SEO is an essential part of digital marketing, but there are lots of different tools that you can use to help with your SEO efforts. In this review, we’re going to be looking at some of the best free SEO software that you can use. While it may not be possible to get absolutely everything you want from free SEO software, there are lots of great options that can work well.
Below, I’ve listed some of the best free SEO software and tools that you can use yourself in order to improve your site’s performance and get more traffic from Google and other search engines. Some of these will require additional paid accounts in order to access their full functionality while others will provide everything you need without any extra cost.
Table of Contents
Best Free Seo Software Review
. Google PageSpeed Insights
Check the speed and usability of your site on multiple devices
Limitations: None
Enter a URL and this tool will test the loading time and performance for that URL on desktop and mobile. It then grades your site’s performance on a score from 0 – 100. It tells you exactly how fast it takes to load the site according to different metrics, and also suggests areas for improvements.
Alternatives:Pingdom, WebPageTest, and GTMetrix
2. Ahrefs Webmaster Tools
Run a technical audit of your site
Limitations: 5,000 crawl credits per project per month
Sign up for Ahrefs Webmaster Tools, verify your website and you’ll be able to audit your website for over 100+ technical SEO issues. The tool also gives suggestions on how to fix them.
After running an audit, it also suggests areas where you can improve your internal linking, which is helpful in boosting your rankings in search engines.
This tool also allows you to see your site’s organic keyword rankings as well as who’s linking to you.
Alternatives:Screaming Frog (audit), Beam Us Up (audit)
3. Answer the Public
Hundreds of keyword ideas based on a single keyword
Limitations: Two free searches per day
Enter any relevant keyword, and Answer the Public will provide a huge list of long-tail keyword opportunities, plus common questions asked.
Alternatives: KeywordTool.io, UberSuggest, Keyword Sheeter, Keyword Generator
4. Google Analytics
Complete web stats and search insights
Limitations: No limitations for its usage, but queries that are sending you organic traffic are hidden
Quite possibly the most powerful free analytics tool available, Google Analytics tracks pretty much every bit of traffic you can imagine on your website—where it comes from, which page is receiving it and so on.
While it’s not purely for SEO, it’s still a helpful tool to track if you’re getting traffic from organic search.
However, Google Analytics has since stopped showing which keywords are sending you those traffic. You’ll have to pair it with a tool like Keyword Hero to uncover what’s behind “(not provided).”
Alternatives:Matomo, Open Web Analytics, and Clicky
5. Google Search Console
Constant website analysis, alerts, and error reports
Limitations: Only shows a handful of technical SEO issues, the top 1,000 backlinks and top 1,000 organic keywords
Google Search Console gives you a taste of what the most used search engine thinks of your website. You can use it to check and fix technical issues on your website, see important SEO data like clicks, impressions and average ranking position, submit sitemaps and more.
If ranking in search engines like Bing and Yandex are important to you, then take note that they have their own “search console” too.
Alternatives:Bing Webmaster Tools, Yandex Webmaster Tools
best free seo tools for youtube
Google Trends
You may be familiar with Google Trends for tracking whether interest in your chosen topic is up or down. But you might not realize it also shows YouTube-specific trends. Click on “YouTube Search” to explore video-related trends and opportunities. Given that the data is coming from Google (which owns YouTube), it’s as trustworthy as it gets:
YouTube autocomplete
The first place to look for the right keywords is YouTube’s autocomplete feature – start typing your seed keyword into the search bar and see how YouTube interprets it by showing autocomplete suggestions:
Rank Tracker
If you have a bunch of keywords, you can automate the process with the help of a specialized keyword research tool. The free version of Rank Tracker (disclosure, I am the creator) allows you to use nine keyword research methods, which are likely to result in thousands of prospective keywords. Don’t worry – you can narrow the selection using custom filters (aim for the highest search volume and the lowest competition).
Keywords Everywhere
For something lighter and more convenient, look into Keywords Everywhere. The browser extension allows research of keywords on the go. It augments the autocomplete features of YouTube and Google with valuable metrics.
AnswerThePublic
AnswerThePublic is another handy solution for keyword research. This beautifully designed online tool allows you to research the most common questions associated with your keywords.
Keywordtool.io, Kparser, and Keyword Keg
These paid solutions for keyword research provide cost per click (CPC) and search volume information. Keyword Keg offers a limited version free, but you’ll need the paid version for larger-volume campaigns.
Keyword Planner
You can also turn to the Keyword Planner section of your Google Ads account and enter your seed keywords to get a bunch of closely related keywords. One downside with a free account is that you don’t get the exact search volumes for your keywords, just approximations.
Conclusion
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