SEO is one of the most important marketing strategies for any business. However, there’s a lot of important information to keep track of, and that can be overwhelming for even experienced marketers. Fortunately, tools have been developed to take the pressure off.

There are tons of options when it comes to SEO tools, so it can feel overwhelming just trying to choose which ones are right for you. To help you get started, we’ve put together a list of some of the best tools out there and what they can do for you.

Best Seo Tools Review

SEO is one of the most important digital marketing skills, yet some say it takes the longest to master.

Whether you want to start a blog, ecommerce brand, or SaaS company, you need website traffic. And to get organic traffic, you need to rank on Google for specific keywords.

With only 10% of web pages on the internet getting organic Google traffic, using the right tools is critical.

Whether you need to perform keyword research, audit your website, do competitive research, or just want to see how well you rank on Google, you need to ensure that you’re doing things in the best way possible.

In this post, I ranked and reviewed the best SEO tools like Ahrefs, SEMrush, and Moz so that you can raise your SEO game this year.

Let’s get to the list.

Disclaimer: This article contains affiliate links that I receive a small commission for at no cost to you. However, these are merely the tools I fully recommend when it comes to SEO. You can read my full affiliate disclosure in my privacy policy in the footer.

What Are the Best SEO Tools?
Here are my picks for the best SEO tools to use this year.

1. GrowthBar.

GrowthBar is one of the easiest to use SEO tools on the market. They enable users to see millions of keyword results, your competition’s backlinks, Google Ads data and generate blog content in one click.

GrowthBar is a tool that is built using Open AI — the most sophisticated language model ever made. That means the results and recommendations are as good as it gets. It’s slick, sleek, and 100% intuitive.

Because of the simple user interface and robust data sets, it’s becoming a favorite choice for entrepreneurs, small businesses, and freelancers. But GrowthBar counts bigger companies like Minted, MagicJack, Square, Spekit, and Teepublic among its customers as well.

GrowthBar also has a free Chrome Extension so you can get SEO insights while you surf the web.

KEY FEATURES:
Organic Research — See millions of keyword suggestions along with their competitiveness score.
Competitiveness Metrics — See your competitors’ top organic keywords, top backlinks, and export any of the metrics into an Excel-friendly CSV.
Content Generation — Generate blog post outlines with proper keywords, headlines, word count, links, tone, and more — all with one click of a button.
GrowthBar Dashboard
PRICING:
GrowthBar Pricing
You can test out GrowthBar for 5 days for free, before upgrading to a paid subscription. It’s an all-in-one super powerful SEO tool for $29/mo — which makes GrowthBar significantly cheaper than most other quality tools out there.

USED FOR:
Content generation for bloggers.
Competitive research: understand your competition’s top organic keyword, Google Ads keywords, backlinks, and Facebook Ads.
Get word counts, difficulty scores, keyword suggestions, backlinks, and much more to build your content strategy.
CONS:
Lacks technical SEO metrics
Lacks historical tracking data
Lacks SEO audit feature
For the best new SEO tool, get started with a 5-day free trial of GrowthBar.

2. SEMrush.
   Best SEO Tools SEMrush
   SEMrush is a leading competitor analysis tool that helps users evaluate their competitors as well as their own content. It provides robust metrics and allows users to get top-performing pages, content, and keywords.

SEMrush has been successfully helping many website owners and ecommerce entrepreneurs to understand the SEO strategies of their competitors. This makes it one of the most popular SEO tools among small and medium-sized enterprises.

The SEO tool offers the best help for SEO, PPC, ad campaigns, backlinks, keyword research, SERP, and much more.

KEY FEATURES:
Organic Research – This feature allows the users to see the top keywords used by their competitors, and comp the changes of domains.
Advertising Research – It helps you run better ad campaigns by analyzing the ad budgets of the competitors. You can also localize your ad campaigns.
Product Listing Ads – SEMrush allows the users to see competitors’ Product Listing Ads and product feeds.
Traffic Analytics – SEMrush accurately tells about the online performance and traffic of a website. It also helps you understand the behavior and media consumption of potential customers.
PRICING:
SEMrush pricing
SEMrush offers three paid plans. The Pro plan is $99.95, the Guru plan is $199.95, and the Business plan is $399.95. There is also a quote-based Enterprise plan that you can customize according to the specific needs of the entrepreneurs.

USED FOR:
Creating guest blogging strategies
Analyzing the strategies of the competitors
Tracking past and current website ranking
Performing technical SEO audits and gauge user experience
Finding good advertising opportunities for CPC
Doing robust keyword research to make your content rank higher
CONS:
Newbies might find it a bit complicated
You have to pay a hefty tag for more advanced features
Instances of inaccurate data regarding advertisements and backlinks
Get started with SEMrush today.

3. Ahrefs.
   Adam Enfroy Ahrefs
   Ahrefs is one of my favorite SEO tools on the market. Not only is it the second-fastest web crawler (only behind Google) but it has the best user interface out of all tools on this list.

It’s primarily used for backlink audits, competitive analysis, URL rankings, keyword research, and more. Like SEMrush, Ahrefs also offers organic search reports to analyze the traffic of your competitors’ sites.

Users then use that extracted data for link building, keyword research, SEO strategies, rank tracking, and content marketing.

I use Ahrefs every day to check on new backlinks, my keyword’s search positions, and check out competitor insights.

I especially love their keyword explorer tool, which allows you to see keyword difficulty and related keywords that “also rank” for target phrases.

All these impressive features make Ahrefs a highly competitive SEO tool used by numerous SEO professionals and entrepreneurs worldwide.

KEY FEATURES:
Amazing Keyword Tools – Ahrefs generates millions of keywords on a single research query.
Ranking History – You can see the ranking history of any keyword used on any page of your website.
Content Explorer – You can do a content search within the Ahrefs database that contains more than 1 billion web pages.
Monitor Outbound Links – Ahrefs shows outgoing links report in the site explorer. This helps you keep proper track of where your guest posts are linking.
PRICING:
Ahrefs pricing
You can test out the product by opting for the 7-day trial for $7. After that, you can upgrade to the subscription plans start from $99 and range up to $999.

USED FOR:
Getting website improvement tips for increased visibility and ranking
To get a clear backlinks analysis report
To know the URL rating
To get historical backlink data analysis
To build a content strategy
CONS:
Lack of automated client-facing reports if you’re running an agency

4. Advanced Web Ranking.
   Advanced Web Ranking
   Advanced Web Ranking is a great SEO tool for teams looking to track a large volume of keywords. Its ability to track keywords on a hyper-specific level (including SERP features) and white-label reporting make it ideal for agencies and in-house teams.

This tool can also track 3,000 search engines and more than 170 countries, with support for not just Google, but also Baidu, Yandex, Amazon, YouTube, etc. Advanced Web Ranking also performs a deep competitor analysis that includes metrics like market share, estimated visits, and new competitor discovery.

KEY FEATURES:
It’s a long-standing tool and has existed since 2002.
Provides hyper-specific local SEO results on both desktop and mobile (country, city-level, or GPS coordinates).
3.000 search engines and more than 170 countries (also offers support for SEs such as Baidu, Yandex or Amazon & Youtube)
You can white-label reporting, export them via PDF, or CSV, create permalinks, integrate with Data Studio, etc.
It can accommodate large volumes of keywords (which is great for agencies and large in-house teams).
The tool supports unlimited users with different rights (admin, team member) at no additional cost.
PRICING:
Advanced Web Ranking Pricing
Advanced Web Ranking has four paid plans and all come with a 30-day free trial. Plans increase in price by providing more “units”, which allow you access to a higher volume of keywords to track.

Starter: $49 per month.
Pro: $99 per month.
Agency: $199 per month.
Enterprise: $499 per month.
USED FOR:
Performing keyword research.
Tracking large volumes of keywords.
Finding specific keyword rankings at the local level.
Competitor insights and understanding SERP features.
CONS:
Updates might take a long time if you’re tracking a huge volume of keywords since the rankings are collected in real-time.
There is no link building module.

5. Sitechecker.
   Sitechecker Website Checker
   Sitechecker.pro is a great website checker that provides a deep SEO analysis so that you can make SEO improvements. You simply input your website URL and click analyze. Once Sitechecker scans your website, you get insights into traffic, backlinks, rankings, and more.

KEY FEATURES:
Website Change Monitoring – Their ongoing website scans audit your website and provides information on changes that have been made and how they impact your SEO scores.
On-Page SEO Audits – Sitechecker scans your webpages and provides insights into issues to fix.
Website Traffic Check – You can view competitor site traffic without any limits.
Daily Backlink Tracking – Get notified whenever any new links point to your site (or any disappear) so you can take action.
Rankings Check – View your keyword rankings (including local and mobile rankings).
PRICING:
Sitechecker Pricing
Sitechecker has three main pricing plans starting at $29 per month. Their $29/month Startup Plan provides you the ability to use their website checker on 5 websites, 5,000 URLs, 500 keywords, and 5,000 backlinks. Pricing plans scale up with the number of websites, URLs, keywords, and backlinks you want to track.

USED FOR:
People that need a website checker for site audits.
Competitor tracking.
Keyword position tracking and monitoring.
New and lost backlink tracking.

6. Authority Labs.
   Best SEO Tools Authority Labs
   Authority Labs is another highly useful SEO tool that comes with a super-easy user-friendly interface. With Authority Labs, you can easily set up multiple sites and optimize your SEO campaigns. It also helps you acquire location-specific rank tracking to laser target your audience.

Users can also track the SEO campaigns and strategies used by their competitors in the market.

KEY FEATURES:
Global Tracking – You can easily do both local and global tracking for different countries and cities.
Keyword Targeting – Effective keyword targeting with keyword research tools.
Free Trial – Authority Labs also offers 30 days free trial.
Daily Reporting – Receive in-depth reports with daily rank checking that help you analyze where you are standing.
PRICING:
Authority Labs pricing
Authority Labs offers four different pricing plans. The Plus plans costs $49, and the Pro plan is $99. Other more advanced plans include Pro Plus at $225 and the Enterprise plan at $450. Apart from this, you also get a 30-day free trial; no credit card required.

USED FOR:
Tracking competitor domains
Tracking product ranking on various sites
Comparing mobile ranking to desktop results
Offers in-depth analytical reports automated reports into the reporting process
CONS:
Sorts keywords in alphabetic order, and there is no option to change this filter setting

7. Serpstat.
   Best SEO Tools Serpstat
   When it comes to SEO and digital marketing solutions, Serpstat is a one-stop-shop. From optimizing your SEO to running your ad and content marketing campaigns, it helps you with just about everything.

The Serpstat tool does keyword research, competitor research, PPC analysis, and so forth. The dashboard is smooth and easy to use to avoid complexity. Plus, it also helps website owners to keep complete track of the backlinks of their competitors.

KEY FEATURES:
Website Analysis – Serpstat runs an analysis by monitoring the domain and URL of the website. The analysis includes in-depth SEO and PPC research.
Keyword Research – Keyword research includes cluster research, search suggestions, search volume, content marketing, and SERP analysis.
Backlink Analysis – Collects full backlinks data spanning over the last two years and at the same time keeps track of your competitors’ backlink strategies.
Site Audit – Cleans up your website, HTML, page speed, and never lets you miss any potential error.
PRICING:
Serpstat pricing
Serpstat offers four different pricing plans that include monthly and yearly subscriptions. The Lite plan costs $69 per month, the Standard plan is $149, the Advanced plan is $299, and the Enterprise is $499. You also get a 30-day free trial.

USED FOR:
Searching keyword variations and collecting international data
Checking the relevance of different webpages
Tracking universal search results
Finding ad strategies and budget of your competitors
CONS:
Site auditing is quite slow for heavy websites
Shows inaccurate keywords sometimes

8. Long Tail Pro.
   Best SEO Tools Long Tail Pro
   Long Tail Pro is a keyword research tool that helps you explore less competitive keywords. These keywords can help you acquire high-converting online traffic, whatever your niche.

It offers excellent keyword suggestions in bulk, along with the keyword competitiveness score. This SEO tool is perfect for beginners and startups.

KEY FEATURES:
Create Multiple Projects – keep your all campaigns for different sites perfectly organized
Import and Export – Quick export of the best keywords into Excel and import into the Long-Tail Pro dashboard
Here’s how the Long Tail Pro works:

Long Tail Pro working
PRICING:
Long Tail Pro pricing
Long Tail Pro offers three different pricing plans along with 10 days of the money-back guarantee. The Agency plan costs $98 per month, the Pro plan is $45, and the Starter plan is $25.

USED FOR:
Finding competitive keywords
Generating long-tail keywords
CONS:
Limited manual keywords
Limited seed keywords
Does not help in analyzing backlinks

9. SEObility.
   Best SEO Tools SEObility
   SEObility is a powerful all-in-one SEO software that helps you monitor your website, which comes in handy in SEO optimization. With its daily updates and link building tools, SEObility helps entrepreneurs improve their search engine rankings with ease.

On top of that, it crawls all the linked pages of a website efficiently and finds issues, such as duplicate content and broken links.

KEY FEATURES:
Rank Tracking – Helps you track daily keyword rankings based on different demographics and search engines.
Keyword Monitoring and On-page Analysis – Does on-page crawling and keyword monitoring giving proper improvement suggestions to the users.
Local Search Results – Users can also evaluate and monitor the local search results that will help them rank higher for a specified targeted group.
Competitors Comparison – Quickly explores and compares the content of your competitors’ website so that you can optimize your process.
PDF Export and E-Mail Reporting – Generate regular reports to show a change in the rankings of the websites.
PRICING:
SEObility pricing
The Basic plan, designed for beginners is available at free of cost. The Premier plan designed for professional websites is available at 30 days of a free trial. After the trial, the plan costs $50 every month. The final Agency plan is $200 and is perfect for large websites and agencies.

USED FOR:
Website crawling and site auditing
Checking daily updated Google rank tracker
Link building and backlink checking
Whitelabel reporting and regular monitoring
Runs a Metadata and on-page check
Blacklist and safe browsing check
Monitors your page response time
Exports in-depth reports in CSV and PDF format

10. SEOquake.
    Best SEO Tools SEOquake
    SEOquake is one of the most powerful SEO tools and browser plugin that offers numerous SEO metrics. It is especially useful when it comes to content marketing as it quickly gives detailed information on any website.

It provides essential metrics, such as:

Number of external links
Alexa rank
Google rank
Domain age
SEMrush rank
KEY FEATURES:
SEO Bar – You just need to browse the web pages with SEO Bar and it will provide you with quick information.
SERP Overlay – It helps you view complete analysis of the SERP, and results can be exported in CSV format.
Keyword Analysis – Provides detailed and structured reports on keywords with proper keyword analysis.
Print and Export – Data can be saved into CSV file format from any file.
PRICING:
Entirely free of cost.

USED FOR:
Conducting an on-page SEO audit
Examining internal and external links
Comparing URLs and domains in real-time
Exporting data into CSV file format
CONS:
High-level parameters are quite confusing for the new users

11. SEOptimer.
    Best SEO Tools SEOptimer
    SEOptimer is an easy-to-use and straightforward SEO audit tool that helps you improve your page ranking. It excellently performs on-page optimization and off-page link building.

KEY FEATURES:
White Label SEO Audit – Gives websites their own branded reports by running a check multiple factors.
Embeddable Audit – Helps you generate more leads and sales for the websites.
SEO Crawler – Helps in detecting technical SEO problems by scanning every page of the website.
SEO Audit API – Used for trend analysis, tracking problems, and bulk reporting.
PRICING:
SEOptimer pricing
The pricing plans include one plan for the websites and two programs for digital marketers. The DIY SEO plan for sites costs $19 per month. On the other hand, the White Label plan and the White Label and Embedding plan for digital marketers cost $29 per month and $59 per month, respectively. You also get a 14-day free trial.

USED FOR:
Content marketing
On-Page Optimization that includes improving various elements of the actual site
Off-Page Optimization that includes building quality links
Ad campaign management for a quick traffic
Social campaigns to improve social presence
CONS:
No mobile app

12. LinkMiner.
    Best SEO Tools LinkMiner
    LinkMiner by Mangools is a highly effective backlink checker tool that helps you identify broken links. On top of that, it provides you with information like DA, Facebook likes, backlinks from Ahrefs, Moz, and more.

KEY FEATURES:
Powerful Backlinks – LinkMiner helps you identify Do-follow or No-follow backlinks by applying quick and advanced filters.
Link Strength – Evaluates the strength of the backlinks based on Citation Flow, Trust Flow, and Alexa Rank.
Advanced Backlink Analysis – Provides link building opportunities by finding new backlinks.
PRICING:
Initially, you get a 10-day free trial. After that, the paid plans start at $29 per month and range up to $79 per month.

USED FOR:
Mining the backlinks of your competitor’s website
Finding specific types of backlinks
Evaluating the strength of the links
CONS:
Does not always accurately assess the power of the backlinks

13. Pitchbox.
    Best SEO Tools Pitchbox
    Pitchbox is an all-in-one solution that streamlines and automates the influencer outreach and content marketing process. It helps you get in touch with influencers and bloggers, which ultimately provides you with substantial link building opportunities.

KEY FEATURES:
Campaigns – Pitchbox helps you run campaigns to get in touch with publishers, bloggers, and influencers.
Product Review – The product review feature quickly finds websites that do product reviews.
Email Templates – Offers preset email templates to engage prospective leads.
Opportunity Detail Screen – Shows each prospect’s info and also adds tags to the opportunities.
Workflow – allows users to search and filter the results.
PRICING:
Pitchbox takes a fully-customized approach to their pricing. You simply schedule a demo and then their team provides you with a custom monthly price.

USED FOR:
Finding influencers, bloggers, and publishers
Customizing outreach emails with automatic follow up
Making data-driven decisions to bring maximum results

14. Google Search Console.
    Best SEO Tools Google Search Console
    If you want to elevate your website’s Google ranking, then what’s better than leveraging Google’s SEO tool itself?

Google Search Console (formerly Webmaster Tools) helps you understand Google’s perspective of your website, measure the site’s search traffic, and fix issues related to your sitemap and indexing. By providing multiple data points and suggestions, Google Search Console is the backbone of your SEO. Note: Bing Webmaster Tools should be used in unison with this tool.

In addition to the Google Keyword Planner which runs through Google AdWords, Search Console is a must for every website. You can easily install this tool on WordPress with the Yoast SEO plugin.

KEY FEATURES:
Communication Channel – Acts as a communication channel that sends information about errors in your websites.
Control Center – Allows users to monitor the XML sitemaps that help them reevaluate and fix their errors.
Data Source – Allows users to extract data into Google Analytics or other analytical tools.
PRICING:
Free of cost.

USED FOR:
Search engine optimization and data analysis
Audience targeting and organic performance monitoring
Metadata testing and security monitoring
CONS:
Sometimes warnings and suggestions come with a wrong explanation
Doesn’t provide any information on your competitors
The new version is missing some vital SEO functionalities

15. Moz.
    Best SEO Tools Moz
    Moz is, without any doubt, one of the best SEO Tools in the market. From site auditing to rank tracking and from backlink analysis to keyword research, there’s not much that Moz cannot do. It provides you with industry-standard metrics and various page optimization suggestions.

You can also install MozPro for advanced features and the MozBar browser extension, which allows SEO analysis, Moz scores, and Google SERP info in your browser.

KEY FEATURES:
Rank Tracking – Tracks organic rank and performance of thousands of traffic-driving keywords.
Keyword Analysis – Helps you find new keywords with competitor research and SERP analysis.
Backlink Analysis – Provides metrics like Domain Authority and helps you build additional backlinks.
Site Audits – Crawls all your webpages to find any issues or errors.
PRICING:
Moz pricing
Moz offers a 30-day free trial. The paid plans start from $99 per month and range up to $599 per month.

USED FOR:
Boosting website traffic and ranking
Keyword research and on-page optimization
Link profile analysis
CONS:
Does not explore many keywords
Database and metrics are available for the US only

16. Ubersuggest.
    Best SEO Tools Ubersuggest
    Ubersuggest needs no introduction. Created by the marketing guru Neil Patel, this SEO tool holds a stellar reputation in the industry.

It is basically a free keyword research SEO tool that helps you find numerous long-tail keywords to increase your content’s outreach.

KEY FEATURES:
Content Optimization – Helps you optimize content for blogs or websites by providing niche-keywords.
Competition Analysis – This helps you analyze what your website competitors are doing or which keywords are helping them rank better.
Keyword Analysis & Suggestion – Discover keywords your target audience is using.
PRICING:
Free of cost.

USED FOR:
Identifying keywords to elevate your search engine ranking
Information on the competitive analysis
CONS:
Nothing to complain about; pretty good for a free tool.

17. SpyFu.
    Best SEO Tools Spyfu
    SpyFu allows users to find the most profitable keywords used by their competitors. It also shows every ad campaign run by the competitors and their organic searches.

KEY FEATURES:
PPC Ad Rank Tracking – Helps you keep proper track of the ads and also suggests expansion keywords.
Monitor PPC Competitors – Keeps track of emerging competitors and their PPC strategies.
Keyword Grouping – Shows keyword groups of competitors’ AdWords so that you can incorporate into your own SEO strategy.
AdWord Advisor – Suggests highly useful keywords by analyzing the campaigns run by your competitors.
Keyword Spy Tool – Search for keywords used by your competitors and the number of clicks they get from them.
PRICING:
Spyfu pricing
SpyFu offers three different pricing plans with unlimited access to search results. The pricing plans start from $33 per month and range up to $199 per month if billed annually.

USED FOR:
Spying on your competitors’ keyword strategy
Keyword group analysis
Influencer marketing
Track ranking of SEO keywords
CONS:
Does not always show the accurate data
User-interface is quite complicated for beginners

18. WooRank.
    Best SEO Tools WooRank
    WooRank is an automatic website review tool and SEO strategy checker. It provides you with tons of valuable data that helps you boost your website traffic, leads, and sales.

This SEO tool is perfect for everyone, be it digital marketers, webmasters, and agencies.

KEY FEATURES:
Keyword Tool – Keyword tool is used for tracking keywords and the change in ranking along with exploring competitors’ keywords.
Site Crawl – Helps you to fix site errors, track security issues, quickly find indexing errors, and eliminating any duplicate content issues.
SEO Monitoring – Monitor landing pages traffic, quick insight on keywords, website’s uptime, and overall functionality.
Sales Tools – Comes with a suite of sales tools that help you create highly converting sales pitches, white-label reports, custom PDF report templates, and more.
WooRank Extension – A free tool that runs a detailed analysis of websites.
PRICING:
WooRank pricing
WooRank offers three different plans and a 14-day free trial. The Pro plan costs $59.99 per month, the Premium plan is $179.99 per month, and the Enterprise plan is $249.99 per month.

USED FOR:
Mobile rendering
Social media data
SERP ranking and backlinks
Website analysis of your competitors
Marketing checklist and site crawl analysis
CONS:
It is a bit expensive

19. Fat Rank.
    Best SEO Tools Fatrank
    Fat Rank is an amazing Google Chrome extension that helps you find out where your website ranks on Google. Moreover, it allows the users to quickly download the CSV reports from both the Fat Rank mobile app and Chrome extension.

KEY FEATURES:
Unlimited Keywords and Domains – Fat Rank provides unlimited keywords for any website that helps users outrank their competitors.
Graph Feature – Graph feature demonstrates the change in the ranking of the webpages over time.
CSV and PDF Reporting – It mails in-depth and robust analytical reports to the user in both CSV and PDF formats.
PRICING:
Free of cost.

USED FOR:
Competitors’ keyword research
Quick ranking reports
Multiple keyword checks
CONS:
You can check only one keyword at a time
Does not allow you to save previous keyword data

20. Siteliner.
    Best SEO Tools Siteliner
    Unlike other SEO Tools on this list, Siteliner does not come with additional bells and whistles. That said, it is still a powerful tool that allows website owners to run a thorough check on their website. It helps you find issues, such as broken links, duplicate content, and more. This helps them improve the quality of their website(s), which ultimately results in boosting their search engine rankings.

KEY FEATURES:
Duplicate Content – Siteliner evaluates duplicate content on the website. Instead of scanning every single page at a time, it scans 500 pages at once.
Page Power – Analyses the power of pages based on the number of backlinks.
Broken Links – Ensures that every link on the website is working correctly by thoroughly scanning the website for broken links.
Reports – Shows a detailed report of each page with a standard XML sitemap.
PRICING:
Siteliner offers two different pricing plans. The “Siteliner Free” is free of cost and allows you to analyze up to 250 pages per month. The paid version, called the Siteliner Premium, costs 1c per page and can scan up to 25,000 pages in a month.

USED FOR:
Finding duplicate content
Finding broken links
Boosting the power of your webpage(s)
CONS:
Limited to internal analysis only

21. Screaming Frog SEO Spider.
    Best SEO Tools Screaming Frog
    Screaming Frog is one of the best SEO Tools that help you perform super fast website audits. You just have to enter the URL of your website, and it will start crawling to find any broken links, missing tags, duplicate content, and so forth. Hardly any error goes unnoticed by Screaming Frog.

KEY FEATURES:
Audit Redirects – Helps in identifying both temporary and permanent redirect chains.
Duplicate Content – Finds duplicate content, duplicate URLs, and any other duplicate element.
XML Sitemaps – Quickly generate XML sitemaps by doing proper advanced configuration over the URLs.
Analyze Metadata – Properly analyze your metadata and page titles to make sure they have an appropriate length.
PRICING:
Screaming Frog is available free of cost but only if you want to crawl up to 500 URLs. Otherwise, you can upgrade to the paid version that costs £149 per year.

USED FOR:
Extracting data with XPath
Crawling JavaScript websites
Finding duplicate content
CONS:
Lacks an API
The free version comes with limited options

22. Seed Keywords.
    Best SEO Tools Seed Keywords
    Seed Keywords allows website owners, bloggers, and influencers to find the most valuable keywords to increase their search engine rankings. Users can find the most suitable keywords for their websites by creating a search scenario for a particular query.

Here’s how it works:

First, create a scenario, which is nothing but asking a question.

Example: “if you have a faulty PC and you need to get it fixed. What would you search for?”

Seed Keywords scenario
After that, the tool will provide you with a unique URL that you need to share it as many people in your vertical as you can.

Next, you will have people answering your query, which means now you have a vast list of search terms from real-life users.

KEY FEATURES:
Create a Scenario – Helps generate unique URLs by creating a unique scenario according to the need of your website.

Seed Keywords – Provides different seed keywords to the users at free of cost.

PRICING:
You don’t have to pay a single dime. No hidden cost.

USED FOR:
Gathering data by creating scenarios
Discovering keyword ideas from real-life internet users
CONS:
Keywords can be inaccurate at times

23. Mangools.
    Best SEO Tools Mangools
    If you want an all-in-one SEO tool within a small budget, then Mangools has you covered. It comes with a suite of five different SEO tools that can help you with keyword research, SERP analysis, rank tracking, and link tracking.

Unlike most SEO tools, Mangools doesn’t offer extra features that you’ll probably never use.

KEY FEATURES:
KWFinder – It is a keyword research tool that allows website owners to find the right keywords for their website content.
SERPChecker – It allows the users to check the websites which are ranking high for particular keywords in different places of the world. Users can also check the mobile ranking of the keywords.
SERPWatcher – It helps users keep a proper track of the change in the rankings of the keywords.
LinkMiner – It helps users analyze the competitors’ backlinks and discover more backlink opportunities.
SiteProfiler – Gives users a good view of their competitors’ website so that they can analyze their process carefully.
PRICING:
Mangools pricing
Mangools offers three different pricing plans for businesses of different levels. It also provides a 48-hour money-back guarantee and a 10-days free trial. The Basic plan costs $29.90 per month, the Premium plan is $39.90, and the Agency plan is $79.90.

USED FOR:
Keyword tracking and competitor analysis
Link management and localization
Rank tracking, based on relevant keywords
CONS:
Does not provide a dashboard for clients
The database is not as vast as other leading SEO tools
What Are SEO Tools?
SEO tools are defined as search engine optimization software that helps website owners improve their visibility on Google. SEO tools are primarily used to help website owners with keyword research, link building, on-page SEO, keyword rank tracking, technical SEO, and more.

These tools are typically software as a service (SaaS) applications that can be used online for a monthly fee. With Google’s ever-changing algorithm, it’s important to have a few different SEO tools in your arsenal as they are used for different things.

For example, if you’re just starting out with a new website, you could use Ahrefs for keyword research, SurferSEO for semantic keywords and on-page SEO, and SEMrush for technical SEO analysis.

Best paid seo tools

Excellent SEO is the cornerstone of any serious marketing strategy. You should be using it, too.

Why are your search rankings so important?

Try this number on for size: click-through rate (CTR) is more than 10 times higher for a result in position one than a result in position 10.

You need to be at the top of the page to reach your audience, and SEO is the best way to get you there.

Want some help? SEO tools can make life easier by doing the hard work for you – as long as they’re quality.

Why You Should Be Using SEO Tools
Everyone seems to agree that SEO is the most valuable asset you have as a business. Using SEO tools is a way to capitalize on that.

Don’t just go about it on your own. Research is necessary for SEO, as is an all-too-important organization.

Also, don’t try to guess at keywords – they’re not so simple anymore. Instead of one or two-word phrases, you’ll now want long-tail keywords four words or longer. It takes research to figure out what those key phrases are.

There are many great ways SEO tools can help you run your business. Not only will they keep your workflow streamlined, but accurate and efficient as well.

The Best Paid SEO Tools In The Market
There are a good deal of free SEO tools out there, including some free versions of the ones on this list. However, these tools are relatively basic.

If you want a high-caliber website, you’ll need to invest in its success.

You have some options, however. In fact, a great many of them. Here are a few of my favorites:

1. Semrush
   Do you have tons of data to process? Semrush could be perfect for you as an all-in-one tool. It can track keyword rankings, organic traffic, and backlinks.

Their Keyword Magic tool, in particular, is terrific at uncovering phrases you may not have known you could even rank for.

Keyword tool from Semrush.Screenshot from Keyword Magic Tool, August 2021
To figure out how to do better yourself, you can also get information on your competitors’ data –comparing data helps to see what competitors are doing well and what potential pitfalls to avoid.

Follow the right footsteps, and you’ll be on the path to success.

Additionally, there’s the ability to do SEO site audits to ensure your website is running optimally. Optimizing your website’s SEO is a magnificent way to get you closer to that front page.

Cost: Their Pro plan starts at $119.95/month – other options are available.

2. Ahrefs
   If you’re looking for a comprehensive SEO toolkit, Ahrefs is the way to go.

If you’re looking to improve your site’s SEO performance with backlinks, Ahrefs has a backlinks index that’s updated every 15 minutes, plus a web crawler that processes up to 8 billion pages a day.

Ahrefs also has an SEO analyzer tool to ensure your site is running optimally. The insights they give you on your domain are phenomenally detailed.

Ahrefs overview of domain analytics.Screenshot from Ahrefs.com, August 2021
Ahrefs is also useful because of the other powerful tools in its suite.

Some of these include:

Site Explorer: This will help analyze you and your competitor’s backlinks.
Content Explorer: Helps to take a topic and find its most shared content.
Keywords Explorer: Assists you in finding relevant keyword ideas and traffic estimates.
There’s even more to it. If you’re not ready to pay real money quite yet, but are still keen on learning, the company offers free educational videos online that anyone can watch.

Ahrefs also has a blog with many useful how-to’s, plus tips and tricks.

Cost: Their Lite plan costs $99/month – they also offer a seven-day trial for $7.

3. Moz Pro
   Moz Pro isn’t just an SEO tool. It’s a suite of SEO tools. An excellent solution for those who require a wide range of capabilities, you could potentially save a great deal.

By only needing to purchase one all-inclusive system, you’re avoiding spending money elsewhere.

Offering keyword suggestions, links, site audits, rank tracking, and on-page optimization, Moz Pro does just about it all. Their keyword research tool can help you determine what keywords and keyword combinations to use.

As well, its backlink analysis tool combines metrics in links, including anchor text. Backlinks are necessary for SEO, so this feature is critical.

Cost: Their Standard plan is $99/month.

4. Majestic
   Need not just some, but a lot, of high-quality links? Majestic is here for you – they boast having the greatest link index database. Ever.

Screenshot of Majestic tool.Screenshot from Majestic, August 2021
You’ll be able to see where your links are from, as well as the anchor text other sites use to link to you. Also, you can see the total weight each backlink has.

Lastly, it’s easy to compare links. Using the tool, you can compare up to five sites at a single time.

Cost: Their Lite plan starts at $49.99/month.

5. Screaming Frog SEO Spider
   Here’s another helpful way to check on your links.

Screaming Frog SEO Spider is a web crawler able to perform fast searches of URLs. It can also check your site for broken pages.

You can check for missing title tags, duplicate meta tags, and tags of the wrong length. You can also see the number of links on each page, so you can know if you’re providing enough links in your content.

Cost: Their paid version is £149.00/year (can be bought in the U.S. at the exchange rate.)

6. Spyfu
   If you need an impressive search analysis tool for SEO keyword research, Spyfu may be for you. You can search for any domain while using it and see every place the domain has shown up on Google.

There are a couple of valuable types of research Spyfu can complete including SEO, PPC, and keyword.

Spyfu also has a SERP checker and domain overviews.

Essentially, it’s a massive amount of possibility packed into one system.

Cost: Their plans start at $33/month.

7. Serpstat
   Trying to grow your business? Serpstat is a digital growth tool made to assist you in optimizing your SEO and PPC. It can also assist with your marketing campaigns.

Serpstat overview.Screenshot from Serpstat, August 2021
Overall, Serpstat is an SEO tool that comes with many essential features.

Some of these can:

Determine keyword value.
Discover international data.
Collect keywords for campaigns.
Analyze keyword trends.
Ready to start organizing your next campaign? Try getting a little help from Serpstat.

Cost: Their starter Lite plan is $69/month.

8. CognitiveSEO
   Here’s another suite of tools, not just one singularity on its own. CognitiveSEO has all the essentials you need to research, plan, and execute your SEO strategy.

You’ll be able to research keywords, audit your site for SEO no-go’s, analyze backlinks, and look at mobile rank tracking.

There are many more options, as well. You can increase your social visibility as well as prevent Google Penalties – or, if necessary, cognitiveSEO will help you recover from them.

Cost: Their Starter plan costs $129.99/month.

9. Advanced Web Ranking
   A fantastic way to get comprehensive position tracking and rank monitoring, Advanced Web Ranking gives you daily local tracking results. By monitoring what is happening on your site, you can figure out what’s working and what’s not.

Easy on the eyes, their data layout is fully customizable. With easy link sharing and integration with third-party reporting, Advanced Web Ranking is great for those seeking a tool that’s simple yet powerful.

Cost: Their Starter plan costs $49/month.

10. ContentKing
    Another site auditing tool that will show you any SEO issues popping up on your website, ContentKing has one extra advantage: it proactively crawls your site 24/7.

It will alert you immediately when new problems occur. A.K.A., no more having to remember to check your website for SEO errors constantly.

Because ContentKing is cloud-based, there’s no need to install any software or extensions.

It also provides valuable insights into how your site is doing and how to implement proposed tasks to improve SEO compatibility.

Cost: Their Basic plan is $139/month.

11. Mangools
    Perfect if you need a complete set of basic tools, Mangools is known for its ease of use and sleek design. It also happens to have highly accurate keyword data through its tool KWFinder.

Keyword finder tool by Mangools.Screenshot from Mangools Keyword Finder, August 2021
Mangools may not be ideal for larger companies or anyone who needs more from their SEO tool suite.

However, it will work wonderfully for beginners just setting out.

Cost: Their Basic plan costs $49/month.

12. Searchmetrics
    Are you struggling to develop your content strategy? Searchmetrics may be worth a shot.

Not only a fantastic SEO tool but a valuable strategic assistant, Searchmetrics offers many ways to help you create a great content marketing strategy.

It has:

ROI reporting.
Competitive analysis.
Site audits.
Site optimization.
Content optimization.
Not to mention, it has many more features as well – too many to list.

Talk about an all-in-one SEO tool.

Cost: New customers who want to upgrade must contact them for pricing or schedule a free demo.

13. Yoast SEO for WordPress
    If you’re a blogger who’s like everyone else, your website is likely on WordPress. WordPress also lets you install various valuable plugins, including Yoast SEO, one of the most popular content management systems out there.

Their software is committed to making your website better, SEO-wise. Yoast SEO takes care of most of the backend technical coding, leaving you more free time.

It also makes your site easier to find in searches. Yoast SEO helps keep your content easy to read, and the plugin comes with tons of educational material as well to help you develop your SEO skills.

Cost: Their premium version is available for a one-time payment of $89.

14. Woorank
    Have you been wondering how your competitors are doing? Using Woorank, you can plug in their information to find out what keywords competitors are targeting.

Knowing what works for others is the first step towards figuring out what keywords will work for you.

Woorank can also help you to find duplicate content in yourself and looks for security issues. If it finds any problems, you’ll receive guidelines on how to fix them.

Cost: Their Pro plan is $79.99/month.

15. Ubersuggest
    Last but certainly not least, Ubersuggest doesn’t just identify keywords for you. It also looks for the search intent behind those keywords.

Ubersuggest keyword finding tool.Screenshot from Ubersuggest.com, August 2021
Metrics Ubersuggets show include keyword volume, competition, CPC, and seasonal trends. Overall, this tool is excellent for growing your organic SEO optimization.

Cost: Their Business plan is $40/month or is available for a one-time payment of $400.

Choosing the Right SEO Tools
If you want to generate traffic, get a quality SEO tool.

There are many excellent SEO tools out there, making it hard to choose one.

Sit down and think about what you want for your business, look at the list above, and start comparing features to see which one(s) will best meet your business needs.

More Resources:

6 Brilliant Reasons Why You Should Use SEO Tools
Google’s Top 5 SEO Tools
A Guide to Essential SEO Tools for Agencies

Conclusion

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