Social media tools can help you make your competitor analysis more efficient.
Whether you’re looking to understand your competitors’ strategies, or just want to keep track of the latest industry trends, social media is a great place to start.
In this blog post we’ll go over some of the best social media tools for competitor analysis, and how they can help you improve your own business.
Social Media Tools For Competitor Analysis
Competitor analysis is all about evaluating your industry competitors. The insights you gain from this analysis help you frame effective strategies to outsmart your rivals! It is more like monitoring the activities of your competitors to see where your brand strategy needs to improve and where you are faring better.
The Need For Social Media Competitor Analysis Tools
A social media competitor analysis tool helps you understand your position against your competitors in the industry. Based on insights derived from this tool, you can build effective social media strategies for your brand.
Apart from the stated, competitor monitoring also helps you detect the strengths and weaknesses of your brand as compared to the others.
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10 Best Social Media Competitor Analysis Tools
1. Unbox Social
Unbox Social is a multi-faceted tool, which offers many different features, including competition tracking. With the help of the competition tracking feature, you can track your competitors’ activity, and know what kind of content that is working in the industry.
You can also capture your share of voice against that of your competitors in the industry with the help of Unbox Social. The tool allows you to monitor your performance against that of your competitors. It also helps you capture the interactions on your content against that of your competitors.
To dig a little deeper, with Unbox Social, you will get access to insights on what the audiences are saying about your competitors. The tool will also help you get an idea about the key themes around your competitors’ conversations. Further, you can find out which of your competitors’ posts are receiving a good response and build a content strategy accordingly.
The tool is very efficient as it allows you to compare ten different brands in one bucket.
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2. BuzzSumo
BuzzSumo offers a competition research tool. This competition tracking tool lets you look at your competitors’ most shared content by simply keying in the competitor domain. It also helps analyze what is working for them with the help of filters such as ‘content format’ and ‘networks used to get traffic’.
The BuzzSumo tool helps you track mentions and discover trends.
3. Ahrefs
Ahrefs is a tool that helps you with everything related to SEO. Ahrefs comes with a range of features and tools that help you benchmark your SEO strategy against competitors. This makes it one of the most useful tools for social media competitor analysis. The tool offers solutions like site explorer, keywords explorer, site audit, rank tracker, and content explorer.
4. SimilarWeb
SimilarWeb is another Competition Analysis tool you can consider using. You can use SimilarWeb to gain comprehensive insights into your competition in the digital media marketing arena.
With the help of Competitive Benchmarking that the tool offers, you can compare the performance of your website as well as the app.
5. Mailcharts
As a part of your digital marketing strategy, not only should your website and social media channels be polished and well-refined, your email marketing strategy should also be top-notch.
With the help of Mailcharts, you can gain insights into competitors’ email marketing strategies. Using the insights and intelligence derived from this competition analysis tool, you can plan out your future email marketing campaigns and promotions more effectively.
You can also generate competitive reports to dig deeper and gain clarity about your email campaigns.
6. Phlanx
Phlanx is another social media competitor analysis tool that allows you to track and compare your social media competitors. The tool bifurcates the competition tracking feature platform-wise which further eases the process of competitor monitoring.
Phlanx is a competitor tracking tool that helps you evaluate the activeness of a particular brand on social media platforms. Currently, the tool is available for Instagram, YouTube, Twitter, and Twitch.
The tool helps you compare the engagement rate of different brands for the stated platforms. The tool compares the content of each brand and gives you its engagement graph.
7. FollowerWonk
Dedicated solely to Twitter, FollowerWonk is a must-have tool for brands that mainly want to focus on their Twitter competitors. This tool allows you to compare Twitter accounts, which can also help you discover the strategies your competitors are using.
Moreover, FollowerWonk also allows you to track follower demographics to help you get a better understanding of your audience. With the help of FollowerWonk, you can also get an insight into what’s trending on the platform and what your competitors are tweeting about.
8. Owletter
Brand managers often underestimate email marketing but this marketing technique can also help improve your brand presence. Owletter is a competitor analysis tool that is focused on the comparison of email marketing activities.
The tool studies and analyses the email marketing activities of your competitors and gives you intrinsic insights like the frequency of their activities, trends in email marketing, and the best spot to implement your email marketing plan.
9. Spyfu
Not everything about competition analysis is solely based on the number of likes and comments, it is also necessary to see the keyword performance.
Spyfu is a tool that allows you to conduct SEO competitor analysis. It helps you see who are your closest competitors and gives you insights on the keywords that are fetching them the clicks!
This tool is quite useful when it comes to planning an effective content strategy.
10. Alexa
Alexa allows you to conduct competitive web analysis. With the help of this tool, you can identify any gaps in your strategy and find a competitive edge for your brand.
The competitive web analysis helps you find out ways to outperform your competition in terms of traffic, backlinks, keywords, and much more. Benchmark your site against your competitors and know whether your strategy is bringing you any results or not.
Hope this list of competitor analysis tools will help you monitor your competitors in-depth.
analyze social media accounts
- Buffer Analyze
Buffer Analyze: Buffer’s Facebook and Instagram Analytics and Reporting Tool
Buffer Analyze is our social media analytics tool for online brands that want to make better decisions about their social media strategy and measure their results without feeling overwhelmed.
3 cool features:
Instagram Stories analytics
Posting strategy recommendations
Create professional reports in as few as two clicks
Social media channels:
Facebook
Instagram
Twitter
What analytics you get for free:
All features for 14 days
Overview and charts for key metrics
Posts and Stories analytics
Audience insights
Answers
Easy-to-use report builder
Pricing options: $35 and $50 per month
- Sprout Social
Sprout Social
Sprout Social is a comprehensive social media management and monitoring tool that provides a host of enterprise-level options. Its cross-channel social listening features you perform a contextual and qualitative analysis of topics, hashtags, and keywords. You can tell how your content is performing on various social networks from its visual and intuitive reports.
3 cool features:
Analyze paid campaign performance across networks
Get group report of your social media profiles
Analyze your team’s performance (task performance, response rates, etc.)
Social media channels:
Facebook
Twitter
Instagram
Pinterest
LinkedIn
What analytics you get for free:
All features for 30 days
Report builder
Reports for each social media channel
Reports for internal team performance
Paid options: $99, $149, and $249 per month
- Hootsuite
Hootsuite
Hootsuite is a great combination of social media management, listening, publishing and analytics tools. It helps you ascertain what kind of content is working for you, increase the reach of your posts, improve the effectiveness of your ads, and get your whole social media team working in tandem. It has in-depth analytics features that give you a clear understanding of your performance across all social platforms.
3 cool features:
Customize reports by choosing from over 200 metrics and export them in PDF, Excel, or PowerPoint formats.
Measure your customer care team’s response and resolution time on Facebook and Twitter.
Track brand mentions better by integrating with specialized tools like Brandwatch and Talkwalker.
Social media channels:
Facebook
Instagram
YouTube
LinkedIn
Twitter
Pinterest
What analytics you get for free:
All features for 30 days
Overview of key metrics
Unlimited real-time reports
Team performance measurement
Pricing options: $19, $99, $599 per month, and enterprise pricing
- Zoho Social
Zoho Social
Zoho is a unique and powerful software suite that has CRM, collaboration, and other SaaS options that take care of your entire operational workflow. Zoho Social is the part that enables you to understand your social media audience and how they engage with you. You can listen to multiple channels from a single dashboard and respond in real-time. You can also dig deeper into each post to measure their reach and engagement.
3 cool features:
Create intuitive reports from a huge list of pre-defined segments based on demographics of your fans, influencers, or people reached.
Get a breakdown of the content formats that your connections are engaging with and compare it to those that you publish.
Compare fans vs. other people reached for every post.
Social media channels:
Facebook
Twitter
LinkedIn
Instagram
What analytics you get for free:
All features for 15 days
Stats for individual posts
Analytics for content type, best time to post, etc.
Pricing options: $10, $25, $200, and $300 per month (annual pricing)
- Sendible
Sendible
Sendible is a social media management tool with considerable monitoring, listening, and reporting features. It gives you ready-to-use insights into post content and engagement, mentions, and audience profiles across digital channels. Sendible also lets you track what’s being said about your brand on various web and social platforms, and identifies mentions that might need your attention or response.
3 cool features:
Create presentation-quality reports with a drag-and-drop builder.
Measure response times and track team performance in responsiveness.
Get notified of reactions and engage with multiple social profiles across networks from a single dashboard.
Social media channels:
Facebook
LinkedIn
Twitter
Instagram
YouTube
What analytics you get for free:
All features for 30 days
Report builder
Reports for each social media channel
Paid options: $29, $99, $199, and $299 per month
- Keyhole
Keyhole
Keyhole offers various trackers that help you monitor your events, campaigns, influencer activity, brand mentions, and industry-specific social conversations. It lets you track hashtags, keywords, and accounts, for which it provides a wealth of information such as reach, top posts, share of voice, and more for your brand or competitors’.
3 cool features:
Predict your campaign’s performance with machine learning and make changes accordingly.
Analyze people’s sentiments when they engage with your posts.
Manage influencers’ accounts and permissions, and track their performance from one place.
Social media channels:
Facebook
Instagram
Twitter
What analytics you get for free:
All features for seven days
Audience insights
Sentiment analysis
Compare brands
Trends identification
Paid options: $49, $99, $199 per month, and custom pricing
- Rival IQ
RivalIQ
Rival IQ lets you track a number of different companies and compare their performance across not only social media platforms but also SEO. It also analyzes Facebook and Instagram ads, and features historical data up to 24 months. This way, you can pinpoint the overall digital strategies that are working for your competitors and learn from their tactics.
3 cool features:
Compare your profiles to others in your industry in terms of social metrics, hashtags, and content quality.
Integrate Google Analytics to get a complete understanding of your customers’ journey.
Improve your Facebook and Instagram ad performance with automated insights.
Social networks analyzed:
Facebook
Twitter
Instagram
YouTube
Pinterest
LinkedIn
What analytics you get for free:
All features for 14 days
Facebook ads reports and alerting
Facebook and Instagram insights reporting
Facebook boosted post analytics
LinkedIn and Google analytics
Paid options: $199, $349, and $499 per month
- Social Report
Social Report
Social Report provides an overview of your activity on multiple social networks as well as blogs. You can track new topics, measure ROI, and export the data into a handy report layout. Social Report makes it easy for you to monitor your social profiles as well as those of your competitors. It includes useful options to structure and manage your customer data.
3 cool features:
Enable notifications to receive in-depth reports daily or weekly.
List insights on different social profiles side by side to find correlations and contrasts in your overall marketing strategy.
Create and share white label reports with your clients.
Social networks analyzed:
Facebook
Twitter
Instagram
YouTube
Pinterest
LinkedIn
What analytics you get for free:
All features for 30 days
Analytics for social media, business reviews, and website performance
Competitor tracking
Unlimited PDF and Excel exports
Paid options: $49, $99, and $199 per month
- Socialbakers
Socialbakers
Socialbakers is a collection of analytics tools that includes all the fundamental resources you might need—tracking of multiple profiles, key performance indicators, competitive intelligence, and automated reports. Beside analytics tools, Socialbakers also offers tools for publishing and optimizing your content, identifying influencers, digital persona mapping, and customer care on social media.
3 cool features:
Analyze audience sentiment towards your campaigns from their reactions and interactions.
Decide whether to boost Facebook posts or not based on predictive analysis.
See how your performance compares to that of your competitors in the last 90 days on Instagram and Facebook.
Social media channels:
Facebook
Instagram
LinkedIn
Twitter
YouTube
Pinterest
What analytics you get for free:
All features for 14 days
Social media analytics
Automated sentiment analysis
Smart benchmarks
Omnichannel paid analytics
Facebook and Instagram performance report
Facebook benchmarking tool
Instagram analytics tool
Paid options: $200 per month and custom pricing
- Iconosquare
Iconosquare
Iconosquare helps you track, grow, and report your Facebook and Instagram accounts’ performance. Agencies can manage multiple brands from a single dashboard and schedule reports to be sent directly to clients. The competitor tracking and benchmarking features help you compare your performance with other brands in your industry.
3 cool features:
Discover photos, captions, and comments that tag or mention your brand.
Track engagement on competitors’ profiles.
Learn when your followers are online and engage them live.
Social media channels:
Facebook
Instagram
What analytics you get for free:
All features for 14 days
Advanced analytics
Competitor and hashtag tracking
Industry benchmark
Facebook account audit
Instagram account audit
Paid options: $29, $59 per month, and custom pricing
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