In a market like the one we have now, you have to look for every opportunity to stand out. You need to drive leads, but you also need to generate revenue.
With so many apps and services fighting for your attention, how do you ensure that your business is getting the maximum exposure? How do you figure out which apps will help you close more deals and make more money?
That’s why we’ve gone through the ringer and assembled a list of the 10 best real estate apps for agents in 2020. We’ll cover everything from lead generation to marketing, with an emphasis on things that will help you get new clients and viewings.
Best Apps For Real Estate Agents 2020
Real estate is the biggest and most important investment that most people make in a lifetime. When you work as a real estate agent, you have to think about the needs of your clients. They will use the best house finder apps to get informed. They will expect an app that enables them to communicate with you and settle the agreements. You have to be one step ahead of them, so you can achieve the greatest level of convenience both for you and for your clients.
With the right technology, you’ll meet the needs of the buyers and you’ll make your work processes more effective. We’ll list the top real estate apps that agents should start using ASAP.
Top 16 Real Estate Apps for 2020
Xome
This platform brings both sides together: the sellers and the buyers. As a real estate agent, you can feature properties and make buyers compete with their prices. Xome auctions are especially attractive for luxury properties.
Setapp
Setapp is a subscription service that gives you access to dozens of apps that would cost a lot of money to get separately. These are not real estate apps per se, but you’ll find great resources for organizing your work process and communicating with coworkers and buyers.
Houzz
You want potential buyers to imagine how an empty property would look like when they get the right stuff for it. Houzz helps you in that mission. It gives them amazing ideas for decorating and renovating their future home.
Spacio
This is the best real estate app for capturing leads and following up. Once they see an open house, the visitors can give you their feedback through the app. Then, you can use the platform to send follow up emails with offers.
Homesnap
Over one million agents already use this real estate app. Home buyers love it because of its collaborative features. They can join forces with their partner and family when they look through properties. As for agents, they want to feature their listings where the audience is.
BrokerAssist
It’s time to stop seeing other agents as competitors. They can be your collaborators. BrokerAssist is a realtor app for referrals between agents. The more connections you make, the more successful you’ll be in your work.
DealCheck
When you’re trying to sell a property of outstanding value, you can recommend your clients to use this tool. It’s the best app for buying a house, since it analyzes the property and calculates all related costs. They will see that you’re not trying to trick them.
Clozio
From pre-list to close, this realtor app helps you handle all stages of project development. You can schedule to-dos, open house dates, and all tasks needed for a standard transaction. The best part is that you can use its Starter package for free.
BiggerPockets
This is one of the best real estate apps that potential buyers use to learn about the market. It gives them eBooks, blog posts, free guides, and all kinds of resources that lead them
MagicPlan
You need the perfect floor plans to include in your online listings. This is the best real estate app for creating them.
LoopNet
This is an important resource for investors who are looking into commercial property. If you have multi-unit large listings to show, this is the right platform for you.
HubSpot CRM
Every real estate agent needs a customer relationship management (CRM) tool. This app helps you manage your contacts, schedule tasks and meetings, and stay in touch with the leads.
PRP
Through this app, real estate professionals can access data for property that’s ready for showings. They also get industry reports, which they can send directly to their clients. Big data is changing the way the real estate industry works. Sooner or later, you’ll have to use it. It’s best to start with this app.
Podio
This is an app for project management. If you work with a team, it’s a great way to communicate with everyone and keep all project details in a single place.
Dropbox
When working on a transaction, you have to share documents, videos, floor plans, and other types of files. They may be too large to send via email. But even if they are not, it’s better to have them in a designated folder that you’ll just share with your team and clients. Dropbox is the perfect app for that!
Contactually
This is a specialized CRM tool for real estate agents. It brings all your contacts together, it enables you to organize them in categories, and communicate with them through the app. To send the messages at the right time, you can schedule them. The included email templates make messaging quick and easy.
Should You Use All These Apps?
You need one app for CRM, another one for sharing large files, another one for organizing your projects, and a separate one for team management. But when it comes to the top real estate apps, you should use several of them.
The point is to get your listings on as many platforms as possible, so you’ll reach out to a larger audience.
All above-listed apps are easy to use, so it won’t be a problem for you to get used to a few of them.
social media apps for real estate agents
When it comes to social media for real estate agents, there are some clear winners (and some pretty big losers). But for every app, there’s someone championing it as the end all be all for marketing. Here are some things to consider before investing your time in a new platform:
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Promoting your real estate business and listings on social media is one of the wisest marketing moves a real estate agent can make when considering real estate marketing.
When done right, it’s an amazing source of leads, especially now when so many Americans are using social media to keep in touch with others.
So, we here at Easy Agent Pro like to periodically take a look at the movers and shakers in the world of social media for real estate agents to help you avoid spending time and money on the wrong platforms for your social media marketing.
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Don’t latch onto the wrong statistics when looking at real estate social media
It’s odd that an industry full of people who understand that “all real estate is local,” are über-impressed with statistics that aren’t when it comes to social media marketing.
For instance, as of July this year, the “most popular” social media for real estate agents include:
Facebook
YouTube
WhatsApp
Facebook Messenger
WeChat
An Oberlo.com chart shows the “… number of active users in millions,” and the numbers are quite impressive.
It would be far too easy to choose from among that list of five to promote your business and be done with it.
It wouldn’t be very smart though.
These numbers represent worldwide users. For instance, WeChat, known as “China’s super app,” isn’t even on the radar of most Americans.
It might be a useful choice to promote your business, perhaps, if you were selling real estate worldwide, but you aren’t.
The best numbers are those that reflect the number of users in the U.S. so that you can then drill even further into the demographics of these American social media users.
When it comes to social media for real estate agents, the most important thing to consider is the age group of the average user.
For instance, your most likely buyer and seller will be at least 40 years old.
Which brings me to LinkedIn. You won’t find it listed below because the demographics haven’t changed since our last update.
LinkedIn remains one of the best places for real estate agent marketing.
Social media platforms for real estate ebb and flow in popularity and here’s what’s hot in 2021.
Facebook
190 million active monthly U.S. users (Omnicore Agency)
The king of social media, Facebook accounts for more than half of all social media usage in the U.S. (Statista)
The largest share of American users (79%) is between the ages of 30 and 49 with 18 to 29-year-olds close behind.
With the widest reach of any of the social media for real estate agents, Facebook is ideal for real estate agent marketing. The age demographics fit neatly into the average buyer/seller age range, posting is quick and engagement with potential real estate leads is a snap.
Consistency with the latter is the key to success. Don’t just post and run – visit your followers’ pages and comment on posts.
Instagram
There are 105 million active monthly Instagram users in the U.S. (Statisa)
The majority of Instagram users are between the ages of 16 and 24 (Statista)
Sure, you’ll read about or see YouTube videos by agents who are loving their results from marketing on Instagram. But don’t let them sway you.
Instagram is a time-consuming platform. Photos and videos have to be almost perfect if they’re to be of interest to fellow Instagrammers.
Then, there’s the fact that the audience is all wrong for real estate agents.
If you decide to choose a time-consuming social media platform, you’ll get more bang for the time on Pinterest.
Pinterest
There are 86 million monthly active Pinterest users in the US (Statista)
Most U.S. Pinterest users are between 13 and 49 (Pew Research)
85% of women on Pinterest use it to plan life moments, compared to 44% for Instagram and 53% for Facebook (Sprout Social)
43% plan on getting their ideal home within the next five years (Sprout Social)
Did that last item jump out at you? If not, read it again.
Yes, Pinterest is time-consuming but it’s well worth the time you spend when looking at real estate social media, or the money you spend using an assistant, to post regularly to the platform.
I have a friend with a home improvement blog that started posting to Pinterest (with links back to her blog) and cross-posting her pins on Facebook. Within a few months she quadrupled her blog’s page views and tripled her affiliate income.
Check out How to Kill it with Pinterest Lead Generation for real estate agents and read about how agents are generating leads and their results.
Twitter
There are 48.35 million monthly active Twitter users in the US.
38% of Twitter users are between the ages of 18 and 29
26% users are 30-49 years old
Pay close attention to the last item in the bulleted list. Slightly more than a quarter of Twitter’s users are anywhere near the age range of the average homebuyer or seller.
Furthermore, at this writing, the top 5 trending topics on Twitter are:
Donald Trump
National Chicken Wing Day
“Karens” complaining about face masks
A new dance trend to a remix of a Taylor Swift song
Hundreds of teenagers attacked a mini golf center in Memphis
Twitter might be one to save for your personal, not professional use when considering social media marketing.
Tik Tok
Tik Tok is a China-based video-sharing social networking platform. It is used by very young Americans, primarily, to post “… short dance, lip-sync, comedy and talent videos,” according to Wikipedia.com. How does it stack up as a platform for real estate social media?
Normally we don’t include platforms that are so obviously losers when it comes to social media for real estate agents. We decided to include it this time because a buzz is starting online about it here in the U.S.
The buzz is coming mainly from marketers for whom teenagers are the target. But, yesterday, I read a blog post about a very young agent who is supposedly “killing it” with Tik Tok.
Conclusion
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