This article is meant to help you find the best email marketing software for your business. Before we begin, let me first introduce myself. My name is Ali Azam, and I have been working with email marketing for a little over 2 years now. In this time, I have tested and reviewed more than 15 different tools which fall under this category. You might wonder why do I want to share all this information with you? Well, I want to help the subscribers of my blog who are looking for something like this.
Table of Contents
10 Best Email Marketing Software
10 Best Email Marketing Software Tools of 2022
Email Marketing
We surveyed 1,782 marketers to find the best (and worst) email marketing software for 2022.
Marcus Taylor
Marcus Taylor
Updated May 4th, 2022
10 Best Email Marketing Software Tools
What to look for in email marketing software?
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Disclosure: We sometimes use affiliate links which means we may earn a commission if you buy something through our links.
Want to grow your business? You need email marketing software that’s easy to use, affordable, and effective – a tool that will nurture leads and convert subscribers into customers.
With an overwhelming 450+ options to choose from, finding the best software for marketing your business via email can be anything but simple. But we’re here to help at least make it painless.
We surveyed 1,782 marketers, from small business owners to Fortune 500 CMOs, in order to discover which email marketing software they use – and why.
Here’s our verdict on the 10 Best Email Marketing Tools for 2022:
ActiveCampaign – Best overall email marketing software
HubSpot – Best for B2B service companies
Sendinblue – Best for building your customer base
Campaign Monitor – Best choice for creating personalised emails
Omnisend – Best for e-commerce businesses
Autopilot – Best for advanced marketing automation
Benchmark – Best for small agencies and consultants
Constant Contact – Best for email marketing beginners
MailerLite – Best way to get all the essentials at a low price point
EmailOctopus – Best choice for web developers
We’ve uncovered the strengths and weaknesses of these popular email marketing services in 9 key areas – cost, deliverability, integrations, ease of use, reporting, security, advanced features, CRM, and support.
Read on to finally find the optimal tool for your email marketing efforts.
1 ActiveCampaign
Best overall email marketing software
With over 130,000 customers, it’s not surprising that ActiveCampaign was the most commonly mentioned tool in our survey of email marketing software options for 2022.
ActiveCampaign has earned its reputation as a leading marketing automation tool by focusing on building a world-class product that provides multiple solutions for B2C, B2B, and e-commerce businesses from around the globe.
ActiveCampaign Email Marketing Automation Builder
ActiveCampaign’s automation builder is as simple to use as a flowchart or mindmap
It’s by far the most advanced email marketing platform on our list, with machine learning and predictive tools enabling marketers to work smarter and deliver higher ROI.
Often credited with pioneering visual marketing automation, ActiveCampaign is impressively intuitive and easier to use than some tools on our list.
ActiveCampaign Drag and Drop Email Builder
ActiveCampaign’s intelligent and responsive email marketing designer
ActiveCampaign also provides exceptional deliverability rates (>99%), integrates with 870+ third-party tools, and goes above and beyond with its security and compliance measures.
ActiveCampaign Third Party App Integrations
ActiveCampaign offers 870+ integrations, including Salesforce, Shopify, Google Sheets, & Slack
As an all-in-one marketing tool, ActiveCampaign comes with a built-in CRM system to manage your sales, live chat, and of course, email campaigns.
A built-in sales CRM connects with ActiveCampaign’s powerful automation engine
You might think all these features come at a hefty cost. Yet, starting at only $9 a month, ActiveCampaign is reasonably priced and more affordable than many of the tools on this list.
And ActiveCampaign recently published their Customer Success Commitment, outlining 22 guarantees from their support team, including free implementation and migration.
ActiveCampaign features overview:
Built-In CRM
870+ Integrations
Split Actions & A/B Testing
Goal Tracking & Attribution
List Segmentation
Win Probability
Dynamic Content
SMS & Site Messaging
Drag-and-Drop Editor
Try ActiveCampaign today with a 14-day free trial – no credit card required.
2 HubSpot
Best for B2B service companies
HubSpot is a well-known and respected tool that provides a dedicated CRM, email marketing software, landing page creation, online chat and forms management, and everything in between.
HubSpot Email Marketing Software
HubSpot offers email campaign A/B testing as a part of their all-in-one marketing platform and sales management system
By using HubSpot as the backbone of your marketing and sales, you can more easily attribute revenue to the marketing campaign, newsletter, or blog post that influenced each sale. In this sense, HubSpot is more of a CRM that also offers email marketing and automation.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
– John Wanamaker
HubSpot has a WordPress plugin that gives you the ability to send email campaigns directly from WordPress. The plugin also lets you use a HubSpot form or chat widget to automatically capture contacts in your CRM, all without leaving WordPress.
Get started with HubSpot for free – no credit card required.
Is HubSpot worth the money?
While loved by many, HubSpot was the second most likely response (behind Mailchimp) to the “Which email marketing software are you leaving?” question in our survey of 1,700+ email marketers. The reason is almost always the same – the high price.
HubSpot positions itself as an affordable option for small businesses by providing free versions of their products. But don’t be fooled by the low entry barrier. As your requirement for more advanced features grows or your email list gets bigger, the platform becomes exponentially more expensive.
One business owner I spoke with started on a $50/month plan, and within a year needed a $2,000/month plan that had to be paid annually. The only difference was an extra 15,000 contacts and adding marketing automation, yet they jumped from seeing $50 leave the bank to $24,000.
I do tend to feel conflicted about HubSpot. On one hand, you can get the same functionality for one-tenth of the price using ActiveCampaign, Benchmark, or similar tools. But on the other hand, if knowing what influenced each sale is a problem worth paying a five-figure sum to solve, HubSpot is a strong contender.
This is why we suggest HubSpot as an ideal choice for B2B service companies, where the value of winning a handful of extra clients a year would easily cover the cost. This extends to larger, more sophisticated agencies that must provide clients with in-depth reports on their marketing funnel.
If you’re only looking for email marketing software, using HubSpot is probably overkill. But if you have a wider plan to improve performance across your entire marketing funnel, HubSpot is a solid option – just don’t expect it to come cheap.
3 Sendinblue
Best for building your customer base
Sendinblue offers multiple nurturing tools to help you easily turn leads into customers, such as their intuitive sign up form options, landing page builder, and an intuitive and responsive email editor.
On top of being a clever all-in-one digital marketing solution, Sendinblue also offers advanced reporting and plenty of customisable templates, making it one of the best-performing email platform choices available today.
You can quickly create an email marketing strategy with Sendinblue, as well as handle SMS and site chat messages, integrate Facebook ad management, and easily keep track of it all with a built-in CRM.
Sendinblue Email Marketing Software Review
Sendinblue allows you to easily build email marketing automations for all of your campaigns
Thanks to all of your digital marketing efforts being in one place, Sendinblue is an excellent way to attract and retarget all of your leads. As an added bonus, you’ll enjoy unlimited contacts and only pay for the emails that you send, instead of shelling out more money as your list grows.
And if you’re interested in customised HTML emails, Sendinblue’s pre-built developer recipes will help you to easily send transactional or bulk emails, as well as several other handy options for developers.
What features does Sendinblue offer?
Marketing Automation
Contact Segmentation
Built-In CRM
Email & SMS Marketing
Shared Inbox
Live Chat
Transactional Emails
Landing Pages & Subscription Forms
Facebook Ads Management
Get started with Sendinblue’s free plan, and send up to 300 emails per day.
4 Campaign Monitor
Best choice for creating personalised emails
If visual appeal is important in your marketing, Campaign Monitor is an email platform you should definitely check out. Especially if you’re looking for a custom email strategy to ensure brand consistency.
You’ll have full control over how every message looks, thanks to Campaign Monitor’s gorgeous templates and a drag-and-drop email builder. Quickly create a great-looking email by customising fonts and colour schemes, and add no-cost stock photos with built-in access to Unsplash.
Campaign Monitor Email Marketing Software Free Trial
Create visually appealing and effecitve campaigns with Campaign Monitor’s Customer Journey email builder
With a 99% customer satisfaction rating, Campaign Monitor offers users a dedicated team of service consultants to provide you with ongoing support for account setup, best email marketing practices, and strategies to increase your deliverability rates.
You’ll also get superior contact segmentation, which allows for laser-focused targeting and uber-personalised emails that stand out from the crowd. And with the included link review tool, you’ll never have to worry about outdated or broken links in your messages again – your emails will be automatically reviewed for URL issues.
What are Campaign Monitor’s key features?
Email Template Builder
Transactional Emails
Analytics & Insights
100s of Integrations
Link Review Tool
Segmentation & Personalisation
Signup Forms & SMS Marketing
Campaign Monitor is free to try, and paid plans start at just $9/month.
5 Omnisend
Best for e-commerce businesses
Designed to help e-commerce brands personalise their marketing, Omnisend is quickly becoming one of the leading platforms for online stores. They offer a full marketing automation toolset across email, SMS, push notifications, and integration with Google Ads, Facebook Lead Ads, and 70+ apps to leverage growth opportunities and drive sales on autopilot.
By focusing purely on e-commerce, Omnisend has built innovative email templates designed to drive repeat buyers. From “Wheel of Fortune” offers to birthday discounts and cart reminders, it’s evident that Omnisend’s built by a team intimately aware of what works in e-commerce.
Omnisend Email Marketing Automation
Quickly create laser-targeted email campaigns with Omnisend’s e-commerce marketing automation feature
Omnisend hooks into most ecommerce platforms, including Magento, Shopify, and BigCommerce. But the benefits don’t stop there. Omnisend goes one step further in helping its customers by integrating with review, loyalty and help desk platforms, such as Yotpo, Smile.io, and ReCharge.
This not only enables Omnisend to report on how your email subscribers and customer segments impact sales, but it also allows you to trigger campaigns based on website visitor behaviour, so you can reduce cart abandonment, increase return buyers, and drive more product reviews.
Omnisend paid plans start at just $16/month, are based upon the size of your contact list, and each comes with the ability to send unlimited emails.
What are Omnisend’s most powerful features?
Surveys & Polls
Popups & Forms
A/B Testing
Email, SMS & Push Notifications
Transactional & Marketing Emails
Dynamic Discount Codes
E-commerce Segmentation
Reporting & Retargeting
Sign up today and take advantage of the Omnisend Free Forever plan.
6 Autopilot
Best for advanced marketing automation
Our next recommendation is all about making digital marketing simple. Autopilot is known for offering one of the best-designed canvases for building email automation sequences, which allows you to focus on creating optimal (and successful) customer journeys.
Gone are the days when marketing was all about sending bulk emails or mindlessly sharing weekly email newsletters. In today’s digital landscape, it’s essential for email marketing to be smart. It’s all about sending the right messages to the right leads at the right time – intuitively and automatically.
Autopilot marketing automation templates
Autopilot offers laser-targeted and easy-to-use email marketing automation templates
Anyone who has ever built an email automation sequence knows how quickly they can become confusing. Autopilot solves this in a rather fun way, allowing you to annotate your automation sequences with emojis, stickers, and explanations, making it easy for teams to collaborate on custom campaigns.
Another feature we love about this tool is the ability to trigger actions inside of Autopilot. This saves you from having to configure integrations using Zapier, and it makes your sequences much easier to understand.
Autopilot’s reporting is excellent (which I’ll talk about more in a later section), but they don’t offer a built-in CRM, and that can be a deal-breaker for some. However, Autopilot is extremely intuitive, making it a great choice for teams that need to collaborate on powerful email automation.
What are the best Autopilot email features?
Website Tracking
Automation Annotation
Customer Journey Mapping
Lead Scoring & Nurturing
Multi-Channel Marketing
Email A/B Split Testing
Grab a free 30-day trial of Autopilot – no credit card necessary.
7 Benchmark
Best for small agencies and consultants
While Benchmark isn’t as well-known as the other tools on our list, it’s definitely an intriguing option, especially if you’re looking to send polished and professional emails without having to be (or hire) an email designer.
Everything from their custom templates to the platform itself is beautifully designed and created to ensure an excellent user experience. While that may seem trivial to some, it makes all the difference when it comes to understanding your data and making the right impression on contacts.
Best email marketing software for agencies
Send effective and polished campaigns with Benchmark’s drag-and-drop email designer
With plans starting at only $10.50 per month, Benchmark is an affordable choice for any small business that needs a beautiful and easy-to-use email tool and marketing automation software.
But it’s likely to be a particularly great choice for small agencies and consultancies, where design is important from both a staff training and optimal client experience perspective.
What are Benchmark’s key features?
Visual Email Builder
Marketing Automation
1,500+ Integrations
Landing Pages
Surveys & Polls
Reporting
Sign-Up Forms
A/B Testing
Enjoy Benchmark for free and send 250 emails to 500 contacts each month.
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8 Constant Contact
Best for email marketing beginners
If you’re new to the world of email marketing and don’t want to feel overwhelmed, Constant Contact is a great place to get started. The super-simple email builder is drag-and-drop, allowing you to quickly and easily add text and images to your messages.
Constant Contact also provides users with 100+ mobile-optimised email templates which make creating professional emails quicker and easier than many other tools out there.
Constant Contact free email marketing templates
Constant Contact is one of the best beginner options for email marketing
A lot of the email marketing work is done for you with Constant Contact’s automation features, including triggers for welcome messages for new subscribers and related drip email marketing campaigns, all based on customer behaviour on your website.
You’ll also be able to make good use of the contact segmentation feature in Constant Contact with a user-friendly contact import function – simply connect your email or CRM account. And you’ll get access to custom demographic data, subscriber surveys, and personalised coupon codes.
What are Constant Contact’s most powerful features?
100s of Templates
List-Building Tools
Event Marketing
Campaign Reporting
App Integrations
Landing Pages
A/B Testing
Get a free trial of Constant Contact for 60 days – no credit card required!
9 MailerLite
Best way to get all the essentials at a low price point
On a tight budget? Look no further than MailerLite! You’ll be able to send up to 12,000 emails per month on their free plan, and it’s only $9 a month for unlimited email sends to 1,000 contacts.
Unlike the other beginner email marketing tools out there, MailerLite is a universally good tool for any industry. Whether you’re growing a small charity, a side-hustle, or you’re a freelancer just starting out, MailerLite offers everything you need to send bulk email marketing campaigns.
Mailerlite newsletter campaign builder
MailerLite is a powerful and affordable option for email marketing essentials
If you’re running a small business and need more marketing features like a built-in CRM and advanced audience segmentation, a tool like ActiveCampaign may be a better fit, and it’s roughly the same cost per month.
But for beginners, personal projects, or if you just need to send simple email campaigns to your audience, MailerLite is truly an ideal (and affordable) choice.
What are MailerLite’s free features?
Drag & Drop Editor
Email Automation Builder
Website Builder
10 Landing Pages
Sign-Up Forms & Pop-Ups
You really can’t go wrong with the MailerLite free plan, but you’ll get even more with their paid plans, including selling digital products, using unlimited templates, and creating auto resend campaigns.
Start your 30-day trial of MailerLite for free and see all they have to offer.
10 EmailOctopus
Best choice for web developers
There’s long been a notion in email marketing that the most affordable way to send emails is using Amazon’s Simple Email Service (SES). Yet, the UI just isn’t built for marketing teams to create campaigns.
Many email marketing services have tried to bridge this gap, from Sendy to Moonmail, but they’ve often ended up either falling short on features or being much more developer-centric. EmailOctopus has managed to create an email marketing software that nails this balance.
Amazon SES email marketing
EmailOctopus is a user-friendly alternative to Amazon SES
The benefits of Amazon SES, without the drawbacks
Amazon’s SES is unbeatable from a cost perspective, and the deliverability is excellent, but it can create a sizeable bottleneck if used to send your email marketing campaigns.
Every campaign, typo fix, or email sequence must be briefed as a development task, diverting design and development resources to something that, frankly, is a flagrant waste of developer time.
EmailOctopus closes this gap. Built on the back of Amazon SES, EmailOctopus gives you the infrastructure benefits of AWS, while enabling you to build your email campaigns in a friendly UI.
The main downside of EmailOctopus is its simplicity. If you’re just sending email campaigns to a list that’s fine, but don’t expect the multi-touch attribution or visual automation builder that you’d find in a tool like ActiveCampaign.
EmailOctopus would be perfect for a small tech startup, where someone on the team is fluent in AWS and needs the flexibility and power of SES without the creation of the emails themselves needing to be coded.
What are the best EmailOctopus features?
Contact Importing
Customisable Forms
Pre-Designed Templates
Automated Drip Campaigns
Subscriber Segmentation
top ten email marketing tools
While we usually focus on influencer marketing, there are still many other forms of online marketing that businesses use regularly. One of the oldest, yet still highly effective types is email marketing. As much as email is a comparatively mature technology, email marketing still exists because it works. Over the years, many firms have developed email marketing tools to help automate the process.
Obviously, you would expect to pay for high-level automation, particularly if it saves you time and money. However, there are quite a few companies that are happy to over a free service for small users. All the email marketing tools listed here include a free plan for smaller users, usually with a maximum of 2,000 – 2,500 subscribers/recipients. In most cases, the price then rises proportionally to the number of subscribers and the number of emails that need to be sent each month.
Compare Email Marketing Software
Best for
Features
Pricing
Rating
EmailOctopus
EmailOctopus is an email marketing software solution for anyone who’s ever wanted simplicity and performance.
WEBSITE
Small to large businesses.
Auto-Responders, Campaign Analytics, Drip Campaigns, Dynamic Content
$24.00 /month (free starter package)
Convertkit
Convertkit gives you the fluidity and flexibility desired in email campaign creation and execution.
WEBSITE
Creators, bloggers and podcasters.
Landing Pages/Web Forms, Marketing Automation, Mobile Optimized Emails, AB Testing
$29.00 /month (free trial)
Sendinblue
Sendinblue is the quintessential business marketing platform. It’s more than email and SMS marketing.
Companies of all sizes.
Content Management, Customizable CTAs, Analytics/ROI Tracking, Campaign Analytics, Drip Campaigns
$25.00/month (free trial)
Omnisend
Easy-to-use omnichannel platform: email, sms, push notifications and automation
Small and medium ecommerce businesses that want to generate sales on autopilot
Email marketing, marketing automation, SMS, push notifications, pop ups & forms
Free – reach up to 250 contacts & 500 emails/mo; Paid plans start at $16/mo
EngageBay Inc
EngageBay offers software for businesses that want all the benefits of a suite of tools without worrying how they integrate with each other.
Small to medium size businesses.
AB Testing, Audience Targeting, Account Management, Automated Scheduling, Activity Tracking
$10.79/month (free starter package)
Visit our in-depth comparisons and reviews for all solutions on offer in this category
Read Reviews
Top Free Email Marketing Tools for 2022:
- Sendinblue
Sendinblue
Free Plan: Up to unlimited subscribers and 300 emails per day
Paid plans: Start at $25 per month
SendinBlue offers a range of plans aimed at firms at different stages of their growth:
Free – for those getting started with SendinBlue
Lite – for new marketers
Essential – for growing businesses
Premium – for marketing pros
Enterprise – for marketers who need more
The Free plan limits users to sending 300 emails per day to unlimited contacts. Higher plans remove the daily sending limit (replacing it with a monthly figure), remove the SendinBlue logo from emails, and expand channels to include Facebook ads, landing pages, and marketing automation.
Users of all plans gain access to a mobile-friendly email designer, an email template library, email and SMS personalization, SMS marketing, and A/B testing.
- Omnisend
Omnisend
Free Plan: Up to 500 emails per month
Paid plans: Start at $16 per month
Omnisend is an all-inclusive marketing automation platform. The free plan, though, is designed for merchants starting to promote their products with email marketing. While the free plan comes with a limited number of international SMS credits and Web Push notifications, you can purchase additional SMS credits if needed. In addition, the free plan allows you to use email campaigns and automated workflows to reach your customers with relevant messages – if you don’t exceed sending 500 emails per month.
If you opt for the standard plan, you can send 12x your contact list size; you also receive a limited number of SMS credits and unlimited Web Push notifications. Should you need additional SMS credits, these are available for purchase. The paid plans also significantly increase the number of segments. For instance, you can set up a flow to automatically reach people who reached a particular webpage in your online store but left or people who abandoned their shopping cart before completing the purchase.All plans come with the ability to segment your contact lists, build automations, and use features like popup boxes, sign-up boxes, landing pages, and the wheel of fortune.
- EngageBay
EngageBay
Free Plan: Up to 500 contacts and 1,000 branded emails per month
Paid plans: Start at $7.79/mo for the Basic Marketing plan, paid biennially
EngageBay offers a range of products to attract targeted web visitors, engage and capture leads, nurture and turn them into happy customers. Email marketing is included in both their Marketing Bay plan and their All-in-One Suite.
You can choose from a wide array of email marketing templates to suit your business needs. You can use pre-designed templates or personalize one to meet your requirements. Use their drag and drop interface to create a template that suits your business needs. Design beautiful email templates with rich text formatting.
Apply filters of your choice. Their filters range from filtering based on country, created date, source, to tags, and a lot more. In addition, EngageBay helps you personalize your emails by adding your contacts’ attributes to the emails, rendering a personal touch.
Related Content:
10 Great Email Marketing Examples for Marketers
10 of the Best Email Newsletter Examples to Inspire You
11 of the Best Email Marketing Templates for 2022
- EmailOctopus
EmailOctopus
Free Plan: Up to 2,500 subscribers and unlimited emails per month
Paid plans: Start at $19 per month
Email Octopus runs via Amazon SES. It offers all the main features required for email marketing and automation. All its plans follow a “fishy” theme, and the name for the free plan is the Shrimp Plan. This plan allows you to run email campaigns only, with the emails including Email Octopus branding. The sending stats are only kept for 90 days. Although Email Octopus permits you to send unlimited emails, Amazon charges you $0.10 for every additional 1,000 emails, once you exceed 62,000 emails per month.
The paid plans (which start with a 10,000-subscriber limit) allow both email and automation, send unbranded emails, and keep the stats forever.
All users have access to email marketing templates. You can also upload your own, with no limits on the number of templates. You can use Email Octopus to send beautifully designed newsletters or simple personalized plain text emails.
You can use their hosted forms, to collect email addresses without any complex integrations or code. Alternatively, you can use their embedded forms or WordPress plugin and collect subscriber information on your website, without writing a line of code.
Email Octopus provides real-time analytics on your campaigns.
- MailChimp
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Free Plan: Up to 2,000 subscribers and 10,000 emails per month
Paid plans: Start at $9.99 per month
MailChimp is probably the best-known emailing mailing tool covered here. They regularly update their product and add new features. They have recently expanded to become an all-in-one marketing platform.
MailChimp has always been known for the quality of its free offering. It includes all the basics for businesses that are just getting started. It now offers fewer email marketing features in the free plan than previously but has instead added a basic service for a wider range of marketing channels: email, landing pages, Facebook and Instagram ads, social posting, postcards, and pop-up forms. The higher paid levels add in an additional channel – retargeting ads on Google, Facebook, and Instagram. The free version also includes a basic CRM with a single audience and related dashboard, tags and segments, and contact profiles.
You gain access to Mailchimp’s Content Studio in the free version, allowing you to sync and store all your photos, graphics, and other files, so your campaigns are always consistent. It also includes a range of basic templates, with additional ones available in the paid plans.
You can access some single-step automation on the free plan, such as welcome emails, order notifications, abandoned cart, and more.
- MailerLite
MailerLite
Free Plan: Up to 1,000 subscribers and 12,000 emails per month
Paid plans: Start at $10 per month
MailerLite was born in 2010 to give businesses a simple yet powerful email solution to help them grow. It offers a limited free plan for those with fewer than 1,000 subscribers wanting limited features. All the paid plans offer the full feature set (and allow you to send unlimited emails), varying only by the number of subscribers,
You still gain access to many useful features with the free plan, however. These include the drag and drop editor, the rich text editor, and the built-in photo editor. You can organize things in their file manager and create mobile-friendly email newsletters. You have access to email automation and advanced segmentation, and unlike some of the competition, MailerLite includes A/B testing in its free plan.
- MoonMail
MoonMail
Free Plan: Up to 2,000 subscribers and 300 emails per month
Paid plans: Start at $23.99 per month
MoonMail describes itself as the next generation omnichannel communication platform. This means that it includes email, SMS, Voice, WhatsApp, Messenger, and Bots.
The Free Forever plan allows you to send up to 300 emails/month for free – one campaign per day to a maximum of 10 recipients per campaign. This is quite a limitation, so most people will quickly move onto the Starter pack.
Free plan users still have access to a powerful drag and drop editor, although MoonMail’s branding appears in the footer if you are on the Free plan.
It is ok for beginning firms, however, as you can build a list of up to 2,000 recipients and begin segmenting them. Once you have segments of greater than 10 people, however, you will have to move into the Starter Plan, though.
- Moosend
Moosend
Free Plan: Up to 1,000 subscribers and unlimited emails per month
Paid plans: Start at $10 per month
Moosend could be an excellent choice for somebody with a small email list, as it allows you to send unlimited emails to 1,000 subscribers per month. You gain access to all Moosend’s features and only begin paying once you exceed that 1,000-subscriber limit (at which point you have built a successful list).
Moosend provides custom sign-up forms to help you build your email list. You can segment your list to help you better target your emails.
Moosend offers a user-friendly drag and drop editor with a free template library. It includes multiple tools to help you design your emails.
It provides an entire tool chest of automations, simplifying your emailing process, using a three-step process:
Select the event that will set the automation in motion
Set the filter(s) you want for the trigger you selected
Choose from the list the action to be performed
Of course, you will want to know how successful your email campaigns have been. Moosend includes a comprehensive set of analytics.
- Sender
Sender
Free Plan: Up to 2,500 subscribers and 15,000 emails per month
Paid plans: Start at $10 per month
Sender provides a full range of features to help lead to effective email marketing. The free plan allows you to access all the features, with the only limitations being the subscribers and maximum monthly emails.
All the company’s technical servers and legal entities are based in the EU, so it makes a point of being GDPR compliant.
You can use the software to prepare stylish emails in seconds. It includes free newsletter templates and can customize all aspects of the template to suit your unique needs. You simply choose a template from the gallery and drag and drop content elements, such as text, images, or videos. You can personalize your newsletter’s subject line or body.
Sender includes a range of automation features, including drip campaigns, welcome emails, abandoned cart emails, happy birthday emails, nurture-your-subscribers campaigns, and emails to onboard your newcomers.
- Campayn
Campayn
Free Plan: Up to 500 subscribers and 12,500 emails per month
Paid plans: Start at $19 per month
As its name indicates, you can use Campayn to build quality email campaigns. If you only have a small email list (fewer than 500), then you can access their free Basic Plan. This offers all the core features.
As with most modern email marketing tools, Campayn features a simple drag and drop interface. You can set the perfect backdrop for your email message with a beautiful design that reflects your brand. You can use one of their templates or design your own.
It includes a contact manager that helps you keep your contacts up-to-date and track how they’re interacting with your emails. You can segment your list.
Campayn provides numerous options for designing sign-up forms, including website forms, hosted forms, Facebook forms, and pop-up lightbox forms.
It also makes life easier by enabling you to automate your most popular email marketing campaigns based on triggers for key customer activities.
Once you’ve started sending emails, you can track the success of every email campaign with detailed, real-time reports that allow you to see who opened it.
- SendPulse
SendPulse
Free Plan: Up to 2,500 subscribers and 15.000 emails per month
Paid plans: Start at $9.85 per month
SendPulse calls itself a multi-channel marketing platform – more than just an email service. With the paid plans, you can coordinate a range of services on the central platform – email, web push, SMS, SMTP, Viber, and Facebook Messenger. You can send different types of messages separately or combine them into autoresponders.
SendPulse splits its plans up by the services you require. For example, it has a free email marketing plan, if you have fewer than 2,500 subscribers and don’t need any professional services. It also offers a free Web Push service to unlimited subscribers and unlimited web push notifications. Similarly, it provides unlimited free messages on Facebook Messenger. You can send up to 12,000 emails via SMTP or API for free.
Its email marketing is sophisticated, with a drag and drop email editor. It includes over 100 ready-made templates. You can use Automation 360 to set up email send-out, web push notifications, and SMS flows depending on variables, events, and the actions your users take.
- Hubspot
Hubspot
Free Plan: Free email tools are limited to 2,000 sends per month, with HubSpot branding.
Paid plans: HubSpot’s paid marketing plans start at $480 per year.
HubSpot is best known as a CRM, but they also have a free email marketing tool to support small business transactional email needs. This easy-to-use drag-and-drop tool features a visual editor with pre-built templates to get you ready to go fast. HubSpot’s email marketing service offers native integration with its other marketing tools and provides a centralized database of contacts where you can organize lists, as well as manage and track the performance of your emails.
- ExpressPigeon
ExpressPigeon
Free Plan: Free email tools are limited to 1,000 sends per month and 500 subscribers.
Paid Plans: ExpressPigeon’s paid plans start at $1,000 per month.
ExpressPigeon is a good solution for businesses with small lists that are sending to important, high-priority subscribers. It provides the tools you need to create and personalize emails, automate your email responses, and send a high volume of emails each month. With the free plan, you get access to the premium services but you’ll have low send priority.
- Stripo
Stripo
Free Plans: Limited free plan includes 2 email templates, 5 test emails daily, and 1,000 monthly views.
Paid Plans: Stripo paid plans start at $125 per year.
Stripo offers two types of email editors: one for marketers with little (or no) design experience and the other for email developers (with an HTML code editor). You can use Stripo’s drag-and-drop editor to create personalized emails.
- Mailjet
Mailjet
Free Plan: Up to 6,000 emails per month / 200 emails per day
Paid plans: Start at $8.69 per month
Mailjet describes itself as the email solution for fast-moving teams. You have one platform to create, edit, and send emails as a team.
Its free plan is designed for those wanting to send fewer than 6,000 emails per month. You can then choose either the Basic or Premium plans, both of which come in five pricing levels depending on the number of emails you intend to send. Finally, there is a customized Enterprise pricing plan with dedicated account management services for those sending more than 900,000 emails per month.
Unlike many of these tools, the free plan doesn’t have any limit on the number of people you send your emails to – just a limit of 6,000 emails per month in total. You have access to an advanced email editor and receive advance statistics on your campaigns.
- Wix ShoutOut
Wix ShoutOut
Free Plans: Get 3 ShoutOuts per month with the free plan.
Paid Plans: Paid Wix ShoutOut plans start at $4.90 per month.
Wix is a website builder at its core. With Wix ShoutOut, Wix has incorporated the simplicity of their web builder into a simple email marketing platform with pre-built templates and an easy-to-use builder. You can customize your emails with different backgrounds, colors, fonts, and more. Plus, the emails are mobile-ready and look great on any device. Wix ShoutOut comes with an email list management tool for easy segmentation.
Conclusion
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