Social Media Tools That Support Online Collaboration

Online collaboration has become an essential part of the business world. Teams need to be able to communicate with each other, share information, and make decisions quickly.

But it’s not always easy to get everyone on the same page. That’s where social media tools come in. They let you create an online space where everyone can talk about their ideas and collaborate without having to call or text each other. It saves time, makes communication faster, and helps teams work together more efficiently.

Social Media Tools That Support Online Collaboration

1. Slack

At its core, Slack is a team communication tool, a robust chat room. And it’s taken on a multi-dimensional role for thousands of teams. (We’re Hipchat fans at Buffer, too, and appreciate the many uses we get from the tool.)

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One of these roles is as a link sharing/collecting hub. Teammates drop fun and interesting links into one of the chat rooms for others to check out. It can be a great way to bubble up great content to fill the company’s social profiles.

@LeoWid Myself? 3-4 times/day. How often does content get shared in our various channels and rooms across the team? Every half hour.

— Elise Ramsay (@eliseramsay) March 13, 2015

2. Slater

slater kevanlee

Piggybacking off the first tool mentioned here, Slater caught the attention of us at Buffer as it’s described as “Buffer for Slack.”

Find a useful link to share. Schedule it now. Post it to Slack later when more teammates are around.

3. Point

Point screenshot (easy link sharing)

One of the coolest article sharing tools I’ve come across lately is Point, a chrome extension that lets you share stories with your team from any page you’re on.

With the extension installed, you can type the “@” key on any page you’re visiting, and this brings up a simple sharing box where you can add notes and send to different people on the team. Also, you can highlight parts of the article you share, and you can find all your history of shared links easily in the Point popover.

4. Pie

Pie website

A clean and simple solution for communicating together on social media ideas is Pie, which helps with work chat and focuses on simplicity. You can get set up quickly by adding teammates from your email contacts, and you can share and store content ideas and tips in an easily searchable system.

5. Trello

Trello is a favorite remote work tool of the Buffer team. We use it for organizing blog post ideas, Buffer bugs, team task forces, projects, and so much more.

Another cool use case is as a social media content board.

David Hassell of 15Five shared how he and his team use Trello to work together on social media content.

We created a “Social Media Content” board on Trello and encouraged employees to drop in interesting files, images, memes, questions, and links. This allows our social media manager to pull from a rich, diverse repository of content.

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Trello social media content board

David’s team uses simple lists for content suggestions, posted content, and images.


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You could also try out a board setup with suggested links, suggested topics, interesting strategies to try, posted content, and current strategies—or virtually any setup you can dream.

6. Messenger

Facebook Messenger's new web interface

Facebook Messenger, previously a feature within the Facebook social network, is now a standalone app and website. You can send messages to connections and groups on Facebook through a slick and simple interface.

We used Messenger as a Buffer team to communicate on our latest team retreat. Doing so as a group proved to be an extremely useful feature and smooth experience for us. Imagine doing the same for sharing cool links and ideas back and forth for your fellow social media sharers.

7. Wrike

A full-featured social media management app, Wrike helps organize campaigns and projects, assign tasks, share ideas, and followup on progress. The dashboards support huge teams like PayPal and AT&T and also provide free plans for teams of 5 or fewer.

8. Dropbox

Dropbox share to groups

For file sharing of all kinds—social media images, strategy spreadsheets, in-progress documents, videos, slidedecks, and more—many teams turn to Dropbox. On the free individual plan, you can share folders and files with colleagues as if you were all working from the same, shared desktop. Dropbox also offers a business plan for those who need the extra storage space (we’re talking terabytes), helpful revision history, deeper admin controls, and more.

9. Google Drive

Another favorite of social media teams is Google Drive, where you can collaborate together, live, on the same documents, spreadsheets, and presentations. Some popular docs you might choose to share:

  • Archive of your social media posts
  • Spreadsheet of your social media stats
  • Social media audit
  • Document with your brand’s voice and tone

At Buffer, we find ourselves working together on social media specs and ideas in Hackpad, a stripped-down alternative to Google Drive.

10. Canva

Canva design email

Need some advice from your team on a social media image you’re creating? With Canva, you can share your in-progress images with anyone via email, and others can combine forces with you to design together on the same graphic.

collaborative tools examples

People can’t collaborate if they don’t communicate. From instant messaging to video conferencing tools (the best alternative to face-to-face meetings), there are many options for team collaboration tools:

  1. Flowdock
    Flowdock is a group and private chat platform. Its most interesting feature is its team inbox which aggregates notifications from other channels, like Twitter, Asana and customer support tools.
  2. GoToMeeting
    GoToMeeting is an online video conferencing software that allows users to schedule meetings and share screens. It’s one of the most popular video tools with millions of users.
  3. Slack
    Slack is a popular and well-crafted platform offering instant messaging, file transfers and powerful message search. It has many features and dozens of integrations with other tools like Trello and Intercom.
  4. WebEx
    Cisco’s WebEx provides personalized video meeting rooms where users can to host and join meetings. People can use WebEx for team collaboration, webinars, training and customer support.

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Manage projects and tasks
Project management tools are critical. Who can coordinate effectively when they can’t monitor task progress or keep track of objectives?

  1. Asana
    One of the most well-known project management tools, Asana allows users to assign tasks to other members, add followers to projects and monitor deadlines. It’s very useful as a to-do list or calendar for strategic planning.
  2. Dapulse
    Dapulse is a collaboration tool that helps you communicate, set objectives and assign tasks. Its big advantage: it has a great visual design so it’s easy to understand and work with.
  3. ProofHub
    ProofHub is a work management tool that offers a comprehensive suite of collaboration and project management functions. On this platform, you can organize files, plan and monitor projects and discuss with colleagues and stakeholders. ProofHub also lets you review and approve files through an online proofing tool.
  4. Redbooth
    Redbooth is an easy-to-use project management tool. Its platform allows users to plan and collaborate through many functions from video conferencing to creating Gantt charts.
  5. Trello
    Trello has an intriguing interface that resembles solitaire (you can even drag task cards across columns, just like you would playing cards). It’s easy to learn and works well for monitoring projects and assigning tasks. Trello also makes using Agile, Scrum and other project management frameworks easy.
  6. Wimi
    Wimi offers users their own ‘unified workspaces’ where teams can manage projects and share files and calendars. You can control access in each workspace with a rights-based system. Wimi Drive, their file syncing software, helps you make the most out of cloud technology.
  7. Milanote
    Milanote is one of the qualified tools that can be used for serving numerous purposes including blogging. Using this tool, you can organize creative projects and place them into excellent visual boards. It will provide you a feel like you’re working on the wall in a creative studio. Milanote would be a great fit too for designers who work remotely.

Related: Recruiting tools and techniques for modern HR teams

Create together
A task isn’t always one person’s responsibility. Sometimes team members need to create together. These are the best collaboration tools:

  1. Codingteam
    Coders can easily collaborate when writing their code through platforms like Codingteam. It offers a free ‘software forge’ that encourages visibility and collective code building.
  2. Igloo
    Igloo is a company intranet that allows people to communicate and get work done. Its wiki allows colleagues to share information and ideas.
  3. Google Docs
    Google needs no introduction. Google’s collaboration tools include its Docs and Sheets services, which are designed to allow teams to edit files at the same time and save all their changes automatically.
  4. Quip
    Quip started off as a mobile app and released a desktop version later. Teams can import and work live on different file types. Edits are saved automatically and its chat, comment and checklist features make collaboration easy.


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