Search engine optimization is the process of using different tactics to improve your website’s search engine ranking. Businesses are always looking for ways to boost their SEO, and Google is constantly changing its algorithms to provide the best results. Because of this, your SEO strategies need to evolve over time. But how do you know which strategies work? The answer is: use the best enterprise SEO tools on the market.
In this blog, we will cover all of the best enterprise SEO tools available, as well as how to choose the right one for your business.
Enterprise SEO Tools You Can’t Ignore
Search engine optimization (SEO) is a series of techniques used to improve a website’s search engine rankings. The goal of these techniques is to increase traffic from organic sources (non-paid ads) and bring more visitors who are interested in what your business has offer

Best Enterprise Seo Tools
There are so many SEO tools out there, it can be hard to discern which are a fit for your business. Small businesses have plenty of resources and guides, since they’re often limited by budget and looking to handle some tasks on the fly. But enterprise-level companies require more expansive tools to handle their SEO needs, since site structures, search/traffic volumes — and budgets — are typically much greater.
The great thing about SEO for an enterprise-level business is that you start, if not on third base, at least on first or second base. Most enterprise domains contain many pages that, with a little on-page optimization and link building, can easily make up ground in the rankings against competitors. And with those bigger budgets for SEO, they can afford high-quality tools to accomplish their SEO goals.
Most enterprises find their own magical blend of SEO outsourcing and in-house work. According to data from MarketingCharts, 81 percent of companies either exclusively outsource SEO or get strategy tips from SEO specialists while executing the work in their own marketing and IT departments. If you’re going to do at least some in-house work, you need powerful enterprise-level SEO tools.
Here are our top 10 picks to help you get the job done.
*Disclosure: We only feature services and products we honestly believe in and our perspectives are genuinely our own expert perspective. This post may contain affiliate links from which we earn a small commission, at no additional cost to you.
6 Complete Enterprise SEO Tools
A big company needs a complete tool that can perform research, execute tasks and maintain SEO strategy. These four applications provide centralized, all-in-one SEO management for today’s enterprise-level marketing departments. We’ve summarized their capabilities to help you narrow down on the best one for you.
- seoClarity
Best SEO Tools: seoClarity
seoClarity allows you to create customizable SEO dashboards that your entire marketing team can use. You can perform site audits and deep crawls to detect duplicate content and site errors.
For enterprises that segment business based on location, seoClarity offers a Local Clarity function enabling you to take advantage of local keywords. Use the Keyword Clarity tool to discover which of your domain pages can make the biggest SEO gains right now. Link Clarity will show you which pages need inbound links the most, and it will alert you to broken links and changes in page rank for connected domains.
Cost: $3,000-5,000+ per month (see pricing details)
- Linkdex
Best_SEO_Tools – Linkdex
Linkdex, as you’d guess from the name, offers outstanding link-building tools. In addition to seeing which domains link to your competitors and your pages, you can jot down notes for each link you’re cultivating to show your team where you are in the process. If you’ve emailed a publisher, gotten a rejection from a webmaster or tried to disavow a link, it’s all there.
In fact, one of the coolest Linkdex features, from a management perspective, is its task management capability. You can assign, check off and communicate about separate SEO tasks all within one convenient dashboard. You can also use Linkdex’s powerful tracking and forecasting tools to see which optimization changes will make the biggest difference. Then, you can fine-tune your analysis down to the zip code for local visibility.
Cost: $600-1,200 per month; price on application for enterprise-level (see pricing details)
- BrightEdge
Best SEO Tools: Brightedge
BrightEdge offers a unique proprietary metric called Share of Voice, which is an overall measure of your visibility based on your local carousel, videos, images, links, videos and e-commerce signals. This combination of factors helps you prioritize tasks as you tackle your SEO challenges, and it’s easier to use for teams with less SEO expertise.
Additionally, BrightEdge provides in-depth competitor analysis, giving you insights on the pages, page templates and inbound links that are driving their search rankings success. You can use BrightEdge’s discovery tools to see which keywords are winners for your competitors as well as opportunities that you’ve underutilized. By integrating your domain analytics and social data with your SEO information, BrightEdge helps you create a 360-degree view of your digital marketing strategy.
Cost: $4,000+ per month for enterprise level (contact BrightEdge for pricing details)
- Conductor Searchlight
Best SEO Tools: Conductor Searchlight
Conductor Searchlight leverages integrations with Adobe Omniture and Moz OpenSite Explorer to provide a complete daily snapshot of your search rankings. It also provides tools for analyzing which content is most in demand, enabling you to create and promote content that impact your rankings.
In addition, Conductor Searchlight can help you identify easy changes that will improve page rankings. For example, if a page is ranking well for a keyword, but that page isn’t your preferred landing page, Conductor Searchlight will suggest that you add an internal link to your preferred landing page, using your keyword as anchor text.
You’ll need a team with some SEO knowledge to use Conductor Searchlight; although it suggests tasks and offers great insights on what to fix, it doesn’t always help you choose your top priorities. If your team is knowledgeable about SEO, they’ll appreciate the in-depth analysis as well as the beautiful user interface.
Cost: $2,000+ per month (request pricing details)
- SearchMetrics
Get ready to have your mind blown, because SearchMetrics can seemingly do it all. SEO and content research, check. SEO-optimized content briefs, check. Competitor research, check. Reporting, check. Broken into segments – Research Cloud, Content Experience, Search Experience, and Site Experience – this comprehensive tool helps you plan, execute, monitor, and report.
The user interface is supremely easy to use, and it’s also a great platform for collaborating with teams. Build content within the platform, tag others, and track workflows and projects without leaving the Suite. Go even further with API integrations and Consumer Insights.
Cost: $69+/mo (request pricing/demo)
- MarketMuse
A content marketer’s dream – enter MarketMuse. From simple optimization checks to full-blown content strategy development, MarketMuse offers tiers to fit your budget and goals. Dubbed as an “AI Content Intelligence and Strategy Platform” it leverages mounds and mounds of data to inform you on content planning. Machine learning does heavy lifting that would take you hundreds of hours.
This tool can help you predict your content’s performance before it even goes live. It can even spit out optimized content briefs to aid your production workflow. Plus, it has a natural language generator that can even take the first stab at writing your content!
Cost: $79-1,499/mo (pricing details)
14 Tools for Specific Tasks
In addition to do-everything SEO platforms, your enterprise can use these lower-cost SEO tools to supplement or replace certain aspects of your software solution. These are also great if you don’t want to go “all in” on one of the previous four SEO platforms just yet.
- Ahrefs (Inbound Links)
In addition to showing an accurate number of backlinks to your domain, Ahrefs provides detailed information including the page each link points to, the time when each link was last seen and social signals associated with each inbound link. You can see which pages receive the most inbound links, identify specific days on which you earned the most backlinks and identify broken links quickly.
Cost: $99-999 per month (see pricing details)
- SEMRush (Keyword Research)
The paid version of SEMrush shows you the position for which a keyword ranks, estimates the amount of traffic it’s driving to your site, and provides the keyword’s search volume. Conduct competitor gap analysis, research topics, audit your SEO copywriting – and so much more. There’s a reason everyone in this business loves SEMRush!
Cost: SEMRush, $99-399+ (see pricing details)
- Google Search Console (Keyword Research)
Search Console, formerly Google Webmaster Tools, offers great (and no-cost) behavioral insights, such as click-through rate (CTR), clicks, and impressions. GSC can also be integrated with reporting tools like Google Data Studio to bring up-to-date search metrics to your monthly snapshots.
Cost: Free!
- Bing Webmaster Tools (Keyword Research)
We’ve found Bing Webmaster Tools to sometimes go even further than Google for keyword data. You’ll be surprised to see how much of your audience is actually using Bing. If you’re hitting a wall, or just can’t find a way to break the mold for your brand, tap into Bing’s keyword tool to find untapped opportunity.
Cost: Free!
- Screaming Frog (Broken Links)
Screaming Frog is an oldie but a goodie that makes it simple to crawl your pages for broken links and canonical issues. You can also target sites to which you’d like to link, crawl their pages for broken link opportunities, and then contact the publisher to offer one of your URLs as a replacement.
Cost: $0-180 per year (see pricing details)
- WebPageTest (Load Speed)
As machine learning makes search rankings more dependent on user behavior, page load speed is a factor you can’t afford to ignore. Paste your links into WebPageTest to see not only overall load time but also load times for specific page elements.
Cost: Free!
- BrightLocal (Local Search)
For enterprises that depend heavily on geographical targeting, BrightLocal offers an all-in-one local dashboard. Track rankings on Google, Bing and Yahoo; monitor reviews; build citations; and audit Google My Business for each of your branch websites.
Cost: $29-79, higher for enterprise (see pricing details)
- SparkToro (Audience Research)
SparkToroIf you follow our blog, you know we’re huge fans of SparkToro (check out this piece where we show just how useful it can be!). using keywords or topics – or even hashtags, social accounts, and websites – as a search term, SparkToro uncovers invaluable audience insights. find out which social accounts your audience follows, YouTube channels, podcasts, and more – wherever your audience hangs out online, you can use SparkToro to find them. Don’t approach any type of influencer marketing without a SparkToro account!
Cost: Free (10 searches/mo) or $50-300/mo (30-500 searches/mo) (see pricing details)
- Website SEO Checker (Quick SEO Optimization Audit)
By Site Checker, this free Google Chrome extension can be deployed on any indexed page to almost instantly show you things like header tags, page size, status code, metadata, links (internal and external) and more, totaling more than 50 different parameters.
Cost: Free! (Chrome extension)
- GTmetrix (Page Speed)
Page speed (load speed) is one of the most important ranking factors for Google’s algorithms. Enter GTmetrix. Simply enter a URL for a quick analysis of load speed and web vitals, as well as speed visualizations and additional performance metrics like First Contentful Paint, Time to Interactive, and more. All this, for free! (If you want ongoing monitoring, then you have to pony up).
Cost: Free! (see pricing details for ongoing monitoring)
- SpyFu (Competitor Keyword/PPC Research)
SpyFu
SpyFu has plenty of amazing features (track keywords, get SEO/PPC recommendations, track sales contacts) but arguably its most useful tool is its competitor research. What Google Ads are your competitors running and for which keywords? How many clicks do they get and what does it cost them? Where are they ranking organically, too? Find negative match keywords and untapped opportunities, and monitor your own – and your competitors – PPC performance.
Cost: $33-299/mo (see pricing details)
- Moat Ad Search (Brand Display Ads)
Trying to nail down your competitors’ display advertising strategy, creative, and imagery? Enter Moat’s Ad Search tool. Simply enter the brand name and click ‘search’ and bam – a Pinterest-style board of that brand’s display ads, as well as technical details on hover.
Cost: Free!
- Crayon (Competitor Research)
If you need to keep pace with your competitors as they change or update their websites – or anything throughout their digital footprint – then Crayon is the tool for you. Its intelligent software bubbles up key insights that you can easily pass to sales and marketing teams. Or, you can dive deep into the data to make your own conclusions. When pricing, reviews, content, advertising, and other updates happen, you can be in the know.
Cost: Request pricing
- Sitebulb (Site Audit)
Sitebulb
Auditing a website can be a painstaking task – it’s not something you’re ever going to want to approach without a robust tool in your pocket. Similar to ScreamingFrog, Sitebulb crawls a site to unearth SEO measurements, metrics, errors, and opportunities. It also helps you prioritize updates, so you can go after low-hanging fruit and get the most out of your limited bandwidth. Plus, it explains every issue to you – so when your boss asks why you need to tackle a certain issue, you have the insight to make your case.
Enterprise seo guide
Enterprise SEO is the process of focusing on SEO strategies that will improve organic presence and revenue for larger organizations (usually defined by the number of pages on the site, not necessarily the number of employees). These strategies need to be scalable and strategic so an enterprise company can maintain its rankings on search engines.
What makes enterprise SEO different?
The main difference between small business/mid-market SEO and enterprise SEO strategies is that the tactics for larger organizations need to be scalable for thousands of web pages.
While a small business or mid-market company might have a few pages, or a couple hundred, larger organizations have thousands of web pages on their site. And it makes sense that the strategies that work for a small number of pages might not necessarily work for larger sites.
Why is enterprise SEO important?
Enterprise SEO is important because strategies that work for smaller businesses won’t work for larger ones.
One of the main strategic differences between the two is that small businesses usually aren’t targeting highly competitive, short tail keywords, while larger enterprise organizations are.
Additionally, larger companies need a specialized enterprise SEO team to keep track and maintain organic rankings. At smaller companies, the person in charge of SEO is usually also the content marketer and might even be in charge of social media.
When you’re targeting more competitive keywords, and have thousands of pages on your site, you need a dedicated team working on your SEO, instead of one jack-of-all-trades that’s spread too thin.
If you’ve worked at companies and felt like SEO just wasn’t working for you, it’s probably because you didn’t have a dedicated team with experts when your company needed it.
Enterprise SEO will benefit large organizations because their SEO issues will be more complex due to the number of web pages on the site, the number of backlinks already acquired, domain authority already acquired, etc.
As a larger site, enterprise companies usually have great brand authority. But that means you can’t undermine that authority by deleting or redirecting pages that have acquired backlinks and high page authority. You also need to keep this content up to date and fresh. And as you can imagine, the larger the company, the harder that is.
Ultimately, enterprise SEO needs to be smarter, scalable, and more sophisticated.
Now that we know why enterprise SEO is important, let’s discuss some of the more sophisticated strategies you’ll need to implement as a larger company.
How to Do Enterprise SEO: Top 10 Enterprise SEO Tips
- Maintain page speed.
- Group content in subdomains.
- Refresh old content, but protect domain authority and backlinks.
- Quality content creation at scale.
- Strategic keyword selection.
- Automation.
- Don’t forget about technical SEO.
- Link Building.
- Internal pillar/cluster content linking.
- Create templates for your pages.
1. Maintain page speed.
One of the technical SEO elements that becomes more complex with larger sites is maintaining page speed.
First, you’ll need to test your website speed with a tool like Google PageSpeed Insights to see how quickly your website loads for users.
Then, to improve the page speed of individual pages you can compress images, reduce redirects, and cache your web pages.
2. Group content in subdomains.
Another strategy for enterprise SEO is to group your content into subdomains.
A subdomain is a type of website hierarchy under a root directory, but instead of using folders to organize content on a website, it kind of gets a website of its own.
This subdomain is still closely associated with the root directory, but it will usually have a separate content management system, template, analytics tools, and more.
See the image below to get an idea:

This is helpful for enterprise SEO because subdomains can house a lot of content that would be difficult to manage all on one website.
While some SEO experts believe that Google’s crawlers could confuse a subdomain for an entirely different website from the main domain, others say its crawlers can recognize subdomains as extensions of parent domains.
Essentially, subdomains lead to a better user experience, which could result in better engagement rates, therefore improving your SEO. Ultimately, you’ll have to decide what works best for your company and have your enterprise SEO team discuss what would be best.
3. Refresh old content, but protect domain authority and backlinks.
One of the challenges for enterprise SEO teams is keeping content up to date, accurate, and refreshed for current industry standards.
However, you don’t want to delete old content that has high page authority and backlinks. Instead, you’ll want to refresh your content, while balancing the line of adding new information, without taking away secondary keywords that content is ranking for.
With an enterprise company, refreshing content is a delicate process. But it also needs to be scalable for your SEO team to find out which pages need to be updated and what would make them more competitive. The entire point of enterprise SEO is to have a process that’s scalable.
4. Quality content creation at scale.
Of course with SEO, quality content creation is one of the most important components of your site.
Again, on an enterprise level, this needs to be scalable for your SEO team to find new keywords to rank for and handoff to a content creation team.
Usually, your enterprise SEO team will choose target keywords and give writers guidelines on how to make the post competitive, whether that’s including secondary keywords, tips on image alt-text, including snippets, etc.
To implement enterprise SEO, you’ll need a team that is dedicated to creating content instructions and doing keyword research at scale.
5. Strategic keyword selection.
As we’ve been talking about, keyword selection becomes more difficult the more you’ve written about a topic. Sometimes it can feel like you’ve said everything there is to say.
That’s why you need a dedicated enterprise SEO team to conduct regular keyword research and content gap analysis to find new topics to write about.
6. Automation.
So we’ve talked a lot about doing things “at scale.” But how can you do that? One of the best ways for an enterprise SEO team to scale its processes is to use automation.
Automation can help with SEO tasks like keyword research, identifying problematic areas on your site, monitoring the quality of backlinks, analyzing title tags and meta descriptions, and more.
Additionally, you can use workflows to simplify project management. With larger organizations, you might have several locations with distinct websites and SEO needs. This means that your SEO teams should be using the same workflows so the process is scalable.
7. Don’t forget about technical SEO.
Besides page speed, there are more technical SEO elements that your enterprise SEO team will need to manage.
This means that your SEO team will need a scalable process for using 301 redirects, eliminating technical issues that hamper crawlability, etc.
8. Link building.
Again, one of the most important elements of SEO is link building. On an enterprise level, this becomes more complex (as does everything, I suppose).
The more backlinks a page has, the more organic traffic it gets from Google. You can use outreach strategies to find unlinked mentions and request to turn the mention into a backlink.
Additionally, you can always do cold outreach as well if you find articles where your site naturally fits. As a larger company, you’ll have the benefit of already having brand authority and recognizability.
9. Internal pillar/cluster content linking.
Another SEO task that will need to be done at scale is internal pillar and cluster content linking. Your enterprise SEO team could either find these internal links for your content creators during the keyword research process or could advise your writers to link to the pillar and any necessary internal content.
10. Create templates for your pages.
When creating new pages for your site, SEO plays a large role. That’s why your team can create templates that your developers can replicate over and over again in line with enterprise SEO needs.
So, now you might be wondering, “What does this look like in action?” Let’s look at some examples below.
Enterprise SEO Examples
1. HubSpot
HubSpot is a great example of enterprise SEO because while we might not have the same amount of employees as other big tech companies, we have over 35,000 pages on our site.
Additionally, our site ranks on the first page of several hundred thousand keywords, and in position 1 for over 30,000 keywords.
Because of the number of pages and keywords we target, this means that we need a highly specialized, dedicated enterprise SEO team to focus on backlinks, comarketing, technical SEO, and to protect our domain authority.
With enterprise SEO, we need to be careful about updating keywords on content that has high domain authority while keeping our content fresh and updated.
2. GitHub
GitHub has an estimated 81 million pages on its site. And the impressive part is that it ranks in position 1 on Google for over 80,000 keywords.
This means that the company is able to manage its site in bulk and focus on maintaining old pages, while still earning links to reinforce its organic rankings for hundreds of thousands of keywords.
3. Microsoft
Enterprise company Microsoft has more than 8 million pages on its site. With several varying products, it’s no surprise that the company ranks on the first page for over 1 million keywords. Additionally, it ranks in the number 1 position for over 450,000 keywords.
A major difficulty with Microsoft’s enterprise SEO is that the team is targeting very different types of keywords because of the variety of products. And they need to protect their domain authority across several industries from business tools to video gaming consoles.
The Future of Enterprise SEO
For large organizations, enterprise SEO is the future. To protect current domain authority and backlinks, while keeping content fresh and updated on thousands of pages, you’ll need a dedicated, sophisticated team of experts.
This means an enterprise SEO team will focus on strategizing how to enhance content, working on comarketing, attaining backlinks and protecting those backlinks, and more. The more pages your site has, the harder and more complex it becomes to maintain your SEO.
Conclusion
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