Welcome to our blog!
We’re a small team of writers, marketers, and social media experts, who are passionate about helping businesses grow by using the power of social media.
We’re here to help you get started with social media marketing and show you how it can be done successfully. Our blog will include tips, tricks, guides and reviews on all things related to social media marketing.
10 Social Media Tools
Building a strong social media presence is a great way to increase brand awareness, website traffic/app visitors, conversion rates, and brand loyalty. And it is also cost-effective.
Using the right social media management tools is also important, and here’s why:
Social media management tools help you use your time effectively, allowing you to plan, schedule, manage and report in one platform.
They also allow you to analyze and measure the success of your social media marketing efforts for better optimization.
Using the right social media management tools is also an important component of a strong strategy. Here are the top 10 social media management tools to keep your brand ahead of the competition.
- Hootsuite
Hootsuite is a tool to manage all your social media posts within one platform. You can plan your content calendar, schedule your posts accordingly, and see your scheduled posts all in one place. Or you can upload and schedule the bulk of your social media posts at the same time, and in CSV format.
Either way, with the auto-scheduling feature, you are able to fill the gap in your social media calendar and keep your brand visible to your audience 24/7. Hootsuite chooses a time (between 9 AM and 7 PM) for optimal impact on weekdays.
But, that’s not all. Hootsuite also helps you curate your social media content. You can create custom search streams based on hashtags, location, or keywords. And Hootsuite follows key conversations on social media channels and keeps an eye on what people are talking about.
Moreover, Hootsuite’s chrome extension, called Hootlet, gives you the opportunity to instantly post or schedule content you discover while surfing the web to your social media calendar. And at the end of the day, you can track the performance of your social media posts with customizable, easy-to-create reports. If you want to go all the way and capture fresh insights, all you need to do is integrate with monitoring apps such as Brandwatch, KAWO for WeChat and Weibo, Talkwalker, and Unmetric.
Social Media Networks: 20+ social networks including Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest.
Hootsuite is best for: If you’re looking for an all-in-one tool for scheduling, curating, analytics, and monitoring.
Source: Hootsuite
Pricing*
Professional: €19 /month, 10 social profiles, unlimited scheduling, 1 user, 30-day free trial
Team: €99 /month, 20 social profiles, unlimited scheduling, 3 users, 30-day free trial
Business: €599 /month, 35 social profiles, unlimited scheduling, 5 users, up to 10
As of January 2020. For updated prices, please visit: https://hootsuite.com/plans
- Buffer
Buffer is one of the oldest and most popular social media management tools used by agencies and small to medium businesses. It offers a free plan where you can connect up to three social accounts and schedule up to ten posts.
This easy-to-use social media management tool is especially great for scheduling. Publish, Buffer’s scheduling tool allows you to schedule and publishes content to your social media accounts through one dashboard. It also has a built-in analytics feature to monitor the performance of your social media posts. Buffer Publish supports Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
It’s brand new social media tool, Buffer Analyze, helps you get in-depth insights into audience demographics, which day is most effective to post, and what kind of content is getting you the highest levels of engagement. It also allows you to measure stories, individual posts, and hashtags. In addition, you can create custom reports for Instagram, Facebook, and Twitter.
Buffer also offers a social engagement tool called Reply. This enables you to respond to social conversations happening on different social media accounts — all from one place. You can also get built-in reports on incoming volume, response times, and more. Reply only supports Facebook, Instagram, and Twitter.
Social Media Networks: Facebook, Twitter, Linkedin, Pinterest, and Instagram.
Buffer is best for: Clean dashboard for overseeing scheduled posts and managing a small team.
Source: Buffer
Pricing
Publish
Pro: $15/month, 8 social accounts, 100 scheduled posts, 1 user, 7-day free trial
Premium: $65/month, 8 social accounts, 2,000 scheduled posts, 2 users, 14-day free trial
Business: $99/month, 25 social accounts, 2,000 scheduled posts, 6 users, 14-day free trial
Reply
Pro: $50/month, 1 user and 1 social account, tags, 30-day reporting, 14-day free trial
Business: $225/month, all professional features, automation rules, advanced reporting, 14-day free trial
Analyze
Pro: $35/month, 8 social accounts, in-depth social analytics, strategy recommendations, unlimited reports, 14-day free trial
Premium: $50/month, 10 social accounts, includes stories analytics, strategy recommendations, unlimited reports, report white labeling, 14-day free trial
*As of January 2020. For updated prices, please visit: https://buffer.com/pricing/publish
- Sprout Social
Trusted by 20,000+ brands and organizations of all sizes, Sprout Social offers scheduling, publishing, social engagement, analytics, and team collaboration features.
Its publishing tools aim to eliminate time-consuming scheduling tasks and enable you to master social media publishing with ease. Thanks to its asset library hub containing images and videos, you can design and publish visually stunning posts. You can then see all these ready-to-go posts in one place and organize them across different social media profiles and networks.
Next, you can easily analyze performance patterns and optimize your social media campaign by simply choosing the automatically suggested send times.
Moreover, the Spike Alert feature notifies your team of rapid increases in message volumes and allows you to quickly respond and take control of any situation. You can also get team performance reports on how quickly your team members are responding to social messages. When it comes to social media engagement, Sprout Social enables your team to manage all social activity from a single deck and leave no incoming messages unanswered.
Sprout Social provides comprehensive social media analytics reports from competitors and paid performance to team performance and task performance reports.
Social Media Networks: Facebook, Twitter, Instagram, Pinterest, and Linkedin.
Sprout Social is best for: Team collaboration and automated, presentation-ready reports.
Source: Sprout Social
Pricing*
Standard: $99 per user/month, 5 social profiles, publish, schedule, draft, and queue posts
Professional: $149 per user/month, 10 social profiles, scheduling for optimal send times, response rate, and time analysis reports
Advanced: $249 per user/month, 10 social profiles, digital asset, and content library, chatbots with automation tools
*As of January 2020. For updated prices, please visit: https://sproutsocial.com/pricing/
- eClincher
eClincher is another social media management platform that provides publishing and scheduling, social media conversation management, collaboration, and advanced analytics reporting tools.
Tens of thousands of businesses and marketing agencies around the world are using eClincher to manage their social media and online presence in one platform. You can easily plan your social media posts with the help of the visual calendar and schedule posts for all your accounts. In addition, you can monitor all your mentions as well as keywords and hashtags on Facebook, Instagram, and Twitter. It will enable you to effectively manage your conversations in a timely manner.
You can also connect RSS feeds and auto-post with their brand new content. Or you can discover newly suggested content based on keyword searches and publish them. eClincher also helps you search for influencers by using keywords, allowing you to gauge whether they fit your brand by topic, ranking, location, and interaction. With advanced analytics tools, you can monitor social media and website key metrics through an actionable dashboard and create customized reports.
Social Media Networks: Facebook, Twitter, Instagram, Youtube, Pinterest, Linkedin, Google My Business, Yelp, Blogger
eClincher is best for: Auto post, RSS integration, and influencer discovery.
Source: eClincher
Pricing*
Basic: $59/month, 10 profiles, 1 user, unlimited publishing & scheduling, auto post queues, auto post RSS, monitoring & listening, social & web analytics, 14-day free trial
Premier: $119/month, 20 profiles, 3 users, unlimited publishing & scheduling, auto post queues, auto post RSS, monitoring & listening, social & web analytics, media library, Zendesk CRM integration, team collaboration, 14-day free trial
Agency: $219/month, 40 profiles, unlimited brands, 6 users, unlimited publishing & scheduling, auto post queues, auto post RSS, monitoring & listening, social & web analytics, media library, Zendesk CRM integration, team collaboration, 14-day free trial
*As of January 2020. For updated prices, please visit: https://eclincher.com/pricing/
- Metigy
Metigy is the SMB (small- and medium-sized businesses) marketing tool that helps you deliver high-quality content to your audience and grow your audience base with the help of AI. Once you connect your social media accounts to its fully integrated execution platform, all you have to do is to select an objective and get real-time engagement ideas and daily to-do actions. Then, you can create social media posts with Metigy’s library containing premium images and videos, knowing what content type to create thanks to its data-based insights. And you can publish your content to multiple social network channels from one single platform.
Metigy automatically analyses your social media content and gives in-depth information on how you are performing against your KPIs. What really separates Metigy from other social media tools is that it allows you to plan and monitor your social media advertising spending as well.
Social Media Networks: Facebook, Twitter, LinkedIn, Instagram, Youtube
Metigy is best for: SME marketers, agencies, real-time insights and recommended actions
Pricing*
Limited free plan: Single user, access 3 social profiles, access to publishing, insights, reporting and dashboards, monitor 1 competitor per profile – up to 3 competitors in total, 20 scheduled posts, 2 standard dashboards, Metigy IQ learning resources, no credit card required and upgrade anytime
PRO: $ 25 / month, 14-day trial, single-user, access 5 social profiles, access to publishing, insights, reporting and dashboards, monitor 3 competitors per profile, 50 scheduled posts, customisable dashboards, Metigy IQ learning resources
Team: $ 149 / month, 14-day trial, up to 10 user accounts, access 10 social profiles, access to publishing, insights, reporting and dashboards, monitor 5 competitors per profile, 1000 scheduled posts, customisable dashboards, Metigy IQ learning resource
*As of December 2020. For updated prices, please visit: https://metigy.com/pricing/
- Sendible
Sendible is a social media management tool used to oversee a number of social media channels for multiple brands. Built especially for agencies, this platform covers social media management from planning and collaboration to engagement and analytics. Within a single dashboard, you can plan and create content, schedule them in bulk, and manage all social media calendars.
You can share the preview of Facebook, Linkedin, Twitter, or Instagram posts before publishing with your team members and clients. You can also get an instant snapshot of how your social media posts perform with pre-designed templates, or go into detail with over 250 modules and create customized reports.
In addition, integration with Google Analytics offers an insight into how your social media activities affect website visits, page views, and content popularity. Sendible enables you to send daily, weekly or monthly PDF email reports to all stakeholders and monitor conversations about your brands and their competitors on Facebook, Twitter, Instagram, YouTube, and LinkedIn.
Social Media Networks: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube
Sendible is best for: Multiple social media campaign management and client/team collaboration.
Source: Sendible
Pricing*
Starter: $29 /month or $24/mo billed yearly, 12 services, 8 quick reports, 1 user
Traction: $99 /month or $84/mo billed yearly, 48 services, build 15 reports, 3 users
Growth: $199 /month or $169/mo billed yearly, 105 services, build 35 reports, 7 users
Large: $299 /month or $254/mo billed yearly, 192 services, build 60 reports, 12 users
*As of January 2020. For updated prices, please visit: https://www.sendible.com/pricing
- MeetEdgar
MeetEdgar’s motto is to help small businesses out in managing their social media marketing. Its social media automation tool explores articles and blogs worth sharing and automatically generates post variations. You can always edit and delete Edgar’s status updates.
You can also build an unlimited content library and create a category-based social media calendar – blog posts on Mondays and promotions on Wednesdays. Edgar then automatically selects from your library and schedules your posts. It doesn’t ever let your evergreen content go unnoticed and re-shares your previous social media posts over time.
With A/B testing, you can compare different messages and proceed with the better one. What differentiates MeetEdgar is its education hub on social media management, which is called Edgar University.
Social Media Networks: Facebook, Twitter, Instagram, and LinkedIn.
Meet Edgar is best for: Autopilot social media management and Edgar University.
Source: Meet Edgar
Pricing*
$49/month, 25 social media accounts, an unlimited library for your content (text, images, videos), unlimited categories to organize your content, unlimited access to support team
*As of January 2020. For updated prices, please visit: https://meetedgar.com/pricing/
- MavSocial
MavSocial provides a social media management platform to curate, publish, listen, engage, report, and collaborate. Apart from simply scheduling social media content, MavSocial also enables you to promote your Facebook posts and repost your evergreen content to maximize their visibility.
For content creation purposes, MavSocial provides a broad stock image market and user-generated content pool. If you want to use your own assets, you can upload them from your computer and Google Drive. Either way, MavSocial allows you to edit images by adding effects, stickers, and filters.
Social Media Networks: Facebook, Twitter, LinkedIn, Instagram, YouTube, and Tumblr.
MavSocial is best for: Visual content creation.
Source: MavSocial
Pricing*
Advanced: $190/yr, 1 user, 10 social profiles
Pro: $780/yr, 3 users, up to 2 additional users, $24/user per month, 30 social profiles
Business: $1,990/yr, 5 users, unlimited additional users, $24/user per month,50 social profiles
Enterprise: $4,990/yr, 20 users, unlimited additional users, $24/user per month, 70 social profiles
*As of January 2020. For updated prices, please visit: https://mavsocial.com/pricing/
- CoSchedule
CoSchedule is the fastest growing marketing platform — trusted by 10,000 customers in 100+ countries. Its Marketing Suite product, designed for enterprises, brings the whole marketing process together. It includes a marketing calendar, content organizer, social organizer, work organizer, and asset organizer.
With the Marketing Calendar, you can create a collaborative calendar for every project related to content, social media, email and events, and consolidate the workflow of your team.
Content Organizer assists you in managing all your content creation and execution processes as well as planning your comprehensive editorial schedule.
Social Organizer is a social media management tool for planning, scheduling, engaging, and monitoring.
Work Organizer, a team collaboration tool, alleviates the complex work processes and team resources.
Asset Organizer allows your team to access all necessary assets, from files and videos to photos, to finalize projects.
Social Media Networks: Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr
CoSchedule is best for: Marketing Suite that organizes all your marketing projects (content, social, email, events, etc.) in one place.
Source: CoSchedule
Pricing*
Growth: $190/month, 3 users, 10 social profiles
Professional: $750/month, 5 users, 15 social profiles
Enterprise: price on demand, 10 users, 25 social profiles
*As of January 2020. For updated prices, please visit: https://coschedule.com/pricing
- Crowdfire
Crowdfire’s prominence is associated with two features: article curation and image curation. You decide on your social media marketing strategy and leave content creation from thousands of sources to Crowdfire.
Crowdfire also makes image recommendations to create images for Instagram. Moreover, when you integrate your Shopify or Etsy account, WordPress or Medium blog, and your Youtube account, Crowdfire automatically gets every update and announcement from each of these connected networks and curates a social media post. Then, you can easily schedule and publish on all your social media accounts. Crowdfire also enables you to track and measure social media metrics and build custom-made reports.
Social Media Networks: Facebook, Twitter, Instagram, Pinterest, LinkedIn
Crowdfire is best for: Article and image curation.
Source: Crowdfire
Pricing*
Free: 1 account linked per social network, 4 social networks, 10 scheduled posts per account
Plus: $7.48 /month, 2 accounts linked per social network, 5 social networks, 100 scheduled posts per account
Premium: $37.48 /month, 5 accounts linked per social network, 5 social networks, 100 scheduled posts per account
VIP: $74.98 /month, 50 accounts linked per social network, 5 social networks, 800 scheduled posts per account
*As of January 2020. For updated prices, please visit: https://www.crowdfireapp.com/pricing-page
- Tailwind
Tailwind is an official Pinterest Partner specializing in Content Marketing and an Instagram Partner badged for Community Management. For Pinterest, you can curate 10 pins in 1 click. With Auto Post, you can schedule your Instagram posts and save time. With hashtag recommendations, you can maximize your reach and increase engagement for each post.
Social Media Networks: Instagram, Pinterest
Tailwind is best for: Instagram and Pinterest marketing.
Source: Tailwind
Pricing*
Pinterest Plus: $9.99 per account per month, 1 Pinterest profile, unlimited scheduling
Instagram Plus: $9.99 per account per month, 1 Instagram profile, unlimited scheduling, 1-click hashtag suggestions
*As of January 2020. For updated prices, please visit: https://www.tailwindapp.com/pricing
Bonus: Social Media Marketing Tactics
Here’s a wide range of Social Media Marketing tactics we have prepared for you to implement in your growth marketing activities. You can choose the tactics according to your main goals (brand awareness + traffic generation, conversion, and retention) as well as the difficulty level (beginner, intermediate, advanced).
Related Tags
Social Media
Social Media Marketing
Social Media Marketing Tools
social media tools for marketing
Social media plays a vital role in the promotion of your brand online. You can direct thousands of visitors to your website by leveraging social media effectively.
A study found that 70% of the population in the US is active on at least one social media platform. It also found that 71% of shoppers who had a positive experience on social media are likely to recommend the brand to others.
When done right, social media marketing can bring remarkable success to your brand. You can create and share a variety of valuable content on social media platforms to attract new audiences and drive engagement.
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How to Identify Social Media Influencers Who Fit Your Brand The Best
However, it can be a difficult task to manage all of your social media accounts and marketing campaigns manually. Thankfully, there are tools that can help you with social media management and automation (Some of these software solutions are free too!).
Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).
Are you ready to explore the top features of these tools?
Let’s dig in.
- Inflact
Ingramer
Inflact is a tried-and-tested social media marketing tool, mainly for Instagram promotion. It is an all-in-one toolkit for influencers, brands, and digital marketers.
Using this tool, you can grow your followers, curate content, and analyze your competitors.
Key Features
Using the Instagram Direct Module, you can set auto-replies based on trigger words, categorize clients by labels, and manage bulk messaging.
Inflact’s scheduling module enables you to schedule feed posts, images, Carousels, and Stories.
Their hashtag generator contains over 12 million hashtags that are regularly updated.
Using their downloading feature, you can save all types of content from Instagram, Facebook, and Twitter videos for re-use.
Through their Instagram Search option, you can find influencers, competitors, and partners across different niches.
Profile Analyzer is a free service that lets you get insights about any public account on Instagram, and monitor their activity and top content.
Note: Want to try Inflact? Use the coupon code “SHANEBARKER” to get a 10% discount on all their paid tools.
- ContentCal
ContentCal
ContentCal is a great team collaboration social media marketing tool that can help you and your team with content creation and publishing. Using it, you can create a visual content calendar and set up approval flows with ease.
Key Features
Visual content calendar
Integrations with 2000+ apps
Approval workflows
Team collaboration for the content
Category tags to manage content
Detailed analytics
Content hub to store and share content ideas
Pros
Low cost
Great for small and large teams
Dedicated customer support
Easy to use
Cons
Doesn’t support publishing on YouTube yet
Difficulty Level
Suitable for everyone
Pricing
Pro: $17/month
Company: $47/month
Premium: Custom pricing
Enterprise: Custom pricing
Their Pro and Company plan offers a 14-day free trial. You can check out its features for free.
Case Study
Jeremy Ryan from Metamorphosis Agency says that ContentCal is a great tool for those who want to manage multiple social media accounts.
Pro Tip: Leverage the planning features to customize your setup and save time while using ContentCal.
- Liinks
Liinks helps creators design and build pages in minutes and it offers more customization options than other link-in-bio tools. It helps ensure that no two pages are the same. It’s great for brands, creatives, and personalities who want full control over the look and feel of their page.
Key Features
Unlimited basic links
Profile picture and bio at the top of your page
Social icons for quick reference
Add images to your links and choose between 6 awesome different layouts, including Grids and Carousels
Customize the colors, fonts, background, and more to match your brand.
Add Media embeds (Youtube, Spotify, etc.)
Connect to Instagram to automatically update your Liinks page with links from your post captions
Collect emails in Mailchimp with a Mailing List block
Animate your links to draw attention or schedule them to show and hide at a specific time
Pros
Easy to use
Lots of customization options
Great for individuals and teams
Low cost
Cons
Doesn’t support custom domains yet
Difficulty Level
Suitable for everyone
Pricing
Basic: Free
Premium: $3.99 per month
Team: $14.99 per month
Premium and Team plans offer a 14-day free trial.
Case Study
Ally Love (775k followers on Instagram) uses Liinks in her bio link.
Pro Tip: Upgrade to Liinks’ Team plan to easily manage multiple pages under one account.
- SocialOomph
SocialOomph Social Media Marketing Tool
The social media marketing tool comes with a plethora of features that can help businesses automate a number of tasks across social media platforms and even their blog.
Many business owners and marketers leverage this social media marketing tool to boost their productivity, engagement, and to drive the best results.
Top Features:
SocialOomph helps you to manage your Twitter, Facebook, LinkedIn, and blog activities in one place.
This tool allows you to automate your posting process. You can schedule blog posts, tweets, Facebook posts, and LinkedIn shares.
You can enhance your Twitter follower lists via helpful recommendations from SocialOomph. This tool allows you to identify influential Twitter accounts via keyword search.
Their Personal Suite plan is free.
- NapoleonCat
NapoleonCat
NapoleonCat is a full-service platform to manage all aspects of social media marketing, from publishing to tracking conversations and analyzing the performance of your social media efforts. It allows you to drive pre-sales conversations, answer typical inquiries automatically, and reduce response time on social media.
By automating your campaigns, NapoleonCat allows you to increase efficiency and cost savings by up to 70%. Being an official Facebook Marketing Partner, NapoleonCat can be trusted to offer reliable marketing solutions.
Want to know the best part?
They offer a 14-day free trial, no credit card information is required. Sign up today!
Key Features
Social Inbox to manage all social media interactions in one place, in real-time.
Numerous collaboration features to help establish a clear workflow, even when your team works remotely.
Scheduler to queue and auto-publish content across multiple platforms and profiles.
Auto-moderation to remove spam from post and ad comments on Facebook and Instagram.
Advanced analytics module for gathering competitive intelligence.
Automated social media reporting to keep you in the loop at all times.
Help Center with stats, articles, and video tutorials for new users.
Pros
Unified inbox.
Advanced options for collaboration and community management.
Proactive customer service via chat, email, and phone.
Frequent updates.
2-week free trial.
Pay only for social profiles you use.
Cons
Limited competitor stats.
Minor delays in synching new accounts.
Difficulty Level: Intermediate
Usability: It can be used with ease by solopreneurs, SMBs, enterprises, agencies, ecommerce stores, and content creators.
Pricing
Standard: Starts at $21/month.
Pro: Starts at $42/month.
Custom
Case Study
CCC, a European footwear retailer, was facing a challenge with maintaining their 496 Google My Business listings. Their customer service team was spending hours accessing and answering the 1000+ client reviews gathered in their scattered listings on a daily basis.
After using NapoleonCat, the CCC team is able to respond to reviews from a single inbox. In addition, they can analyze customer sentiment and tag reviews as positive, neutral, or negative. By reducing response times, they are able to get higher customer satisfaction and eventually repeat sales.
Pro Tip: To save time and effort, set up automatic replies to routine questions/comments about delivery times, store location, and hours of operation. For complex inquiries, set up automated redirects to designated team members.
- Tailwind
Tailwind-Social-Media-Marketing-Tool
Tailwind is a social media marketing tool for visual marketers and businesses who use Instagram and Pinterest. You can discover content, schedule posts, monitor conversations, amplify your reach, and analyze results using Tailwind.
Key Features:
How can this tool save your time? It offers hashtag lists and many more shortcuts that are helpful.
You can measure what’s working and what’s not.
It helps you reach more of the right people by using best Instagram hashtags.
And it is suitable for enterprises and affordable for small businesses.
- Buffer
Buffer Social Media Marketing Tool
Buffer is a social media marketing tool that can help you post your content easily on social networking platforms.
What’s more, you ask?
It has got amazing automation features as well.
It can publish all your posts automatically, according to your posting schedule. You can even post content while browsing the web using the Buffer browser extension.
Key Features
It can save you a lot of time by allowing you to schedule your posts on social networking platforms such as Facebook, Twitter, LinkedIn, and Pinterest.
You can review your posts on social media platforms and you can learn what changes can help your posts perform better.
You can add up to 25 members from your team and work together.
You can get a free trial for Buffer.
- Khoros
Khoros
Khoros is an effective social media marketing tool that helps businesses connect with their customers effectively.
It helps you automate content publishing across multiple social media platforms and monitor conversations about your brand.
And the best part?
You can join these conversations and interact with your potential customers more effectively. This can help you drive engagement.
Key Features
It helps you manage your campaigns, content, and responses from one place.
Their online communities can help you interact with your customers better and provide the information they might be looking for when they want it. Overall, this can boost your engagement.
It also helps brands manage their engagement across their social channels, websites, communities, and mobile apps.
- Sprout Social
Sprout-Social-Media-Marketing-Tool
Sprout Social is a social media marketing tool that enables you to find, form, and deepen real connections with people. It is a collaborative platform that ensures faster, smarter, and efficient social communications.
Key Features
It builds your community by helping you easily start, join, and maintain your social conversations.
You can manage multiple social media profiles across multiple platforms.
Want to give it a try? Sprout Social offers a 30-day free trial period.
- Socialbakers
Socialbakers-Social-Media-Marketing-Tool
Socialbakers is a social media marketing tool that enables businesses to work smart on social media through artificial intelligence (AI) to understand audience behavior.
This tool helps you to engage and grow your customer base through content personalization.
Key Features
Want more details about your target audience? This tool can help you get the insights you need.
It will save your time by managing all your social media publishing from one place.
You can also get a report on your social media performance in seconds.
You can try this tool for free.
- Tagboard
tagboard Social Media Marketing Tool
Tagboard is a social media marketing tool that allows users to aggregate data from major social media websites into impactful displays. They can then be embedded and re-displayed on various channels.
Their Tagboard Live tool allows you to see your posts live on a screen and provides layouts and tools to customize the display. It’s one of the best social media management tools out there.
Key Features
Tagboard uses hashtags to search and collect public social media within seconds of being posted.
Social advertising.
Real-time notifications.
Social media integrations and metrics.
- Talkwalker
Talkwalker-Social-Media-Marketing-Tool
Talkwalker is a comprehensive social media marketing tool that enables you to stay on top of your marketing game. Using this tool, you can leverage social data to make smarter business decisions.
Ready to find out something really cool about Talkwalker?
With AI-powered technology, this tool can monitor online conversations in real-time and analyze them. It covers news websites, blogs, social networks, and other forums in more than 180 languages.
Key Features
Using their Image Recognition technology, you can track more than 30,000 images online.
It allows you to analyze text and visuals together.
With their Virality Map, you can learn how to replicate viral campaigns.
You can uncover collaboration opportunities through their Smart Theme analytics feature.
With their 30+ pre-built use cases, you can easily create your social media reports.
You can build customized dashboards to communicate with your team more effectively.
You can schedule automated alerts and reports
It allows you to add your own data sets into the platform, which enables you to create your own data intelligence solution.
You can request a free demo.
- Statusbrew
statusbrew Social Media Marketing Tool
Statusbrew is a social media marketing tool that can help you manage and monitor all of your social media accounts from a single platform.
Key Features
Publishing: This feature helps you to mote and schedule posts for different social media platforms such as Facebook, Instagram, LinkedIn & Google Plus.
Engage: The Engage section of this software solution lets you monitor conversations for all social profiles from a single inbox. You can listen to all the important conversations and respond directly to customers or fans who asked you a question.
Reports: The report section of this software solution evaluates how your posts are performing on different social platforms. With the help of reports, you can measure whether your efforts are paying off on social media.
Want to try this tool for free? It offers a free trial as well.
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- Post Planner
Post Planner Social Media Marketing Tool
Post Planner makes it easy for businesses to find and share content consistently to get predictable, considerable, and remarkable results on social media. It’s a social media marketing tool that will be very helpful to your content and social media teams.
Key Features
Using this social media management tool, you can curate and share relevant content with the click of a button.
Post Planner provides you with ratings about your post. You can check if you have a 5-star rating before you post.
You get to organize your social feeds into collections.
- Hootsuite
Hootsuite-Social-Media-Marketing-Tool
Most companies have accounts on multiple social media platforms. Managing content publishing on multiple accounts can be very time-consuming.
What can you do about it?
You can use Hootsuite is one of the best social media marketing tool that can help you manage all of your social media accounts from a single dashboard.
It has some automation features that can help you be more productive. Using this social media tool, you can easily find, schedule, and manage your social media content easily.
Key Features
You can maintain a strong social media presence by scheduling hundreds of posts at once.
Hootsuite secures all of your passwords, profiles, and login information.
It can help you organize all of your content with ease. And it saves your content in the cloud, and it ensures that the approved content goes live at the scheduled dates and times. Which is great for improving your social media management.
This social media tool comes with a 30-day free trial period.
- Sprinklr
Sprinklr Social Media Marketing Tool
Sprinklr is a four-in-one social media marketing tool that can help you with social engagement, social advocacy, customer care, and social advertising.
Key Features
You can use Sprinklr Insights to monitor your competition, track audience engagement, market trends, and measure sentiments.
This software solution gathers reporting metrics from multiple channels to help you find out the effectiveness of your content and the ROI.
You can also respond to the conversations happening around your brand across multiple social media platforms. It’s a great feature that can help you boost your engagement rate.
- Followerwonk
Followerwonk-Social-Media-Marketing-Tool
Followerwonk is a useful social media marketing tool of the list that businesses can exclusively use with Twitter.
If you have a strong presence on Twitter and run campaigns on it, then this tool is a must-have for you to boost your engagement and visibility.
Why, you may ask?
Let’s take a look at its features to help you understand why.
Key Features
You can search and connect with the right people to grow your brand.
Then you can compare Twitter accounts to find similarities and identify new influencers.
Don’t know whom to follow? This social media management tool also helps you analyze your Twitter audience and based on such analysis, it suggests people you should follow. This helps you grow your followers.
- Sendible
Sendible-Social-Media-Marketing-Tool
Are you an agency handling social media marketing for multiple clients?
Then Sendible is one of the best social media marketing tool for agencies who want to manage social media for multiple clients.
Key Features
It allows businesses to manage social media marketing more effectively and to better understand their ROI.
Their social media management and marketing tool can easily measure the productivity of your social media accounts and email campaigns.
And you can create social media reports in minutes for your clients with pre-designed templates.
Their social media listening tool helps you to prioritize your replies to your audience.
This software solution comes with a free trial period.
- Tweepi
Tweepi Social Media Marketing Tool
Tweepi is an AI-powered social media marketing tool that helps you grow your brand’s presence on Twitter. You can use this tool to increase your Twitter following by as much as 100 new followers a day.
If you’re looking for a tool to make it easy for you to manage Twitter for your business, Tweepi is one of the best tools out there.
Tweepi helps you identify the best tweets for your audience using relevant hashtags and users.
It can help you get rid of irrelevant and inactive users and clean up your Twitter account.
What else can this tool help you achieve? It can improve your overall productivity by simplifying the process of finding and engaging with the right people for your brand.
This software solution comes with a free trial package.
- Meet Edgar
Meet Edgar Social Media Marketing Tool
Meet Edgar is basically a scheduling social media marketing tool with the help of which you can recycle your old posts.
Key Features
You can organize and schedule all of your posts by category
Edgar will automatically go through your scheduled posts and content from each category and start recycling the older updates.
You can save your time by adding the content to Edgar’s handy browser extension.
And you can create a library of edits and updates. Edgar will update it in bulk.
Can you use it for free? Yes, it offers a one-month free trial.
21 . Cool Tabs
Cool-Tabs-Social-Media-Marketing-Tool
Cool Tabs is a social media marketing tool that manages your marketing campaigns on social networks and in your website. It can help you get the best out of your marketing efforts.
Key Features
You can easily generate new leads for your business through website quizzes, promotions, and competitions.
Users can monitor their social networks and curate content in real-time.
What’s more, you ask? You can get segmented data from your audience and integrate it with your CRM.
The best part is that this software solution comes with a 7-day free trial period.
- SocialFlow
SocialFlow Social Media Marketing Tool
SocialFlow is an effective social media marketing tool that allows you to schedule your posts when your target audience is active. This way you can boost your engagement.
Key Features
You just need to upload your content in the queue and this software solution will post the content automatically at the right times. This automation feature can save you a lot of time.
It provides you with new advertising opportunities that extend your reach beyond existing audiences.
But how does it help you drive traffic and engagement? It helps you understand the constant changes in consumers’ interests so that you can optimize your social content to drive maximum traffic and engagement.
- Oktopost
Oktopost-Social-Media-Marketing-Tool
Oktopost is a social media marketing tool that enables B2B enterprises to manage, monitor, and measure their social media activities. It’s the best software solution for enterprises that are looking for something that is easy to use.
Key Features
What makes this platform unique? It is the only social media marketing tool that is uniquely designed for B2B enterprises.
Oktopost provides you with detailed analytics and reports and helps you track conversations about you on social media.
This software solution helps you post better content and boost your engagement with the content curation feature.
- Falcon.io
Falcon.io-Social-Media-Marketing-Tool
Falcon.io is a social media marketing tool with rich functionality. It offers you a SaaS-based platform for social media listening, engaging, publishing, measuring, and community management.
Key Features
This software solution helps you create paid and organic posts for all your social networks in one content calendar.
Falcon.io helps you build strong connections with your audience.
You can merge your social data with CRM for a unique 360-degree view using it.
And you can manage all your channels and moments.
- Social Metrics Pro
Social-Metrics-Pro-Social-Media-Marketing-Tool
Social Metrics Pro is one of the best social media marketing tool that tracks pins, likes, and more, right from your WordPress dashboard. You can also access your social metrics from the WordPress admin bar.
Top Features:
With this software solution, you can choose how many posts you want to see at a time.
You can track how your content is shared on Twitter, Facebook, Linkedin, and other social sites.
What else does it do? It helps you find out how many times your posts have been shared across social networks
- Brand24
Brand24 Social Media Marketing Tool
Brand24 is one of the best social media marketing tool to keep a tab on your brand’s reputation. It gives you insights into what people are saying online about your brand. This tool helps you track your competitors too.
Top Features:
This software solution helps you identify sudden changes in the discussion volume chart to protect your business’ image.
You can customize your alerts the way you want.
What else can this tool do? It can export your data into PDF files, .xls files, and infographics.
You can also filter your data by source, number of visits, and many other parameters.
This social media tool comes with a 14-day free trial period.
- DrumUp
DrumUp-Social-Media-Marketing-Tool
This social media marketing tool helps businesses share great content with their social media followers so they can start a conversation with their target audience.
It is the best tool for those looking to reduce the time and effort that they invest in social media management.
Top Features:
This software solution can cut down your Twitter, Facebook, and LinkedIn management time by 90%.
You can schedule your posts conveniently using web browser extensions.
And you can measure social media engagement with DrumUp analytics.
You can get started with DrumpUp for free. You can log in via your Twitter or Facebook profile.
28: SmarterQueue
SmarterQueue is a smart social media marketing tool that saves time and money in social media management while increasing engagement, traffic, and ultimately revenue.
Their intelligent automation uses queues and queue posting plans along with content categories, content variations, and evergreen recycling. Other than scheduling features, SmarterQueue also provides powerful analytics and content discovery and curation.
SmarterQueue
Image via SmarterQueue
Key Features
Intelligent social media scheduling and automation for Facebook, Instagram, LinkedIn, Pinterest, and Twitter
Evergreen recycling to automatically repost content and boost engagement
Content variations to tailor messaging based on social network and audience
Powerful but easy-to-use analytics to make it easier to replicate success
Pricing
Solo: $19.99/month
Business: $39.99/month
Agency: $79.99/month
Custom: starts at $19.99/month
Pros
Category-leading scheduling tool with intelligent scheduling and automation features
Enables scheduling for Facebook, Instagram, LinkedIn, Pinterest, and Twitter
Powerful and easy to use
Low, flexible pricing to scale based on business needs
Cons
No large enterprise-level collaboration features like workflows and assignments
Does not enable scheduling for YouTube
No unlimited posts – but high posting limits
Pro Tip: Take advantage of their 14-day free trial and onboarding guide to set up, test, and optimize scheduling automation.
29: Everypost
Everypost Social Media Marketing Tool
Are you ready to change the way your business markets itself on social media?
Let me introduce Everypost, a social media marketing tool that makes it easy for businesses to curate visual content from various relevant sources, all in one place.
With their publishing solution, you can share your best multimedia content across various social platforms like Facebook, Twitter, and LinkedIn.
Top Features:
With the help of post customization, you can accelerate the effectiveness of each and every post.
You can collaborate with your team from anywhere.
And you can streamline your workflow and can save time by scheduling your posts.
You can use it for free for 14 days.
30: Quuu
Quuu-Social-Media-Marketing-Tool
Quuu is one of the best social media marketing tools that helps you with hand-curated content suggestions for your brand. With a free and open library of evergreen content across 500+ topics, Quuu ensures that you never run out of good content to post.
Top Features:
It provides you with relevant content suggestions that can help you increase your followers and engagement.
Can you use this software solution for free? Yes, it offers a 30-day free trial period.
- Agorapulse
Agorapulse-Social-Media-Marketing-Tool
Agorapulse is a social media marketing tool that helps businesses and marketers manage their social accounts in the most efficient manner.
It’s a software solution that helps you build a meaningful and healthy relationship with your followers.
Top Features:
Want to personalize your content for each social media platform? This tool can help you do that.
It helps you schedule your posts in advance.
You can reschedule your posts over and over.
And you can monitor and respond to all of your social conversations in one place.
This tool comes with a free trial.
Conclusion
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