We know you have a lot of emails to send. We also know that it can be a challenge to keep track of who has opened them, and who hasn’t. That’s why we’re here. We’ve created [product name] to make your email marketing easier and more effective than ever before.
With our B2b Email Marketing Software, we give you:
-A complete set of tools for managing all aspects of your email marketing campaign
-Detailed analytics on who opened your emails and what they did afterward
-Automated tools for keeping in touch with customers who don’t open your emails
B2b Email Marketing Software
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8 Best B2B Email Marketing Software for 2021
8 min read
Ishika Agarwal
Author: Ishika Agarwal |
Read more posts by this author.
Table of Contents
What is B2B email marketing?
Why B2B email marketing?
Pricing Structure
The 8 best B2B Email Marketing Software
- SendX
- Sendinblue
- Mailchimp
- AWeber
- HubSpot
- Drip
- Constant Contact
- Moosend
Conclusion
What is B2B email marketing?
Let’s first clarify how B2B is different & similar to B2C. B2B means business-to-business, while b2c means business-to-customer.
While ROI (Return on Investment) is the main goal of both these marketing strategies, in B2C communication focuses on emotions, whereas in B2B communication focuses on information, facts, and profit.
So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Makes sense?
Businesses don’t need you to play your charming tricks on them. They’re probably ahead of you in that game. All they want is MORE; more profit, more info, more facts, more numbers, etc.
Why B2B email marketing?
Just gonna give you some numbers here.
According to research, the number of email users worldwide reached 2.9 billion in 2019. That is over one-third of the planet’s population. So, we know that emails are here to stay.
99firms published some B2B email marketing statistics, one of which said, “Email marketing was the most implemented B2B marketing tactic in 2019.”
Since people are on their systems, and emails already for their business, it makes sense to target them with emails.
Now, only knowing something won’t bring you more sales or boost your business. You need to take actions to execute it. So here are the 8 best ESPs for your B2B biz.
Pricing Structure
But before making any choices, it’s important to see if the price of the services match your budget. To make things easier for you, the pricing structure and the pros and cons for all the selected ESPs is listed below:
ESP Monthly starting price Pros Cons Trial
SendX $7.49 Unlimited Email Campaigns, Sign Up forms Limited Workflows 14-day free trial
Sendinblue $25 List Management, Automation, FB Ads Difficult set up, Basic plan lacks features Forever free with unlimited subscribers, 300 emails per day
Mailchimp $10.49 Templates, Reporting, A/B testing Complicated Pricing Structure Forever free upto 2k subscribers
AWeber $16.15 Autoresponders, Customer Support Limited Segmentation Forever free upto 500 subscribers
HubSpot $45 Personalisation, CRM Expensive Forever free
Drip $19 Automation, Reporting Ecommerce Integration, Workflow 14-day free trial
Constant Contact $20 Event Management, Deliverability CRM, Difficult to use 60-day free trial
Moosend $8 Subscription forms, Segmentation Integration Forever free
The 8 best B2B Email Marketing Software
- SendX
SendX is an easy-to-use email marketing software at affordable costs.
Features:
SendX has a WYSIWYG (What You See Is What You Get) email editor, using which you can create beautiful emails, experiment with colours and layouts, and add images from the pre-built library. You can choose the pre-designed responsive templates or design your own. You can also get an instant preview of the emails on both mobile and laptop screens, so that you know how it’s going to look to your audience.
With SendX, your marketing goes into auto-pilot mode. You can segment the customers on the basis of demography, subscriber behavior and more than 25+ other parameters. You can increase revenue with transactional emails and reach the target customers at the appropriate time through scheduling. You can also auto tag subscribers into segments, based on the popups they subscribe to and the data they fill.
Unlike other ESPs, with SendX you can send unlimited emails everyday to your audience. If someone has not opened your emails, you can use the Resend feature to send the emails again, therefore ensuring that nobody misses the updates. You can also embed videos in your emails, to capture more attention of your audience.
You can create signup forms on SendX and embed it on your website so that people visiting your page can directly get added to your email list. You can also create beautiful pop up forms using the editor and trigger them at the right time to boost sales. You can even collect subscribers from Medium, by simple integration and grow your email list.
SendX email editor
SendX editor
SendX automation
SendX automation
- Sendinblue
Sendinblue is an email marketing platform for transactional emails and automated email campaigns.
Features:
The drag-and-drop editor is faster and has a very simple way to create and edit email campaigns. The best part is you can go back to the older versions which comes in handy quite often.
Sendinblue drag and drop editor
Source: Sendinblue
Sendinblue offers email marketing services in a variety of languages like English, French, Spanish, Italian, Portuguese & German. That’s super cool if you need to operate in your local language.
With Sendinblue’s Email Send Time Optimisation feature you can schedule a campaign, using which, the emails will be automatically sent at the most suitable time for each individual, based on their past activity. It will boost your open rates, and therefore resulting in more engagement by the users.
Sendinblue is known for its automation features, supports advanced automation triggers which are based on email engagement, web activity, etc. You can automate sending emails and SMS messages, updating information in your database and more. The platform has a commendable transactional email feature which is great for ecommerce.
- Mailchimp
Mailchimp is a popular email marketing platform and CRM (Customer Relationship Management) software that is famous for its vast variety of features, templates and UI.
Features:
Mailchimp’s drag-and-drop editor offers an array of options. You can click on the selected part of the content and simply move it to the desired location. You can select themes, add elements like logos, images, links, buttons and more. You have the privilege to preview your email before you send it out and save your designs for later.
Mailchimp offers a library of pre-designed beautiful templates. You can personalise them as per your requirements. You can also use HTML, CSS to code your own template from scratch and save it for future use.
Mailchimp’s reporting is extremely extensive with additional features like geo-tracking, social media reports and click maps. And a detailed, comprehensive report definitely helps B2B marketers make actionable decisions.
Mailchimp integrations
Source: Mailchimp
Mailchimp allows you to integrate apps and web services like Calendly, Stripe, etc, to use extra features on the same platform. You can embed your Canva designs and also centralize your data from Google Analytics.
Mailchimp’s Venture Into eCommerce
One important update for all those looking at Mailchimp as an option is that Mailchimp has also recently launched its own online stores for SMEs, and a new service for booking appointments. The appointment booking service went live on 28th April 2021, and the new eCommerce features are scheduled to become available for the US and UK Mailchimp customers by May 18th 2021.
New ‘Websites and e-commerce’ plans will be introduced (and free-plan users will have to pay 2 percent transaction fee). Transaction fees will be reduced for users of different pricing grades, for example, those who go for a Plus plan at $29, only 0.5 percent transaction fee will be applicable.
Besides, for $10 extra, Mailchimp’s branding will be removed and you will get email and chat support, and you will only have to pay 1.5 percent transaction fees.
All their plans will also include SEO tools and Google Analytics integration. Plus, you can build websites with unlimited pages and without bandwidth restrictions.
And when it comes to the online stores by Mailchimp, you can build your product catalogues, manage your orders, and taxes and shipping configurations.
But if you don’t need all of these additional features and services, you should still proceed with comparing Mailchimp with other email service providers.
- AWeber
AWeber is a simple email marketing platform for small businesses.
Features:
AWeber has three options for editors to build your emails – Drag & Drop Email Builder, Plain Text Messages, HTML Editor. You can either use the classic drag and drop editor with the usual features or simply send text messages or add your own HTML code to any of the blocks like headlines, paragraphs, etc.
Other than the normal email blocks available in every platform, there is a “Video” block in AWeber which saves a lot of time by creating an image of your YouTube or Vimeo video and hyperlinking that image with the actual video.
AWeber launched a Smart Designer for your emails. You put your website URL in a form field & it analyzes your website or social media account for logos, image, and color palettes. Then it automatically builds ready-to-use, custom email templates for your business.
Smart designer
Source: Aweber
AWeber has a simple-yet-effective autoresponder that sends well-timed emails to your audience. You can create tags for people and assign triggers and flows to your emails which saves you a lot of time. You can customise the content, audience, time and so on.
- HubSpot
Hubspot is an all-in-one marketing and sales platform, usually preferred by B2B companies.
Features:
HubSpot’s drag-and-drop editor lets you create responsive emails which are also mobile-friendly. You can either create your own templates or choose from a gallery of pre-built templates.
HubSpot’s drag and drop editor
Source: HubSpot
HubSpot is great if you need unusual but useful features. One such feature is the unsubscription feature, using which the subscriber can unsubscribe to some selected email topics or lists, instead of permanently unsubscribing to the whole package. You can also personalise your content based on specific criterias for different readers.
You can create different segments on the basis of email interactions plus their activity on your website or landing pages.
HubSpot analytics dashboards are much detailed. You get data on the performance of either the individual emails or the entire email campaign. It also shows the performance of your recent emails vs your past emails.
- Drip
Drip is an email marketing and CRM email platform for ecommerce.
Features:
Similar to AWeber, Drip’s email builder offers multiple options like Visual Builder, HTML Builder, Text Builder. Using the visual builder, you can insert heavy elements in your emails to make it visually appealing. Using the HTML builder, you can control every aspect of layout and formatting. And if the highlight of your campaign is the write-up, text builder is best for you.
Drip offers an advanced visual automation workflow builder, allowing you to set multiple triggers for a specific automation workflow. You can add triggers from other apps like Zapier, etc., as well.
Unlike other ESPs, Drip provides two choices- campaigns and broadcasts. Campaigns are a collection of emails that set off when a trigger is fired, as per the automation rules. On the other hand, Broadcasts are single emails that are sent when you need to make announcements or send email newsletters.
Drip software segmented workflow
Source: Drip
Drip has a close integration with Facebook, which lets you create segmented audiences directly from Facebook. It also allows you to make automation workflows for Facebook ads and integrate emails with it.
- Constant Contact
Constant Contact is an email marketing solution for nonprofits.
Features:
The drag and drop editor’s smooth drag and drop experience makes creating an email faster and easier. And the Smart Columns feature gives you the flexibility to fine tune column sizes. Using the undo and redo options, you can go back and forth while editing.
Constant contact email editor
Source: Constant Contact
With Constant Contact, importing your contact list from Excel, Outlook, your e-commerce platform or literally anywhere is cake. Then, you can assign tags to all your contacts, which is very useful if you need extra details about your top customers or just want a deep dive into the data, in general. You can also create segments of your contacts based on different categories like location, behaviour, contact tags, etc.
You can also promote all kinds of events, like webinars, fundraisers, surveys and more, on Constant Contact. You can manage event registrations, tickets, invitations, etc, on the same platform itself, so that you can manage your events like a pro.
As per EmailToolTester, Constant Contact has a deliverability rate of around 89%, which ensures that most of the times your emails will not end up in the spam tab of your contacts.
- Moosend
Moosend is a full fledged email marketing and automation tool.
Features:
Moosend has a drag-and-drop editor for creating emails, including an easy to use designer for creating landing pages builder. There are pre-built templates for both of these, which are fully customisable and responsive.
Moosend offers a visual automation builder which allows you to create various sequences like cart abandonment, welcome emails, thank-you emails etc, which saves a lot of time and energy. If you are new to this, you can select one of the pre-built automations and personalise it for yourself.
Moosend visual automation
Source: Moosend
With Moosend, you can create customised subscription forms with the advanced styling options or choose from a variety of ready-made forms, which is best for all industries and purposes. The forms can be pop-ups, floating boxes/bars, full page, etc. Using this you can grab the attention of the people visiting your website and convert them into a subscriber to send them emails. You can even decide who, when and where sees the form by setting your own visibility options.
You can also create conditional blocks that show unique content to every user based on their user profile. Maximize the revenue per user by sending the relevant product recommendations only.
Conclusion
All the selected ESPs are the best picks in this category. But if you are someone who also runs a B2C biz or you are a creator, then I suggest giving SendX a shot. It includes the best features of email marketing automation platforms like A/B Testing, Integrations, Popup banners and MORE. Plus this is the MOST AFFORDABLE plan out there, literally.
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Email Marketing
Best B2B Email Marketing Platforms
By Shannon PragerFebruary 21, 2018No Comments
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While inbound content marketing continues to dominate the field for digital-based companies today, one essential outbound strategy that should remain in every marketer’s toolkit is email marketing. Its continuing ROI value is reflected in the proliferation of email marketing platforms in recent years, with growing features and functionalities not seen in earlier versions.
If you’re ready to try a new email platform but aren’t sure which product best suits your business model, here’s a guide to help you evaluate the best email marketing software for your B2B tech organization.
One Size Does Not Fit All: How to Select an Email Marketing Platform for Your B2B Tech Organization
Email marketing software will likely be the primary means by which you deliver engaging content, special offers, personalized messages, and more to your expanding list of customers.
There are dozens of platforms on the market today, offered by everyone from scrappy startups to industry giants like Salesforce and Hubspot. The best email marketing platforms for B2B companies come in packages to fit every business size and imaginable need.
We’ve done the research on dozens of platforms (and in some cases drawn from personal experience), and then narrowed down a list for you according to what type of marketing operation you’re running, and the size of your business. Here are what we consider to be the best email platforms for different sized B2B companies, from startup to enterprise level.
When you’ve selected the email marketing platform that suits your B2B tech organization, check out our blog, 5 Characteristics of the Perfect Email Newsletter.
Best Email Marketing Software for New and Smaller B2B Tech Organizations
If your B2B company is just getting started, your marketing budget is probably starting small, and your mailing list maybe even smaller. Most email marketing platforms are priced according to the size of your list, with full scalability and adding on more features as your list expands into higher-priced categories of service.
If you’re small, it’s best to stick with the smaller software makers who understand you.
Many small business owners wear several hats and don’t want to learn a ton about marketing automation just to blast out their emails. Some who don’t want to deal with it at all will outsource the work with marketing agencies, while others keep it in-house.
In either case, you will want to keep your platform as simple as possible for any first-time user to log in and get to work. Today, though, simply doesn’t have to mean underpowered. The smaller software makers understand that you need a robust yet user-friendly system that includes
An easily intuitive user interface
A simple permissions system with a single opt-in allowed (meaning when you import a list you don’t have to write them first and request permission to keep them on your list before you send out any marketing emails)
A robust media library with drag-and-drop uploads, fluid text wrapping, and scalability
List filters that allow you to segment and sequence your email campaigns
A feature for triggered emails (sent when someone visits your page, clicks on something, or completes a contact form)
A full Analytics dashboard that visualizes the results of your campaigns in graphs and comparative tables.
Read on to learn more about the following email marketing platforms:
Emma
AWeber
Act-On
MailChimp
Emma
If you have a small(ish) team, Emma should be one of your first contenders for email marketing software, with top-rate customer support people who actively engage with making your business successful. The software is easy to use and super intuitive, even for companies as small as 1-2 people who haven’t used email marketing software before.
However, if you expect to grow fast you may outgrow the software within a few years. Its expanded automation features can be clunky to use and don’t offer the full functionality of the bigger automation suites like those from Salesforce and Hubspot.
AWeber
Despite looking a bit outdated, Aweber sits in a sweet spot of being cost-effective and easy to use. It has all the important features you’d want, without being too feature-heavy. For those starting out, it has great reporting to help you learn what does and doesn’t work, and it walks you through how to set up your signup forms and newsletters.
AWeber lets you use a free trial version of your mailing list that has 500 or fewer names. If you’re a bit more advanced in your email marketing, Aweber has some good features, such as split testing. Split testing enables you to send different variations of a campaign to different segments of your list, allowing you to compare and improve your open and engagement rates.
Act-On
Act-On is ideal for freelancers as well as small to larger-sized businesses. It’s a full-featured solution with easy-to-create email templates. Though it can be difficult to navigate and sort through contact lists, Act-On offers a feature-rich platform that includes bulk social media posting, sales reports, real-time sales alerts, a mobile app feature, and Social CRM. Users especially appreciate Act-On’s top-tier customer support, especially since there can be a bit of a learning curve with this software.
MailChimp
MailChimp is one of the original and best-known platforms, along with Constant Contact, for small business marketers. It still has the most generous free trial offer of all its competitors, which unlike most of the others is defined by the size of your mailing list (2,000 for MailChimp, vs AWeber’s 500) rather than by a calendar trial period of 14 to 60 days.
MailChimp has also recently added many features such as improved graphics and the ability to build landing pages. On the downside, unlike most, MailChimp requires double opt-in if you’re importing a customer list you’ve built up elsewhere. (Don’t even think of buying lists!) This means asking advance permission from previous contacts to send them marketing emails — and inevitably many will ignore or won’t opt-in again.
Best Email Marketing Software for Mid-Size B2B Companies
Fast-growing B2B companies who expect to scale up quickly are best served by email marketing software with additional features beyond the basics that satisfy a smaller company’s needs.
Learn more about the following email marketing platforms below:
GetResponse
Customer.io
Campaign Monitor
Sharpspring
GetResponse
GetResponse lets you build landing pages and enables webinar marketing, two essentials for the B2B marketer. GetResponse’s pricing is also very affordable (and, unlike other services, stays affordable as your list grows). Their platform is easy to use, and importing your lists takes seconds. They also feature more than 500 beautifully designed email templates, making it easy for beginners to create professional-looking newsletters and autoresponders.
Customer.io
Customer.io’s email product is built specifically for customers who make web and mobile apps. Web and mobile apps (and other tech businesses) constitute a minor 11% of Mailchimp’s overall target market, so Customer.io decided to capture this niche with some nifty tools just for app and software makers. They don’t just show you open, and clicks but also on-site conversions from the emails, to really help you measure campaign effectiveness. Conversions are a specific activity back on the site, like completing an upgrade, accepting an offer, or inviting a friend.
Campaign Monitor
Campaign Monitor’s drag-and-drop tools and powerful automation workflows make it easy to send relevant and personalized emails, and track responses. Users love the email builder’s professional look on both mobile and desktop screens. List management tools allow you to manage your subscribers with ease and build segments based on your own criteria.
Sharpspring
SharpSpring is ideal for the mid-size market and a special favorite of marketing agencies. Cost is one reason: pricing is a tenth the cost of comparable platforms. It’s also flexible, with month-to-month contracts instead of a long-term commitment. For agencies, there’s a special pricing model and they also offer a customizable platform, single sign-on, and easy client management.
However, there’s no SEO help for blogging, no progressive profiling, and no social publishing.
Best Email Marketing Software for B2B Enterprise Companies
Just like with smaller companies, it’s best to stick with the like-kind. A large organization with tens of thousands of names on a customer list in most cases requires a much bigger email platform from an enterprise-level software maker, with more integrated functionalities that are accessible to both sales and marketing teams.
Narrow down your shortlist with our top picks for email marketing software for B2B enterprise organizations.
Pardot
Hubspot
Keap
Marketo
Eloqua
Pardot
Salesforce obviously saw something in Pardot, and bought it for good reason. Salesforce, a leader in the CRM marketplace, integrates the email features of Pardot for data sharing purposes although some users complain that it’s not as seamless as it could be.
The bones of a great product are there, and there are some great, easy-to-use features for companies already using the Salesforce CRM products.
Bottom-line: Templates can be somewhat rigid to use, but if you’re more concerned with closing a sale than with a beautifully designed email, it could be a good choice.
Hubspot
Hubspot is one of our favorites and was an early pioneer of content marketing software in general. Its email marketing platform can be used separately or integrated with the full marketing automation platform that includes a wide selection of social media, content, and inbound marketing features on user-friendly dashboards that help you visualize all your data and marketing effectiveness in one place.
Keap
Like Pardot and Hubspot, Keap is not just an email marketing tool; it is a full sales and marketing automation tool with a lot of additional CRM features. Email marketing is just one of the many functions offered. Its automated workflows and sequencing options allow you to run highly segmented and nuanced integrated marketing campaigns.
However, the buy-in and ongoing monthly rate with Keap is steep, and it can be difficult for a first-time user to learn how to use this rather complicated system. Once you’re over the learning curve, though, users swear to its awesomeness.
Marketo
Marketo hits the sweet spot for small to mid-sized businesses. Pros include an easy and intuitive platform, quick and easy setup, and full integration with Salesforce. On the downside, users say it has a poor landing page and form builder, limited reports and analytics, and there tend to be steep jumps in pricing.
Eloqua
Eloqua, which is part of the Oracle Marketing Cloud, is recommended for large global enterprises, with customers like American Express and Sony. It includes all the features you’d expect from a full-featured marketing automation platform, like Social CRM, lead scoring and lead segmentation, web activity tracking and Salesforce integration. Basic pricing for Eloqua starts at $2000 a month.
Whatever software platform you choose, if you’d still rather not run your own email campaigns then Leadit Marketing can help you with that. Book a free 30-minute consultation with our email marketing experts to learn how we can help you create email marketing campaigns for your B2B tech organization- no matter how big or small.
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Shannon Prager
Shannon Prager
Shannon Prager is a recognized B2B marketing strategist and the President of Leadit Marketing. At Leadit, she is responsible for partnerships, business development and the strategic direction of the company. A marketing leader with 25 years of B2B demand generation and marketing experience, she understands the importance of a fully developed integrated marketing strategy from marketing automation to end-to-end marketing operations. Follow her on LinkedIn (@ShannonPrager) for her take on the latest and greatest in marketing.
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