Social Media Tools For Talent Management

Social Media Tools For Talent Management

The world of social media has evolved into a powerful tool for companies to use in the recruiting and retention of their talent. The ability to attract and engage with potential candidates, as well as keeping current employees happy and engaged, is essential in building a strong workforce. In this post, we will be looking at the top 5 social media tools for talent management.

Social Media Tools For Talent Management

Today’s most successful businesses are including social media in their recruitment strategy. In a report published by SHRM, 84% of companies surveyed used social media as a recruitment tool in 2016 and an additional 9% were planning to start. While the majority of these companies are not using social media as their only recruiting tool, it’s clear that social media should be a part of any recruitment strategy. According to the job and recruiting site, Glassdoor, 79% of all job seekers, and 86% of those in the first decade of their career are likely to use social media in their job search. In addition to using social channels to promote job postings, employers can use it to establish and maintain their talent brand, and to screen potential hires.

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Using Social Media to Advertise Open Positions

The popularity of online job boards like is declining yearly as social media becomes a more valued channel for many employers. The use of LinkedIn, Twitter, Facebook and other social media networks for this purpose increased by 10% last year while the use of job boards fell by 3%. LinkedIn is understandably the most popular social site for recruitment, due to its robust ability to connect potential employers with passive job seekers. SHRM finds that 96% of companies that recruit socially use LinkedIn. Posting a job on LinkedIn not only makes it possible for the position to be found by active job seekers, but also to be placed in the path of passive job seekers, who comprise 70% of the current workforce. Encouraging employees to share advertised positions with their own networks can yield 10X the number of applicants for a given position.When it comes to social media recruiting, Facebook (66%) and Twitter (53%) were also found by SHRM to be popular resources for employers. Depending upon your industry, there may be professional associations with specific social networking sites that can be an excellent opportunity to get your position in front of a qualified audience. Regardless of the channel, 55% of employers using social media to advertise positions find that it lowers the cost of this aspect of the hiring process.

Social Media and the Talent Brand

Having a strong talent brand is seen as essential to attracting the best and brightest in today’s increasingly competitive employment market. As reported in Forbes, a strong talent brand touches on every point in the employment funnel from pre-candidates to existing employees, and a solid one can reduce the cost to hire by 50% and reduce turnover by 28%. Social media is arguably the most important channel for shaping and communicating your talent brand. Employers should use their social media channels to showcase your corporate culture through both the static areas of a site or page and through posts that highlight the success stories of existing employees in a way that emphasizes your commitment to support and foster employee development. Google’s recruitment page on LinkedIn is an excellent example of how an organization can use social media to build its talent brand and employer value prop and customize that message across various demographic pools.

Screening Candidates Through Social Media

60% of employers report that they use social media to screen potential candidates, according to a survey by job posting site Recruiters and hiring managers use candidates’ social profiles to verify information on a resume or cover letter, to gain insights into their professionalism, to access their fit with company culture and to assess their communication skills. Social media can also identify potential red flag issues that can result in a decision to eliminate a candidate who might be a risky hire. Employers often find inappropriate photos or videos, information that points to drug or alcohol use, discriminatory comments that may indicate undesired attitudes on race or gender that would be a risk in the workplace, or other content that shows a negative attitude regarding prior employers or colleagues. In this way social media can help employers avoid the cost of a bad hire and at times, confirm a hunch that a candidate won’t be a good fit for the organization even when objective criteria are pointing to a different conclusion.

Win the Talent War with Modern Recruiting Tools

Social media is just one of many modern tools that successful companies leverage to attract and retain top talent. To win the talent war, you need access to integrated solutions that provide the flexibility to interview, accept and on-board seamlessly. Learn more about how Asure Software’s talent management tools can deliver more efficient talent management to your organization.

what are the tools of social media

  1. BuzzSumo
    Social Media Tools: BuzzSumo

Pricing: Plans start at $79/month


BuzzSumo is a tool that lets you find the most shared content and trending influencers. You can use it to analyze which content performs best for any topic and all you need to do to get started is to search for a topic or a domain.

Through BuzzSumo you’re able all gather a better understanding of your impact on social media and develop smarter content strategies by seeing which of your own pages were engaged with the most. BuzzSumo will break the results down by Facebook, Twitter, Pinterest, and Reddit shares.

This provides the added benefit of being able to see which articles are performing well across the web without having to constantly monitor multiple social channels.

Similar tools: Ahrefs, Meltwater, Mention

  1. Google Trends
    Social Media Tools: Google Trends

Pricing: Free


Google Trends is a completely free tool that Google created to help anyone search for trending topics online.

Brands use it to monitor notable things that are happening in the world. Many professionals use this as a way to discover and share information related to what’s most popular right now.

You can also use Google Trends to monitor keywords to see if they are trending and how their current volume compares to previous months and years. You can then use this information to inform your content and social media marketing strategy.

Similar tools: Ubersuggest, Ahrefs, WordStream

  1. Buffer Publish
    Social Media Tools: Buffer

Pricing: Free (paid plans start at $15/month)


Buffer is a suite of brand building tools designed to make it easy for businesses and marketing teams to schedule social media posts, analyze performance, and manage all their accounts in one place.

For example, Buffer Publish allows you to set up a schedule for your social media profiles, and after you add content to your Buffer queue, it will publish at the times you’ve designated.

In addition to our web application, we also have both Android and iOS apps as well as a fantastic Chrome Extension that’s great for Buffering while you’re browsing the web or on the go.

Similar tools: Hootsuite,, Sprout Social

  1. Canva
    Social Media Tools: Canva

Pricing: Free (Canva for Work starts at $12.95/month)


Another fantastic tool that absolutely every brand or business online should know about is Canva.

Many times social media managers and marketers need to be able to create beautiful images without a designer. It’s what makes up part of a great social media strategy.

Canva is the tool so many marketers rely on for making great-looking social media images quickly. You can use the ready-made templates, icons, and illustrations to make your images look professional without having to do much of the actual design work.

Canva has an easy to use drag-and-drop interface plus a massive library of over two million graphic elements.

Similar tools: Crello, Buffer Stories Creator, Bannersnack

  1. Unsplash
    Social Media Tools: Unsplash

Pricing: Free


One of our favorite tools in the design, photography, and video space is Unsplash. Unsplash is a massive library of free professional photos you can use — free!

Unsplash photos are really popular with many social media marketers because they can help give your content a professional, polished look.

And there are so many Unsplash collections to explore. We recommend finding a couple of creators whose photos you really enjoy and following them so you can always find their latest work.

Similar tools: Pexels, Storyblocks, Videvo

  1. Animoto
    Social Media Tools: Animoto

Pricing: Plans start at $5/month


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Animoto is one of our go-to social media tools for quickly creating stunning marketing videos.

Their video maker turns your photos and video clips into professional content in just a few minutes. They describe it as “fast and shockingly simple,” – and we would agree with that.

There are so many benefits to being able to quickly create engaging marketing videos. Video is a content format that we know a lot of people struggle with, but Animoto helps to bridge that gap.

We’ve used it to create quick recaps of recent blog posts for social media, videos promoting a big announcement, and videos around product launches.

Using Animoto, there are plenty of opportunities for you to add value to your audiences’ lives.

Similar tools: PowToon, Adobe Spark, Crello

  1. Feedly
    Social Media Tools: Feedly

Pricing: Free (paid plans start at $5.41/month)


Our next tool is Feedly. Feedly is great for so many things. Maybe you work with influencers and want to follow their blogs, or you need to keep up on industry news, or any other reasons that you might visit several websites. Instead, you can add all those RSS feeds to Feedly and see them there. A huge time saver.

Feedly is also great for content ideation. You can add several of the blogs, writers, and publishers whose content you like to one feed and see them in one glimpse.

It even has a Buffer Publish integration so you can schedule your content to go out right from the Feedly dashboard.

We also want to give Flipboard a quick shoutout here, too. While it’s not an RSS aggregator like Feedly, you can follow topics on Flipboard and it curates the world’s news stories to help you stay informed.

We’ve used Feedly to follow specific influencers and industry news, and Flipboard to keep up to date with bigger stories.

Similar tools: Flipboard, Quora, Pocket

  1. Buffer Reply
    Social Media Tools: Reply

Pricing: Plans start at $50/month


This next tool is one of our very own at Buffer: Reply. I think we’ve mentioned it a few times on the show but we’ve never gone too deep.

Buffer Reply makes social media engagement easy for marketing and support teams who need to respond to social conversations. It’s all in one inbox.

What’s great is that through Reply you can see social conversations across social networks:

On Twitter, you can see public tweets that @ mention your handle, direct messages, and any searches you have set up for keywords or hashtags.
On Facebook, you can see comments on your Facebook Page posts and ads, visitor posts, private messages, and reviews.
And for Instagram business profiles, you can see comments on your posts and ads as well.
It’s a single inbox where you can see all of these conversations happening. It’s a huge time saver. In our case, our customer support team and social media manager, Bonnie, spend a lot of time in Reply every day, and we know that when someone reaches out, they would be getting an answer from us.

Similar tools: Hootsuite, Mention, Sprout Social

  1. Native Analytics
    We would be remiss if we didn’t mention native analytics for each social platform, which is completely free.

(If you prefer something more advanced, we would love for you to try Buffer Analyze, our social media analytics and reporting tool!)

Let’s quickly go over the top three, Facebook, Instagram, and Twitter.


Let us know your thoughts in the comment section below.

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