If you are new to SEO and want to learn the basics of SEO, then you should take a look at some of the best SEO tools for beginners. These tools are very useful for beginners because they give you step-by-step instructions on how to get started with your own website. You can also use these tools to learn more about the different techniques that are used by professional SEO experts in order to increase traffic to their websites.
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Best Seo Tools For Beginner Education
To get you started improving SEO for your college or university, we’ve compiled a list of some of the most popular SEO tools out there, and highlighted some of their most notable features and best use practices.
Moz
Moz is one of our favorites for all-things SEO. Moz Pro’s robust feature set makes it a go-to solution for any and all SEO-related reporting and research needs. Moz Pro’s tool kit provides capabilities that audit your site for gaps and track how your website pages are performing relative to SERP ranking and specific keyword positions. With Moz, marketers can track keyword ranking performance and overall visibility on SERP over time to see what’s working, what’s not, and identify any trends to inform how you can adjust your SEO or content strategy approach. The current state of your SEO regarding search visibility, keyword rankings, SERP position, and links, can all be measured against competitors to get a perspective on where your site performance falls in the market landscape. 
From a content strategy perspective, on-page optimization scores each page based on how easy it would be for users to find the information they’re looking for, and how relevant the page is to specific keywords. The keyword research tool allows you to explore and prioritize high-volume keywords based on monthly volume, difficulty, and estimated click through rates. 
Best For: Moz is best for gaining a holistic view of your current SEO performance, in relation to SERP rankings, keywords, and links. We like to use Moz to report on current SEO efforts because it’s capabilities provide a comprehensive look at a website’s overall visibility and performance on search.
SEM Rush
SEM Rush is another great SEO tool for garnering an overarching view of current SEO standings and identifying new opportunities to advance SEO performance. With a large set of features similar to Moz, SEM Rush maximizes the ability for marketers to manage their website’s online visibility.
With SEM Rush, marketers can run technical SEO audits, analyze website backlinks, conduct competitive research, track SERP positions, and uncover keyword opportunities. The Keyword Magic Tool provides insight on any keyword or natural language query; including monthly volume, difficulty, estimated CPC, and trends.
This data can provide insight into new content ideas or inform how your existing topics pages can be optimized to perform better on search. By integrating the keywords and queries that prospective students are searching for into your content, you can further promote certain academic programs and drive more qualified leads. Taking an SEO-centered approach to content strategy can help your brand win higher SERP positions and drive more (and better) organic traffic.
Aside from the various SEO capabilities available though SEM Rush, there are content marketing, market research, advertising, and social media solutions. Based on your brand’s current goals and digital marketing efforts, consider which of these solutions could provide the best value for your overall marketing strategy.
Best For: We like to use SEM Rush when conducting keyword research and doing some exploratory research around certain page topics and new content opportunities.
Google Search Console (GCS)
Accounting for over 90% of the search market share, Google is not only the number one search engine, but the greatest driver of traffic to your website. Tracking website and page performance on Google is extremely important to gain an understanding of how your web properties are performing and ranking where your audience is searching. Google’s property, Google Search Console, provides exactly this capability.
With Google Search Console, you can see how your site as whole — or individual pages — are performing in regards to the number of clicks and impressions, as well as how they rank for top keywords and on SERP. The number of links in your website is another factor that Google uses to rank and index content. GSC provides visibility to internal links, external links, and the top site’s linking to your website. In GCS, you can also submit a sitemap so Google can more accurately index the pages of your website. 
Best For: Getting a quick glimpse at how your website is performing on Google Search. Learn how specific pages are ranking in terms of clicks, impressions, and click through rates.
Yoast
Unlike the other SEO tools discussed, Yoast is a CMS plug-in tool that integrates with WordPress. As a WordPress plug-in, Yoast is focused on making on-site content optimizations, rather than tracking your website’s performance across search engines or providing insight into how pages are ranking against competitors.
Yoast makes automated technical SEO improvements and real-time suggestions for metadata and canonical URLs. Title and meta descriptions templates are available to ensure your website metadata is following SEO best practices. Yoast automatically manages content in WordPress and optimizes it for faster loading times, which is a factor that helps increase SEO performance. From a content strategy perspective, Yoast’s readability feature automatically crawls website content to ensure that both users and search engines can decipher content accurately.
Yoast would be an ideal implementation for marketing teams without a designated SEO team member. The ease of a WordPress integration makes it simple to recognize which aspects of your site need to be optimized so you can begin to make immediate adjustments to help improve overall SEO performance. 
Best For: If you don’t have a dedicated SEO expert on your team, Yoast is a great option. As a WordPress plug-in, it’s user-friendly and helps flag on-site SEO issues to provide suggestions in real time that can be directly implemented through WordPress.
Site Improve
Site Improve is a full-stack SEO tool that offers keyword monitoring, content optimizations, competitor analysis, reporting on ROI, and search engine analytics reports. Most similar to Moz and SEM Rush, Site Improve runs on-page diagnostics, discovers high-opportunity keywords, uncovers duplicate content, and identifies high-value backlinks (as well as potentially harmful ones).
As an SEO solution, Site Improve is effective not just thanks to its robust reporting features, but also because of its management capabilities. Site Improve allows marketers to create customizable activity plans that monitor, track, and demonstrate the progress of your SEO efforts. The visibility into this progress makes it easy to benchmark against your SEO goals and see how you are progressing towards your KPIS.
Based on your strategy and current SEO goals, Site Improve allows you to prioritize certain pages or goals so you can focus on the areas of your site that have the most performance potential. For content optimization, Site Improve allows you to identify target pages and monitor their progress. Through CMS integration, content can be directly updated to align with high volume keyword opportunities and SEO best practices. 
Site Improve makes it easy to manage SEO efforts and report on ROI by attaching monetary value to every effort. Integrating with Google Search Console, Site Improve offers extended visibility into why users are coming to your website and provides the option to filter keywords based on quick wins, high impact, search volume, and estimated traffic to align with your SEO goals.
Best For: With its SEO functions and management capabilities, Site Improve is one of the most customizable solutions. Aligning to your current SEO strategy and goals, and providing prioritization and goal-setting functionality, Site Improves is a useful tool for SEO beginners and experts, alike.
Ahrefs
Ahrefs is an all in one SEO toolkit that includes features such as site audit, site explorer, keyword explorer, content explorer, and rank tracker. Ahrefs provides research tools that allow you to measure important SEO factors such as organic and paid traffic, keyword rankings, backlink profiles, and referring domains, against competitors.
Ahrefs provides advanced metrics and extensive data on each SEO feature provided in the interface. You can explore high-volume and newly discovered keywords with deeper insights into the true traffic potential, including click through rates, return rate, clicks per search, and percent of clicks organic versus paid. You can audit your website based on customized filters and parameters to drill down into the metrics that are most relevant to your current content and SEO needs. 
Best For: Ahrefs is a great resource for understanding the technical factors that contribute to your website’s SEO performance. As a research tool, Ahrefs provides the most extensive data and advanced metrics on your site’s performance and rankings, traffic potential, and current issues.
best seo tools for wordpress
1. All in One SEO for WordPress (AIOSEO)
All in One SEO for WordPress (AIOSEO) is the best WordPress SEO plugin on the market. Used by over 3+ million users, it is the most comprehensive SEO toolkit that helps you improve search rankings without learning any complicated SEO jargon.
It comes with the easiest setup wizard that automatically helps you choose the best SEO settings for your business. AIOSEO shows you TruSEO on-page analysis with an actionable checklist to optimize your posts and pages.
The on-page SEO checklist includes a smart meta tag generator where you can use dynamic values (current year, month, day, custom fields, author info, and much more) in your SEO title and descriptions. This means you don’t need to update a post just to change SEO titles.
AIOSEO also comes with Rich snippet schema markup, smart XML sitemaps (with advanced controls), SEO health check, and other useful features to grow your search engine visibility.
There is a built-in social media integration to add Open Graph metadata as well. This means you can choose which image or thumbnail you want to show when your pages are shared on social media websites like Facebook, Twitter, Pinterest, etc.
AIOSEO also comes with built-in WooCommerce SEO tools for eCommerce sites. This include features like dynamic optimizations, individual product page optimizations, product image SEO, and other handy features to bring more organic traffic to your online store.
For more SEO savvy users, it includes full control of RSS feeds, Robots.txt editor, local SEO, Google News sitemaps, video SEO, advanced redirect manager, 404 tracking, IndexNow integration, and more.
For business owners, it comes with SEO user roles, so you can manage access to important SEO features without handing over control of your website.
Update: Recently AIOSEO added a Link Assistant which is a game-changer for internal linking. It helps identify link opportunities and help you bulk-add internal links with just a few clicks.
Overall, All in One SEO (AIOSEO) is the most beginner-friendly and comprehensive WordPress SEO plugin on the market. It eliminates the need to install multiple plugins to do things on your website and works perfectly for all types of businesses, eCommerce, blogs, news, and other websites.
2. SEMRush
SEMRush is the best overall SEO tool on the market. Used by professional SEO experts, marketers, bloggers, and businesses of all sizes, it provides a comprehensive set of tools to grow your traffic.
You can use it to find organic keywords and search terms that you can easily rank for. It also allows you to do competitive research and see which keywords your competitors rank for, and how you can beat them.
SEMRush SEO Writing Assistant tool helps you improve your website content to beat the top 10 results for your focus keyword. It integrates with WordPress, and this will help you write more SEO friendly content.
To learn more, see our complete guide on how to do keyword research for your website.
We use SEMRush for our websites because of their competitive intelligence and SEO rank tracker features.
3. Google Search Console
Google Search Console is a free tool offered by Google to help website owners monitor and maintain their site’s presence in Google search results.
It alerts you when Google is unable to crawl and index pages on your website. You also get helpful tips on how to fix those crawl errors.
Most importantly, it shows which keywords your website is ranking for, anchor texts, average position, impressions, and more. You can use this data to find keywords where you can easily rank higher by simply optimizing your content. You can also use this keyword data to come up with new blog post ideas.
For more details, see our comprehensive Google Search Console guide for beginners.
Tip: You can use MonsterInsights to track your keyword rankings inside WordPress admin area using Google Seach Console data.
MonsterInsights, another tool we’ll mention later, helps you bring the Search Console reports right inside your WordPress dashboard for easy access.
4. Yoast SEO
Yoast SEO is a popular WordPress SEO plugin that allows you to optimize your WordPress website for search engines.
It lets you easily add SEO titles and descriptions to all posts and pages on your website. You can also use it to add Open Graph metadata and social media images to your articles.
Yoast SEO automatically generates an XML sitemap for all your website content which makes it easier for search engines to crawl your website. It also helps you easily import your SEO data if you have been using another SEO plugin.
For more details, see our complete guide on how to install and setup Yoast SEO plugin in WordPress.
5. Google Keyword Planner
Google Keyword Planner tool helps you generate your own keyword ideas from Google itself.
No one on the planet has more insights into what people are searching for than the search giant Google. This free tool is offered to Google’s advertisers for free and anyone can use it. Its main purpose is to show advertisers the keywords they can bid on for their advertising campaigns.
It also helps advertisers choose the right keywords by showing them an estimate of search volume, number of results, and difficulty level.
As a content marketer or blogger, you can use this data to find keywords with high search volume, high advertiser interest, and more importantly keywords where you can easily outrank all other sites.
Conclusion
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