As a small business owner, running a blog can be challenging. Blogging is not only an outlet to connect with your current customers and potential ones but also a great way to increase traffic to your business. Without the right tools for managing your blog, it can be frustrating. Here are 10 email marketing software solutions to help manage the ups and downs of your online presence.
10 Email Marketing Software
What is the best email marketing software?
The best email marketing software is Freshworks CRM. It offers an email marketing module that affords you a ton of options for creating email campaigns. In using the platform, you gain access to tools for targeted emailing and audience segmentation. What’s more, it has other modules and strategic integrations that collectively optimize your sales and marketing pipelines.
Emailing is an invaluable form of communication in the modern world. It’s easy to use, it helps you get your message across in just a click of a button, and best of all, it’s free. So, it comes as no surprise that many business leverage this to reach their clients. However, are they using it to its fullest potential?
This is where email marketing software comes in. These applications allow users to make the most out of each email they send by optimizing it for the purpose of boosting your lead conversions. If you have not invested in one yet or are looking to replace your existing email marketing tool, then, keep reading. We have compiled the 10 best email marketing software on the market and analyzed their features, usability, and value for money so you can select the best one for your company.
10 Best Email Marketing Software
Salesforce Marketing Cloud
Over the years, plenty of market researches have indicated the effectiveness of email marketing strategies. To start, 205 billion emails are sent every day and email users are predicted to grow to three billion by 2020. Email marketing also has an average ROI of $40 for every dollar spent, making it one of the most profitable strategies to date.
Furthermore, 80% of marketing executives state that email helps a lot to acquire and retain customers. In fact, it is better than Facebook as your followers are more likely to subscribe to your email newsletters than engage you on Facebook. Another impressive stat is that email gives higher conversion rates than the combined power of search and social media. With email, you can garner the attention of tech-savvy smartphone users as a survey shows that 88% of them check email on their phones.
With these statistics, it goes without saying that emailing and email marketing software solutions are now essential parts of the business landscape. Using these platforms allows you to send personalized messages to target consumer segments. This is something you would not be able to do on social media. Email marketing is also cost-effective, measurable, and easily shareable, and it serves to improve brand awareness. Other advantages are flexible design as you can send text, images, and attach files, and scalability for large audiences. In addition, email marketing is less than intrusive than phone marketing and green friendlier than postal marketing, which makes it more attractive for your target audience.
Get started by investing in a top-rate email marketing solution. We help you in this task by describing in detail the main features and benefits of the 10 best email marketing software solutions available in the market. Before you implement your new software, however, do keep in mind that simply having one is not enough for you to reap its full benefits. We recommend you keep track of the latest email marketing trends and apply them to make effective use of this strategy.
email marketing software
- Freshworks CRM
Freshworks CRM dashboard
Freshworks CRM is a robust marketing automation software built for marketing teams, retailers, and advertising agencies. It offers a comprehensive suite of marketing features such as email and contact management, lead scoring, sales activity tracking, and sales pipeline management. Divided into three CRM modules—Customer-for-life Cloud, Sales Cloud, and Marketing Cloud—Freshworks CRM combines marketing and sales functionalities to help you improve customer engagement, close deals faster, and retain existing customers for a longer time.
The software is also handy when it comes to building effective and attention-grabbing email campaigns. Using Freshworks CRM’s email management capabilities, you can easily create targeted and personalized email campaigns. It also has email automation features that let you set predefined rules for sending out emails.
An award given to products our B2B experts find especially valuable for companies
Try out Freshworks CRM with their free trial
With tailored email campaigns built from Freshworks CRM, you can effortlessly generate cost-effective leads to improve your sales performance. By targeting recipients based on demographics or your customer’s shopping behavior and their previous engagement with your company, your email campaigns are more likely to boost customer engagement and improve conversions.
Besides email marketing features, Freshworks CRM is also helpful when it comes to finding high-quality leads. Freddy AI, the software’s built-in artificial intelligence feature, achieves this by identifying the best available leads that you have in your pipeline. In doing so, you can cut through the clutter and focus more efforts on converting those who are more likely to become loyal customers in the future.
Detailed Freshworks CRM Review
- HubSpot Marketing
hubspot marketing dashboard example
HubSpot Marketing is a sales, inbound marketing, and CRM suite with effective tools for email marketing. Businesses can utilize this platform to grow their subscriber lists and add email metrics to the solution without worrying about complex merging and export. This helps them to adopt a brand-specific and personalized approach towards consumers and makes email delivery more effective. You can test out these features yourself if you sign up for a HubSpot Marketing free trial.
Try out HubSpot with their free trial
You can leverage the platform to create one-off email distributions as well as dynamically updated subscriber lists. Then, you can customize those emails to fit customers’ behavior and persona factors without needing coding skills. Make use of the ample selection of installed templates as well as analytics to enhance your email marketing.
Other notable features of HubSpot Marketing include contact database, scheduling, and email lead nurturing, testing, and optimizing. The HubSpot Sales module allows you to create personalized email templates and measure performance based on the most used ones among them. Another advantage is you can add meeting links to your email to remind customers to contact you at a suitable time.
Detailed HubSpot Review
vcita dashboard example
A CRM platform at its core, vCita offers quite a robust set of email marketing functionalities. It offers a dynamic lead capturing tool that makes use of online forms and call-to-action buttons that will help you collect information from leads. The software will then consolidate all the data in one place for you to organize according to buyer persona, demographics, or other criteria. After which, you can make use of its emailing features to effectively communicate with your target audience.You can even sign up for vCita free trial to take it for a test run.
Try out vcita with their free trial
Among the email marketing capabilities that vCita has to offer are its email builder that requires no coding knowledge, campaign management tools that can be used on both desktop and mobile devices, as well as tracking options that let you check client activity and click rates. The platform even comes with client communication tools in case you need to speak with your customers through other channels such as social media networks.
To top it all off, what really sets this apart from its competitors is that it has built-in CRM capabilities. This way, you can create personalized emails to all of your customers.
Detailed vcita Review
- SendinBlue Email
sendinblue dashboard example
SendinBlue Email is an email marketing software that is purpose-built for small and medium-sized businesses. This cloud-hosted, mobile-ready application can help you optimize emails through targeted campaigns, smart scheduling, audience segmentation, and workflow automation. What’s more is that the platform comes with intuitive builders that allow you to design beautiful emails and newsletters without the need for coding experience.
To make sure that you are not only creating quality emails but also sending them at the most opportune time, this email marketing solution also offers smart scheduling tools that will allow you to pinpoint when you should be dispatching emails. As a reinforcement, actionable analytics tools are also provided so that you can monitor the state of your clickthrough rate and response rate in real-time.
In addition to the abovementioned features, SendinBlue Email also as open API capabilities that let it integrate with a wide range of third-party applications. This means you can easily merge it with your existing business systems or extend its functionalities depending on the needs of your operations.
Detailed Sendinblue Review
- Wix ShoutOut
wix shoutout dashboard example
Another leading email marketing platform is Wix ShoutOut. It is a browser-based platform equipped with an intuitive campaign editor where you can consolidate contacts across channels in one database and create responsive emails that can be tracked in real-time. You can check the solution closely when you sign up for Wix ShoutOut free trial.
Try out Wix ShoutOut with their free trial
With this at your disposal, all you have to do is select a template from their database, customize it according to the needs of your campaign, and specify the contacts you want to send the emails to. After this, you can start monitoring the performance of your campaigns through stats trackers.
What’s more about Wix ShoutOut is that it is available completely for free if you are looking to send out a maximum of 3 ShoutOuts per month. This makes it great for small businesses and medium-sized companies that have limited financial resources. For larger teams, they offer paid plans that can accommodate a larger number of ShoutOuts, emails, and contacts.
Detailed Wix ShoutOut Review
helpcrunch dashboard example
HelpCrunch may be designed to be a customer support software but it packs a punch when it comes to email marketing management as well. It is equipped with powerful features for email automation, campaign management, message triggers, and customer targeting. Moreover, this platform comes with customer data and action tracking to help you understand exactly where each lead is down your sales funnel. This way, you can simplify how you create the right message to send at the right time.
As a plus, because this is first and foremost a customer support tool, HelpCrunch supports multi-channel customer communication. With this feature, you can ensure that it is easy for leads and existing clients to reach you whenever they have questions about your products and services.
To top it all off, HelpCrunch comes with open API tools so that you can integrate the system with your favorite applications.
Detailed HelpCrunch Review
marketo dashboard example
Next on our list of 10 best email marketing software is Marketo, a simple marketing tool that offers sophisticated and flexible features. It has a scalable architecture that allows it to meet the demands of high-growth businesses and large enterprises. You can leverage this product for marketing automation, marketing management, and customer engagement marketing. Plus, you can easily personalize the system to adapt it to your preferences and requirements.
Another notable feature of Marketo is that it can effortlessly create attractive email templates without HTML skills by simply utilizing the visual drag-and-drop user interface. The application also simplifies email marketing by enabling you to send email messages based on pre-defined steps, actions, or timing.
Marketo emails are easily shareable on social networks as they come with a “Forward to Friend” feature. On top of that, you can utilize the email testing tools to try out different types of content and to alter the content dynamically to make it suitable for specific situations. Finally, Marketo’s seamless integrations with popular CRM products enable companies to sync the activities of their sales and marketing teams for improved awareness and collaboration.
Detailed Marketo Review
activecampaign dashboard example
ActiveCampaign is a user-friendly and integrated platform for small business marketing. You can use this tool to create and send attractive and engaging emails. This application is a cut above conventional email marketing software solutions as it offers an effective set of messaging and email features that are linked to a strong marketing automation tool.
ActiveCampaign’s sophisticated split testing functionality enables you to easily test the content, subject lines, and information you send to learn what is effective for your audience. You can then send the best version indicated by the tests to your contact list. Another advantage is you can use advanced segmentation to send relevant messages only to interested contacts. This will enable you to maintain a high level of engagement and deliverability. Segmentation can be done based on contacts’ demographics, page view history, purchase history, custom fields, and other criteria.
A standout feature is that it allows you to send well-timed messages that are based on a contact’s behavior. You can set triggers according to the actions of customers that will alert ActiveCampaign to automatically send a text or email message. This allows you to adapt and respond quickly to a prospect’s behavior and send them personalized messages for effective engagement.
Detailed ActiveCampaign Review
- iContact Pro
icontact dashboard example
iContact Pro is a leading marketing automation tool that comes with advanced email marketing, segmentation, triggered messaging, and engagement tracking features. In addition, it also offers social posting and tracking, landing page creation, and CRM functionalities. You can use this application to effectively manage your lead scoring and lead generation processes.
iContact Pro empowers you to effortlessly handle your email marketing strategies and campaigns. It provides a message creator as well as segmentation and A/B testing tools. In addition, you need not worry about your constantly growing customer base as you can easily manage large volumes of client IDs by using list management tools.
Besides email marketing, iContact Pro is also known for its smooth integration of social media management and analytics. You can easily schedule campaigns over LinkedIn, Twitter, and Facebook. Finally, you can count on excellent customer support via phone and email if you face any issues.
Detailed iContact Pro Review
- Salesforce Marketing Cloud
salesforce markeitng cloud dashboard example
Much like HubSpot Marketing, Salesforce Marketing Cloud is a fully integrated application that lets you perform all marketing tasks ranging from lead segmentation to customer journey mapping. It offers an intuitive email builder that comes with customizable templates as well as a campaign managing tool that lets you automate the entire emailing process.
Salesforce Marketing Cloud also leverages artificial intelligence. This allows you to create predictive journeys based on customer data and behavioral patterns so that your campaigns are fully optimized to engage your leads and retain their attention. You may also use this to streamline the flow of your messages.
In addition, this platform goes beyond email marketing management. Salesforce Marketing Cloud also comes with social media management options, landing page creators, advertising studios, and interaction studios. With that said, you no longer need to find separate systems for your other marketing efforts.
10 email marketing platform
Compare The Best Email Marketing Services
Want to jump straight to the answer? The best email marketing service for most people is Sendinblue or Constant Contact.
Email is one of the most powerful marketing tools at your disposal. It can drive engagement, build relationships, and deliver a higher ROI than every other type of marketing campaign.
Success with your email strategy starts with finding the right email marketing service. Whether you’re starting a new list from scratch or just need an easier way to reach your audience, this guide has a solution for you.
Top 10 Best Email Marketing Services
Sendinblue — Best for growing your customer base
Constant Contact — Best drag-and-drop builder
MailerLite — Best for the essentials at an affordable price
Omnisend —Best omnichannel email marketing platform
HubSpot — Best for automated email marketing
Moosend — Best for ecommerce
AWeber — Best value for low subscriber count
GetResponse — Best for automated lead generation
Drip — Best for new ecommerce businesses
ConvertKit — Best for influencers, bloggers, and creators
How to choose the best email marketing services. Quicksprout.com’s methodology for reviewing email marketing services.
Over my career, I’ve managed email lists with more than 100,000 subscribers and used about every email marketing tool in existence.
Whether you’re starting a new email list from scratch or looking to switch to a new provider, this guide will help you find the best email marketing service for your situation.
Your customers miss 100 percent of the emails you don’t send. Get started today for free with one of my top recommendations.
Email Marketing Service Reviews
Sendinblue – Best for Growing Your Customer Base
PRICE STARTS AT FREE
DRAG & DROP EDITOR
TRY IT FOR FREE TODAY
Sendinblue offers one of the most popular email marketing services on the market. Everything you need to launch and track an email campaign is built in. Add your content to their machine and watch your outreach take flight.
Don’t just take my word for it–you can use the free forever version of Sendinblue right now. You can send up to 300 emails per day without paying a cent. Once you see how it drives, you’ll understand why it’s so popular.
This is a mature platform–it’s got all of the features you expect and more. You can add live chat to your site and grab new email addresses from folks browsing your store or learning about your company.
There’s a lot to like. More than 40 customizable templates, simple tools to build workflows, and a built-in CRM with room for as many contacts as you like.
In terms of reaching more people, Sendinblue has everything you need. They provide a host of lead nurturing tools to help you grow your contact list:
Landing pages. Create actionable and engaging web pages to collect leads for you.
Sign up forms. Place forms anywhere on your website to get user information.
Facebook ads. Leverage the power of Facebook marketing to nurture more leads.
Retargeted ads. Powerful ads based on a user’s previous online interactions.
Make it as simple as possible to build that list with eye-catching forms that turn website traffic into subscribers. Sendinblue’s intuitive interface makes embedding a form no harder than a few clicks.
Screenshot of how to embed a form on a landing page in Sendinblue
It’s easy to see how these tools help you cultivate audience, lead, and customer growth. And, unlike other email marketing services, Sendinblue can support chat and SMS if you want to drive leads on your site or by text.
The platform is available via a fantastic free plan that gives you unlimited contacts and up to 300 emails per day. That’s a pretty great deal—especially if you’re running a bootstrap startup or solo operation.
Their email builder has a beginner-friendly editor that allows you to easily create the look and feel of your email.
They currently offer four different pricing tiers:
Free — 0$ per month
Up to 300 emails per day
Email template library
Lite — $25 per month
Up to 100k emails
No daily sending limit
Remove the Sendinblue logo
Premium — $65 per month
Up to 1MM emails
Enterprise — Customized pricing
Customized email volume
20+ landing pages
Customer success manager
Access for 10+ users
The Lite plans should be more than enough for most small businesses and startups.
However, as your business scales, the Premium option is always a great option. That comes with even more marketing features such as Facebook and retargeted ads, along with telephone support.
Try Sendinblue today. Start out for free, and upgrade when it’s time to grow.
Constant Contact – Best Drag-and-Drop Builder
Visit Constant Contact
PRICE STARTS AT $20/MO
DRAG-AND-DROP EMAIL BUILDER
100+ MOBILE-FRIENDLY TEMPLATES
SIMPLE AUTOMATION TOOLS
GET A 60-DAY FREE TRIAL
Constant Contact is a great platform for those newer to the email marketing world.
Their intuitive drag-and-drop email builder allows you to easily create new emails that look good and on-brand—no coding knowledge is needed. Adding text, images, videos, coupons, polls, and events to any message is simple and straightforward.
Plus they provide more than 100 pre-built, mobile-optimized templates.
Constant Contact’s template options page.
It’s a really welcoming platform to work with. People who aren’t “techy” will quickly find themselves producing much more polished newsletters.
With Constant Contact, you can track the results of your campaigns in real-time. You’ll see everything from open rates to click-through rates, as well as data for each individual subscriber.
This is so important–how else are you going to know which strategies are working and which need to be put on pause?
Automation is a key benefit of Constant Contact. A lot of the legwork can be set on autopilot. For example, you can trigger welcome messages for new subscribers and set up drip campaigns based on their actions.
Constant Contact even offers a 60-day free trial, which is one of the best you’ll find in the industry.
Constant Contact Free Trial
Pricing for Constant Contact’s email software is straightforward. There are two plans for you to choose from—Email and Email Plus.
Like most email marketing platforms, your rate will be based on the number of subscribers on your list. Both plans allow you to send unlimited emails.
Here’s what some of the prices look like for each plan:
0 – 500 Subscribers — Starting at $20 per month
501 – 2,500 Subscribers — Starting at $45 per month
2,501 – 5,000 Subscribers — Starting at $65 per month
5,001 – 10,000 Subscribers — Starting at $95 per month
0 – 500 Subscribers — Starting at $45 per month
501 – 2,500 Subscribers — Starting at $70 per month
2,501 – 5,000 Subscribers — Starting at $95 per month
5,001 – 10,000 Subscribers — Starting at $125 per month
The Plus tiers continue all the way up to 50,000. Once you eclipse 10,000 subscribers, you’ll automatically be upgraded to the Email Plus plan.
For basic and professional emails, the cheaper plan will be fine. But for those of you who want to get the most out of your email campaigns, I highly recommend Email Plus.
This plan comes with more advanced features like subject line A/B testing, dynamic content, and automated behavioral campaigns. You’ll also get access to personalized demographic data, coupons, polls, and surveys.
Learn more and sign up for a free 60-day trial at Constant Contact.
MailerLite – Best For the Essentials at an Affordable Price
PRICE STARTS AT $0
PREMIUM PLANS START AT $10/MO
ALL BASIC EMAIL FEATURES
A/B TESTING TOOLS
TRY MAILERLITE FOR FREE
MailerLite offers all of the essentials with none of the frills.
It’s a great option for anyone who wants a straightforward email marketing service. You’re a creator who doesn’t need a ton of bells and whistles. You just need the tools to start your newsletter or manage a simple campaign.
It’s also nice for teams. Nobody is going to be intimidated by this platform, which means everyone is going to use the core features at their disposal.
The platform still offers tools for automation, landing pages, pop-ups, and surveys, so it’s not like you’re extremely limited. But even the UI for each one is fairly spartan and straightforward.
MailerLite has a drag-and-drop editor, which makes it easy for anyone to design a high-quality message. Segment your subscribers to enhance personalization and optimize your campaigns with features like A/B testing.
MailerLite AB Testing
I’d recommend MailerLite for those of you who want simple email software at an affordable rate.
Here’s a look at the price points for MailerLite:
Up to 1,000 subscribers — $10 per month
1,001 – 2,500 subscribers — $15 per month
2,501 – 5,000 subscribers — $30 per month
5,001 – 10,000 subscribers — $50 per month
10,001 – 15,000 subscribers — $75 per month
15,001 – 20,000 subscribers — $100 per month
20,001 – 25,000 subscribers — $120 per month
25,001 – 30,000 subscribers — $140 per month
The pricing tiers continue to rise at about $20-$40 per 10,000 subscribers. MailerLite offers a 30% discount if you sign up for annual billing, making it one of the most affordable options on our list.
There is a free plan for up to 1,000 subscribers, but you’re limited to just 12,000 emails per month, and you don’t get every feature. You can use this option as an extended free trial when you’re just starting out. Learn more and try Mailerlite for free.
Omnisend – Best Omnichannel Email Marketing Platform
PRICE STARTS AT $0
TAILOR-MADE FOR ECOMMERCE BUSINESSES
CROSS-CHANNEL SALES TRACKING
TRY OMNISEND FOR FREE
Omnisend is an easy-to-use email marketing solution that’s tailor-made for ecommerce sites. They offer multiple features such as automated email and SMS messaging in order to convert leads into customers.
They do this by going a step further than most, combining text messages, web browser push notifications, email marketing, Google Customer Match, and Facebook ad retargeting to ensure you connect with the most customers as possible.
All of their channels allow for segmented campaigns. That means you’ll be able to target exactly the customer you need for your product or services.
They also have pre-built automations for actions your customer might take such as cart abandonment emails/messages, along with welcome emails/messages.
Omnisend automated actions for customers.
Their library of themed drag-and-drop templates makes creating gorgeous, on-brand emails simple.
Below is the Omnisend pricing breakdown:
Free — $0
Up to 500 emails per month and reach up to 50 contacts
Omnisend-branded email campaigns
Signup forms, boxes, and pop-ups
Standard — $16 per month
Up to 6000 emails per month and reach up to 500 contacts
Signup forms, boxes, and pop-ups
SMS campaigns and automation
24/7 email and chat support
Pro — $99 per month
Unlimited emails per month
Up to 3933 SMS per month
Signup forms, boxes, and pop-ups
SMS campaigns and automation
24/7 email and chat support
Web push notifications
Facebook custom audiences
Google Customer Match
Omnisend does not base its plans on annual contracts.
I highly recommend at least the Standard plan. Having unbranded emails alone is worth the cost and you’ll also get access to their email and SMS automation tools. The 24/7 email and chat support are a must-have, too.
Learn more and signup now at Omnisend.
HubSpot – Best for Automated Email Marketing
PRICE STARTS AT $0
POWERFUL EMAIL AUTOMATION
STUNNING EMAIL TEMPLATES
TRAFFIC AND CONVERSION ANALYTICS
TRY HUBSPOT FOR FREE
HubSpot is the king of marketing automation–so it’s no surprise they offer a fantastic email marketing solution for any size business.
Hubspot’s tool allows you to quickly and easily create, personalize, and optimize your emails without the need for designers or IT.
Where the software really shines is in the automated workflows. This allows you to easily set triggers for your email subscribers and nurture the leads into customers (or whatever else you want them to do).
The software’s handy mapping tool also lets you visualize this for greater clarity and easy optimization.
Hubspot mapping tool.
Think of it as a choose-your-own-adventure journey that you set for your subscribers. Depending on the specific actions they take, you can have them branch off to experience different, targeted things via email.
The email marketing service is just one tool in the Swiss Army Knife that is Hubspot. It can stand alone or be used in tandem with other offerings such as Marketing Hub and their CRM. Your email marketing only becomes stronger when coupled with those products, too.
Hubspot also has plenty of pre-made email templates to help you get the results you want. With their drag-and-drop builder, you can create great emails with no coding or development knowledge needed.
HubSpot is simple to use and allows you to customize your layout, add calls-to-action and images, and modify your content and colors to match your brand.
Use their advanced personalization tools to personalize your emails in order to boost your open and clickthrough rates with ease. You can use any information in an email subscriber’s contact records to automatically serve up the most relevant subject lines, content, links, attachments, and calls-to-action.
Their A/B testing tool is top-notch. Use it and dive into the in-depth analytics after you send your emails to see which performed better—and why.
Hubspot email reports
Use this data to determine which subject lines get the most opens and the content and calls-to-action that will earn you more sales. You can also leverage this with landing pages and signup forms to accurately get a sense of the ROI of email campaigns.
The HubSpot email tool is free for up to 2,000 email sends per month, with paid plans starting at $50/month.
Join HubSpot for free to create and send email campaigns that look professionally designed and display perfectly across any device—all by yourself.
Moosend – Best for Ecommerce
STARTS AT $0
REPORTING & ANALYTICS
TRY IT FOR FREE
Moosend offers an email marketing solution no matter if you’re a complete beginner or if you’re a seasoned pro. If you have an online store, this is the perfect tool.
From their easy drag-and-drop email builder, to their easy segmentation tool, to their accurate real-time analytics, they have all the features you need to nail your email marketing campaigns.
Our favorite thing about Moosend is their ecommerce AI. It leverages machine learning and collaborative filtering to target customers with products they might like based on the shopping habits of similar customers.
Moosend AI ecommerce tool.
You’ll also be able to easily cross sell based on customer shopping habits, and keep track of how often they buy certain products (e.g. perishables) so you can regularly promote the products they need to them when they need it.
I haven’t seen any other email marketing service do this. But it has the potential to really help out the newer ecommerce business looking to level up their targeting and segmentation game.
Moosend targeting and segmentation tool and dashboard.
Moosend also does the basics of email marketing very well. Their advanced personalization features allows you to create emails unique for your target customer. Their segmentation tool allows you to spit your audience by purchasing behavior, cart abandoned products, and more.
They don’t offer that many themes with just 40 responsive themes to choose from. However, they’re all highly customizable and eye-catching.
Pricing starts free with their premium plans starting at $8 per month. More detailed information is below:
Free — $0/month
Signup and subscription forms
Reporting and analytics
No credit card required
Pro — $8/month
5 team members
Enterprise — Custom pricing
Dedicated account manager
SSO & SAML
On-boarding and migration
10 team members
Try Moosend for free for 30 days.
AWeber – Best Value For Low Subscriber Count
PRICE STARTS AT $19/MO
GREAT FOR <500 SUBSCRIBERS
A/B TESTING AND AUTOMATION TOOLS
700+ PRE-BUILT TEMPLATES
GET STARTED FOR FREE
AWeber is a traditional email marketing service that’s reliable and very affordable.
Where AWeber really shines, though, is its simple pricing structure. In fact, it’s very lucrative to those with small lists (500 subscribers or less).
Unlike other platforms that add features and capabilities for plans at different price points, AWeber offers all of its features with every plan.
Pricing is based strictly on the number of subscribers on your list. So you’ll get the same features whether you have 20 contacts or 20,000 contacts.
Here’s an overview of the pricing tiers.
0 – 500 Subscribers — $19 per month
501 – 2,500 Subscribers — $29 per month
2,501 – 5,000 Subscribers — $49 per month
5,001 – 10,000 Subscribers — $69 per month
10,001 – 25,000 Subscribers — $149 per month
AWeber email campaign page.
With AWeber, you’ll get all of the basic features that you expect with an email marketing service:
700+ pre-built templates
Drag-and-drop email builder
Sign up forms
AWeber is an industry leader in email deliverability rates. They make sure that your content is optimized to reach your subscribers’ inboxes.
You can try AWeber for free.
GetResponse – Best For Automated Lead Generation
PRICE STARTS AT $15/MO
AUTOMATED SALES FUNNELS
200+ EMAIL TEMPLATES
24/7 LIVE CHAT SUPPORT
GET A 30 DAY FREE TRIAL
GetResponse is a bit more than a basic email marketing service. It’s more of an all-in-one solution that specializes in automation.
And when we say all-in-one, we mean it.
With tools and features such as audience segmentation, autoresponders, landing page builders, automated emails, advanced analytics, and even a webinar software, you’ll be able to collect beaucoup leads, put them in the right workflows, and turn them into returning customers.
One standout tool that GetResponse offers is called Autofunnel. It can be used to create funnels for sales, leads, webinars, and more. It’s fully automated and very easy to use.
Funnels include things like emails, landing pages, exit popups, marketing automation, Facebook ads, and ecommerce integration. It all depends on your goals and how you want to set it up. But GetResponse provides all the tools you need to grow your subscriber list and monetize those contacts.
Once a user enters your funnel, everything is fully automated by GetResponse. It’s the perfect way to guide customers through the conversion process with multiple digital touchpoints.
Let’s take a closer look at GetResponse’s plans and pricing.
Basic — Starting at $15 per month
Unlimited landing pages
1 sales funnel
Unlimited lead funnels
Plus — Starting at $49 per month
Automation builder with 5 workflows
5 sales funnels
Contact scoring capability
Webinars with up to 100 attendees
Professional — Starting at $99 per month
Automation builder with unlimited workflows
Paid webinars with up to 300 attendees
Unlimited sales funnels
Unlimited webinar funnels
Max (enterprise tier) — Custom pricing
Webinars with up to 500 attendees
Consulting services for email campaigns
Dedicated account manager
These prices are all based on 1,000 subscribers. The rate will increase as your list grows. As you can see, even the entry-level plan offered by GetRetresponse comes with advanced features like autoresponders, lead funnels, and sales funnels.
All plans come with 220 email templates, 180 landing page templates, 700 form templates, 40 autofunnel templates, 150 integrations, and 24/7 live chat support.
But to really get the most out of this software, I’d recommend the Plus plan, especially if you don’t already have CRM software. The base rate is definitely higher compared to the other services we’ve seen. However, the plan just comes with so much more.
Instead of just getting email software, you’re benefiting from building automated lead funnels, landing pages, webinars, and lots of other extras that just aren’t included from other providers.
GetResponse offers discounts for annual and 24-month contracts if you pay in advance. At the very least, you can try GetResponse free for 30 days.
Drip – Best for New Ecommerce Businesses
PRICE STARTS AT $49/MO
24/7 LIVE CHAT AND EMAIL SUPPORT
CRM FOR ECOMMERCE STORES
AUTOMATIC REVENUE ATTRIBUTION
GET A 14 DAY FREE TRIAL
Drip is a relatively new platform. It’s a CRM that offers email marketing for ecommerce businesses.
I like Drip because they’re great for new ecommerce merchants since they focus on offering smaller, independent shops the same powerful automation and segmentation tools for email marketing as larger ecommerce stores.
As such, they’re great for newer brands looking to get a leg up.
With Drip, you can track valuable commerce metrics related to customer intent and purchase behavior.
You’ll be able to segment new website visitors from returning customers. Drip also lets you target users who abandoned their carts.
Get nitty-gritty without hours of data mining–Drip gives you tools that make it easy to target the right people with timely offers.
Drip data mining tool.
Their CRM helps you reach customers through multiple touchpoints online, including email. Drip also has a revenue attribution feature, giving you a clearer view of which campaigns are actually making you money.
Again, this is ideal for ecommerce shops.
With personalization capabilities, powerful segmentation options, and detailed analytics, Drip has everything you need to succeed with email marketing.
Pricing is based on the number of customers in your account. All plans come with the same features and benefits.
1-500 subscribers — $19 per month
501-2,000 subscribers — $29 per month
2,001-2,500 subscribers — $39 per month
2,501-3,000 subscribers — $49 per month
3,001-3,500 subscribers — $59 per month
3,501-4,000 subscribers — $69 per month
4,501-5,000 subscribers — $79 per month
5,001-6,000 subscribers — $99 per month
6,001-7,000 subscribers — $109 per month
This stretches all the way up to plans that allow for up to 140,000 subscribers before pricing becomes custom.
All Drip plans come with 24/7 live chat and email support. You can try it out free for 14 days and have access to all of the features.
ConvertKit – Best for Influencers, Bloggers, and Creators
PRICE STARTS AT $29/MO
EXCELLENT FOR INDEPENDENT CREATORS
CUSTOM FORMS & REPORTING
EASY TAGGING AND SEGMENTING
GET A 14 DAY FREE TRIAL
ConvertKit is one of my favorite email marketing services.
It’s a perfect choice for creators of all stripes. That includes influencers, bloggers, video producers, musicians, artists, and more. That’s because their platform focuses more on engaging your audience and nurturing them with landing pages, ecommerce platforms, and membership sites.
You’ll be able to create leads out of casual visitors to your social media accounts, blogs, YouTube videos, Facebook pages, and more.
For those of you who want to build automated email funnels at an affordable price, ConvertKit will be a top option for you to consider.
To set up automated emails, you’ll be guided through a simple visual flow chart.
Instead of having multiple lists of contacts, ConvertKit groups all of your subscribers into one list. But you’ll still be able to tag them manually for segmentation purposes or with auto tags based on their behavior to improve the personalization of your campaigns. That’s great for creators with big audiences.
ConvertKit is best for sending quick emails with clean formatting. There are no complex designs or distracting elements here.
Like most email marketing software, ConvertKit pricing is based on the number of subscribers you have.
0 – 1,000 Subscribers — $29 per month
1,000 – 3,000 Subscribers — $49 per month
3,000 – 5,000 Subscribers — $79 per month
If you switch to ConvertKit with more than 5,000 subscribers, you’ll benefit from their free concierge migration service. You can save some money and get two months for free if you sign up for an annual plan.
ConvertKit has more than 70 third-party direct integrations, customizable forms, and custom reporting. Email and live chat are available for 12 hours per day, Monday through Friday, with limited support on nights and weekends.
Still not sold? Take advantage of ConvertKit’s free 14-day trial to test it out on your own.
How to Find the Best Email Marketing Service for You
The best available email marketing service is going to be unique to you. After all, the multi-million dollar info product business is going to have very different needs than the humble blogger.
But there are specific factors that we took into consideration, because we believe that they tend to be the most important ones for most businesses.
I’ll break down the details of our process for making this list and explain what matters, what doesn’t, and what you need to know to find the best option for you.
Use our methodology to help guide your ultimate decision.
Plenty of Email Templates
There are a lot of reasons to want an email marketing service. You might want to create your first sales funnel and incorporate email into your marketing strategy. Or maybe you just want to send the occasional newsletter out to subscribers.
Whatever your reason, you want your emails to look good while you do it.
That’s why you should find an email marketing service that takes the stress out of things like formatting and typesetting by giving you a list of great email templates for any of your needs.
Many of the offerings above offer drag-and-drop email templates to help take the headache out of designing a great-looking email. With tools like MailChimp’s email builder, you’re filling out the basic info and a stunning email takes shape on its own.
They’ll also offer a variety of different email template types to fit specific purposes.
For example, Hubspot comes with a library of pre-built sales email templates ready for you and your business to use. If you want, they’ll even allow you to create your own templates unique to your business. You can customize them to your exact needs and save them for use whenever you need them.
MailChimp is another great service with tons of different email templates for different needs such as selling a product or promoting a blog post. It’s also highly customizable, allowing you to create specific ones for your brand’s goals.
Let us know your thoughts in the comment section below.