Social media is a great tool for e-commerce companies, but it’s not the only one. You can use social media to build communities and connect with customers, but you also need to know how to manage your accounts, what kind of content works best on each platform, and how to use the tools available in order to get the most out of your efforts.
This article will give you an overview of some of the most popular social media tools available today so that you can start using them right away!
Social Media Tools In E Commerce
There are diverse options for marketers to choose a social media tools for their marketing campaigns. But social media is at the forefront of this digital age.
Billions of people are actively using social media for their entertainment and shopping purpose. It is not just restricted to old-school communications and one-way promotions.
With the dominance of online shopping ecosystem rising over the offline channels, social media has presented E-commerce with the opportunity to grow their business through maximum touchpoints.
Social media and Ecommerce
E-commerce has all the benefits related to products, offers, pricing, and delivery but getting traffic is crucial for these benefits to be made use of.
The massive social audience can be effectively channelized to your eCommerce store with effective social media marketing strategies.
Besides, recent developments in technology have made it possible to merge social media browsing with online shopping through Shoppable content.
Given the benefits that social media can deliver to your eCommerce business, It is essential that you have a social presence and it is linked to the eCommerce platform.
But the challenge here is that social media is highly dynamic, diverse, and unforgiving so you need to be active, responsive, and engaging to the audience to gain benefits.
Social media tools are one such option that reduces your burden of social media management, monitoring, and selling.
And present the immense possibilities of engagement, interaction, discoverability, content aggregation & sharing, marketing automation, and more importantly real-time selling.
Social Media Tools for eCommerce
We have listed a few social media tools that are highly effective and efficient in planning, organizing, executing, and monitoring your social media marketing strategies for eCommerce.
Buffer is one of the most popular applications for mobile and web that fulfills the purpose of social media management through scheduling, analytics, and collaborations.
Firstly, Buffer offers the opportunity to schedule posts for popular social media networks like Instagram, Facebook, Twitter, etc. You can use a pre-defined time table for scheduling or schedule posts regularly with the custom scheduler.
Besides, Buffer analytics shows you the insights into your published content through a number of impressions, engagement, popularity, mentions, retweets, clicks, and much more.
It is an excellent tool for content management and actively publishing that keeps users engaged and updated.
2. Taggbox Commerce
Taggbox Commerce is probably one of the most important and advantageous tool for your eCommerce. Taggbox Commerce is a visual commerce tool that allows you to integrate social visual content with the online shoppability.
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Taggbox lets you convert social media content into shoppable posts and display it on your eCommerce website. You can tag products shown in the visuals with buying options straight from posts.
The key feature here is that you can aggregate social media visual user-generated content from different social platforms into a single feed.
It has a feature like automatically displaying real-time content updates, enhance product discoverability of your eCommerce platform through the social wall, customize social wall and moderate the content you want to display.
Also, it enhances the website’s visual appeal, average dwell time, engagement & interactions, highlight content, pop-up promotions, and design custom posts.
3. Google Analytics
Google Analytics is an extremely essential tool for your eCommerce store. This tool manages extended in-depth insights into the audience and their activities on your platforms.
Social media comes into the picture as social media is generally a key source of traffic channelizing presently to any eCommerce store.
Google Analytics will show the social media platform that redirected most traffic, ROI evaluations on social media campaigns, conversions gain from social media, content performance metrics, pages that derive most social traffic and much more detailed insights.
You can even prepare reports and relationship metrics among different variables.
The best part is that Google Analytics is free and you just need to link your eCommerce platform.
Hootsuite is a renowned social media management platform. Besides the basic function of posts scheduling, Hootsuite has various benefits that make it one of the top choices for social media.
Hootsuite lets you curate best-quality relevant content with tagging and usage statistics, track the performance of your social media campaigns and gain meaningful insights, and explore UGC through keywords and mentions.
You can even monitor your competitor’s social media activities.
Hootsuite has a multi-purpose dashboard to manage your social media networks and activities.
5. Sprout Social
Sprout Social is a social media optimization and management tool for brands and agencies. It is a hub for social media publishing, listening, analytics, communications, and engagement.
Sprout Social has a smart inbox for managing messages from different social media platforms.
And Its CRM feature lets you formulate a wholesome profile of your customers from across different social platforms.
You can aggregate past conversations, internal notes, contact information, and gather valuable insights through analytics. It provides a 30-day free trial.
Social media is a necessity these days for marketing campaigns, as they are more targeted, effective, and efficient.
But different social media platforms have different aesthetics and managing each one individually amplifies the hassle and investments.
These social media tools have various benefits such as scheduling, publishing, monitoring, and more importantly shoppable content integration. You can choose the best ones that meet your requirements and agenda.
These popular social media tools will enhance the leads, conversions, and revenue for your eCommerce platforms. And they will help you in delivering the topmost consumer experience.
social media marketing tools
optinmonster is the best lead generator for social media
OptinMonster is a powerful lead generation tool that lets you engage visitors at exactly the right moment. It has a drag-and-drop template for building visually stunning lightboxes, popups, and landing pages that capture leads. Everything from growing your mailing list to recovering abandoned carts can be solved using OptinMonster’s amazing set of tools.
Ready to hear something really cool? OptinMonster can now be part of your social media marketing campaign. Simply use the new ChatBot element to connect to ManyChat. Once you’ve done that, you’re ready to share your best-performing optins over Facebook Messenger.
The ChatBot element requires a Growth Plan. Already an OptinMonster customer? Upgrade here! Otherwise, click here to get started with OptinMonster today.
That way, you can bring the optins to your leads. Not the other way around.
rafflepress giveaway plugin
RafflePress is the best giveaway plugin for WordPress. With its drag-and-drop giveaway builder and viral giveaway templates, you can quickly create a fun online contest for your audience.
Where RafflePress comes in handy for social media marketing is with the verified bonus actions feature. This feature lets you reward users with extra contest entries for performing specific actions like:
Following you on Twitter, Pinterest, LinkedIn, Instagram, etc.
Viewing a Facebook post/video
Visiting your YouTube channel
Sharing your giveaway on social media
And much more
RafflePress is the perfect tool for boosting your social media following and engagement. Plus, it can also help you drive more traffic to your site, grow your email list, and even increase sales.
- Smash Balloon
smash ballon social media feeds plugin
With Smash Balloon, you can easily embed social media feeds anywhere on your WordPress website. It’s super easy to set up; simply install the plugin, connect your social media account, and in less than 30 seconds you can display a beautiful social media feed.
By displaying social media feeds on your site, you can turn your website visitors into social media followers. Plus, users can interact with your feeds, without having to leave your site.
Smash Balloon offers 5 different plugins:
Instagram Feed Pro
Custom Facebook Feed Pro
Custom Twitter Feeds Pro
Feeds for YouTube Pro
Social Wall Pro
The feeds are also highly customizable; you can decide which content to showcase, design the feed to match your brand, show or hide likes, comments, and shares, and more.
social media campaign tools – audisense
Audiense is a social intelligence tool that allows you to discover new target audiences and segment them. Most importantly, it helps you understand your audience by telling you how they tick. Then, Audiense uses tracking and reports to help you optimize your audience engagement. Think of it as a tool for building relationships with customers.
social media marketing tools – tweepi
Tweepi is a Twitter tool that helps you get more followers. First, it finds relevant users interested in your topic. Then you can engage those users by mentioning them in tweets, adding them to a list, or following them.
Buyer Persona Tools
best social media marketing tools – socedo
Socedo automatically discovers the people on social media who fit your buyer persona. They do this by looking at real-time social behavior then categorizing individuals based on that data. Once you have your audience, you can divide followers into multiple segments. That way, you can make sure only the relevant segments get your content and promotions.
social marketing tools – socialbakers
Socialbakers is a suite of tools for making decisions based on your followers’ data. You can measure your performance versus competitors, then use those insights to improve your content.
This information is valuable when monetizing your campaigns. You can use it to budget more effectively, while also boosting customer acquisition, retention, and growth.
best social media security tools – ZeroFox
ZeroFOX is a security tool that works with all popular social media platforms, as well as Slack, Google Play, and Apple’s App Store. It identifies and protects brands against hackers looking to take control of social media accounts.
But that’s not all. The platform also works to protect its clients’ social media reputations. They do this by removing offensive and intentionally disruptive content, eliminating impersonation profiles, and protecting followers against scammers. Think of ZeroFOX as a massive public relations tool that also has security features.
social media security tools – lastpass
LastPass isn’t designed specifically for social media, but it’s still a useful tool to have. That’s because LastPass saves your passwords in its encrypted password vault. Use it to create ultra-strong passwords for social media. We’re talking passwords with upper and lowercase letters, numbers, punctuation, and other random characters.
You unlock LastPass’ password vault using a master password. Once logged in, the app will automatically enter your login details every time you try to log into a social media site.
The benefit of using LastPass is that you only have to keep up with one password, the LastPass one. Meanwhile, you can create multiple strong passwords for all your social media sites.
best social media tools – followerwonk
Followerwonk is a tool exclusively for use with Twitter. It’s also one of the most in-depth and useful tools on this list. Followerwonk will help you analyze and optimize your Twitter audience. It does this by suggesting people for you to follow, ultimately helping you grow your base. If Twitter is part of your social media marketing campaign, this tool is a must-have.
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