Best Content Creation Tools 2020

A good content creation tool can help you create the best possible work.

Whether you’re writing a novel, a blog post, or even a grocery list, it’s important to have a software solution that helps you do your best work and get results.

Here are some of our favorite tools for creating content in 2020:

Best Content Creation Tools 2020

10 Best Content Creation Tools for Digital Marketing in 2022

1. Google Trends 

Google Trends helps to keep you in the loop. Google Trends reveals insight into today’s relevant content. Not yesterday’s. Google Trends is ideal for those who frequently create content. This includes those who blog, have a heavy social presence, develop content for specific groups of people, or work in marketing.

The Content Marketing Institute recommends using Google Trends to research keywords, discover content ideas, and monitor your brand.

Simply enter in a topic or explore trending stories and featured insights. Google Trends displays the frequency of search terms in consideration of its total volume across geographic regions. Additionally, Google Trends shows search interest over time. Depending on the flux of query volumes, you may choose one topic over another to discuss in whatever content you create.

2. Moz Keyword Explorer  

You wouldn’t want to create awesome content and not get noticed. Easily check what keyword to use for blog posts and site pages with Moz’s Keyword Explorer. You can enter terms or phrases into Moz Keyword Explorer. Moz will provide you with keyword suggestions and a SERP analysis reflective of the keyword’s search volume, difficulty, opportunity, and potential.

Once you start exploring, you can export CSV files and save them for later. This includes the top ranking sites containing your keyword or phrase. Moz Keyword Explorer allows for two free searches a day. If you require more searching, you can upgrade to a paid subscription starting at $50 a month.

3. Sigstr  

Sigstr is an email signature banner. Email banners are added and changed from one admin console with changes immediately reflected in employees’ email signatures. Sigstr banners are a great way to intertwine visual content and compelling copy.

You can create unique signatures for departments, teams, executives, and customer service. Swap out Sigstr signatures to engage email recipients with company news, upcoming events, and relevant content.

Content Creation Tools for Designing Visual Content

4. Giphy 

If you blog or even just read a lot of blogs, you know how easy it is to get lost in a sea of words. GIFs are a really easy way to grab the audience’s attention. Sometimes animation shows more than just still images. But where is everyone finding GIFs? Giphy is a free visual content creation tool. You can contextually search for GIFs, or you can create your own.

Have one team member who can answer your chats and emails at lightning speed with an animated GIF suited for the context? In addition to sparring in chat messages, use Giphy in blog posts.

5. Canva  

Need to develop striking visual content? Don’t have a lot of time? Check out Canva. Canva is an easy-to-use tool to create graphics and documents ready to print or to publish online. Features include photos, photo filters, icons, shapes, and hundreds of fonts. Outbrain listed Canva as an awesome digital content creation tool because of its drag and drop design feature.

New users can sign up for a free Canva account and start designing with ready to use design layouts. Canva comes ready with pre-sized social media templates in addition to templates for flyers, posters, and email headers.

Mimeo uses Canva for our Instagram account (@_mimeo). Canva’s capability to share designs and templates makes it easy for our content creators to collaborate together.

6. Pixlr  

Pixlr delivers the capabilities of PhotoShop for free. There’s tons of value in the free version. For those requiring more editing capabilities, Pixlr Pro comes with more design tools and features at a price of $14.99 a year.

Pixlr comes in handy when creating graphics for presentations and social media. Use Pixlr to resize images, apply quick fixes, and remove the image background.

Content Creation Tools for Editorial Use

7. Grammarly  

Write, write, write… Sound like an average workday? But as any content creator knows, editing is just as important as the writing process. This content creation tool also made HubSpot’s Ultimate List of Free Content Creation Tools & Resources. Grammarly is an automated proofreading platform. It corrects over 250 types of spelling, grammar, and punctuation errors.

Copy and paste content directly into a Grammarly document to check for grammar and spelling mistakes. It helps to check sections of content as you write. For example, upload answers to an RFP before handing it over to the review team. Or check sections of training courses before handing them over to be designed.

8. Hemingway Editor  

Affect the editorial skills of Ernest Hemingway with this content creation tool. The Hemingway Editor is a proofreading tool for readers. It details the revisions you can’t see in Grammarly without upgrading to Grammarly Pro. Copy your content into Hemingway Editor and it will highlight style suggestions.

Sentences highlighted in yellow or red will flag where writing is too dense. One of its strongest features is its capability to highlight uses of passive voice. Avoid using passive voice in all content — including training materials, marketing collateral, and sales literature. Active voice is critical in creating compelling copy and in winning proposals.

9. Microsoft’s Snipping Tool  

This content creation tool is one of the most simple but is also maximizes the amount of time spent editing. Microsoft’s Snipping Tool is simple and straightforward: capture screenshots. But, it’s more than that. You can cross out content, highlight sections, insert arrows, and add your own suggestions in type.

Once you’ve created a snip, you can save or copy and paste into emails and chat windows. The Snipping Tool comes in handy when providing feedback for web pages and layout design in addition to longer content like business proposals or training materials.

10. Trello  

Content creators have a lot of content. Trello  makes it easy to share, collaborate, set reviews and approvals, and create an editorial calendar for whole teams. Devote one project or one team to a virtual Trello board. Use Trello to organize entire projects and filter for specific team members to check the status of project updates.

Trello saves a lot of time and a lot of emails. Instead of sending status updates, simply move a project’s Trello card to the appropriate user or status.

video content creation tools

51 Free Visual Content Creation Tools To Make Marketing Easy

Content Creation Tools for Blogs

Naturally, blogs involve lots of written content. However, the multimedia content on a blog can help separate it from competitors. With that in mind, let’s look at some writing and image editing tools for blogs:

  • BeFunky- This browser-based image editor allows anyone from novice to expert to make awesome collages and fun graphic designs.
  • Edubirdie- This free online tool will check your written content to ensure none of it is plagiarised.
  • Ginger- This website offers a great grammar checker to make sure your copy is clean and free of errors.
  • This tool makes one the most effective pieces of digital content—infographics—a breeze. With customizable templates, infographics will be as easy to create as they are to read.

Video Content Creation Tools

Video content is some of the most easily digestible content for consumers. For creators, it can be a little tricky to put it all together. Fortunately, there are several helpful tools for video creation:

  • Splasheo- This tool takes your raw footage and helps create a full-on video production. Simply upload the clips, select the preferences you want, and wait for the delivery of your finished product.
  • Camtasia and SnagIt from TechSmith- This recording tool provides video creators with an easy tool to capture what’s happening on their screens, whether it’s a walkthrough or a collection of webcam clips. It also has built-in editing tools like transitions, animations, title cards, music, and more.
  • Canva- This tool is conventionally used for graphic design, but has the capacity to animate static designs into GIFs and videos.

Content Creation Tools for Free

Many of the tools mentioned above are free, with some pay-to-use features or premium upgrades. While entirely free tools may offer fewer features, there are several content creation tools available to use for free, such as:

  • Google Docs- A less-than-glamorous option, this application enables written content, collaboration, and trackable feedback and changes, and it’s totally free to use.
  • Unsplash- This website gives users access to thousands of free photos and pictures to help populate their websites and blogs.
  • iMovie- Free for Apple customers, this program is an easy-to-use video editor.


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