Social media can be a powerful tool for your business. It allows you to connect with customers, share your brand’s story, and promote your products and services.
But managing your business’s social media accounts can be time-consuming, especially if you have multiple channels to manage. Thankfully, there are tools available that can help you do everything from scheduling posts to tracking the performance of your campaigns.
In this article, we’ll tell you about the best free social media tools that can help you make the most of your social media marketing efforts.
Best Free Social Media Tools
Taking care of your social media presence is just as crucial as creating brilliant content for your audience. Not only do you share valuable information with them, but you can also engage with them, receive valuable feedback and ideas for topics, connect with other people in your industry, and reach out to influencers, among other things.
However, since there are so many popular social networks you need to be a part of – plus new ones are continually being added to the mix – it’s nearly impossible to manage all of those accounts manually. Fortunately, there are plenty of free social media management and scheduling tools you can use to make your job and your life much easier. Let’s take a look at the 6 most effective.
1. Later
Instagram is one of the most popular social networks, with over 1 billion users active on the platform each month. Later started as an app dedicated to Instagram as a scheduling tool, but since its inception, they’ve added support for other social networks and are continuously adding new features. The app has a strong focus on visual content. Whether you want to schedule in-feed image or video posts, stories, or carousel posts — Later supports all of these options. Later has a free plan available that you can use forever, but you get features such as analytics, saved captions, scheduled stories, and more for paid plans. Their paid plans start at $9/month.
2. TweetDeck
Those who rely on Twitter to get their message across will find much to like about TweetDeck. TweetDeck is a free application that enables you to manage multiple (unlimited) Twitter accounts from a unified interface. You can create your own customizable social media dashboard that allows you to send and receive tweets and manage and monitor your Twitter profiles. You can use TweetDeck as a web app, Chrome app, or desktop app. TweetDeck can be set to post scheduled tweets, build Tweet lists, and more. And the extra special part is that it’s always free.
3. Canva
Social media is increasingly becoming more and more visual. Canva is an excellent tool for anyone managing social media accounts to use. You can create designer-level marketing assets using any of the thousands of ready-made designs they have available to you. Now, you can even connect your social channels and publish or schedule directly from Canva. They have a free version available, which gives you decent access to great pre-made templates. The pro plan gives you access to all of the templates for only $12.95/month.
4. Hootsuite
Hootsuite is one of the most established and popular apps for social media scheduling and marketing. You can use it to schedule posts, receive in-depth reports, and collaborate with your team members, thanks to built-in teamwork features. It enables you to view multiple streams at once and monitor what your customers are saying. There is a free limited plan available for 3 social profiles and up to 30 scheduled messages.
5. Buffer
Buffer is also one of the best apps for managing your social media presence and scheduling your posts. The app also comes with analytics tools that enable you to track your audience’s activity and figure out when it is the best time to post in the future. We especially love its Chrome extension, which integrates itself seamlessly and never gets in the way, yet it is always there when you need it. It is a more straightforward and more effective way of managing your social media, and you are never more than a few clicks away from setting up anything you want. Buffer supports over 7 different platforms – you can add up to 4 on the free plan.
6. Planable
Planable is a social media collaboration tool helping marketers work together better & faster. So, if you care for efficiency, this is the tool to consider. It’s one of the most visual platforms allowing marketers to create, plan, collaborate, review, and schedule social media content. It supports the most popular social media networks: Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and Google My Business. Planable is 100% focused on collaboration and approval so it allows you to get feedback on each post, have conversations, request & get approval, and schedule automatically. They’ve got a free plan to get you started — so you can test all the features for the first 50 posts.
Bonus Tool: ContentCal
ContentCal is the ultimate tool for bringing your team together. You can share ideas with, create approval workflows, build your content plan and then publish that content to multiple platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, and Medium). ContentCal’s analytics will help you understand your content performance and the latest ‘Respond’ features act as a shared inbox for monitoring and responding to mentions, messages, and comments across social media.
One of the star features is the fact that ContentCal integrates with over 2000 other applications so that you can create the perfect social media workflow by connecting ContentCal to tools you currently use (think of things like Slack or Trello) and also distribute content to channels beyond social media, like emails and blog posts. The best content is created together. Involve your team (and clients) into the content creation process, share ideas, gain feedback and watch your content performance soar!
free social media tools instagram
Looking to up your Instagram game? You’re in the right place! Standing out on the most visual social media platform shouldn’t have to cost you a small fortune. That’s why we’ve rounded up a list of our top 5 Instagram business tools that will have your audience double tapping in no time!
1. Compare Your Instagram Performance with a Key Competitor
Finding out how you stack up against your competition on Instagram doesn’t have to take hours of research. With this simple tool, you can find out how your performance compares to your key competitor over the past 90 days in just a couple of clicks. In your custom report, you’ll get insights that will tell you how effective your Instagram marketing is – from your post promotion efficiency to your share of interactions from boosted posts.
Find out where you stand versus your competitor on Instagram – Try Free Tool!
2. Know What Best Performing Posts Look Like in Your Industry
Coming up with fresh social media content can be a challenge. You’ll have access to the largest content library in the industry right at your fingertips. Search through best-performing Instagram content to see what audiences are interacting with. Use filters to narrow in on content formats, industry-specific content and more! There’s a lot of content out there just waiting to be found so roll up your sleeves and get started!
Discover best performing posts in your industry – Try Free Tool!
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3. Unlock Your Instagram Statistics for Deeper Insights
With our free Instagram Tracker, you can get your hands on some solid statistics about your company’s performance. Go back to the beginning of your Instagram existence and find out which of your posts have earned the highest number of likes and comments. See your posting frequency in an easy-to-understand graph, dig into your preferred filters, hashtags and more!
Learn more about your Instagram Performance – Try Free!
4. Predict Your Best Instagram Posts Before You Promote
Unfortunately, intuition isn’t the best way to determine which posts are best for boosting – even though it may be the easiest! If you have ever wished that you could confidently promote the right posts to get more out of your budget than we are happy to tell you your wish has been granted! With Performance Prediction, you’ll get post grades from A – D that will help you single out boost-worthy content so you can get more likes for the lowest cost. With this tool, you’ll be able to make every cent count!
See which post you should boost next – Try Free!
5. Benchmark Your Instagram Stories Against Your Social Media Content
More and more Instagram users are taking advantage of the Stories format, which means you should too! If you have already started snapping your quick clips, the natural next step is measurement. With Stories insights you can see exactly which posts are contributing to your desired KPIs. Are your Stories getting the reach they deserve? Are they sparking conversation? Learn more about your Stories strategy and benchmark your progress against the rest of your social media content to add context!
Benchmark your Stories against your social media content – Try Free!
Conclusion
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