As the days pass by, we are moving away from traditional ways of business management. We are gradually moving towards a more automated way of marketing and managing our business.
Nowadays, online marketing has become a necessity for every business. And to do online marketing successfully, you need to have the best SEO software for Mac that can help you to analyze the keyword competition and refine your content strategy.
Table of Contents
Best Free Seo Software For Mac
Screaming Frog SEO Spider
The Screaming Frog SEO Spider is a website crawler. It’s a very complex desktop tool that has tons of features for authority site owners. These include broken links research, technical site audit analysis, and other advanced tools for digital marketing professionals.
Screaming Frog is a veteran in the scene. It was launched back in 2010, and it’s been a wonderful marketing tool ever since. It’s available for Windows, Mac OS X, and even Ubuntu Linux.
With it, SEOs can:
- Quickly analyze any page on the web.
- Find broken links for link building purposes.
- Audit their own site to understand how to improve it.
- Find and fix duplicate content issues.
- Visualise site architecture.
- Generate XML sitemaps and robots.txt files.
- Check the spelling and grammar for their content.
- Optimize article titles and metadata.
And a lot more.
The toolset is stacked, so SEO Spider is not a free SEO tool. It costs £149.00 per year, which is not as expensive as other online SEO tools, but still relatively pricey. It does have a free version as well, but it’s limited to 500 crawls, and nearly half the features of the paid version.
Spider SEO has some drawbacks. For starters, it’s a very complex application. This makes it hard for beginners to use the tool to its maximum capabilities.
On top of that, Spider SEO can be very taxing on your Mac. Users have reported performance issues when they try to use Spider SEO to analyze large websites.
Still, it’s one of the best SEO tools for Mac, especially if you’re experienced and you want a desktop application.Get Screaming Frog
SEO PowerSuite
Like the Screaming Frog Spider SEO tool, SEO PowerSuite is a desktop application compatible with Windows, Mac OS X, and Linux. It’s also a very complex application, with a rank tracker, keyword research tool, site audit, and competition analysis functionalities.
SEO PowerSuite is an all-in-one seo tool for Mac, but all of those functionalities don’t come cheap. Webmasters can expect to spend $299 each year on an SEO ProSuite subscription, while agencies can pay as much as $699 each year.
If you’re interested in SEO PowerSuite, you can also try it for free.
In that case, each module of the tool will have limitations, especially when it comes to project saving or exports.
The best SEO PowerSuite tools are its auditing tools and rank tracker. If that’s crucial for your business, and you want an all-in-one solution, SEO PowerSuite could be the way to go.
On the other hand, the tool could have better keyword research functionalities, especially when it comes to semantic SEO. Scheduling features, even when measuring things like search engine rankings, is also harder with SEO PowerSuite than with most other tools.Get SEO PowerSuite
Advanced Web Ranking
If you’re looking for an efficient rank tracker on Mac, Advanced Web Ranking is one of the best tools out there. It’s the first browser tool on our list, and it has a robust search engine tracking system. Advanced Web Ranking can:
- Segment ranking based on device used.
- Show different rankings based on location.
- Gather data and deliver insights about a company’s ranking. This is great for competitor analysis.
- Perform advanced SERP analysis.
However, therein lies Advanced Web Ranking’s first disadvantage. Its huge data processing abilities can be quite costly.
AWR charges users based on the number of crawls (searches?) they perform. If you keep tabs on a lot of keywords, your bill can rack up much higher than the flat monthly fee.
Besides search engine optimization and rank tracking, AWR also helps with competitor analysis and SEO reporting. This makes it a good Mac compatible tool for agencies.Get Advanced Web Ranking
SE Ranking
SE Ranking is a beginner friendly all-in-one SEO tool. It’s browser based, and it’s got everything a novice webmaster needs:
- Rank tracking tool
- Keyword research and keyword generator tool
- Site audit tool
- Social media tools
- On-page content optimization tools
And a lot of other valuable features for SEOs.
Sounds too good to be true right?
All of those features, and it’s all beginner friendly?
SE Ranking is a good SEO tool for Mac, and it’s definitely easier to use than its all-in-one counterparts… but it’s not perfect.
The most common issue you might run into when using SE ranking is keyword research.
The database they pull from isn’t huge, which makes it hard to rely on SE Ranking for valuable SEO opportunities. It also doesn’t have good support for all the search engines, or local opportunities.
Some users also find its interface confusing at times. But as far as tools for Mac OS go, it’s one of the best options on the market.Get SE Rankings
Web CEO
Web CEO is an online platform that’s built for agencies that manage multiple websites. Its biggest advantage is that you can set-up a white label online platform with it.
This takes the Web CEO brand out of your customer interactions, so you can customize your customer experience a bit more.
Its toolset is impressive. Web CEO has anything an agency needs:
- SEO tools for rank tracking, keyword analysis, website auditor, and link research.
- Social media marketing tools.
- Competitor research functionalities.
- Advanced reporting features to ensure good communication with customers.
- Email alerts.
Much like SEMRush, Web CEO doesn’t revolutionize SEO tools. It just adapts useful webmaster features to the needs of agencies. Since it’s an online platform, it’s also available with Mac OS X devices.Get WebCEO
Ahrefs
Ahrefs is our go-to all-in-one SEO platform. It’s the largest online crawler after Google, which guarantees valuable data for keyword research and SERP analysis. On top, its website auditor and site crawling capabilities are above average.
We like Ahrefs because it’s a reliable and comprehensive solution.
Do you want to find low-hanging SEO gems? Ahrefs can help.
Do you need a rank tracker? Ahrefs has it.
Want to analyze your competition’s search engine rankings? It’s all a few clicks away.
We especially like its content explorer, link database, and constant updates. Not to mention, it has the best keyword research tool on the market.
However, it’s one of the most expensive SEO platforms. With its cheapest subscription costing $99 each month, it’s a big investment for beginner authority hackers.
mac seo software
SE Ranking
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By SE Ranking
4.8 (166)TOP PERFORMER / 2021View the Capterra ShortlistSE Ranking is a cloud-based platform for SEO and online marketing professionals that provides a complete set of tools for comprehensive site audit, competitor analysis, website ranking, keyword suggestion and grouping, backlink monitoring, automated professional reporting, and much more. Besides standard SEO tools the system offers a set of additional features such as White Label and Marketing Plan aimed at bringing your professional digital services to a whole new level. Learn more about SE RankingCOMPARESAVE
Web.com
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By Web.com
3.0 (11)With Web.com, our experts design search engine optimization solutions making it easy to get your business found online across top search engines the moment people are searching for businesses like yours. It’s the budget friendly online marketing service that’s perfect if you are looking to improve your online visibility and exposure across search engines overtime. With our flexible a-la-carte solutions, you can build an SEO bundle that’s unique to your business goals at a price you can afford. Learn more about Web.comCOMPARESAVE
Frase
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By Frase
4.8 (306)AI that helps you create better SEO content, faster. Learn more about FraseCOMPARESAVE
Hostinger
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By Hostinger
4.6 (189)Easy to use, fast and reliable web hosting services for everyone who wants to start their online journey. Learn more about HostingerCOMPARESAVE
Serpstat
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By Serpstat
4.7 (142)TOP PERFORMER / 2021View the Capterra ShortlistAll-in-One platform for SEO/PPC: Advance Rank Tracking, Site Audit, Keyword/Competitor Analytics, Backlink Analysis, Keyword Clustering Learn more about SerpstatCOMPARESAVE
RankIQ
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By RankIQ
4.9 (98)AI SEO and Content Optimization tool along with custom KW research libraries for over 200 blog niches.
Conclusion
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