Best Apps For Instagram Videos

As Instagram enjoys more than 200 million active users its functionality keeps expanding to serve more people. If your videos are shared on the world’s favorite image sharing community, they will likely get discovered by greater number of fans and followers. The online world is a large one and as you rank high in searches, even if only for some time, the relevant stream of fans coming to your profile can become big enough to make a difference in your career. For instance, a person who shares dog images on Instagram got nearly 500 hundred new followers after I posted her video on my blog. This is why you need to step up your game and craft your own short video clips if you want to use Instagram for business or branding purposes.

20 of the Best Instagram Apps for Brands

Best Apps For Instagram Videos

  1. VideoShow
    videoshow instagram video editing tool

VideoShow is an all-in-one video editor and makes a great solution for editing your Instagram videos.

This tool lets you create stunning and engaging videos FAST. You can add stickers, emojis, text, and more to hook your audience and increase watch times.

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It also comes with ready-made templates that you can use to create videos more quickly. Plus, you have other useful features to repurpose content like an audio extractor, 4k video exports, video splicing, and more.

That means you can easily take your Instagram videos and turn the same content into podcasts, a YouTube channel, and other video or audio-based platforms.

This will allow you to get more marketing mileage from your Instagram videos with VideoShow.

Key Features

Audio extractor
Pre-made templates
4k video exports
Low learning-curve
And more…
Who Is VideoShow Best Suited For?

This tool would be best for people who want a quick way to make stunning videos for a variety of channels. If you’re simply making Instagram reels, then this tool might be overkill.

But if you create lots of video-based content for your audience, then VideoShow is an absolute no-brainer.

  1. InShot
    inshot instagram video editing tool

The InShot video editing app is made for iPhone and Android users to be able to edit videos quickly on the go. However, the “edit on the go” feature means the app will be limited in what it can do, but it’s simple and easy for anyone to use. On top of video editing, you can make picture collages and add filters to images.

Key Features:

Lets you easily set frame size for IGTV, stories, or Instagram feed
Includes necessary basic features such as trimming, cutting, and splitting
Blurs the background for unused areas
Lets you add filters, including colors and a variety of cool effects like ghost, glitch, TV, and more
Includes slow-motion and fast-motion controls
Lets you add stickers to your videos
Allows you to easily add text to your videos
Includes volume control, video rotation and flipping, and music
InShot offers so many features that we could write an entire blog post about it.

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The only downside to InShot is that if you use the free version, your videos will come with InShot brand logos and a small ad space. You can eliminate this by paying $2.99/month. Paying will also open all of the features, although you can still get by pretty well with what’s offered in the free version.

Who Is InShot Best Suited for?

InShot obviously can’t replace the technicality of software like Adobe Premiere Pro. But if you just want some fun, quick videos for your Instagram that aren’t meant to be extremely professional, InShot is an excellent place to start.

  1. Quik

Quik is a video editing app created by GoPro. If you have a GoPro, you should be familiar with Quik as it’s the app where you go to see your GoPro images and videos. But to make a video on Quik, you can also import footage from anywhere, including your camera roll.

You can decide to custom make videos, or let the app make videos for you by gathering moments and putting them together. It looks professional, there’s music, and the cuts and transitions are smooth.

Key Features:

Imports up to 500 items at a time
Imports the most common formats such as MOV, MP4, and H264
Lets you add text and music
Plays footage in fast or slow-motion
Allows you to add text overlays, emojis, and title slides
Chooses video duration based on which social media platform you’re posting it to
Lets you choose from (almost) endless filters
Includes size formatting for Instagram
The features offered by Quik are impressive, and there isn’t much you can’t do to create your dream video. It’s nice that you have the option to edit yourself or let the app do it for you.

Quik costs $4.99/month, but you’re invited to a 30-day free trial to try it out first. You also won’t have any ads or brand logos shown on your videos.

Who Is Quik Best Suited for?

Quick can import up to 500 videos at once. If you’re trying to make an IGTV or Instagram video with multiple scenes, this Instagram video editing tool is for you. You don’t need any video editing experience as Quik is easy to piece a bunch of clips together.

  1. Magisto
    magisto instagram editing tool

Magisto is an Instagram video editing tool that is powered by artificial intelligence. Magisto’s AI will create your videos based on sound and facial recognition, landscapes, and action sequences. Their goal is to create a sequence that will trigger emotional responses from viewers.

Unlike the tools mentioned above, Magisto has the capability of providing you with more customization, almost automatically through AI.

Key Features:

Allows you to access your media library so you can upload from your videos
Gives you the option to include animation
Lets you edit easily with a drag and drop builder
Adjusts speed for slow and fast-motion
Lets you use custom branding
Supports HD resolution with ease
Gives you the choice of a large variety of filters
Gives you access to analytics and privacy options
Magisto is one of the most feature-rich tools available for Instagram video creators. The only thing that’s missing is the ability to upload items in bulk.

In terms of pricing, Magisto has 3 separate plans, all with different features included. The plan you choose will depend on your business needs and how serious you are with video marketing. Here are the plans:

Premium: $4.99/month
Professional: $9.99/month
Business: $34.99/month
Who Is Magisto Best Suited for?

Magisto is for people who want to produce more than just a basic video. It’s best suited for small to medium businesses looking for the most features and customization options to turn their videos into scroll stoppers.

  1. Horizon

Most Instagram users record their videos in portrait mode since it’s best-suited for Instagram, and you’re able to fill the entire screen of a user’s phone. However, almost every other platform supports videos shot in horizontal. If you want your Instagram videos to match your YouTube or Twitter videos, Horizon will avoid shooting in portrait mode no matter how you hold the camera.

You can tilt the camera up, down, back and forth, and the captured video will always be in horizontal. This helps tremendously in ensuring your horizontal videos look clean and professional.

Key Features:

Lets you use a horizontal viewfinder
Adds feeling to your creations with real-time filters
Gives you options to upload items or record footage directly on the app
Shoots in slow or fast-motion
Shoots in 2k resolution
Gives you an in-app tutorial on how to capture and edit your first videos
Horizon offers a free version for Android users. However, the features are limited, and you can only record video clips up to 15 seconds. They also have a watermark in the bottom corner, and each video ends with a Horizon brand advertisement. Having said that, investing $1 to unlock all features and have no advertisements might be worth it.

iOS users still don’t have access to a free version and will pay a one-time payment of $1.99. When you pay for the iOS version, you’ll unlock all features right away.

Who Is Horizon Best Suited for?

Horizon will best benefit Instagram users who prefer a horizontal view on their videos.

  1. Animoto
    animoto free video editor

Animoto is a free editor that allows you to easily make your own Instagram videos.

This tool doesn’t require any video editing experience or “tech skills” to get started. That’s because it comes with a drag and drop video maker that anyone can use.

Plus, Animoto comes with pre-made templates to help you make videos more quickly. And if you run out of images or music in your video, you’ll have thousands of stock-free options to choose from.

If you need a quick and easy solution to make your videos, then Animoto might be the right tool for the job.

Key Features

Easy customization tools
Stock images and music
Unlimited video creation (with various layouts)
Well-reviewed and reliable
And more…
Who Is Animoto Best Suited For?

This is a great tool for busy business owners without any video editing experience.

It’s also a free tool (though you might want to upgrade). And that means it’s one of the best solutions for getting started with video editing for your Instagram channel.

  1. Adobe Premiere Rush
    adobe instagram editing tool

Previously referred to as Adobe Premiere Clip, Adobe Premiere Rush is a free video editing app that’s connected with Adobe Premiere Pro.

They offer 2 forms of editing to cater to your needs: freeform and automatic. Freeform mode will let you take control and do all of the editing yourself while automatic mode will create the video for you with smooth transitions and selected footage clipping.

Key Features:

Lets you sync everything to the cloud
Transfers your work into Adobe Premiere Pro and edit further
Downloads on any device
Exports optimized for all social platforms, including Instagram
Includes some features found in Adobe Premiere Pro like built-in transitions, filters, and text are available
Allows you to make your own videos or let the app make it for you
Like Magisto, AI powers Adobe Premiere Rush, which they call Adobe Sensei. This AI will capture all of the best moments of your clips and mash them together automatically. However, it can also make the footage a bit rocky by cutting to different clips at random moments, resulting in the video making no sense at all.

The app is free to download and use, but only comes with 2GB of storage. If you need more than that, you can pay $9.99/month for the Premiere Rush Single App.

Who Is Adobe Premiere Rush Best Suited for?

If you already have other Adobe products downloaded, this app will feel familiar to you in terms of editing. Their freeform mode is one of the most versatile tools for creating high quality, customized videos.

  1. Boomerang
    boomerang instagram editing tool

If you’re looking to bring some real fun into your Instagram video editing, look no further. Boomerang is different than the Instagram video editing tools mentioned above.

Instead of making a formal video, you can make your own GIFS and short videos using a sequence of 10 pictures. All you need to do is select 10 photos, and the app will loop them automatically into a mini video. This allows you to get creative and make engaging videos quickly.

Key Features:

Allows you to post your video directly to Instagram from the app
Lets you create short, engaging videos
Allows access easily with no separate sign-up or creating an account required
Saves videos to your camera roll and upload them later
The Boomerang app is free and easy to use and set up. You’ll be limited to Instagram’s features, so you won’t have very many customization options other than adding filters, music, text, and stickers. However, Boomerang isn’t for editing professional videos, so the features that come with it are pretty much all you’ll need.

Who Is Boomerang Best Suited for?

Anyone can and should use Boomerang. Whether you have a huge company or you’re just starting out, it’s a great way to engage with your audience and show people that you’re playful.

  1. iMovie

Designed for iOS users, iMovie may be the easiest to use Instagram video editing tool for you. It’s a well organized, user-friendly interface that helps you create good quality videos with many great editing features. You can take control and edit on your own with the movie option, or let iMovie edit for you with the trailer option.

Key Features:

Allows you to stay organized by putting all your content in different media libraries
Includes access to 30 video filters and 20 audio filters
Matches color to make your video look more consistent and tweak the white balance
Supports HD and 4K
Includes a stability feature, which most Instagram editing tools don’t have
Lets you share easily with social media platforms
All of these features come at no cost as iMovie is free.

Who is iMovie Best Suited for?

iMovie is great for beginners who are looking for something simple that still gives you good video quality. Unfortunately, it’s only available to iOS users.

  1. BeeCut
    beecut video editing software for instagram

BeeCut is a video editing software that promises to make your stores come alive.

It allows you to quickly trim and cut your videos, so your audience will focus their attention where you want them to. You can also split and splice videos together for smoother (and seamless) transitions.

Everything can be matched to your brand’s style, too. This allows you to embed videos on your Instagram channel that fully represents your brand’s voice, style, and look.

Finally, BeeCut offers plenty of advanced features like filters, overlays, visual effects, music, and much more.

Key Features

Low learning curve
100% customizable
Video optimization features
Quick sharing to Instagram
And more…
Who Is BeeCut Best Suited For?

BeeCut is best for intermediate users who may not have a lot of time but have a good understanding of video editing.

While beginners can definitely still use BeeCut for their Instagram videos, the advanced features would likely be wasted. But intermediate and advanced video editors will love the variety of tools they can use to make professional and stunning videos FAST.

Best video editing app for instagram free

  1. Blender
    Price: Free | Platforms: Windows, macOS, Linux
    Best Video Editing Apps for YouTube: Blender

Image Source

The open-source program Blender is more than just a video editor: It’s a full-blown 3D animation suite, which allows for modeling, rendering, motion tracking, and more.

On the video editing side, there are a ton of features, including transitions, speed control, filters, adjustment layers, and more. There are also 32 slots available for adding video clips, audio clips, images, and effects, which means you can produce some incredibly complex video.

For the amateur video editor, all the options can be a bit overwhelming. But if you’re looking to produce truly professional-quality video — without having to deal with watermarks — Blender is a solid option. The best part: “You are free to use Blender for any purpose, including commercially or for education,” according to its website. For the fine print, check out its licensing info.


Blender has a long history of use across multiple platforms.
You can render, model, sculpt, and animate using this app.

There’s a steep learning curve for beginners.

  1. Lightworks
    Price: Free | Platforms: Windows, Mac, Linux
    Best Video Editing Apps for YouTube: Lighthouse

Image Source

Like Blender, Lightworks is definitely on the more advanced (and powerful) end of the video editing software spectrum. In fact, it’s a program that’s been used to edit some well-known and award-winning films, including Pulp Fiction, The Wolf of Wall Street, and The King’s Speech.

There are two different licenses you can choose from with Lightworks: “Free” and “Pro.” (The latter of which, as you might have guessed, requires that you cough up some cash.) The main difference between the two licenses is that the Pro version offers more features, including stereoscopic output and advanced project sharing. But the free version is still quite powerful, providing 100+ effects and supporting multicam editing.


Like Blender, Lightworks has a long history of use across multiple platforms.
You can access royalty-free videos and audio from the desktop app.
You can export up to 4K.
Multi-track editing and timelines, even in the free version.
You can buy a lifetime license for $437.99 and never worry about renewing a subscription.

There’s an extremely steep learning curve for beginners.
Limited options for creating titles and subtitles.
Users have reported formatting issues when importing video clips.

  1. Shotcut
    Price: Free | Platforms: Windows, macOS, Linux
    Best Video Editing Apps for YouTube: Shotcut

Image Source

Shotcut is another open-source video software — and it’s completely free. It’s possible to use Shotcut to create professional-looking videos, but the interface is tricky to use. Perhaps that’s because it was originally developed for the Linux platform, which looks and feels a lot different from the typical Windows or Mac UX.

With dedication — and time spent in the Shotcut frequently asked questions and how-to guide sections — it’s possible to use this software to create and export high-quality videos, completely for free.


It’s completely free—you never have to upgrade, ever.
The diverse list of features rivals those of paid apps.

Shotcut could be difficult to get the hang of at first.
Some users find the UI difficult to navigate.
It’s less intuitive compared to other apps such as Premiere Pro and FinalCut, even for experienced editors.

  1. VSDC Free Video Editor
    Price: Free | Platforms: Windows Only
    Best Video Editing Apps for YouTube: VSDC Free Video Editor

Image Source

In experienced hands, the VSDC Free Video Editor can produce professional-looking videos. In addition to supporting nearly every major video format, the program offers advanced video effects, including object transformation and color correction, as well as advanced audio effects like volume correction and sound normalization. And unlike WeVideo, the VSDC Free Video Editor is truly free. You can use the program’s full feature set without having to deal with pesky watermarks.

Unfortunately, there is one catch. If you want technical support, you need to pay. (And because there is a bit of a learning curve, there’s a good chance you’ll need assistance.) Support for the VSDC Free Video Editor costs $9.99 for one month and $14.99 for one year.


The free version is packed with typically premium features such as masking, blending modes, and 4K exports.
You can share your video directly from the app to YouTube, Vimeo, and other platforms.

You have to pay for support if you’re using the free version.
Not as user-friendly as other alternatives.
Users have reported a steep learning curve.

  1. Machete Video Editor Lite
    Price: Free | Platforms: Windows Only
    Best Video Editing Apps for YouTube: Machete Video Editor Lite

Image Source

At the simple end of the spectrum is Machete Video Editor Lite, a free program allowing you to cut, copy, and paste different sections of video. As the Machete website puts it, Video Editor Lite was “designed for quick and simple ‘slicing’ of your video files.”

The program’s intuitive interface means you won’t have to waste time shuffling through technical support documents. And because Video Editor Lite doesn’t re-encode your video files when you slice them, you don’t have to worry about losing video quality.

The main downsides to the program? It only supports the AVI and WMV video formats, and it doesn’t allow for audio editing. Still, if you have zero video editing experience and only need to make simple edits, it’s a great option.


This app offers simple but powerful slicing and editing capabilities.
It’s an incredibly simple and user-friendly interface; simply download and go.

You can only export AVI and WMV files.
You can’t edit or replace the audio.
The website is outdated with limited support documents.

  1. Avidemux
    Price: Free | Platforms: Windows, macOS, Linux
    Best Video Editing Apps for YouTube: Avidemux

Image Source

Like Machete Video Editor Lite, Avidemux allows you to do basic video editing (no audio editing) without having to worry about losing video quality. But Avidemux also has a few more tricks up its sleeve.

For starters, the program supports multiple video formats, including AVI, DVD, MPEG, QuickTime, and MP4. What’s more, Avidemux comes with several filters that allow you to perform a host of different functions, from flipping and rotating clips, to adding subtitles, to adjusting colors and brightness levels.

And while the learning curve for Avidemux is slightly steeper compared to Machete Video Editor Lite, the upside is that there’s an extensive Avidemux wiki that covers everything you need to know.


Supports multiple file formats such as AVI, MPEG, MP4, and Microsoft’s proprietary ASF
Simple interface that’s best for tasks such as cutting and splicing footage
Easy learning curve; simply download and start using

Limited capabilities compared to other apps (especially mobile apps)

  1. HitFilm
    Price: Starts at free | Platforms: Windows, macOS
    Best Video Editing Apps for YouTube: HitFilm

Image Source

HitFilm Express is a free video editing and visual effects software — which means you can use it to add more than 180 special effects to your videos, including 3D editing.

Possibly the coolest HitFilm feature is its wealth of tutorial videos — users can practice applying special visual effects in movie tutorials based on Star Wars, Westworld, and more.

Of course, upgrading to HitFilm Pro grants access to more visual effects, better high resolution and 3D rendering, and better audio syncing between audio and video files. It costs $300, but if you’re not ready to fully invest, HitFilm Express users can purchase lower-cost expansions to use more tools in their software.

To see the complete list of differences between HitFilm Free and Pro, check out their “Compare Versions” page.


Powerful capabilities such as mask rendering, export queues, and unlimited tracks and transitions
Built-in voice recorder for easy voice-overs
Has been described as a mix between Adobe After Effects and Adobe Premiere Pro

Beginners may experience a learning curve.
Some users have reported crashing issues.
Video Editing Apps for Android
These video editing apps are particularly appealing for Android mobile users, though some of them are compatible with more than just the Android operating system


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