visitors are clicking on your site. Sumo can be used for free (with Sumo branding on popups and the social share bar).
8. Voila Norbert
Email Finder – Find anyone’s email address
Voila Norbert helps you find and verify business email addresses. You can search in bulk for prospects with a CSV file. The tool also integrates with a wide range of CRM software. That makes it easy to keep track of your lead generation efforts.
9. Hunter
Find and verify professional email addresses
If you want to do a quick email search, Hunter is a useful tool. Hunter lists all the people working in a company with their name and email address found on the web. Just type in the domain, and it’ll find the email address pattern. Hunter also includes a confidence rating so you know if the email is likely to be right.
10. AeroLeads
Email Capturing and Verifying Tool
AeroLeads is one of the best email verifier tools used by many top marketing professionals. AeroLeads automates the process of email searching and boosts your lead generation efforts by creating a list of unique emails in less time. AeroLeads software helps you to find business emails and phone numbers from LinkedIn and Xing in a single click. Just head towards AeroLeads search bar or install its free chrome plugin and enter the name of your prospect or company and hit search. You will receive all the required information starting from name, profession, email address, company, and up to 15 data points. Besides, the AeroLeads tool verifies all the email addresses so that you can confidently send your emails to prospects. AeroLeads integrates with third-party applications like HubSpot CRM, FreshSales, Zapier, Zoho CRM, Salesforce, etc.
You can start your free trial with 10 credits to see how you can find Prospects. However, the free trial doesn’t offer advanced features like exporting data to other services like MailChimp, Salesforce, and HubSpot which is possible in paid versions. Their paid plans start from $49 per month with 700 Credits to $499 per month with 10,000 Credits. If you are an enterprise, you can email them your requirements and get your quote.
Social Media Management Tools
11. SocialBee
Save media content planning tool
SocialBee allows you to easily schedule your posts in a calendar-like view and customize them for each social media platform (Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business, and TikTok).
When it comes to efficient content management tools, SocialBee is the best one if you are looking to step up your social media game. Handle all your social media management needs from one place with ease—at an affordable price.
SocialBee is a social media automation platform that allows you to get more leads with less effort. Customers love the personal touch that the team adds to their experience and the speed SocialBee has when it comes to innovating and improving the current features. Some call SocialBee “their secret weapon” or “their trusted partner”.
With SocialBee, you can enjoy effortless posting to your socials, gain access to a rich list of features, and stay in touch with a highly responsive customer service team.
SocialBee includes the following features and integrations:
- Setting a posting schedule in a content calendar
- Organize your posts into different categories and then automatically post them on all your socials at once
- Customize your posts for each social media platform
- Reporting & analytics to analyze the performance of your accounts
- Recycle evergreen posts or expire time-sensitive content
- Content curation through RSS Feeds
- Canva integration inside SocialBee’s post editor
- Real-time preview of your upcoming posts
- Use the URL shorteners to track your links
- Have multiple workspaces and team collaboration features
12. AgoraPulse
Social media management tool for teams and agencies
AgoraPulse is an easy social media management tool that works with popular social platforms like Facebook, Twitter, Instagram, LinkedIn and YouTube. AgoraPulse covers basically everything you could possibly need for social media marketing, monitoring, and management.
The tool allows you to plan posts, schedule them, perform analysis, run competitions, promotions, quizzes and effortlessly collaborate with your social media staff.
This social network management platform gives you a broad range of tools, ranging from Facebook applications, analytics, and content automation among others. AgoraPulse ensures that you are always in the know, notifying you of every comment, tweet, and messages that goes all your inboxes. Virtually, you will never miss a simple conversation, an attempt to connect, or an opportunity to expand.
AgoraPulse includes the following features and apps:
- Facebook Applications
- Facebook Analytics
- Facebook Content Automatic Moderation
- Twitter Management
- Team Functionality
- Calendar View
- Track Mentions and Comments (Facebook)
- Keyword Listening (Twitter)
- Monitor hashtags and places (Instagram)
- Powerpoint Reports
- Community management metrics
- Automatic Qualification
- Audience Categorization
- Facebook Quiz Application
- Facebook Photo Contest App
- Facebook Sweepstakes App
- Facebook Instant Win App
- Facebook Personality Test App
- Facebook Fan Vote App
- Facebook Coupon App
13. Hootsuite
Social media marketing & management dashboard
Hootsuite is a social media management tool used by over 10 million professionals. It can help you schedule and analyze your social media marketing campaigns all from one place. Use Hootsuite to schedule posts in advance on a number of different social platforms and measure analytics to understand how your content is performing.
Hootsuite integrates well with over 35 social media APIs including Twitter, Facebook, LinkedIn, Instagram and more. You can use Hootsuite to follow the competition and see how much engagement their posts truly are. With the help of this app, you can monitor everything on a single dashboard. It also supports Google Analytics.
Despite having many features, Hootsuite is inexpensive and thus suitable for average social media marketers. Starters can enjoy the brief free trial period and then pick a plan from the affordable choices available.
14. Buffer
Social media scheduler and management tool
Buffer makes it easy for businesses and marketing teams to schedule posts, analyze performance, and manage all their accounts in one place. Buffer started off as a scheduling tool for Twitter. Now you can share posts to all the major social media platforms, including Facebook, Twitter, Instagram, LinkedIn and Pinterest.
Buffer tool aims to help you increase engagement, reach, clicks and ultimately traffic to your website. Using Buffer you can schedule any types of posts across any platform you want, even specifying patterns of posts, such as every day or weekdays. You can also use Buffer to follow up on your posts, evaluating which ones were most effective, and why they were effective.
15. Sprout Social
Social media management solutions
You can use Sprout Social to schedule posts, monitor competitors, track your keywords, identify influencers, discover your mentions and analyze your stats. Sprout Social is an extremely powerful tool that integrates with Twitter, Facebook, LinkedIn and Instagram.
What makes it different to the other options on this list? It’s especially good for digital agencies due to it’s team collaboration features, next lever reporting, and multi-account abilities. It features multi-level access, allowing directorial control, and access from lower-level team members to better coordinate and delegate tasks.
best social media marketing tools
1. Biteable
Creating content for social media is an essential part of the game. Visual content gets three times more engagement on Twitter than plain ol’ text, so good visual content can help you take it to the next level.
With Biteable, you can easily create engaging, entertaining, and informative short videos to share on social media.
With a host of free video templates, footage, music, and animated scenes, Biteable is a godsend for anyone who wants to create studio-quality quickly without needing expensive resources like film or sound recording equipment.
Biteable was created to be super easy to use and one of the cheapest tools of its type on the market. Most features are available even with free accounts (it’s pretty cheap to upgrade to Premium anyway) so why not add a bit more excitement and spark to your social media content by creating some short, super-shareable videos?
2. Buffer
Buffer started off as a scheduling tool for Twitter. Today, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google + (for the one person who still uses it.) Let’s take a look.
You can do some pretty neat things with Buffer:
- Use the chrome extension to add articles and content from the web to your Buffer queue or share content on the go.
- Automatically shortens links you share. If you’re Bitly user, you can connect your accounts.
- Upload custom photos and videos (or use ones pulled from the article you shared).
- Access complex analytics to track your content’s performance.
- Create a posting schedule so your content gets spread out throughout the day.
- Reply to posts from inside Buffer.
- Add team members.
A social media dashboard like Buffer helps you fill your social media feed with relevant and exciting content without spending half your life logged in to Facebook and Twitter.
3. Buzzsumo
Research is a crucial part of marketing. If you want to do well and leave your competitors in the dust, you need to understand what they’re doing and if what you’re doing is working or not.
Buzzsumo is a research tool which tells you how your content is doing and who’s spreading the word.
Sometimes when you sit down to create content, you’re on fire. Other times it’s like pulling teeth and you’re just grateful to have met a deadline. It’s impossible to guarantee success, but a tool like Buzzsumo can help you increase the odds.
One of the most powerful research tools on the market, the functionality includes:
- Find content that’s most shared on social media channels – you can enter your own or someone else’s domain and see what’s been shared socially.
- Find influencers related to particular topics.
- Get alerts based on keywords, brand name, links, author name, or domain.
- Track competitors and do an analysis based on their content.
- Use it to research keywords and trending topics your audience is interested in. You can use it to find interesting new posts to share or to search for content ideas based on what’s performing well.
- And, if you’ve got some cash to splash, Buzzsumo Pro is a powerhouse for competitor research.
4. Missinglttr
Social media promotion is vital to success in the online world, but the act of scheduling posts may not be the reason you bounce of bed every morning. Even if you use a tool to help you speed up the process of blasting all your channels at once, you still need to manually input the text and images for each post. Rinse and repeat to re-promote the posts.
Missinglettr helps you automate the process of creating social content by scraping your blog post content and creating a year’s worth of social content for you: nine individual posts dripped out to your social channels over a year.
This means you can focus on writing long-form blog posts while someone else takes care of the creative side of social promotion and the scheduling of posts, so there’ll be one less thing on your to-do list.
With templates for content creation, scheduling, and facilitating client approvals, plus a custom URL shortener to export campaign assets so they can be used in other marketing initiatives, Missinglettr has some great features that’ll lighten your load. You even get a weekly report so you’re on top of your marketing performance.
5. MeetEdgar
So you need a content manager but you’re already a one-person-band responsible for evergreen content creation, tech support, and design? Meet MeetEdgar.
A social media management tool that handles both re-sharing your content and optimising your social traffic, MeetEdgar is your handy automated content manager.
Working with your Facebook, Twitter, and LinkedIn profiles through a web plugin, you can keep your social channels populated with posts and check in from wherever you are using your mobile.
MeetEdgar allows you to schedule content re-sharing and monitor traffic while boosting engagement and optimizing the ROI of your digital assets.
By putting your evergreen content out there on the regular, you can increase your traffic and boost engagement. With an automated auto-refill queue, you won’t run out of regular posts. It also features a category-based scheduling tool allowing you to mix different content types so your audience never gets bored.
MeetEdgar also features a URL shortener with in-app click tracking which means you can follow your clicks.
6. Hootsuite
In the chaotic world of social media, Hootsuite handles multiple social media accounts, bringing them under one login into a single dashboard, and you can sign up free of charge.
One of the most popular social media management tools around, Hootsuite allows for collaboration across team members and an approval process. Alongside the major benefit of seeing all your comments and mentions in one place, you can also assign tasks, plot a social media calendar, and schedule updates.
Through Hootsuite Podium you can check out free online social media courses to develop better social media management skills and learn the fundamentals of social media marketing.
Beyond that, for the more experienced digital marketer, its tools integrate with Facebook, Twitter, Instagram, Google+ and YouTube, giving you an in-depth breakdown of your analytics and allowing you to interact with prospective customers.
You can even integrate other community-based platforms including Reddit, Tumblr, and Storify, which helps gather even more feedback and customer data.
7. Mention
Mention is an extremely comprehensive social listening tool. Monitor mentions of your brand, your products, or your competitors in real time.
Staying on top of the conversation is easy: you can respond to social media comments and mentions from inside the platform, and you can use Mention to find relevant influencers for influencer marketing campaigns and analyze your competitors.
8. Sumo
Sumo has a whole suite of useful traffic and social media tools that can help improve your marketing strategy. The most relevant for social media is the social shares feature, which makes it easy for visitors to your site to share your content to social media, and it keeps track of the number of shares.
9. IFTTT
IFTTT: If this, then that. This tool lets you set up rules that make running your social media marketing empire much easier.
Create rules that trigger specific actions when something happens. For example, you can create a rule that means every time you get a Google notification for a specific alert, it gets added into a Google doc so you can check it all at the end of the day.
These rules can eliminate some of the manual back-and-forth, and help you streamline your process in a way that emphasises and enhances individual productivity.
10. Zapier
Zapier is another tool that encourages automation and does share some similarities with IFTTT. One writer summarized the key differences rather well. IFTTT is easier to learn and great for light automation, while Zapier is a great tool for businesses that want to take their automation to new heights. A lot of marketers use both for different tasks. As an extra bonus, Zapier plays nicely with most of the tools on this list.
If you’re looking for some neat automation ideas, to get you started the Zapier team have a list of suggestions about how you can use Zapier to better manage your social media accounts.
11. AdEspresso
Social media advertising is complex and can feel like you’re taking a shot in the dark. That’s where AdEspresso, the master of the A/B test, comes in.
A tool that allows real-time analysis of Facebook, Instagram, and Google ads, AdEspresso takes the guesswork out of how your ads are resonating with your audiences in accordance with your campaign name and targeting details.
You can create and manage ads for all three platforms in one place and then see what’s working (and what’s not) while your campaign is live. You systematically test different images, headlines, ad copy, and so on, until you find the perfect combination.
Ad creation and optimisation is quick and easy, with a customizable dashboard which allows you to view the most important metrics in a single place. You’ll end up with always-on campaigns that will monitor your Facebook Pages and immediately promote new posts, and use smart filters to define what’s going to be promoted and for how long.
And rather than manually syncing your Lead Ads into your CRM or email marketing, you can keep your leads, contacts, and audiences synched with your Facebook Ad Account.
If you want to take the guesswork out of a complicated system and streamline your efforts, give AdEspresso a go this year.
12. Bitly
Bitly is the Rick Moranis of the URL world – honey, I shrunk the URL. Bitly is a link shortener, taking lengthy URLs and shrinking them into much smaller ones.
Often, the original links can be impossible to remember and tricky to share, while short URLs look better and are easier to remember.
How many leads did you drive? How many sales did you convert? Traffic? Every marketer wants to hit the mark and to be able to prove it. You want to make sure you’re using the right campaign tracking tools to capture the list of critical metrics.
Who clicked on what, when, and where – Bitly will tell you. More than just a pretty face, Bitly is a powerful online marketing tool used to track clicks, view site referrals, and pinpoint geographical locations with the most clicks. In fact, it’s proven so handy that Google has built it into their Google Campaign URL Builder to shorten links and track campaign performance.
13. Rebrandly
Rebrandly is the most advanced link shortener for creating branded links and custom short URLs. Behind every piece of valuable information you share online, there’s a link. Every one of those links is an asset to your company. With Rebrandly you are able to put your brand on your links.
Let’s take a look at some of the benefits of using Rebrandly:
- Branded links can drive a 39% higher click-through rate.
- Enhanced brand awareness and visibility.
- Increased link trust.
This is how the insights of your branded link will look like within Rebrandly and some examples of things you can do with the tool.
Some of the more interesting features that Rebrandly offer marketers include:
- UTM builder
- Editable destination URL
- QR codes
- Traffic routing
- Link retargeting
- 50+ app integrations
- API
14. Sprout Social
As you’d expect in the ever-changing digital landscape, 2018 saw a lot of change and growth, with a huge shift from traditional content to video, and that’s only going to get bigger this year.
Thankfully, the days of scheduling a social media campaign across each platform are over. All-in-one social media management tool Sprout Social provides engagement, publishing, analytics, and team collaboration tools.
You can improve engagement by making it easier to start, join, and monitor social conversations. You can improve client relationships with speedy response times and you‘ll stick to your social marketing plans by using a range of optimisation tools.
You can connect and engage with customers and fans quickly and easily, staying on top of trends and keeping an eye on competitors. You can track internal data, including reply time, the total number of replies, and sentiment.
And if you want to grow your knowledge, Sprout offers additional resources and support through conferences and webinars.
15. AddThis
The point of creating content is for people to see it! AddThis is widely known for their social share buttons and makes it easy for your readers to share your content to their favorite social media channels. The best part? It’s free.
You can connect to 200+ global social networks, including Facebook, Instagram, Pinterest, WhatsApp, WeChat, Kakao, and more. The tools are completely customizable so you can select the type and match the colors to your branding.
The Smart Sorting feature also automatically displaying readers’ most recent and frequently used social media channels first. This can boost sharing up to 20%!
Conclusion
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