The best b2b social media tools can vary depending on the business, but there are some common things to consider when searching for the right one. These include how it integrates with your current software, how easy it is to use, and how much money you’re willing to spend on it.
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Best B2b Social Media Tools
Most B2B businesses are leveraging the power of social media to connect and engage with their audience. While many started with only one or two accounts, others have expanded their social media presence on many different platforms and need a way to easily manage them all.
As many businesses are now looking to reach their target audience on other platforms such as Twitter, Instagram and Pinterest, beyond simply Facebook or LinkedIn, managing posts gets to be a tedious and time-consuming task.
That’s where social media management tools come in. While there are plenty of options out there to help you save time, we’ve come up with 5 tools that we recommend for social media management.
There’s no right or wrong choice and the following are in no particular order. All of the tools have their pros and cons, but we hope it will help you find which one is right for you.
Hootsuite is one of the most popular social media management tools available. With the free version, you can manage up to three social media accounts in various channels including Facebook, Twitter and LinkedIn. It’s an essential tool that can manage and schedule posts, track conversations and measure campaign results.
Once your account is set up, you can set up “streams” in the form of columns to show sent messages, mentions, scheduled posts, etc. Hootsuite also makes scheduling really easy. You can choose the day and time that you want a post to send out.
Supported Social Networks: Twitter profiles; Facebook profiles, Pages and groups; Google+ Pages and profiles; LinkedIn profiles and companies; WordPress blogs; Instagram profiles; YouTube channels;
Pricing: Free for up to three social profiles with no collaboration. Pro plans start at $19 per month for 10 profiles and 1 user. Plans for teams, business and enterprise are also available.
Oktopost is a social media management platform that is targeted toward the B2B industry. It focuses on managing content and analytics reporting to measure lead generation and other additional features. For example, Oktopost can integrate with CRM and marketing automation platforms, such as Salesforce, HubSpot, Marketo and Act-On.
Supported Social Networks: Facebook, Twitter, Google+, LinkedIn
Pricing: There is no free version. Oktopost’s pricing is determined by your company’s organization structure (number of marketing teams), user seats, social advocates, and social profiles. You can also purchase additional features like Marketing Automation integration and Twitter Insights.
Buffer is a great management platform for people just getting started with social media. Buffer’s dashboard has great scheduling flexibility that allows you to keep a consistent social media schedule without having to micro-manage the delivery times. The interface is clean, simple and easy to use. It also provides analytics about the engagement and reach of your posts.
Supported Social Networks: Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram
Pricing: Free version allow 1 social profile per platform and 10 scheduled posts per profile (doesn’t include Pinterest). Individual plans start at $10 per month for 10 social profiles and 100 scheduled posts per profile. Business plans start at $99 per month 25 social profiles, 2,000 scheduled posts per profile and 5+ additional team members.
4. Sprout Social
Sprout Social is another great option for social media management. It creates one unified inbox where you can see all of your activity in one stream. It also has workflow management features so you can assign tasks to users to follow up with tweets or posts.
Another feature is its “Discover” tab where you can find people who follow you but you’re not following back. On the same note, there is a “Clean Up” tab where you can unfollow any silent, irregular or “do not follow back” accounts.
However, with these additional features comes additional cost. This management platform is one of the more expensive options.
Supported Social Networks: Facebook, Twitter, Instagram, LinkedIn, Google+
Pricing: 30-day trial available. Plans start at $59 per month for up to 10 profiles. Larger plans are also available.
Agorapulse is a more robust tool with social media management and CRM features. It boasts a unified social media inbox with real time tracking and the ability to get to a “zero” inbox—allowing managers to create workflows and see what has been handled and what hasn’t.
With the CRM component, you can classify your fan base and identify your most active fans. Monthly reporting is also a feature that is included in the price and the reports can be easily converted to PowerPoint.
Supported Social Networks: Facebook, Twitter, Instagram
Pricing: A free trial is available. Monthly plans start at $49 per month for 3 social profiles and 1 user. Medium, large and enterprise plans are also available Discounts given for an annual agreement.
social media tools for marketing
Creating content for social media is an essential part of the game. Visual content gets three times more engagement on Twitter than plain ol’ text, so good visual content can help you take it to the next level.
With Biteable, you can easily create engaging, entertaining, and informative short videos to share on social media.
With a host of free video templates, footage, music, and animated scenes, Biteable is a godsend for anyone who wants to create studio-quality quickly without needing expensive resources like film or sound recording equipment.
Biteable was created to be super easy to use and one of the cheapest tools of its type on the market. Most features are available even with free accounts (it’s pretty cheap to upgrade to Premium anyway) so why not add a bit more excitement and spark to your social media content by creating some short, super-shareable videos?
Buffer started off as a scheduling tool for Twitter. Today, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google + (for the one person who still uses it.) Let’s take a look.
You can do some pretty neat things with Buffer:
- Use the chrome extension to add articles and content from the web to your Buffer queue or share content on the go.
- Automatically shortens links you share. If you’re Bitly user, you can connect your accounts.
- Upload custom photos and videos (or use ones pulled from the article you shared).
- Access complex analytics to track your content’s performance.
- Create a posting schedule so your content gets spread out throughout the day.
- Reply to posts from inside Buffer.
- Add team members.
A social media dashboard like Buffer helps you fill your social media feed with relevant and exciting content without spending half your life logged in to Facebook and Twitter.
Research is a crucial part of marketing. If you want to do well and leave your competitors in the dust, you need to understand what they’re doing and if what you’re doing is working or not.
Buzzsumo is a research tool which tells you how your content is doing and who’s spreading the word.
Sometimes when you sit down to create content, you’re on fire. Other times it’s like pulling teeth and you’re just grateful to have met a deadline. It’s impossible to guarantee success, but a tool like Buzzsumo can help you increase the odds.
One of the most powerful research tools on the market, the functionality includes:
- Find content that’s most shared on social media channels – you can enter your own or someone else’s domain and see what’s been shared socially.
- Find influencers related to particular topics.
- Get alerts based on keywords, brand name, links, author name, or domain.
- Track competitors and do an analysis based on their content.
- Use it to research keywords and trending topics your audience is interested in. You can use it to find interesting new posts to share or to search for content ideas based on what’s performing well.
- And, if you’ve got some cash to splash, Buzzsumo Pro is a powerhouse for competitor research.
Social media promotion is vital to success in the online world, but the act of scheduling posts may not be the reason you bounce of bed every morning. Even if you use a tool to help you speed up the process of blasting all your channels at once, you still need to manually input the text and images for each post. Rinse and repeat to re-promote the posts.
Missinglettr helps you automate the process of creating social content by scraping your blog post content and creating a year’s worth of social content for you: nine individual posts dripped out to your social channels over a year.
This means you can focus on writing long-form blog posts while someone else takes care of the creative side of social promotion and the scheduling of posts, so there’ll be one less thing on your to-do list.
With templates for content creation, scheduling, and facilitating client approvals, plus a custom URL shortener to export campaign assets so they can be used in other marketing initiatives, Missinglettr has some great features that’ll lighten your load. You even get a weekly report so you’re on top of your marketing performance.
So you need a content manager but you’re already a one-person-band responsible for evergreen content creation, tech support, and design? Meet MeetEdgar.
A social media management tool that handles both re-sharing your content and optimising your social traffic, MeetEdgar is your handy automated content manager.
Working with your Facebook, Twitter, and LinkedIn profiles through a web plugin, you can keep your social channels populated with posts and check in from wherever you are using your mobile.
MeetEdgar allows you to schedule content re-sharing and monitor traffic while boosting engagement and optimizing the ROI of your digital assets.
By putting your evergreen content out there on the regular, you can increase your traffic and boost engagement. With an automated auto-refill queue, you won’t run out of regular posts. It also features a category-based scheduling tool allowing you to mix different content types so your audience never gets bored.
MeetEdgar also features a URL shortener with in-app click tracking which means you can follow your clicks.
In the chaotic world of social media, Hootsuite handles multiple social media accounts, bringing them under one login into a single dashboard, and you can sign up free of charge.
One of the most popular social media management tools around, Hootsuite allows for collaboration across team members and an approval process. Alongside the major benefit of seeing all your comments and mentions in one place, you can also assign tasks, plot a social media calendar, and schedule updates.
Through Hootsuite Podium you can check out free online social media courses to develop better social media management skills and learn the fundamentals of social media marketing.
Beyond that, for the more experienced digital marketer, its tools integrate with Facebook, Twitter, Instagram, Google+ and YouTube, giving you an in-depth breakdown of your analytics and allowing you to interact with prospective customers.
You can even integrate other community-based platforms including Reddit, Tumblr, and Storify, which helps gather even more feedback and customer data.
Let us know your thoughts in the comment section below.