10 Best Email Marketing Tools for Marketers and Bloggers This guide covers the 10 best email marketing tools for bloggers and marketers in 2019. Each tool is explained, allowing you to understand how it works and how it can help you grow your online business.
Table of Contents
10 Best Email Marketing Tools
10 Best Email Marketing Software Tools of 2022
Email Marketing
We surveyed 1,782 marketers to find the best (and worst) email marketing software for 2022.
Marcus Taylor
Marcus Taylor
Updated May 4th, 2022
10 Best Email Marketing Software Tools
1 ActiveCampaign
2 HubSpot
3 Sendinblue
4 Campaign Monitor
5 Omnisend
6 Autopilot
7 Benchmark
8 Constant Contact
9 MailerLite
10 EmailOctopus
What to look for in email marketing software?
Get the complete dataset
Disclosure: We sometimes use affiliate links which means we may earn a commission if you buy something through our links.
Want to grow your business? You need email marketing software that’s easy to use, affordable, and effective – a tool that will nurture leads and convert subscribers into customers.
With an overwhelming 450+ options to choose from, finding the best software for marketing your business via email can be anything but simple. But we’re here to help at least make it painless.
We surveyed 1,782 marketers, from small business owners to Fortune 500 CMOs, in order to discover which email marketing software they use – and why.
Here’s our verdict on the 10 Best Email Marketing Tools for 2022:
ActiveCampaign – Best overall email marketing software
HubSpot – Best for B2B service companies
Sendinblue – Best for building your customer base
Campaign Monitor – Best choice for creating personalised emails
Omnisend – Best for e-commerce businesses
Autopilot – Best for advanced marketing automation
Benchmark – Best for small agencies and consultants
Constant Contact – Best for email marketing beginners
MailerLite – Best way to get all the essentials at a low price point
EmailOctopus – Best choice for web developers
We’ve uncovered the strengths and weaknesses of these popular email marketing services in 9 key areas – cost, deliverability, integrations, ease of use, reporting, security, advanced features, CRM, and support.
Read on to finally find the optimal tool for your email marketing efforts.
1 ActiveCampaign
Best overall email marketing software
With over 130,000 customers, it’s not surprising that ActiveCampaign was the most commonly mentioned tool in our survey of email marketing software options for 2022.
ActiveCampaign has earned its reputation as a leading marketing automation tool by focusing on building a world-class product that provides multiple solutions for B2C, B2B, and e-commerce businesses from around the globe.
ActiveCampaign Email Marketing Automation Builder
ActiveCampaign’s automation builder is as simple to use as a flowchart or mindmap
It’s by far the most advanced email marketing platform on our list, with machine learning and predictive tools enabling marketers to work smarter and deliver higher ROI.
Often credited with pioneering visual marketing automation, ActiveCampaign is impressively intuitive and easier to use than some tools on our list.
ActiveCampaign Drag and Drop Email Builder
ActiveCampaign’s intelligent and responsive email marketing designer
ActiveCampaign also provides exceptional deliverability rates (>99%), integrates with 870+ third-party tools, and goes above and beyond with its security and compliance measures.
ActiveCampaign Third Party App Integrations
ActiveCampaign offers 870+ integrations, including Salesforce, Shopify, Google Sheets, & Slack
As an all-in-one marketing tool, ActiveCampaign comes with a built-in CRM system to manage your sales, live chat, and of course, email campaigns.
A built-in sales CRM connects with ActiveCampaign’s powerful automation engine
You might think all these features come at a hefty cost. Yet, starting at only $9 a month, ActiveCampaign is reasonably priced and more affordable than many of the tools on this list.
And ActiveCampaign recently published their Customer Success Commitment, outlining 22 guarantees from their support team, including free implementation and migration.
ActiveCampaign features overview:
Built-In CRM
870+ Integrations
Split Actions & A/B Testing
Goal Tracking & Attribution
List Segmentation
Win Probability
Dynamic Content
SMS & Site Messaging
Drag-and-Drop Editor
Try ActiveCampaign today with a 14-day free trial – no credit card required.
2 HubSpot
Best for B2B service companies
HubSpot is a well-known and respected tool that provides a dedicated CRM, email marketing software, landing page creation, online chat and forms management, and everything in between.
HubSpot Email Marketing Software
HubSpot offers email campaign A/B testing as a part of their all-in-one marketing platform and sales management system
By using HubSpot as the backbone of your marketing and sales, you can more easily attribute revenue to the marketing campaign, newsletter, or blog post that influenced each sale. In this sense, HubSpot is more of a CRM that also offers email marketing and automation.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
– John Wanamaker
HubSpot has a WordPress plugin that gives you the ability to send email campaigns directly from WordPress. The plugin also lets you use a HubSpot form or chat widget to automatically capture contacts in your CRM, all without leaving WordPress.
Get started with HubSpot for free – no credit card required.
Is HubSpot worth the money?
While loved by many, HubSpot was the second most likely response (behind Mailchimp) to the “Which email marketing software are you leaving?” question in our survey of 1,700+ email marketers. The reason is almost always the same – the high price.
HubSpot positions itself as an affordable option for small businesses by providing free versions of their products. But don’t be fooled by the low entry barrier. As your requirement for more advanced features grows or your email list gets bigger, the platform becomes exponentially more expensive.
One business owner I spoke with started on a $50/month plan, and within a year needed a $2,000/month plan that had to be paid annually. The only difference was an extra 15,000 contacts and adding marketing automation, yet they jumped from seeing $50 leave the bank to $24,000.
I do tend to feel conflicted about HubSpot. On one hand, you can get the same functionality for one-tenth of the price using ActiveCampaign, Benchmark, or similar tools. But on the other hand, if knowing what influenced each sale is a problem worth paying a five-figure sum to solve, HubSpot is a strong contender.
This is why we suggest HubSpot as an ideal choice for B2B service companies, where the value of winning a handful of extra clients a year would easily cover the cost. This extends to larger, more sophisticated agencies that must provide clients with in-depth reports on their marketing funnel.
If you’re only looking for email marketing software, using HubSpot is probably overkill. But if you have a wider plan to improve performance across your entire marketing funnel, HubSpot is a solid option – just don’t expect it to come cheap.
3 Sendinblue
Best for building your customer base
Sendinblue offers multiple nurturing tools to help you easily turn leads into customers, such as their intuitive sign up form options, landing page builder, and an intuitive and responsive email editor.
On top of being a clever all-in-one digital marketing solution, Sendinblue also offers advanced reporting and plenty of customisable templates, making it one of the best-performing email platform choices available today.
You can quickly create an email marketing strategy with Sendinblue, as well as handle SMS and site chat messages, integrate Facebook ad management, and easily keep track of it all with a built-in CRM.
Sendinblue Email Marketing Software Review
Sendinblue allows you to easily build email marketing automations for all of your campaigns
Thanks to all of your digital marketing efforts being in one place, Sendinblue is an excellent way to attract and retarget all of your leads. As an added bonus, you’ll enjoy unlimited contacts and only pay for the emails that you send, instead of shelling out more money as your list grows.
And if you’re interested in customised HTML emails, Sendinblue’s pre-built developer recipes will help you to easily send transactional or bulk emails, as well as several other handy options for developers.
What features does Sendinblue offer?
Marketing Automation
Contact Segmentation
Built-In CRM
Email & SMS Marketing
Shared Inbox
Live Chat
Transactional Emails
Landing Pages & Subscription Forms
Facebook Ads Management
Get started with Sendinblue’s free plan, and send up to 300 emails per day.
4 Campaign Monitor
Best choice for creating personalised emails
If visual appeal is important in your marketing, Campaign Monitor is an email platform you should definitely check out. Especially if you’re looking for a custom email strategy to ensure brand consistency.
You’ll have full control over how every message looks, thanks to Campaign Monitor’s gorgeous templates and a drag-and-drop email builder. Quickly create a great-looking email by customising fonts and colour schemes, and add no-cost stock photos with built-in access to Unsplash.
Campaign Monitor Email Marketing Software Free Trial
Create visually appealing and effecitve campaigns with Campaign Monitor’s Customer Journey email builder
With a 99% customer satisfaction rating, Campaign Monitor offers users a dedicated team of service consultants to provide you with ongoing support for account setup, best email marketing practices, and strategies to increase your deliverability rates.
You’ll also get superior contact segmentation, which allows for laser-focused targeting and uber-personalised emails that stand out from the crowd. And with the included link review tool, you’ll never have to worry about outdated or broken links in your messages again – your emails will be automatically reviewed for URL issues.
What are Campaign Monitor’s key features?
Email Template Builder
Transactional Emails
Analytics & Insights
100s of Integrations
Link Review Tool
Segmentation & Personalisation
Signup Forms & SMS Marketing
Campaign Monitor is free to try, and paid plans start at just $9/month.
5 Omnisend
Best for e-commerce businesses
Designed to help e-commerce brands personalise their marketing, Omnisend is quickly becoming one of the leading platforms for online stores. They offer a full marketing automation toolset across email, SMS, push notifications, and integration with Google Ads, Facebook Lead Ads, and 70+ apps to leverage growth opportunities and drive sales on autopilot.
By focusing purely on e-commerce, Omnisend has built innovative email templates designed to drive repeat buyers. From “Wheel of Fortune” offers to birthday discounts and cart reminders, it’s evident that Omnisend’s built by a team intimately aware of what works in e-commerce.
Omnisend Email Marketing Automation
Quickly create laser-targeted email campaigns with Omnisend’s e-commerce marketing automation feature
Omnisend hooks into most ecommerce platforms, including Magento, Shopify, and BigCommerce. But the benefits don’t stop there. Omnisend goes one step further in helping its customers by integrating with review, loyalty and help desk platforms, such as Yotpo, Smile.io, and ReCharge.
This not only enables Omnisend to report on how your email subscribers and customer segments impact sales, but it also allows you to trigger campaigns based on website visitor behaviour, so you can reduce cart abandonment, increase return buyers, and drive more product reviews.
Omnisend paid plans start at just $16/month, are based upon the size of your contact list, and each comes with the ability to send unlimited emails.
What are Omnisend’s most powerful features?
Surveys & Polls
Popups & Forms
A/B Testing
Email, SMS & Push Notifications
Transactional & Marketing Emails
Dynamic Discount Codes
E-commerce Segmentation
Reporting & Retargeting
Sign up today and take advantage of the Omnisend Free Forever plan.
6 Autopilot
Best for advanced marketing automation
Our next recommendation is all about making digital marketing simple. Autopilot is known for offering one of the best-designed canvases for building email automation sequences, which allows you to focus on creating optimal (and successful) customer journeys.
Gone are the days when marketing was all about sending bulk emails or mindlessly sharing weekly email newsletters. In today’s digital landscape, it’s essential for email marketing to be smart. It’s all about sending the right messages to the right leads at the right time – intuitively and automatically.
Autopilot marketing automation templates
Autopilot offers laser-targeted and easy-to-use email marketing automation templates
Anyone who has ever built an email automation sequence knows how quickly they can become confusing. Autopilot solves this in a rather fun way, allowing you to annotate your automation sequences with emojis, stickers, and explanations, making it easy for teams to collaborate on custom campaigns.
Another feature we love about this tool is the ability to trigger actions inside of Autopilot. This saves you from having to configure integrations using Zapier, and it makes your sequences much easier to understand.
Autopilot’s reporting is excellent (which I’ll talk about more in a later section), but they don’t offer a built-in CRM, and that can be a deal-breaker for some. However, Autopilot is extremely intuitive, making it a great choice for teams that need to collaborate on powerful email automation.
What are the best Autopilot email features?
Website Tracking
Automation Annotation
Customer Journey Mapping
Lead Scoring & Nurturing
Multi-Channel Marketing
Email A/B Split Testing
Grab a free 30-day trial of Autopilot – no credit card necessary.
7 Benchmark
Best for small agencies and consultants
While Benchmark isn’t as well-known as the other tools on our list, it’s definitely an intriguing option, especially if you’re looking to send polished and professional emails without having to be (or hire) an email designer.
Everything from their custom templates to the platform itself is beautifully designed and created to ensure an excellent user experience. While that may seem trivial to some, it makes all the difference when it comes to understanding your data and making the right impression on contacts.
Best email marketing software for agencies
Send effective and polished campaigns with Benchmark’s drag-and-drop email designer
With plans starting at only $10.50 per month, Benchmark is an affordable choice for any small business that needs a beautiful and easy-to-use email tool and marketing automation software.
But it’s likely to be a particularly great choice for small agencies and consultancies, where design is important from both a staff training and optimal client experience perspective.
What are Benchmark’s key features?
Visual Email Builder
Marketing Automation
1,500+ Integrations
Landing Pages
Surveys & Polls
Reporting
Sign-Up Forms
A/B Testing
Enjoy Benchmark for free and send 250 emails to 500 contacts each month.
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8 Constant Contact
Best for email marketing beginners
If you’re new to the world of email marketing and don’t want to feel overwhelmed, Constant Contact is a great place to get started. The super-simple email builder is drag-and-drop, allowing you to quickly and easily add text and images to your messages.
Constant Contact also provides users with 100+ mobile-optimised email templates which make creating professional emails quicker and easier than many other tools out there.
Constant Contact free email marketing templates
Constant Contact is one of the best beginner options for email marketing
A lot of the email marketing work is done for you with Constant Contact’s automation features, including triggers for welcome messages for new subscribers and related drip email marketing campaigns, all based on customer behaviour on your website.
You’ll also be able to make good use of the contact segmentation feature in Constant Contact with a user-friendly contact import function – simply connect your email or CRM account. And you’ll get access to custom demographic data, subscriber surveys, and personalised coupon codes.
What are Constant Contact’s most powerful features?
100s of Templates
List-Building Tools
Event Marketing
Campaign Reporting
App Integrations
Landing Pages
A/B Testing
Get a free trial of Constant Contact for 60 days – no credit card required!
9 MailerLite
Best way to get all the essentials at a low price point
On a tight budget? Look no further than MailerLite! You’ll be able to send up to 12,000 emails per month on their free plan, and it’s only $9 a month for unlimited email sends to 1,000 contacts.
Unlike the other beginner email marketing tools out there, MailerLite is a universally good tool for any industry. Whether you’re growing a small charity, a side-hustle, or you’re a freelancer just starting out, MailerLite offers everything you need to send bulk email marketing campaigns.
Mailerlite newsletter campaign builder
MailerLite is a powerful and affordable option for email marketing essentials
If you’re running a small business and need more marketing features like a built-in CRM and advanced audience segmentation, a tool like ActiveCampaign may be a better fit, and it’s roughly the same cost per month.
But for beginners, personal projects, or if you just need to send simple email campaigns to your audience, MailerLite is truly an ideal (and affordable) choice.
What are MailerLite’s free features?
Drag & Drop Editor
Email Automation Builder
Website Builder
10 Landing Pages
Sign-Up Forms & Pop-Ups
You really can’t go wrong with the MailerLite free plan, but you’ll get even more with their paid plans, including selling digital products, using unlimited templates, and creating auto resend campaigns.
Start your 30-day trial of MailerLite for free and see all they have to offer.
10 EmailOctopus
Best choice for web developers
There’s long been a notion in email marketing that the most affordable way to send emails is using Amazon’s Simple Email Service (SES). Yet, the UI just isn’t built for marketing teams to create campaigns.
Many email marketing services have tried to bridge this gap, from Sendy to Moonmail, but they’ve often ended up either falling short on features or being much more developer-centric. EmailOctopus has managed to create an email marketing software that nails this balance.
Amazon SES email marketing
best email marketing tools
20 Top Email Marketing Tools Every Marketer Should Know About
by Jayson DeMers | 1 comment
21 Top Email Marketing Tools Every Marketer Should Know About
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Creating an email drip campaign from scratch isn’t easy. Fortunately, there are dozens of email marketing tools to help you get the job done.
In this post, I’ll share with you my favorite email marketing tools.
Ready? Let’s dive right in!
Table of Contents [hide]
The Best Email Marketing Tools
- MailChimp.
- Sendinblue.
- Constant Contact.
- Easysendy.
- Infusionsoft by Keap.
- SendPulse.
- Omnisend.
- ConvertKit.
- Moosend.
- AWeber.
- SendX.
- Campaign Monitor.
- Drip.
- GetResponse.
- MotionMail.
- Albacross.
- Sender.
- ReachMail.
- Mailmodo.
- ActiveCampaign.
Why Email Is About More Than Marketing
Related posts:
The Best Email Marketing Tools
These are the best email marketing tools for email marketers to use: - MailChimp.
mailchimp
MailChimp made a name for itself in the email marketing world a long time ago, in part because it’s free to use (in a limited capacity).
This platform is super easy to use, making it convenient for beginners, and with it, you can create lists from scratch, import subscribers, customize your emails, and track them all in the same platform.
You can even use it to optimize your CTAs to get more subscribers. And they have tons of excellent email newsletter templates!
- Sendinblue.
sendinblue email marketing
Sendinblue is an all-in-one marketing software with features such as Email Marketing, Marketing Automation, SMS, Chat, CRM, Landing Pages, Shared Inbox, and more.
You can store unlimited contacts and send up to 300 emails per day using the forever-free plan, or go further with a simple pricing model based on the monthly email volume. Plus, you can cover your entire marketing funnel in one place.
- Constant Contact.
ConstantContact.com
Constant Contact is one of the most robust email marketing tools available today. With it, you’ll get tons of email templates you can use to create the perfect email newsletter, and specialized features catered to your specific industry (including promotional ideas).
You’ll also get support in the form of live chat and user-based discussion forums, so you can get instant feedback on your ideas and/or technical assistance.
- Easysendy.
easysendy
EasySendy is a hybrid email marketing software. It allows you to build and run regular campaigns, autoresponder campaigns, and even drip email campaigns.
As with other email marketing tools, it has a drag-and-drop editor, email list management, segmentation, and a variety of email templates.
- Infusionsoft by Keap.
Infusionsoft by Keap
Infusionsoft is a Keap product and email automation software that specializes in marketing automation. It integrates with your CRM platform so you can keep your sales and marketing strategies working in perfect harmony.
It’s a great tool if you’re interested in long-term lead nurturing campaigns, since it keeps your approach as hands-free as possible.
- SendPulse.
sendpulse
SendPulse is a sort of marketing automation powerhouse. Apart from the core marketing email toolset, SendPulse helps to automate SMS and Web Push notifications and messenger chatbot campaigns.
With SendPulse, you can design custom subscription forms, create email templates, run A/B tests, segment your subscribers, and much more, even with a free plan.
- Omnisend.
Omnisend
Omnisend is one of the more robust email marketing tools on this list, but it doesn’t sacrifice user-friendliness. Omnisend offers a full suite of email marketing features, including a drag-and-drop visual builder, email capture tools, and tons of templates for both email and automation workflows.
Unlike other email marketing platforms, Omnisend allows you to add several channels to the same automation workflow: email, SMS, push notifications, Facebook Messenger, Whatsapp, and more.
- ConvertKit.
convertkit
What good is an email newsletter if it doesn’t result in more clicks or conversions? ConvertKit is an email marketing platform designed to improve your bottom line results.
You can use it to automate your email newsletter campaigns, build opt-in forms for your readers, and monitor a dashboard, where you can track the email metrics that matter most to you.
- Moosend.
moosend
Moosend is an all-in-one email marketing and marketing automation platform with robust features and a short learning curve.
Apart from its core email marketing features and easy-to-use drag-and-drop email editor, you can create subscription forms, use automation recipes, and make informed decisions by looking at your analytics.
- AWeber.
aweber
Next, there’s AWeber, a platform that helps you at every stage of the email marketing process, from attracting new subscribers and forming lists to deploying your actual emails.
You can also use it to integrate with tools like WordPress, Facebook, and Shopify, so it’s easy to import contacts, and it’s constantly adding new features.
- SendX.
sendX
SendX has a wide variety of features for email marketers, from building an email list from scratch to creating landing pages and opt-in forms to secure more conversions and subscribers, respectively.
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There are also some built-in automation features, so you can send the right messages to the right people, all at the right times.
- Campaign Monitor.
Campaign Monitor
The aptly named Campaign Monitor allows you to… monitor your campaign.
Campaign Monitor has features that allow you to customize every element of your email newsletter, then distribute that newsletter across all your subscriber lists and track its long-term performance.
- Drip.
drip
Drip campaigns are a must for any modern email marketer, which is why Drip tries to make it easy.
It’s a tool focused on email automation and personalization, giving you the opportunity to automatically send emails to first-time buyers, shopping cart abandoners, repeat customers, and other promising prospects.
- GetResponse.
GetResponse
GetResponse is an ideal tool for helping you import and manage your subscriber data, which can get unwieldy fast if you’re working with an audience of thousands.
Plus, you can use it to create new emails, automate specific messages to be sent in sequence, and analyze data related to your overall campaign.
- MotionMail.
MotionMail
MotionMail is more of a niche tool than the other apps and tools on this list, giving you the opportunity to add countdown timers to your emails.
Timers create a sense of urgency, and increase the likelihood that your readers will take action. They’re also a great way to build suspense leading up to a reveal or announcement.
- Albacross.
Albacross
Albacross is a powerful B2B Lead Generation Platform that provides businesses with the possibility to identify and monitor companies visiting their websites, and get extra data on the unknown organizations including their size, revenue, industry, location, and contact details.
The seamless integration with Zapier enables you to export your targeted leads to your CRM system and/or email outreach tool.
Having this data at your disposal allows you to create email marketing campaigns with enhanced audience segmentation and increased open rates.
- Sender.
sender
Sender gives you the ability to quickly and easily keep in touch with customers and grow your business via email marketing at an affordable price.
You can choose from a library of professionally designed templates, or create your own unique designs in minutes without the need for coding.
- ReachMail.
reachmail.com
ReachMail is an email marketing platform that offers unlimited storage, and gives you access to features like signup confirmations, welcome messages, and like several platforms on this list, automated drip campaigns.
You’ll also get robust reports on metrics like open rates, click through rates, and bounces, so you can constantly improve.
- Mailmodo.
Mailmodo
Mailmodo is a complete email marketing solution enabling users to create and send app-like interactive emails to improve email conversions. As all interactions happen inside the email, this eliminates user redirections for a smoother email experience and higher conversions.
It provides users with a coding-free, drag-n-drop email editor along with a rich collection of AMP Email templates for all popular use cases.
- ActiveCampaign.
activecampaign
Finally, there’s ActiveCampaign, an email marketing automation platform. Using drag-and-drop controls, you can segment your automated messages and use personalization for a better individual appeal.
This platform also features automated workflows, autoresponders, and other tools to improve your efficiency.
Why Email Is About More Than Marketing
Most of these email marketing tools are free or inexpensive, and nearly all of them at least allow you a free trial before you buy. Give them a try in your campaign, and see which ones have the best features for your business.
And be sure not to miss our post on the top email marketing metrics that marketers need to know, this list of B2B lead generation tools, as well as our list of sales email templates you can use in your campaign! It’s also worth checking out our big post on automated email responses if you want to set up email automation for your organization.
These email tools are perfect for building and harnessing the full power of an email marketing or advertising campaign, including measuring and improving email engagement. Be sure to also see our list of the best bulk email services.
For a big list of interesting email marketing stats, click that link!
Email plays a larger role in your company’s profitability than you might think.
Together, you and your employees are sending and receiving thousands of emails per day. How many emails does your team send and receive every day? How fast do they respond to new leads, prospects, and customers? And which of your employees aren’t pulling their weight?
These are just a few of the questions that EmailAnalytics can help you answer. Sign up for a free trial today, and find out!
Related posts:
The 21 Best Email Management Software Tools
Email Newsletter Templates: How to Choose the Perfect One
33 Productivity Apps and Tools for the Modern Professional
Jayson DeMers
Jayson DeMers
Jayson is a long-time columnist for Forbes, Entrepreneur, BusinessInsider, Inc.com, and various other major media publications, where he has authored over 1,000 articles since 2012, covering technology, marketing, and entrepreneurship. He keynoted the 2013 MarketingProfs University, and won the “Entrepreneur Blogger of the Year” award in 2015 from the Oxford Center for Entrepreneurs. In 2010, he founded a marketing agency that appeared on the Inc. 5000 before selling it in January of 2019, and he is now the CEO of EmailAnalytics.
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1 Comment
Tanay
Tanay on 11/30/2021 at 9:09 pm
Hi Jayson,
I found almost all the leading email marketing tools listed in this article.
You have shared a brief of every tool in this post, which helped to get a basic insight into most of them.
I like Getresponse for its all in one service, from email marketing to automation, landing pages and many more. Getresponse comes in very handy.
Moosend is also trying to be a better one, with an affordable price, and automation option in the free plan itself, It’s doing good.
I have also written an article about the top 6 email marketing tools and would love, if you have a look at it.
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