Best WordPress Plugin For Analytics

The way you keep track of your blog’s analytics will determine whether your blog is successful or not. That’s just the fact. You need to be able to see where your traffic is coming from, how your visitors are interacting with your site, and how long they’re staying on it—and you need to be able to see all this in real time. To help you get the most out of this crucial data, we’ve come up with a list of the best WordPress plugins for analytics.

Best WordPress Plugin For Analytics

1. HubSpot

wordpress analytics plugin: hubspot

Price: Free

WordPress.org rating: 4.4 out of 5 stars from 159 reviews

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What we like: With the free HubSpot WordPress plugin, you’ll get the functionality of HubSpot CRM built into your WordPress dashboard, including analytics tools that can help you understand what marketing and sales actions are driving the most success for your business.

After installing, you’ll be given a holistic view of your site’s performance, with detailed data on the leads you collect, an in-depth understanding of which CTAs drive the highest number of sign-ups, and what marketing and sales actions are most successful. All of this information is automatically synced with your HubSpot CRM account.

Plus, HubSpot’s WordPress plugin isn’t just an analytics plugin — it also allows you to implement HubSpot’s forms, email marketing automation, pop-ups, and live chat across your entire site. Accessing all of this functionality is as easy as clicking the HubSpot link in your WordPress dashboard menu.

2. MonsterInsights

wordpress analytics plugin: monsterinsights

Price: Free; $99.50/year for Plus plan; $199.50/year for Pro plan; $399.50/year for Agency plan

WordPress.org rating: 4.6 out of 5 stars from 2,507 reviews

What we like: Generally considered the king of WordPress analytics plugins, MonsterInsights is a great all-rounder. It’s also the most popular Google Analytics plugin on WordPress, with over 3 million active installations.

Like many plugins in this list, MonsterInsights places your Google Analytics tracking code on your website with no coding required on your part. It then pulls your data into a user-friendly interface that runs inside your WordPress dashboard and offers flexibility for growing sites with both free and premium versions.

Even the free version is one of the best WordPress analytics plugins available. It offers all the Google Analytics data you would expect, broken down into audience and behavior metrics that are updated in real time. You get more advanced features like WooCommerce reports with the premium version.

Additional features of this plugin include Google AdSense and affiliate link tracking inside your dashboard, Google Analytics event tracking, compatibility with WordPress AMP (accelerated mobile pages) plugins, and the ability to track performance of forms, YouTube and Vimeo embeds, and referrals from other websites.

One limitation of this option is you can’t get statistics on individual pieces of content like you can with Analytify, which we’ll be discussing next.

One more thing: If you do use Google Analytics, we have a comprehensive guide on How to Set Up Google Analytics for WordPress.

3. Analytify

wordpress analytics plugin: analytify

Price: Free; $59/year for Pro plan; $99/year for Conversion plan; $299/year for Developer plan

WordPress.org rating: 4.7 out of 5 stars from 435 reviews

What we like: Analytify is another big hitter in the world of WordPress analytics and will install your Google Analytics tracking code for you, no coding needed from you. The interface allows you to access your data right from your WordPress dashboard and presents data in a clear and intuitive way.

Analytify is especially good for ecommerce businesses, since it offers enhanced ecommerce tracking features. The free version is fairly limited, but the premium versions of the plugin are substantially cheaper than MonsterInsights while offering similar functionality, plus the benefit of being able to dig into individual posts and pages.

With the free version of Analytify, you can monitor your site stats and you gain limited access to general reporting features. This includes tracking features like page views, top countries, social media statistics and top referrers. It also gives key page-level tracking metrics like bounce rate and time on page.

With the premium version, you gain additional features. You can view your statistics as they update real-time, see the progress of your marketing campaigns, and email notifications. It’s also worth noting the plugins geotracking feature — view your analytics reports as a map visualization, showing where your traffic is coming from and areas you can invest more into targeting.

4. Crazy Egg

wordpress analytics plugin: crazy egg

Price: $24/month for Basic plan; $49/month for Standard plan; $99/month for Plus plan; $249/month for Pro plan; enterprise solutions available

WordPress.org rating: 3.8 out of 5 stars

What we like: Crazy Egg is a different type of analytics plugin and offers a different perspective on your website than others on this list. Crazy Egg is a service that creates heatmaps, snapshots, and screen recordings of your website.

Heatmaps are particularly useful, showing you which parts of our web pages get the most mouse clicks and which page regions users focus on the most. However, screen recordings can also give valuable insight into obstacles that visitors may run into on your website — identify and eliminate these points of friction and watch your conversion rate increase as a result.

This premium tool uses a free WordPress plugin to integrate with WordPress websites, and adds Crazy Egg’s tracking code to your site. This allows you to watch via heat maps and recordings of what users are doing on your site in real time.

The plugin also offers comprehensive A/B testing based on various content variables like color, copy and content placement, to improve the user experience and increase conversions. This is a good alternative to Google Analytics for users more interested in conversion optimization, and also comes in handy when building new pages or completing a website redesign.

5. GA Google Analytics

wordpress analytics plugin: GA google analytics

Price: Free; plans start at $20 for one site (one-time payment) or $10/year for one site

WordPress.org rating: 4.9 out of 5 from 139 reviews

What we like: The GA Google Analytics plugin is known for doing one thing and doing it well: It adds a Google Analytics code to every page on your WordPress site.

Many WordPress users may prefer the Google Analytics interface rather than installing a WordPress dashboard tool. If so, this is a good alternative to tools like MonsterInsights and Analytify. The plugin doesn’t pull in or display any stats for you, so you’ll still be viewing your site stats inside Google Analytics.

GA Google Analytics is ideal for complex sites with hundreds of pages, since it saves you from having to manually insert tracking code on each page. If you’re happy with keeping your Google Analytics off your WordPress dashboard but want to keep things lightweight and ensure the tracking code is on every page, this is the plugin for you.

Additionally, the premium version of GA Google Analytics enables a host of advanced features, like an opt-out for visitors and multiple tracking code configuration. It also supports custom code and lets you disable tracking on logged-in users, post IDs, user roles, and post types.

6. WP Google Analytics Events

wordpress analytics plugin: WP google analytics events

Price: Free; $79/year for Personal plan; $149/year for Business plan; $199/year for Developer plan

WordPress.org rating: 4.9 out of 5 stars from 32 reviews

What we like: Designed to offer detailed behavioral analytics, WP Google Analytics Events digs deeper into your Google Analytics data and lets you create and fire Google Analytics events from inside WordPress.

For instance, just because a visitor landed on a blog post, that doesn’t mean they scrolled down and read all the way through. WP Google Analytics Events can help you see what’s really going on at the level of individual events like scrolling and viewing certain page content. Events can tell you in much greater detail how visitors are engaging with your website.

The downside of this plugin is that it’s not the most user-friendly option here. The tool can be difficult to set up, so this one is ideal for more advanced users. Even so, you don’t need to write elaborate code to set up events — the plugin handles it for you, and does a good job of it.

WP Google Analytics Events is another freemium tool. The paid version comes with link tracking, support for embedded YouTube and Vimeo Videos, support for embedded audio, permissions management, and support from the team.

7. Jetpack

wordpress analytics plugin: jetpack

Price: $29.95/month

WordPress.org rating: 3.9 out of 5 stars from 1,745 reviews

What we like: Jetpack is a multi-functional, all-in-one WordPress tool for design, marketing, speed, and security — its Google Analytics integration is just one of its many features. Jetpack displays your site stats via a simple interface offering a handy overview of how your site is doing. However, don’t expect to be able to drill down into the data on individual pages and posts.

Note that this integration is available as part of Jetpack’s Growth toolkit, which is only available in the Complete plan, the highest Jetpack paid plan available. Along with stats, this plan also gives you its complete suite of security, growth, speed, and design tools. In other words, Jetpack can do the work of several plugins in one.

As you would expect from a WordPress.com product, the plugin offers good support and detailed troubleshooting guides. Best of all, Jetpack offers a smiley face at the bottom of your page to show whether the JetPack analytics tools are working.

8. WP Statistics

wordpress analytics plugin: wp statistics

Price: Free

WordPress.org rating: 4.1 out of 5 stars from 593 reviews

What we like: A powerful yet simple free plugin focused on stats, WP Statistic’s interface is intuitive and displays graphs and charts beautifully.

This plugin puts an emphasis on privacy. You can be sure that the data is not being shared with the big boys. Additionally, you don’t need to deal with any third parties to use this plugin — just install, activate, and go.

WP Statistics is particularly good when it comes to geographical data and content reports, and supports real-time stats on your site as well as the standard features you would expect. The best part? It’s totally free with no upselling. In fact, this is one of the most popular free analytics plugins available.

9. Matomo

wordpress analytics plugin: matomo

Price: from $9 per month

WordPress.org rating: 4.6 out of 5 stars from 88 reviews

What we like: Formerly Piwik, Matomo is an open-source analytics alternative which gives you detailed reports on your visitors, traffic sources, keywords, and many other common metrics. This plugin installs the Matomo tracking code and allows you to view the data within your WordPress dashboard.

Advanced features lets you follow visitors in real-time or in the visitors’ log and manage multiple sites among many other features. Matomo also offers a mobile app to access reports on the go. You will need an existing Matomo account to access the data.

10. Slimstat Analytics

wordpress analytics plugin: slimstat analytics

Price: Free; paid add-ons start at $12

WordPress.org rating: 4.8 out of 5 stars from 801 reviews

Slimstat is an alternative analytics solution sitting between WordPress and Google Analytics in What we like: terms of complexity. An open-source platform that stores all your data in your WordPress database, it allows you to track returning customers and registered users, and monitor Javascript events, detect intrusions and analyze email campaigns — all within your WordPress dashboard.

The basic version is free but there is a range of add-ons allowing you to use as much or as little as you need.

best free google analytics plugin for wordpress 2020

MonsterInsights

MonsterInsights
MonsterInsights

A Google Analytics plugin for WordPress helps to make data-driven decisions that help to increase sales. If you check the stats of the site on a regular basis, then you can know the traffic source of the site. The necessary measures can be taken for site growth.

The advanced tracking features in the plugin and the customizable reports allow you to take necessary actions in the WordPress dashboard. The advanced tracking of events, e-Commerce, etc. can be done with ease without taking much time.

Behavior Report lets you know about the keywords working in favor of the website. In addition, the report shows the referrer of the site as well as how your site is discovered. In a similar manner, you can explore other reports to know the situation of an audience, content, e-Commerce, etc. on the site. Furthermore, the search console report is useful in tracking the site ranking, so that you can constantly focus on-page optimization.

If you want to find out the best performing statistics depending on time, author, categories or tags, then it helps you. In addition, it lets you analyze the performance of focus keywords and SEO score.

ExactMetrics

ExactMetrics - WordPress Google Analytics Plugin
ExactMetrics

If you are tired of writing code or hiring a developer to set up tracking of website, then ExactMetrics solves this problem for you. The live statistics of Google analytics appear in the dashboard which helps to make data-driven decisions.

You can add the advanced tracking options related to events to check user behaviors. In addition, there are other tracking options related to file downloads, outbound links, authors, ads, affiliate links, custom fields, referrals, and many more.

The custom reports can be used to check the performance of the site in the search console, e-Commerce, etc. The plugin has integration with various Google analytics tools. This is the reason that it is active in 1 million sites.

GA Google Analytics Plugin for WordPress

GA Google Analytics Plugin for WordPress
GA Google Analytics

The plugin has multiple features and it is fast as it is lightweight. It adds tracking code in all desired pages either in header or footer. The setting of the plugin allows you to create a custom markup with different panels that can toggle.  

There is no need to track own statistics when you open or close your own site. There is a provision to disable the tracking of admins so that the data are more accurate. The tracking code is customizable that can be also enabled from the admin area. 

Woocommerce Google Analytics Integration

WooCommerce Google Analytics Integration
WooCommerce Google Analytics Integration

As the name suggests, the plugin integrates WooCommerce with Google analytics. If you want to provide a referral link at the time of purchase, then the plugin allows it. In addition, you can add the transaction information in the Google analytics data for making data-driven decisions.

Furthermore, it supports the advanced e-Commerce event tracking that helps to increase the conversions.

You can have a look at Best Free WooCommerce Plugins.

Analytify WordPress Google Analytics Plugin

Google Analytics Plugin for WordPress - Analytify
Analytify

There is no need to copy any Google Analytics code manually while you add a tracking code to the website. The statistics are available in its own dashboard, frontend and in the backend too. It makes statistics tracking simple for posts, pages as well as custom post types.

The statistics include traffic coming from top cities, countries, referrers, etc. Furthermore, you can change the appearance with the help of custom CSS. You can focus on your top keywords and average time on site to study the nature of the visitors. 

In addition, you can get full features in the premium version of this plugin. Both the simple and advanced shortcode is available to check the custom statistics as well as the real-time statistics of the site is available in the dashboard.  

Check the Best Free WordPress Plugins as well.

Conclusion

Let us know your thoughts in the comment section below.

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