Whether you’re a small business owner or an online marketer, you know that digital marketing is the best way to get your audience’s attention in 2020. But how do you know you’re using the right tools?
We’ve got the inside scoop on the best digital marketing tools of 2020 so that you can be sure to reach your audience efficiently and accurately.
Table of Contents
Best Digital Marketing Tools In 2020
The web offers thousands of tools for digital marketers. With such an array of options, selecting the best tools for your needs can be a long and overwhelming process. To make life a little easier, we’ve put together a list of some of our favorite digital marketing tools.
Here are 8 of the best digital marketing tools to start leveraging in 2020:
SEMrush
If you’re serious about improving your SEO strategy, you’re going to want to check out SEMrush. SEMrush is a highly effective all-in-one digital marketing tool. This tool offers assistance in performing keyword research, position tracking, and identifying backlink opportunities. You can even use this tool to perform a comprehensive technical SEO audit. SEMrush offers free and paid memberships. With a free account, you are limited in your ability to pull data and use some of the tool’s features. This is why we suggest starting out with a 14-day free trial to explore some of SEMrush’s popular functions.
HubSpot
HubSpot is an essential tool for all things inbound. At SMA, we use HubSpot as our CRM and CMS, as well as for email marketing, blogging, social media and to build landing pages. You can also view important KPIs inside each tool’s dashboard. If you’re looking to learn more about inbound marketing, HubSpot Academy offers a large collection of certification courses that will teach you useful information to help you grow your marketing strategy.
Moz
Moz offers a great selection of both free and paid SEO tools. With the help of Moz, you can easily perform keyword research, page analytics, backlink analyses and it even has a great site-crawler. We highly recommend using the MozBar Chrome plugin, which provides instant metrics for any page at the click of a button.
Google Analytics
Google Analytics is a must-have for anyone in the digital marketing space. At first glance, this tool can seem a little advanced, but if you use it to its full capabilities, you will receive a ton of insight on how your customers are engaging with your site. If you’re looking to increase your understanding of Google Analytics, we recommend exploring the Google Analytics Academy. This is a collection of free courses that will help you learn everything there is to know about the platform so you can use it to its full benefit.
Screaming Frog SEO
Screaming Frog is an easy-to-use SEO crawling tool. This tool provides important SEO-related information about your site that you can download and keep on file for reference. This covers high-level elements like HTML, CSS, and Javascript. We like to use Screaming Frog to help identify any site errors that may be impacting SEO. You can link this tool with others like Moz or Google Analytics for even more information.
Canva
Canva is a great tool for creating professional-looking graphics. No matter your experience, you can easily use this tool to create social images, CTA buttons, and infographics for free. Canva offers a large selection of templates, clip art, and fonts to help you customize your project. This is the perfect tool for someone who doesn’t have access to more advanced design”>design platforms like Photoshop or InDesign.
Hootsuite
Hootsuite is an enterprise-level social media management tool that allows users to store and schedule social media content on a variety of platforms. This tool can help you track the performance of your social media content, calculate conversions, ROI and track public conversations about your brand, product, or service. Hootsuite offers a limited free subscription and a free, 30-day trial offer for the professional subscription.
BuzzSumo
BuzzSumo is a research and monitoring tool that can help identify trends around specific topics. This tool can help you generate blog or social media ideas, create high-performing content, monitor your brand’s performance and identify influencers you may want to consider partnering with. Though BuzzSumo is a paid tool, you can register for a free 7-day trial to test it out before committing to a subscription.
free digital marketing tools 2021
Let’s start with four essentials for writing content, designing, testing, and research.
1. Landing Pages – WordPress
WordPress is one of the most popular content management and editing software out there. With an estimated 64 million websites and over 400 million visitors, it is a very versatile tool.
You can build your website, create, edit and publish your content. It features also many add ons and extensions that make creating and tracking metrics for landing pages easier.
2. Design – Canva
This design tool helps you create images and visuals for everything imaginable. From infographics, blog posts, ecards, prints, and whatever you need.
The site features free and paid templates for every type of content. Here at CodeFuel, we use it to prepare visuals and infographics for our content. The built-in templates make it easy to create different types of images for different social media channels.
3. Testing – UserPeek
UserPeek is a clever tool that allows you to test your product or website with real users. You can detect usability issues and get audience insights. You can set the test scenarios and tasks, or choose from test templates. The solution lets you test websites, apps, copy, images, and ads.
4. Google Alerts
This tool can help you track trends and monitor the web for topics that interest you. You can check search results for a given query. Setting a Google Alert can save time since you can set keywords and get an alert every time there is new content related to it.
Conclusion
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