Social media is a key part of any marketing strategy. It helps you reach new customers, engage with existing customers, and build brand loyalty.
Unfortunately, it takes a lot of time to use social media effectively. You have to come up with and create content, manage posts (and responses), and keep track of metrics.
Fortunately, there are lots of automation tools that can help you with these tasks! In this guide, we’ll go over the best free social media tools in 2018.
Best Free Social Media Tools 2018
1. Crello
A simplified graphic design tool with 10,000 free templates
Price: Free (with some design elements at $0.99)
Description: Crello is a new, free graphic design tool for creating social media, web, and print images. It provides 10,000 free design templates and millions of stock images and free design elements.
How to use Crello:
You can either create a graphic from scratch or use one of Crello’s nicely-created templates. Using drag-and-drop, you can easily add, edit, and move design elements around on your graphic.
Now, you can even create animated designs with Crello!
Here’s what a Product Hunter has to say:
2. Fastory
Craft stunning Instagram stories, share them everywhere
Price: Free or enterprise pricing
Description: Fastory is like Canva for Stories, as a Product Hunter described it. It’s an online graphics editor that allows you to create animated or static stories easily.
How to use Fastory:
The Fastory editor will guide you through three simple steps to create an engaging story.
- Choose an animation for your text
- Choose or upload a video or photo
- Add your logo
When you “publish” your stories on Fastory, it will send the stories to your email. You can then download them on your mobile phone and upload onto Instagram or Snapchat.
Note: Stories created with the free version come with a Fastory branding in the lower-left corner.
Here’s what a Product Hunter has to say:
3. Storyheap
Manage your Snapchat & Instagram Stories
Price: $49 per month, $99 per month, or $199 per month (with a 7-day free trial)
Description: Storyheap might be the only tool around that lets you manage your Instagram and Snapchat Stories — create, schedule, and analyze your stories — from a single dashboard.
How to use Storyheap:
Storyheap works like most social media management tools, except that it focuses on stories only. To schedule a story, upload an image or video and select your posting time. Storyheap will then add that story to your queue.
Besides creating and scheduling stories, you can also see the performance of your stories (e.g. views and screenshots) and the growth of your accounts (e.g. followers, average views, and open rate).
It might be good to note that some people are concerned about whether Storyheap is violating Instagram and Snapchat’s Terms of Service, though Storyheap seemed to have found a workaround that doesn’t violate the terms.
Here’s what a Product Hunter has to say:
4. Botletter
Send newsletters on Facebook Messenger
Price: Free (for 1,000 messages every month), $23.50 per month, $53.60 per month, $85.50 per month, or custom pricing
Description: Facebook Messenger is growing as a promising marketing channel. With Botletter, you can grow your Messenger subscriber list, send your subscribers messages on Messenger (or botletters), and analyze your performance.
How to use Botletter:
Using Botletter is very similar to using most email marketing tools. The main difference is that while you send emails with email marketing tools, you send Messenger messages with Botletter.
Besides crafting your message, you can also add a Messenger card with an image, title, and call-to-action.
Here’s what a Product Hunter has to say:
5. PixelMe
URL shortener for savvy marketers
Price: $10 per month, $29 per month, $79 per month, or custom pricing (with a 7-day free trial)
Description: PixelMe is an URL shortener that allows you to include a retargeting pixel in a link. When people click on your PixelMe links, you’ll be able to retarget them with ads on Facebook, Instagram, Twitter, and more.
How to use PixelMe:
All you have to do to set up your PixelMe account is to add the pixel IDs of the ad platforms you want to use. For example, for Facebook ads, that would be the Facebook Pixel.
Once you have done that, simply copy and paste your link into PixelMe and let it generate a shortened link for you. Now, share away! When enough people click on that link, you’ll be able to create a custom audience in the ad platforms and retarget them with a very relevant ad.
free social media tools instagram
Looking to up your Instagram game? You’re in the right place! Standing out on the most visual social media platform shouldn’t have to cost you a small fortune. That’s why we’ve rounded up a list of our top 5 Instagram business tools that will have your audience double tapping in no time!
1. Compare Your Instagram Performance with a Key Competitor
Finding out how you stack up against your competition on Instagram doesn’t have to take hours of research. With this simple tool, you can find out how your performance compares to your key competitor over the past 90 days in just a couple of clicks. In your custom report, you’ll get insights that will tell you how effective your Instagram marketing is – from your post promotion efficiency to your share of interactions from boosted posts.
Find out where you stand versus your competitor on Instagram – Try Free Tool!
2. Know What Best Performing Posts Look Like in Your Industry
Coming up with fresh social media content can be a challenge. You’ll have access to the largest content library in the industry right at your fingertips. Search through best-performing Instagram content to see what audiences are interacting with. Use filters to narrow in on content formats, industry-specific content and more! There’s a lot of content out there just waiting to be found so roll up your sleeves and get started!
Discover best performing posts in your industry – Try Free Tool!
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3. Unlock Your Instagram Statistics for Deeper Insights
With our free Instagram Tracker, you can get your hands on some solid statistics about your company’s performance. Go back to the beginning of your Instagram existence and find out which of your posts have earned the highest number of likes and comments. See your posting frequency in an easy-to-understand graph, dig into your preferred filters, hashtags and more!
Learn more about your Instagram Performance – Try Free!
4. Predict Your Best Instagram Posts Before You Promote
Unfortunately, intuition isn’t the best way to determine which posts are best for boosting – even though it may be the easiest! If you have ever wished that you could confidently promote the right posts to get more out of your budget than we are happy to tell you your wish has been granted! With Performance Prediction, you’ll get post grades from A – D that will help you single out boost-worthy content so you can get more likes for the lowest cost. With this tool, you’ll be able to make every cent count!
See which post you should boost next – Try Free!
5. Benchmark Your Instagram Stories Against Your Social Media Content
More and more Instagram users are taking advantage of the Stories format, which means you should too! If you have already started snapping your quick clips, the natural next step is measurement. With Stories insights you can see exactly which posts are contributing to your desired KPIs. Are your Stories getting the reach they deserve? Are they sparking conversation? Learn more about your Stories strategy and benchmark your progress against the rest of your social media content to add context!
Benchmark your Stories against your social media content – Try Free!
Conclusion
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