Email marketing is one of the most effective ways to stay in touch with your audience. It allows you to stay top-of-mind and build relationships with your customers, as well as drive sales.
But what if you’re just starting out and don’t have a big email list? Or what if you’re on a tight budget?
When it comes to email marketing, there are many different options out there, but not all of them are created equal (or affordable).
In this blog post, we’ll review and compare some of the best low cost email marketing tools available today!
Best Low Cost Email Marketing Tools
| Email Provider | Free plan? | Cheapest paid plan | Contact storage | Monthly email sends |
| Sendinblue | Yes | $25/month | Unlimited | 20,000 |
| Mailchimp | Yes | $11/month | 500 | 5,000 |
| Constant Contact | No | $9.99/month | 500 | 12,000 |
| ConvertKit | Yes | $15/month | 300 | Unlimited |
| Cake Mail | Yes | $7/month | 500 | 6,000 |
| MailerLite | Yes | $10/month | 1,000 | Unlimited |
| GetResponse | Yes | $15/month | 1,000 | Unlimited |
| SendGrid | Yes | $15/month | 1,000 | 7,000 |
| Aweber | Yes | $19.99/month | 500 | 3,000 |
| Moosend | 30-day free trial | $9/month | 2,000 | Unlimited |
| Omnisend | Yes | $16/month | 500 | 6,000 |
| SendPulse | Yes | $8/month | 500 | Unlimited |
| Mailjet | Yes | $15/month | Unlimited | 15,000 |
| Email Octopus | Yes | $24/month | 5,000 | 50,000 |
| Benchmark | Yes | $15/month | 500 | Unlimited |
| Sender | Yes | $15/month | 5,000 | 60,000 |
| RedCappi | Yes | $10/month | 500 | Unlimited |
| Pabbly | Yes | $29/month | 5,000 | 500/day |
free email marketing tools
1. HubSpot Email Marketing
HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs.
Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing’s free version can do that. One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.
What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance.
2. Sender
Sender is one of the best free email marketing tools in the market with features to ensure deliverability. It lets you create stunning newsletters without any HTML knowledge. Just choose from a template and customize it with elements like images, videos and text. You can even personalize your newsletters for each recipient to create an even bigger impact.
Sender’s robust analytics feature is one of the top reasons why it’s on our list. It lets you track who opened your emails and clicked on the links, when they were opened and more. It even helps you build accurate buyer profiles based on your subscriber actions, so you’ll be able to optimize your existing email strategy and craft compelling offers.
3. Sendinblue
Sendinblue is a marketing communication platform that features both email marketing tools and additional functions such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue’s email design functions make it easy to create a great-looking email. Plus, all of these templates are responsive, and you can preview your results to can ensure your design looks the way you want on any screen format.
After you design your email, you can use features like A/B testing and segmented recipient lists to take the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences.
4. Omnisend
Omnisend is a sophisticated ecommerce marketing platform that integrates all your communication platforms in one place. Its free plan includes only email, but it’s more than enough to support the email marketing efforts of small and medium businesses. It allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers’ convenience.
You can utilize its comprehensive audience insights to send out more relevant email marketing messages. Design attractive newsletters using time-saving features like the Product Picker, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes and gift boxes to further optimize your email performance.
5. SendPulse
SendPulse advertises itself as a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with a ton of professionally-designed email templates that you can easily customize using a drag-and-drop editor. You can then set up these customized emails to be automatically sent out at the right time based on user behavior, event trigger and other variables.
SendPulse’s subscriber rating feature is an excellent way to identify your most valuable subscribers. It lets you analyze the open and click rates as well as the read and unread rate of each subscriber. You can even set replaceable text fields to personalize your emails by name, gender, date of birth, age and job role.
Conclusion
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