Social media is a huge part of the ecommerce business. It’s one of the most effective ways to reach new customers and keep current ones engaged.
From Facebook to Instagram, social media is a key component in the success of your ecommerce business. However, it can be difficult to manage multiple accounts on different platforms with different sets of rules and features.
To help make this process easier, we’ve put together a list of some of our favorite social media tools for ecommerce businesses. These tools allow you to manage multiple accounts at once, schedule posts, track engagement and more!
Social Media Tools For Ecommerce
There are diverse options for marketers to choose a social media tools for their marketing campaigns. But social media is at the forefront of this digital age.
Billions of people are actively using social media for their entertainment and shopping purpose. It is not just restricted to old-school communications and one-way promotions.
With the dominance of online shopping ecosystem rising over the offline channels, social media has presented E-commerce with the opportunity to grow their business through maximum touchpoints.
Social media and Ecommerce
E-commerce has all the benefits related to products, offers, pricing, and delivery but getting traffic is crucial for these benefits to be made use of.
The massive social audience can be effectively channelized to your eCommerce store with effective social media marketing strategies.
Besides, recent developments in technology have made it possible to merge social media browsing with online shopping through Shoppable content.
Given the benefits that social media can deliver to your eCommerce business, It is essential that you have a social presence and it is linked to the eCommerce platform.
But the challenge here is that social media is highly dynamic, diverse, and unforgiving so you need to be active, responsive, and engaging to the audience to gain benefits.
Social media tools are one such option that reduces your burden of social media management, monitoring, and selling.
And present the immense possibilities of engagement, interaction, discoverability, content aggregation & sharing, marketing automation, and more importantly real-time selling.
Social Media Tools for eCommerce
We have listed a few social media tools that are highly effective and efficient in planning, organizing, executing, and monitoring your social media marketing strategies for eCommerce.
Buffer is one of the most popular applications for mobile and web that fulfills the purpose of social media management through scheduling, analytics, and collaborations.
Firstly, Buffer offers the opportunity to schedule posts for popular social media networks like Instagram, Facebook, Twitter, etc. You can use a pre-defined time table for scheduling or schedule posts regularly with the custom scheduler.
Besides, Buffer analytics shows you the insights into your published content through a number of impressions, engagement, popularity, mentions, retweets, clicks, and much more.
It is an excellent tool for content management and actively publishing that keeps users engaged and updated.
2. Taggbox Commerce
Taggbox Commerce is probably one of the most important and advantageous tool for your eCommerce. Taggbox Commerce is a visual commerce tool that allows you to integrate social visual content with the online shoppability.
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Taggbox lets you convert social media content into shoppable posts and display it on your eCommerce website. You can tag products shown in the visuals with buying options straight from posts.
The key feature here is that you can aggregate social media visual user-generated content from different social platforms into a single feed.
It has a feature like automatically displaying real-time content updates, enhance product discoverability of your eCommerce platform through the social wall, customize social wall and moderate the content you want to display.
Also, it enhances the website’s visual appeal, average dwell time, engagement & interactions, highlight content, pop-up promotions, and design custom posts.
3. Google Analytics
Google Analytics is an extremely essential tool for your eCommerce store. This tool manages extended in-depth insights into the audience and their activities on your platforms.
Social media comes into the picture as social media is generally a key source of traffic channelizing presently to any eCommerce store.
Google Analytics will show the social media platform that redirected most traffic, ROI evaluations on social media campaigns, conversions gain from social media, content performance metrics, pages that derive most social traffic and much more detailed insights.
You can even prepare reports and relationship metrics among different variables.
The best part is that Google Analytics is free and you just need to link your eCommerce platform.
Hootsuite is a renowned social media management platform. Besides the basic function of posts scheduling, Hootsuite has various benefits that make it one of the top choices for social media.
Hootsuite lets you curate best-quality relevant content with tagging and usage statistics, track the performance of your social media campaigns and gain meaningful insights, and explore UGC through keywords and mentions.
You can even monitor your competitor’s social media activities.
Hootsuite has a multi-purpose dashboard to manage your social media networks and activities.
5. Sprout Social
Sprout Social is a social media optimization and management tool for brands and agencies. It is a hub for social media publishing, listening, analytics, communications, and engagement.
Sprout Social has a smart inbox for managing messages from different social media platforms.
And Its CRM feature lets you formulate a wholesome profile of your customers from across different social platforms.
You can aggregate past conversations, internal notes, contact information, and gather valuable insights through analytics. It provides a 30-day free trial.
Social media is a necessity these days for marketing campaigns, as they are more targeted, effective, and efficient.
But different social media platforms have different aesthetics and managing each one individually amplifies the hassle and investments.
These social media tools have various benefits such as scheduling, publishing, monitoring, and more importantly shoppable content integration. You can choose the best ones that meet your requirements and agenda.
These popular social media tools will enhance the leads, conversions, and revenue for your eCommerce platforms. And they will help you in delivering the topmost consumer experience.
what are the tools of social media
To help you out, we’ve put together a guide on everything you need to know about social media tools. You’ll learn how social media tools fit into strategy, and what types of tools there are. Let’s get started:
The Modern Social Workflow
To understand what tools are necessary for a successful social media campaign, you have to look at the process. It’s helpful to look at social media management as a loop with four separate steps:
Content creation. You need to come up with a steady stream and fresh ideas. Afterward, you need to sit down, organize these ideas, and create content. This can include blog posts, videos, infographics, and more.
Content publishing. Once your content has been created, it needs to be shared with the world. Many tools allow this process to be automated. You need to take the time to decide if you want to use strictly free channels, or if you want to pay for additional exposure.
Listening & response. Good content will open the door for conversation between your brand and its audience. You need to be prepared to listen to their responses and engage with them. Listening also means staying up-to-date on the latest trends. You should take advantage of them to create timely and relevant content.
Content analyzing and comparing. The final step is carefully taking a look at your results to see what’s working and what isn’t. If you don’t know whether or not your efforts are working, you could be simply spinning your wheels.
Unmetric works in tandem with vendors that provide publishing and listening services.
Using a Variety of Tools
Successfully managing every step of your social media process takes a variety of tools. You need to make sure they work together, complementing their strengths and shortcomings.
Generally, there are three kinds of social media tools. Listening platforms, publishing platforms, and competitive analysis platforms. Separately, each tool tackles social media from a different angle. Together, they can help your brand achieve all your social media and business goals.
Listening platforms include suites like Salesforce Marketing Cloud (which was previously known as Radian6). These platforms are able to monitor many different social media platforms to find out what’s being said about your brand. You will also be able to gather information on the latest industry news and trends.
This information will help you a great deal when it comes time to create content. You’ll know what’s relevant to your audience, and what they care about. You can’t rely completely on listening platforms, however. In order to get a fuller understanding of the industry, you’ll need a complete competitive analysis. These tools will be discussed shortly.
Publishing platforms help you spread your content to the world. After you’ve created your content, the last thing you want to do is spend time posting it. Platforms like HootSuite and Percolate allow you to share content easily, posting across multiple platforms at once. You can easily set a posting schedule, making it easy to share content regularly.
Competitive Analysis Platforms
While other tools are focused on users, social analysis tools focus on brands and industries. You will be able to track metrics that matter to your business. This includes analysis on first-touch, multi-channel, content, and timing.
Most importantly, you’ll be able to analyze your competition’s content. This is what makes competitive analysis platforms like Unmetric so valuable. You’ll be able to get a strong understanding of what’s working throughout your entire industry. You can find trending topics and untapped niches with ease.
Unmetric has gives users the access to the social media performance of over 30,000 brands across 30 industries covering all the major social networks. With one of latest features called Inspire, marketers can search through millions of pieces of content just like you would use Google to search for answers to your questions.
Just key in any word like “Super Bowl” , “Christmas” or “Selfies” and posts and tweets which contain the word show up in matter of seconds which can be sorted in order of date or engagement. The feature is a boon for marketers as they can easily find content that works and draw inspiration for a campaign.
Free tools are also worth discussing. There are lots of social media tools available for free that provide good business value. Here’s some of the best, according to Huffington Post:
There’s also a great deal of native tools offered by Facebook, Twitter, and more. These tools let you do a variety of things, like scan for mentions, consolidate social media accounts, and schedule posts.
The problem is that none of these tools are all-inclusive. They capture incomplete bits of data, and won’t have as many options as other tools. They’re a good place to start, but not sufficient to give you the whole picture.
It’s also worth noting that these tools are completely free for your competition as well. Using them will help you stay afloat, but it won’t give you a competitive advantage. If you want an edge, you’ll have to use more advanced tools, like Salesforce Marketing Cloud for listening and publishing and Unmetric for intelligence and benchmarking.
Using All These Tools Together
The real value in these tools is how well they work together. Take a look at these powerful examples:
Listening and analytics. You can use your listening tools to ping you whenever your brand is mentioned on social media. After you respond, you can use your analytics platform to find out if you’re responding quickly enough, and how your responses are received. Used in conjunction, you’ll ensure that you engage with your audience as effectively as possible.
Publishing and analytics. If you use strong analytics tools like Unmetric, you’ll have access to a wide variety of information. You’ll know what type of content is working, where it’s working, and when the best time to post it is. You’ll be able to maximize your engagement score by using your publishing platform to publish at the best possible time, based on your analytics.
Are Social Media Tools Useful for My Business?
With their power, social media tools are necessary if you want to build a presence on any platform. And building this presence is well worth it. Social media’s reach is staggering. Here’s an average of active users of some of the biggest social media platforms:
Facebook: 890 million.
Google+: 359 million.
Twitter: 288 million.
Instagram: 300 million.
The good news is you don’t have to be on every single platform. Pick one or two that make the most sense for your business and start there. It’s better to have a strong presence on a single site than minimal presence on a dozen.
Give Unmetric a Try for Free!
It’s clear how important social media tools are for any business. If you’d like to give Unmetric a try, click here to request a completely free 3-day trial! If you’re not the hands-on type, you opt for a 20 minute demo instead!
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