EVERYTHING YOU NEED TO KNOW ABOUT MARKETING TOOLS
The Internet has made it easier than ever to get your brand out to the world. But with so many ways to market your small business, you may not know where to start.
In this blog, we’ll take you through the best marketing tools for brands, and help you figure out which are right for your small business.
Best Marketing Tools For Brands
1. Branding for Email: HubSpot Email Signature Generator
After all these years, email marketing is still going strong. With an average return on investment of 42:1, it’s not hard to see why email marketing has enjoyed such longevity. To realize that kind of eye-popping ROI, though, you need your email strategies to be firing on all cylinders. Every part of every marketing email should reflect your brand identity and deliver the right message.
That includes your email signature.
There are a bunch of branding tools to help marketers design a winning email signature, but for our money, HubSpot’s Email Signature Generator is one of the best around. It’s so user-friendly and straightforward, you can create a professional email signature that’s easy on the eyes and aligns with your style guidelines. With different themes, templates and features to choose from, you can create the right email signature for your brand in no time at all.
How can we possibly know all this? Because Brafton uses HubSpot’s tool to design email signatures for every one of our employees. Check it out:
Did we mention it’s free? There’s really no downside here.
Branding for Social Media Presence: Lightroom
Social media is a critical marketing channel for B2C and B2B companies alike. According to Sprout Social, 84% of consumers will buy from a brand they follow on social media platforms rather than go with a competitor.
There are branding tools to help with everything from creating social media posts to refining your social media profile. In many cases, these solutions are geared toward specific social media platforms like Instagram, Facebook or Twitter. It’s tough to pick just one to highlight, but we’re giving that honor to Adobe’s Lightroom.
At its core, Lightroom is a photo-editing tool, letting marketers tweak and organize their social media images with relative ease. Its user-friendly features allow any marketer to dive in and start refining shared images to align with their visual branding.
Lightroom does require a monthly paid subscription, but you’d be hard-pressed to find any social media marketing tool that’s completely free of charge.
3. Branding for Search: SEMrush
Every good marketing strategy accounts for search engine optimization (SEO), and that includes ranking for the right search terms to raise your business’s online profile and increase brand awareness.
SEMrush is a great tool for all things related to SEO, providing keyword research, competitive analysis and content guidance. The platform also tailors results according to location and device, letting businesses craft their SEO marketing strategy around their specific target audience.
It’s one of our go-to tools here at Brafton, and every marketer should have SEMrush on tap to guide their digital marketing strategies.
4. Branded Content: Instagram Branded Content
Creating content for your social media feeds doesn’t need to fall squarely on your shoulders. Working with influencers, industry thought leaders, business partners and other brands to publish social media content is a great way to reach new audiences and build brand awareness.
Branded content can be tough to execute, especially since social media users are often suspicious of promotional posts. To help walk that line with all the grace and balance of a tightrope walker, marketers can turn to Instagram’s Branded Content tools.
Instagram allows brands to easily tag other business partners in their posts and let followers know when content is published as part of a commercial agreement.
When it comes to building a good social media reputation, it pays to be transparent, and Instagram gives you the right tools for the job.
5. Visual Branding: Piktochart
Infographics, custom images and other visual content should all reflect your brand identity, incorporating your color scheme and style guidelines into every design.
Nothing beats having a team of talented graphic designers to whip up infographics whenever you need them, but if that’s not feasible, you can always take advantage of visual branding tools to fill that skills gap. Piktochart is a great tool for marketers who don’t have the design chops to create professional graphics, images and artwork on their own.
It’s easy to jump in and start building out infographics, newsletters, eBooks and anything else you need to promote your visual branding.
6 tools of marketing
There’s no one size fits all digital marketing tool. They all focus on making marketing easier for your business, but in many different ways. It’s important that you find a tool that is designed for the specific marketing channels and tactics that you use.
The summaries below will help you quickly identify tools that have the features that will benefit your small business, startup, or nonprofit.
HubSpot
HubSpot is a set of essential software tools that help businesses grow through inbound marketing. It can help your small business get organized, capture qualified leads, identify which prospects are likely to buy, and increase sales.
Hootsuite
Hootsuite is a complete social media management tools. You can connect accounts from all the major social media platforms. Features include scheduling posts, content curation, analytics, and team management.
Sendible
Sendible was designed for agencies needing to manage multiple clients as a team from one dashboard. It lets you schedule posts, monitor results, and generate professional looking reports.
Social Oomph
Social Oomph is primarily designed to schedule posts on Twitter. However, it can also be used to schedule posts on other networks like Facebook, Pinterest, and LinkedIn.
SocialPilot
SocialPilot is an all-in-one social media management tool on a budget. It’s built for social media marketers and agencies to manage their accounts. You can work as a team to schedule posts in bulk, curate content, and analyze the results.
Sprout Social
Sprout Social is best known for its visual user interface. It’s easy to see engagement or tracking results at a glance through charts and tables. You can schedule posts and reply to them from within the tool.
Conclusion
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