Reels are becoming an increasingly popular tool for social media marketing and advertising. With this in mind, we wanted to discuss the best apps for reels, so marketers can get the most from their videos.
Even with the success of reels over the past few years, many businesses are still struggling to create video content that stands out and drives engagement. Some companies even find creating video content too difficult or time-consuming to pursue.
As a result, many marketers have turned to using pre-made video clips or picking up motion graphics templates from sites like Creative Market. While these solutions are helpful, they don’t allow users to take full advantage of the features that come with video editing software.
Best Apps For Reels
Instagram Reels has now become one of the hottest types of posts in the leading visual platform. Just like TikTok, this feature allows users to upload and watch bite-sized video clips (e.g., social videos, tutorial videos, even dance videos), whether it’s for entertaining or educational purposes.
Since it makes the content much easier and quicker to consume, businesses use Instagram Reels to amp up their Instagram marketing game, boost engagement, strengthen brand awareness, book more appointments, and even increase the potential to go viral on the platform.
That being said, more and more users and businesses are jumping into the Reels bandwagon, as a new growth hacking tactic, making it harder for you to create one that stands out and grab viewer’s attention in the feed. It means creating mediocre, bland, or lackluster videos will more than likely put you to waste.
Since the Reels itself still has some limited in-app editing tools, you need to leverage some tools “outside” the app to ensure that your Reels will be appealing and engaging for users. Not to mention that Reels often glitches when users edit their videos through the feature that can result in de-synced visuals and audio.
That’s why using video editing tools for Instagram Reels comes in handy for many users. In this article, we’ll be highlighting top tools that can help you create better-looking Instagram Reels in a faster way and with less hassle.
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1) InShot
You know Reels work best for vertical videos. But, when you want to upload horizontal videos, you can use InShot to take care of the editing process. It adds bars on top of below the horizontal video so it becomes vertical. You can change the video aspect ratio to 9:16 (the recommended ratio for Reels) with a few taps.
InShot also allows you to add transitions, titles, and custom text captions that can help you produce beautiful Reels. It also allows you to trim your footage, splice it up, speed up clips, add filters or background music, and more. InShot is a very easy-to-use tool like any of the ringtone makers.
2) Clips
Clips allows you to add fun, eye-catching built-in captions to your Reels effortlessly. If you want to create 15-second Reels where your captions appear as you speak (just like subtitles), you’re going to want to use this tool. Clips does a really good job at accurately transcribing what you are saying.
The captions are customizable and you can choose the color, font, size of your text. Clips is also great if you want to make a Reel with an intro message or outro message that shows up at the beginning or end of a video clip.
It’s super easy to use and helps viewers to understand your content is all about even when they mute the sound. Not to mention that this tool also allows you to add emojis, animated characters, fun stickers, and more.
Curator.io is an easy-to-customize aggregator that lets you pull from over a dozen sources. If you’d like to give Curator.io’s free forever plan a spin sign up today.
3) Adobe Rush
Adobe Rush is a well-known social video editor. This tool has almost every basic feature you need for creating simple and straightforward social videos, including Reels. It has built-in templates for Instagram Reels that you can choose from.
Its easy-to-use interface allows users to export videos in HD quality with just one click, so this app works well if you want the convenience of publishing your content on Instagram Reels right away without any hassle.
4) KineMaster
If you are a perfectionist yourself and want your Reels to look flawless, professional-looking, and high-resolution, you might need to use KineMaster. The tool has everything you need for creating professional-looking content, including sound effects and record voice-overs (a feature Instagram Reels is still lacking).
You can use it to trim clips from a prerecorded event or create unique animations with its easy drag & drop interface. It also offers features like shape masks (to add shapes/logos), text overlays, transitions between scenes, and motion graphics.
5) FilmoraGo
Filmora is a quite popular video editing tool. The company then established a mobile version called FIlmoraGo that allows users to edit and create stunning videos at their fingertips. You can add animated text, stickers, text overlays, etc., to make your Reels more eye-catching.
The tool also provides you with a royalty-free music library, so you can use the right background music to set the Reels tone and evoke viewers’ emotions with your content.
6) Splice
Splice could be your go-to Reels tool if you’re a fan of Hollywood-style effects or transitions. This easy-to-use professional editing tool provides you with a number of cinematic effects, including the ability to change or customize background videos. Other well-known features include dynamic transition styles, pan and zoom effect, trendy filters and effects.
Editing your Reels on Splice can enhance the quality of it. It makes your Reels video even more catchy and attractive — just like being filmed and captured by a professional videographer.
7) WeVideo
WeVideo is another video editing tool that enables you to create professional-looking video reels. It has the most intuitive interface out of all these tools, with a full-screen preview and timeline for editing your footage.
It supports 4K resolution and provides you with a green screen effect to help you make such videos more aesthetically pleasing. Plus, it has a library of royalty-free music, sound effects, and stock video clips to help you pump up the visual for your Reels.
WeVideo allows users with all different levels of expertise to create professional Reels videos for personal use or online sharing. The best part about WeVideo is its cloud service which makes it so you can access your work from anywhere and on any device.
Curator.io is an easy-to-customize aggregator that lets you pull from over a dozen sources. If you’d like to give Curator.io’s free forever plan a spin sign up today.
Final Thoughts: Craft Your Reels Now
Now that Instagram users are spending more and more time scrolling through Reels to see quick videos, leveraging the feature for marketing campaigns has never been more important.
However, editing straightly in Reels is not always such a smooth process as the native Reels editor itself is still lacking and fairly limited. So, it falls on you as the marketer to create a video that will stand out from other clips.
You need to go beyond the app to craft eye-pleasing and stand-out clips to catch more eyeballs. With those seven best Instagram Reels tools mentioned above, you now have some choices not to improve your Reels visuals but also higher your chances to level up your editing skills. Keep in mind that a number of people use computers to look at Instagram Reels so make sure these videos appear well on monitors as well.
About the author
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
best app for making instagram reels
After TikTok got banned in India and the company went through some legal hurdles in the US, people flocked to Instagram Reels en masse. Now Instagram has more than 100 million daily active users, and users are spending more and more time scrolling through Reels. So if you are one of the budding Reels creators, we have compiled a list of the best Instagram Reels video editors for Android and iPhone. We have included Instagram Reels video editors that don’t leave a watermark and are mostly free. So on that note, let’s go through the list and check out the best video editor for Instagram Reels in 2022.
Instagram Reels Video Editors for Android and iOS (Free and Paid)
Here, you can find the best Reels editing app for both Android and iOS. In case you are looking for the best Instagram video editors for Stories and posts, then go through our linked article. In this article, you can expand the table below and jump straight to a Reels video editor of your choice.
Table Of Contents
- VN Video Editor: Best Reels Video Editor App
VN Video Editor is hands-down one of the best Instagram Reels video editors on Android and iOS. It is much more advanced than InShot and offers all its features for free. Yes, you guessed it right. This Reels video editor app does not put a watermark as well. What’s more, there are no video or banner ads while editing or exporting the video. It’s like the cherry on top of the cake and some more by the sides.
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Instagram Reels Video Editor for Android and iPhone (Free and Paid)
Other than that, VN Video Editor offers Reels-specific tools such as portrait video editing, multiple aspect ratios to select from, background selection, multi-frame video making, and much more. What I like is that it has advanced editing tools like multi-track editing, curve shifting, FX for video effects, BG for background enhancement, freeze, filters, etc.
Not to mention, you have all the standard video editing tools such as trim, split, speed, etc. Those who want a music library of various sound effects would love VN Video Editor because it features a large collection of sounds. Simply put, VN Video Editor is a perfect video editor for Instagram Reels without a watermark, and you must give it a shot.
Download VN Editor for Android and iOS (Free)
- InShot
InShot is among the most popular Reels video editors for Android and iPhone. It offers several aspect ratios to fit the whole screen in portrait orientation. It even supports custom aspect ratios, and you can easily create vertical Reels videos based on your screen size. Other than that, you can add text like the native Instagram Reels video editor, change fonts, add a color effect, import music locally or from iTunes, and more.
Instagram Reels Video Editor for Android and iPhone (Free and Paid)
Additionally, you also have a long list of video-editing features, including trimming, splitting, cropping, zooming, flipping videos, creating slow-mo videos or time-lapses. That’s not all, though. The app even lets you add animated stickers and emojis, memes, and custom images. All in all, InShot is a great Instagram Reels video editor for Android and iPhone, and you should give it a shot.
Bear in mind, after a few initial videos, InShot starts putting a watermark on videos. If you want to remove the watermark, you will need to get the paid version of the app. Otherwise, you can also opt for other free apps mentioned on this list below.
Download InShot for Android and iOS (Free, offers in-app purchases)
- Clips by Apple
If you are an iOS user, then Clips is perhaps the only tool you will need to create unique Instagram Reels videos. Apple has improved the app by leaps and bounds, and it now lets you add Animojis to your videos, Memojis, and several animated characters. There is also support for texts, fonts, stickers, filters, etc. So yeah, it’s a good replacement for the native Reels editor on Instagram. - Clips by Apple
Other than that, what is unique about Clips is that it allows you to add captions to your videos in real-time. As you speak, Clips can show the caption in different positions and styles, making your video stand out from the rest of the crowd. So if you want to make fun and short videos on your iPhone, Clips is a suitable video editing app for you.
Download Clips for iOS (Free)
- FilmoraGo
FilmoraGo is another excellent video editor for creating Instagram Reels videos on Android and iOS. Like other video editors, it supports various aspect ratios in portrait orientation and has some cool editing features for Reels creators. It includes some great video effects that I have not found on other apps, the text tool is pretty good, and I like the filters as well.
Instagram Reels Video Editor for Android and iPhone (Free and Paid)
Also, from video trimming to voice-over and from cropping to overlays, FilmoraGo has almost every feature you would want in a professional video editor. It means you can make your Instagram Reels videos look more professional. With that said, keep in mind, FilmoraGo has a slightly steep learning curve. You need to spend time on the app before you can jump in and create Reels videos.
Download FilmoreaGo for Android and iOS (Free, offers in-app purchases)
- Funimate
Funimate is essentially made for creating videos for Instagram Reels, Shorts, and other short video apps like Tiktok. It has a vast collection of effects and filters that you won’t find on Instagram Reels. You can crop your videos to remove unwanted parts, add still images, audio tracks, apply cool transitions and do much more.
Instagram Reels Video Editor for Android and iPhone (Free and Paid)
Keep in mind, besides the video-editing tools, Funimate also runs a social media platform where you can share your Funimate videos and join a million-plus community. Nevertheless, if you love creating short and fun videos with custom animations and text effects, Funimate could be the perfect pick for you.
Download Funimate for Android and iOS (Free, offers in-app purchases)
- YouCut
If you are looking for a free Instagram Reels video editor that does not add a watermark, YouCut is the app for you. It’s available only on Android and brings a long list of features like InShot. Further, the app does not show ads which is a bonus.
Video Editor for Android and iPhone (Free and Paid)
As for the features and functionality, the app has all the standard and advanced video editing features you desire. You can choose your specific aspect ratio, change the background of videos, adjust colors, trim clips, crop and join multiple videos. The text tool works quite well, and you have got support for many fonts and text effects as well.
Not to mention, there is a massive library of royalty-free music within the app, so that’s awesome. Overall, YouCut is an excellent Instagram Reels editor for Android that adds no watermark to edited videos.
Download YouCut for Android (Free, offers in-app purchases)
- iMovie
iMovie is a professional-grade video editor for iOS and macOS. If you are looking for advanced video-editing tools on your iPhone, iMovie might be what you need. Are you wondering whether you can edit vertical Instagram Reels videos on iMovie? The good news is that you can do so after a recent update.
imovie – best free instagram reels video editor on iOS
All you need to do is add a vertical video to the timeline and then zoom out the clip before you start editing. Now, you can go ahead and apply powerful editing tools with iMovie. The UI is highly intuitive, as you have come to expect from apps developed by Apple. You can add videos and images, crop and trim them, add new transitions, apply sound effects from its library, and much more.
There is also support for filters, themes, text overlays, and video effects. To sum up, if you are an iPhone user, iMovie is an amazing tool to create Instagram Reels videos.
Download iMovie for iOS (Free)
- GoPro Quik
Quik is our final video editor for Instagram Reels on this list. In case you are unaware, Quik has been developed by the popular action-camera company GoPro. It supports vertical video editing and offers a bunch of professional and social-media ready presets for your videos. You can tweak the video effects, change the background music, add text, customize the palette, highlight a portion of the video, trim clips, and more.
quik
So yeah, you have all the standard video editing tools at your disposal. Having said all of that, the best part about Quik is that it brings a ton of video and transition effects which can take your videos to just another level. Not to mention, it leaves no watermark on the exported videos. To sum up, if you are looking for a free Instagram Reels video editor for iOS and Android, Quik is a worthy choice.
Install Quik for Android and iOS (Free, Offers in-app purchases)
Pick a Video Editor and Create Instagram Reels on Your Smartphone
So these are some of the best Instagram Reels editors for Android and iOS in 2022. We have put together a list of both free and paid apps, some are iOS-only but most of them are available on both platforms. We have also mentioned a few video editors that don’t put a watermark on videos for free. So go ahead and pick one of these apps to get started with Reels video creation. You can also learn how to use Instagram Reels and Remix Reels via our linked in-depth guides. Anyway, that is all from us. If we have missed out on any other amazing video editing apps, then comment down below and let us know.
Conclusion
Let us know your thoughts in the comment section below.
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