Getting started with email marketing as a Shopify store owner can be tricky at first, especially if you’re unsure of what to look for in an email marketing solution.
The good news is that there are tons of options out there nowadays and you can easily find the perfect one for your business.
To save you from hours of research into the best email marketing software for Shopify, we’ve put together this guide with everything you need to know about how to use email to grow your store.
Best Email Marketing Tools For Shopify
Here’s a list of top Shopify apps for email marketing to help you quickly overview what they offer and their pricing.
1. Privy
With a 4.6 overall rating by 24.382 reviewers on Shopify, Privy offers an easy usage of email marketing specifically built for ecommerce.
Features:
- Customizable, mobile-friendly display
- Coupon code integration
- Automated A/B test
- Real-time reporting
- Autoresponders and reminder emails and texts
- Newsletters, abandoned cart, follow-up emails
- Targeting based on triggers (time on page, scroll percentage, frequency of visits)
Pricing:
- Free Trial
- Growth Plan: $20/m up to 10.000 average page views
- Privy Email: $10/m up to 1000 mailable contacts and $5 per addition
2. Omnisend
Omnisend has 4.8 rating by 3497 reviewers on Shopify. It offers driving more sales to your store through various email marketing features as below:
Features:
- Welcome emails, confirmation emails, post-purchase emails
- Abandoned cart recovery
- Segmentation
- Signup boxes and pop-ups
- Customizable landing pages
Pricing:
- Free Trial: 15.000 monthly emails
- Standard: $16/m 15.000 monthly emails + more features
- Pro: $99/m 15.000 monthly emails, standard features+ more
- Enterprise: Custom pricing, unlimited emails, Pro features + more
3.Consistent Cart-Abandoned Cart
Consistent Cart has a 4.8 rating by 3489 reviewers on Shopify.
Features:
- Abandoned cart campaigns
- Add to cart pop-up
- Activity monitor
- Cart syncing across devices
- Sales pop integration
Pricing:
- Free Trial for 14 days
- Pro: Starting from $29/m
4.Justuno
With a strong claim of converting leads faster, Justuno has 4.6 rating by 2252 reviewers on Shopify.
Features:
- Pop ups and on-site messaging
- Intelligent segmentation and targeting
- Marketing and sales analytics
- Conversion optimization
Pricing:
- 14 day-Free Trial
- Pro Plan 1: $29/m
- Pro Plan 2: $49/m
- Pro Plan 3: $99/m
5. MailChimp
MailChimp has a 4.5 rating by 1196 reviewers on Shopify.
Features:
- Add pop-ups
- Scroll boxes, embedded and top bars
- Discount coupons or free give away emails
- Page-level targeting
- Entry/exit technology (shows when a visitor opens your site or exists)
- Analytics
Pricing:
- Free Trial
- Essential: $14.99/m
- Pro: $24.99/m
6. Campaign Monitor
Campaign Monitor has a 4.6 rating by 987 reviewers on Shopify.
Features:
- Seamless Shopify integration
- Ready automation recipes
- Segmentation
- Customer reviews
- Abandoned cart emails, on-brand receipts, email newsletters
Pricing:
- Basic: $9/m
- Unlimited: $29/m
- Premier: $149/m
7. Klaviyo
Klaviyo has a 4.3 rating by 850 reviewers on Shopify.
Features:
- Integration
- Dynamic forms and personalization
- Centralized customer profiles
- Personalized automation and targeted campaigns
- Segmentation
- Predictive analytics and growth-centric reporting
Pricing:
- Depends on the number of contacts
- 500 contacts- $20
- 2000 contacts- $60
8. Jilt
Jilt has a 4.7 rating by 650 reviewers on Shopify.
Features:
- Abandoned cart/welcome/follow-up/reward/feedback emails or reminders
- Drag and Drop content
- Click-through rates, conversion, revenue, and analysis reports
- Add upsells and discounts
- Manage multiple Shopify shops and add your team
- Deliverability
Pricing:
- Free limited version
- Growth: $29/m
9. Seguno
Seguno has a 4.7 rating by 481 reviewers.
Features:
- Seamless integration
- Detailed Shopify conversion reports
- Solely focused on Shopify
- Welcome emails, discount reminder, abandoned cart emails
- Automated discount emails
Pricing:
- Free Trial
- Starting from $10/m
10. Spently
Spently has a 4.8 rating by 442 reviewers on Shopify.
Features:
- Discount emails, automated follow-up emails
- Analytics and insights
- Product up-sells and customer behavior
Pricing:
- 14-day Free Trial
- Essential: $99,99/m
- Growth: $199,99/m
- Premium: $399/m
klaviyo vs shopify email
Klaviyo and Shopify Email are both considered as among the best email marketing apps for Shopify stores. So how do you determine which one best suits your business? Read on for a detailed comparison.
Features
Both Shopify Email and Klaviyo have all the basic features you need to run email marketing campaigns. You can pull up pre-built email templates, populate them with your message, and customize them to suit your brand. You’ll also be able to broadcast your emails to all or selected contacts. Then, you can monitor every campaign’s performance and gather insights on how to improve.
The main advantage of using Shopify’s email tool is that it’s connected to everything on your online store, so it can pull information directly from it. This is incredibly useful when populating your email content blocks. This is also valuable for analytics since all data is seamlessly shared between your store and your email marketing app.
But running Klaviyo email marketing for Shopify has the additional advantage of automated workflows while Shopify email automation has not yet been developed. On Klaviyo, you can set up messages to automatically broadcast when triggered by an event or action.
Additionally, Klaviyo doubles as an SMS marketing channel. You can run SMS campaigns separately or to work in tandem with your emails. When using Shopify Email, you’ll need to use a separate service if you want to reach your customers through text messaging. Neither of the two options has the breadth of channel options as Omnisend, which can be used for email, SMS, web push notifications, and social media advertising.
Pricing
Since your store is built on Shopify, using Shopify Email will undoubtedly be less expensive. The service is built into every Shopify plan. You get a monthly email allowance of 2,500 emails and would only be charged additional fees for broadcasts beyond that limit.
Shopify Email pricing is cheap at only $1 per 1,000 emails beyond the monthly limit. So even if you send 10,000 emails per month, your additional monthly cost will only be $7.50. The number of subscribers you have doesn’t affect the cost of your plan.
In contrast, pricing is often mentioned as one of Klaviyo’s disadvantages. That’s not to say its value isn’t worth the cost. But if you can’t maximize the use of all its features, it can be too expensive.
Klaviyo lets you use its email platform for free. But that plan limits you to 250 contacts and up to 500 email sends. Beyond those limits, you’ll need to avail yourself of paid plans, which start at $20 per month. As your opt-in list grows, so do your Klaviyo fees. The ability to send SMS is paid for separately.
On paid Klaviyo accounts, you get unlimited email sends until your opt-in list grows beyond 45,000 subscribers. Then, you’ll be limited to 500,000 monthly email sends, which is typically enough even for large enterprises.
Here’s a pricing table to give you a good idea of how much it will cost to use Klaviyo email marketing for Shopify based on your subscriber count:
| Max subscriber count | Klaviyo monthly cost |
| 250 | Free |
| 500 | $20 |
| 1,000 | $30 |
| 2,500 | $60 |
| 5,000 | $100 |
| 10,000 | $150 |
| 25,000 | $400 |
| 50,000 | $700 |
It doesn’t take much to see that Klaviyo is definitely the more expensive option. It is even more expensive than the Standard Omnisend plan. At $16 per month on Omnisend, you can already reach up to 500 contacts and send unlimited web push notifications. You’ll also get free credits for up to 60 text messages.
Ease of use
Considering how new the Shopify Email app is, it’s impressive how it has already gained close to a thousand reviews on the Shopify App Store. It has a remarkable overall rating of 4.4 and a quick look at the reviews highlights its simplicity and ease of use.
Unsurprisingly, the Klaviyo app has collected a larger number of reviews (closer to 1,500) but a slightly lower overall rating of 4.2. Like Shopify Email, many satisfied users say Klaviyo is easy to use even for people with no technical or marketing experience.
Although both platforms have outstanding reviews, neither have surpassed the Omnisend Shopify app’s over 4,000 reviews and average 4.7 overall rating. But like the two, ease of use is among the most common praises for Omnisend.
Nevertheless, the advantage of using Shopify Email is that it already works similarly to the rest of the Shopify platform, so you don’t need to spend additional time learning something new. Additionally, its inclusion of only basic email marketing functionalities means there are fewer things you can do on the app, which ultimately means there are fewer things to figure out.
In contrast, Klaviyo’s extensive feature list naturally makes it more difficult to use. But considering your campaigns can be much more powerful on the platform, the extra effort might be worth it.
Conclusion
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