Creating interactive content is one of the best ways to boost engagement with your brand. With interactive content, there’s a personalization factor that helps you to better connect with your prospective customers. The more engaged someone is with your content, the easier it will be for them to understand and appreciate your brand. This can help your company convert more leads into actual sales. Moreover, interactive content is an effective way to generate more interest in your blog posts as well as shareable content. This means that more people will see and experience your brand’s unique personality and voice through this type of content, which could lead to new customers or even repeat business opportunities.
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Interactive Content Creation Tools
If you work with Digital Marketing, you know that it is not always that we can get the audience’s attention in the way we wanted.
Catching their attention has become a greater challenge every day.
And the interactive content tools can be a plus in this dispute.
Even those who have good results from their marketing strategy know that the tendency is to look for new ways to engage prospects — after all, everything is dynamic on the internet.
And interactivity is one of the bets that companies are making to get into this fight. Therefore, seeking new ways of creating quality interactive content has become a must in the industry.
Interactive content tools help produce these materials without the need to worry about aspects that are not a part of marketing, like programming.
In this post, we will talk about:
- What’s the importance of interactive content to a Content Marketing strategy?
- What are the most used interactive content tools?
- How to apply those tools to a Content Marketing strategy?
What’s the importance of interactive content to a Content Marketing strategy?
Interactive content is playing a special role in the Content Marketing of companies that have already realized that interactivity is a way to get the audience’s attention.
Besides that, interactive content has become a way to understand the audience, since data provided by them allows companies to perceive their behavior and way of thinking.
The company’s buyer persona can be better worked out and become more real. With this, communication gets more effective, reaching the public’s pains, desires, and generating more leads and sales.
Besides that, people’s perception of the company improves, increasing the authority and the brand’s value in the long term.
Interactive content has a huge potential for virality, generating more shares, comments, and social media actions. It also drives organic traffic, improving SEO.
All of that is the result of providing an innovative experience to your public, not showing the content in a static way, in which there is no interaction from people. In interactive content, they are part of building the response.
What are the most used interactive content tools?
There are already some tools to create interactive content. Some are designed exclusively for this purpose, while others are more versatile and need some adjustments to create the ideal interactive content.
We’ll list some of the most used on the market and explain a little about each one, so you can decide which better suits your business!
1. Ion Interactive
Ion is one of the best tools for creating interactive content. After all, it has an impressive template library that is fully customizable and easy to use.
There are also different formats for producing interactive content, such as infographics, ebooks, calculators, landing pages, and quizzes, as well as white papers, assessments, and lookbooks.
Check below an example of an interactive calculator created by Lansinoh with the tool.
2. Contentools
Contentools is a well-known tool in the market, as it provides materials aimed at generating leads. With it, it is possible to create static and dynamic content.
In the interactive content section, it is possible to create several materials in different formats, such as maps, quizzes, calculators, infographics, and landing pages.
3. SurveyMonkey
SurveyMonkey is an excellent tool for creating interactive surveys, tests, and quizzes, storing data that can be used to improve marketing communication.
4. Thinglink
Thinglink is one of the best-known tools on the market, for its versatility and ease in creating varied interactive content.
It is possible to use the tool to make 360 degrees videos and media, using additional information, audios, attachments, and internet links.
5. MapMe
MapMe is specifically aimed at building interactive maps. One advantage is that companies can create maps based on their marketing strategy and allow users to input important data.
6. Apester
Apester is a tool that seeks to maintain user engagement.
After interacting with a piece of interactive content, the tool offers new articles, that might be the reader’s interest, and also allows quickly social media sharing.
This facilitates virality and organic traffic generation.
It is possible to create interactive materials, such as surveys, tests, polls, and questionnaires.
Using the tool, Lay’s french fries increased the reach of their social media publications by creating a contest where people voted for their favorite fries flavors and accessed content related to their responses.
7. Qzzr
Qzzr is one of the best-known tools for creating interactive quizzes. It has a free section that allows you to test your quiz idea — even with some restricted functions.
It is a great tool for those who are starting and want to test using interactive content in their strategies.
Besides that, it works with three types of quiz creation, which allows the applications to different ideas.
With it, it is possible to create quizzes for personality, lists, or score tests.
8. Playbuzz
Playbuzz is also a free platform, with several options for interactive content creation. Besides that, it provides the user’s data and metrics.
Another advantage is the community where people show their ideas and produced materials, generating a virtuous circle of creativity.
9. Calculoid
Calculoid is another popular tool on the market, as it is specifically aimed at interactive calculator creation.
Thus, it allows this type of content can be used in several niches, as it is very simple to use.
10. Involve.me
Involve.me is a platform that provides the creation of interactive content to generate public engagement.
The content creation in this platform is quite simple, as it has a library full of easily customizable templates.
11. Outgrow
Outgrow has a series of templates for different interactive content formats. It is not necessary to know how to program to use the platform.
This tool is focused on the design and aesthetics of the materials.
12. SurveyAnyplace
SurveyAnyplace tool is focused on interactive content creation that also suggests new content according to the user’s answers.
How to apply those tools to a Content Marketing strategy?
The interactive content tools can generate several business opportunities for those who apply them in a well-planned and well-structured Content Marketing strategy.
They can generate very positive results, as long as some factors are aligned:
- buyer persona
- market niche
- products
- type of interactive content
- the promise of the materials
- design and usability
It is important to test interactions and avoid errors such as broken links or CTAs that don’t take the user anywhere.
Interactive content tools will help the construction of interactive content that engages the user and help them become customers.
The best way to understand how this concept can be applied in real life is by checking out these interactive content examples
content creation tools for social media
To the outside world, creating posts for social media may seem easy. But, marketers and brands know there’s a lot more to social media content creation and editing than meets the eye, particularly in today’s social media landscape.
From choosing the perfect image to representing your point of view, to creating the perfect Twitter hashtag to making a video for TikTok, here are some great content creation tools to help you along the way.
1. Canva
A social media tools list wouldn’t be complete without Canva. One of the most popular tools for creating social media graphics, Canva allows users to create high-quality images quickly using layouts, templates and design elements.
The free version of the tool is extremely comprehensive, but those who want more can invest €11.99 per month (up to 5 people) or go with pro or enterprise pricing if it’s the best fit for the business. It is free for education and non-profits.
How to Create Beautiful Graphics with Canva:
- Search Canva’s amazing library of templates and choose to use them as-is or to customize for your needs. There is a section dedicated to social media graphics for an array of content formats across platforms.
- Choose your unique elements to make the graphic your own.
- Share your new visual on any social media platform!
2. Crello
Similar to Canva, Crello is a graphic design tool that makes it easy for certified social media marketers to create stunning graphics without a lot of design knowledge.
Crello’s advantage over Canva is that it offers more than 30,000 free design templates, 180 million photos, 32,000 videos and 15,000 illustrations. You can also design as a team by inviting members (up to 10), animate your designs and choose from a music library. Like Canva, a variety of different image types are offered, including templates specifically for social media. Crello is free for users, with limited usage, and pro plan starts at $9.99 a month.
How to Build Graphics Quickly with Crello:
- Use Crello’s ‘Create’ tab to find a free design template or templates that work for your brand.
- Simply click on a design template you love, and customize it using the Crello editor.
- Save your finished product, and/or share it across your social media sites.
3 Hashtagify.me
Hashtagify.me is a free tool (with paid add-on features) that allows you to search for hashtags. Once you’ve searched for a hashtag, you can determine its popularity and how it’s used. The tool is simple to use: in the search box, type in a hashtag you are curious about, and search to find out its performance and related hashtags on Twitter and Instagram. You’ll also see the top influencers for that hashtag, as well as recent tweets using that hashtag and other demographics. Paid users can sign up for alerts on particular hashtags, track influencers and usage patterns, and more.
4. Prezi and Flipsnack
Prezi allows you to create stand-alone presentations, appear alongside a presentation, and design awesome interactive graphics and charts. Since the COVID-19 pandemic hit, presenting and collaborating from home has become hugely important and the platform has capitalized on its technology to make it seamless while looking good!
Check out this Coronavirus handbook for social media managers to get more insight.
Prezi can be integrated with Zoom, Microsoft Teams, and Webdex and has an ‘Inspiration’ section where you can see what other brands have done to engage their audiences. You can also get reusable designs and templates so you don’t need to start from scratch. An individual subscription starts at $3 a month.
If you’re looking to take your PDFs or ebooks to the next level, look no further than Flipsnack (previously known as SlideSnack. This tool has a flip book maker that allows you to create, share and embed online flip page formats.
For your mobile visitors, you can convert PDFs to HTML5 to make a book that’s fully mobile responsive and create mobile friendly content that engages.
5. Grammarly
Grammarly is an all-in-one spellcheck and grammar tool. It helps users write error-free copy on Gmail, Facebook, Twitter, LinkedIn, and almost anywhere else on the web.
Grammarly works by using Artificial Intelligence (AI) to scan your text for common and complex grammatical mistakes, including everything from subject-verb agreement to article use and modifier placement. It also goes beyond regular checking to provide users with explanations and helps them improve their writing skills. The plugin is free for individual users, with premium and business plans also available.
6. Typeform
Asking questions is a great way to prompt engagement on social media. But sometimes asking one question isn’t enough to get the response you want from your audience. That’s where Typeform comes in.
Typeform is a user-friendly quiz, form and survey builder that allows you to ask your audience questions in different formats, including image-based, multiple choice, short answer, yes or no, and more.
Once you have your quiz in place, you can share it across multiple social media networks in the formats that work best for your audience. 10 questions and 10 responses per month are free, and Basic, Plus, and Business versions with additional features are also available.
7. Anchor
Anchor is one of the most popular platforms for creating, distributing and monetizing your podcast. All for free! It integrates with all key podcasting outlets and free social media platforms for audio. Its easy distribution with Spotify – the great audio disruptor allows you to analyze podcast performance through analytics through engagement insights. We use it at the DMI for distributing our own digital marketing podcast, Ahead of the Game.
With the Anchor app, users can easily create videos and audio recordings that are perfect for sharing on social media.
8. CapCut
There are many free graphics tools that allow users to easily create beautiful images for social media, but most of them aren’t available (or aren’t very intuitive) on your smartphone.
CapCut (previously known as ViaMaker) is a free all-in-one editing app for iOs and Android developed by the creators of TikTok, ByteDance. What makes it popular is the ease of use and a big music library. Like TikTok, the app has advanced filters along with stickers and fonts along with a range of magical effects.
CapCut recently topped the U.S app store so it must be doing something right. Best of all, CapCut is free to use so get editing and sharing!
9. PowToon
Video is the most popular medium on social media networks. The problem is, many companies rely on expensive external agencies to create these videos. The finished product can look too contrived, miss the message mark, and really drain the budget.
A tool like PowToon means you don’t have to be a video master to create engaging videos, especially for presentation purposes. The platform allows you to choose from several templates and customize them according to your business. You can simply plug and play your content and share across your social media networks. Free and paid versions are available from $19 to $99 per month.
Interested in learning more about video? Check out this guide to video marketing on social media.
10. Animoto
Animoto is another great video platform that allows non-experts to create captivating multimedia. Animoto allows you to turn existing video clips and images into video slideshows with little effort. You can either use one of their existing storyboard templates or build a video from scratch depending on how much time you have and your ambition!
Animoto does offer a free version, if you don’t mind having their branding on your videos. Other plans are at €28 or €69 per month based on your business’s needs. Annual subscriptions offer significant discounts.
How to Create Quick Videos with Animoto:
- Use one of the many storyboards provided by Animoto to speed up your video creation process. Each comes with a song, a style, and a particular structure.
- Replace the existing template content with your own text, video clips, and photos.
After you create your video, you can download it in various formats and levels of quality and upload it directly to your social media platforms. There are many ways to use video in your social media marketing, so make sure you do some research to find out the best route for you.
Knowing how to create a great video is one thing but understanding how to create good marketing videos is another. Consider a social media and marketing course to use video to its full potential!
11. Placeit
One more video tool in this list is PlaceIt. This image and video tool allows brands to showcase their products and digital designs in realistic web/video environments. It can save hundreds or even thousands of dollars on externally sourced product videos and images.
A one-time purchase on the platform costs a few dollars, or you can choose to pay $14.95 per month, or $89.69 yearly, depending on your brand’s needs.
How to Create Video mock-ups with Placeit:
- Search for your desired environment. Tip: include your preferred device (e.g. iPhone or Mac) and background (e.g. office or cafe).
- Upload your image or enter a URL to grab a screenshot. Placeit will automatically place your image in your selected environment.
Once you have your product images, you have the tools you need to promote your products on social media via organic or paid posts.
Conclusion
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