When it comes to running a business, the right tools can make all the difference. Social media is an essential part of any business’s marketing plan. Managing your social media accounts is time-consuming and difficult, but with the right tools, you can automate and streamline your social media efforts. Here are some of the best social media tools for your business.
Table of Contents
Best Social Media Tools For Business
1. Unbox Social
Monitoring your businesses’ social media presence is more than just about the total number of likes and comments. Unbox Social is a social media tool that allows you to analyse your social media presence in depth. The tool has three major solutions namely, influencer marketing, social media analytics, and competition tracking.
The tool gives you in-depth insights into how your content is performing on different social media platforms. Additionally, it also allows you to analyse your audience base. The Unbox Social tool caters to all the major social media platforms (Facebook, Twitter, Instagram, and YouTube). The tool also has a competition tracking solution that allows you to compare your business with your industry competitors.
The data insights from the tool can help you frame effective strategies for the future.
2. BuzzSumo
BuzzSumo is a tool to measure social reach. This tool comes with a number of features such as brand monitoring, content insights, and competitor research.
BuzzSumo’s feature of powerful content insights lets you identify the content that your audience relates with and optimizes your content marketing strategy to drive engagement. Through their reports and insights, you can gain valuable information to enhance your campaigns.
Not just that, the tool also helps you find influencers that can enhance your content strategy.
3. Buffer
Buffer is a tool that gives you solutions for publishing, analytics, and engagement. The tool helps you figure out what content is working for your brand and what is not. Moreover, it also gives you insights into audience demographics. Businesses can generate reports for post and stories performance and frame relevant content plans. Buffer provides a single dashboard for you to reply to the audience comments. This helps in prioritizing important conversations.
4. Hootsuite
Hootsuite is a multifaceted social media tool to drive a campaign and promote business. It covers almost all the major social media channels like Facebook, Instagram, Twitter, YouTube and Pinterest.
It offers the multiple features of scheduling your content, monitoring what you’re sharing, and curating content for you. Apart from that, it comes with a feature of analytics for social media. Here, you can get reports and insights into your performance on the social media front.
5. Agorapulse
Agorapuse is a social media management tool that helps you with multiple tasks like social media publishing, social media monitoring, and social media reporting. Additionally, the tool also has a social media inbox that allows you to manage all the messages under one dashboard. The inbox feature of the tool helps you assign, label, and bookmark important conversations so that you do not miss out on any important messages.
6. Sprout Social
The Sprout Social tool helps you with publishing, social listening, engagement, and analytics. The tool gives you a detailed report of how your business is faring on different social media platforms. The social listening feature allows you to look into trends and gives you actionable data. With the publishing and scheduling feature, you can plan and implement your content strategies smoothly.
7. SocialBee
Timing is very crucial in social media marketing. Brands and businesses need to remain consistent with their content posting on social media platforms. SocialBee helps with the same. The tool helps you organize your posts systematically. The features include content scheduling, content sharing, post editing, collaboration, and performance analysis.
8. Mention
Mention is a useful social media tool that helps you track brand mentions and generate reports on your social media performance. The platform also offers social media data and lets you analyse your social media posts. These insights will help you improve your social media strategies. Moreover, the tool also has compare and filter features that will give you deep insights into your audience and industry competitors.
best free social media management tools 2021
1. Later
Instagram is one of the most popular social networks, with over 1 billion users active on the platform each month. Later started as an app dedicated to Instagram as a scheduling tool, but since its inception, they’ve added support for other social networks and are continuously adding new features. The app has a strong focus on visual content. Whether you want to schedule in-feed image or video posts, stories, or carousel posts — Later supports all of these options. Later has a free plan available that you can use forever, but you get features such as analytics, saved captions, scheduled stories, and more for paid plans. Their paid plans start at $9/month.
2. TweetDeck
Those who rely on Twitter to get their message across will find much to like about TweetDeck. TweetDeck is a free application that enables you to manage multiple (unlimited) Twitter accounts from a unified interface. You can create your own customizable social media dashboard that allows you to send and receive tweets and manage and monitor your Twitter profiles. You can use TweetDeck as a web app, Chrome app, or desktop app. TweetDeck can be set to post scheduled tweets, build Tweet lists, and more. And the extra special part is that it’s always free.
3. Canva
Social media is increasingly becoming more and more visual. Canva is an excellent tool for anyone managing social media accounts to use. You can create designer-level marketing assets using any of the thousands of ready-made designs they have available to you. Now, you can even connect your social channels and publish or schedule directly from Canva. They have a free version available, which gives you decent access to great pre-made templates. The pro plan gives you access to all of the templates for only $12.95/month.
4. Hootsuite
Hootsuite is one of the most established and popular apps for social media scheduling and marketing. You can use it to schedule posts, receive in-depth reports, and collaborate with your team members, thanks to built-in teamwork features. It enables you to view multiple streams at once and monitor what your customers are saying. There is a free limited plan available for 3 social profiles and up to 30 scheduled messages.
5. Buffer
Buffer is also one of the best apps for managing your social media presence and scheduling your posts. The app also comes with analytics tools that enable you to track your audience’s activity and figure out when it is the best time to post in the future. We especially love its Chrome extension, which integrates itself seamlessly and never gets in the way, yet it is always there when you need it. It is a more straightforward and more effective way of managing your social media, and you are never more than a few clicks away from setting up anything you want. Buffer supports over 7 different platforms – you can add up to 4 on the free plan.
6. Planable
Planable is a social media collaboration tool helping marketers work together better & faster. So, if you care for efficiency, this is the tool to consider. It’s one of the most visual platforms allowing marketers to create, plan, collaborate, review, and schedule social media content. It supports the most popular social media networks: Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and Google My Business. Planable is 100% focused on collaboration and approval so it allows you to get feedback on each post, have conversations, request & get approval, and schedule automatically. They’ve got a free plan to get you started — so you can test all the features for the first 50 posts.
Conclusion
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