The best WordPress plugin for Facebook Pixel is a really tough question and the answer depends on the needs of your business.
There is no doubt that Facebook is the go-to place for marketers. It’s a social media platform that has over 2 billion users and it’s constantly growing. That being said, you have to wonder if there are any WordPress plugins that can help you with your Facebook marketing efforts.
Table of Contents
Best WordPress Plugin For Facebook Pixel
1. PixelYourSite – Your smart PIXEL (TAG) Manager
PixelYourSite is a freemium plugin that allows you to integrate the Facebook pixel into your website. You can easily install the code with just a few clicks using this plugin.
Furthermore, you can use this plugin to fire your own custom events without any coding knowledge. It fully supports both the WooCommerce and Easy Digital Downloads plugins, which is fantastic. Because both of these plugins are the most widely used methods for creating digital or physical e-commerce sites.
The plugin also includes pro features. This starts at $150 for a single website. You get a full set of features with the pro versions that you may not have gotten with the free version.
2. Pixel Caffeine
Pixel Caffeine is another popular Facebook pixel management app. Because the plugin is from AdEspresso, a certified Facebook Marketing Planner, you can rely on it and use it with confidence.
Using this plugin, you can easily implement the Facebook pixel on your website, track conversions, and start creating custom audiences, events, and more. According to the developer, the plugin is completely free to use and has no hidden costs.
There are numerous reasons to consider using this plugin. First and foremost, it is completely free; second, installation is quick and requires no coding; and third, you can easily track visitors based on their viewed products, categories, and tags and later target them with retargeting ads.
Furthermore, you can easily create a product catalog for Facebook and keep it constantly synced. Moreover, with advanced options, you can sync the product catalog that you want to promote to Facebook.
3. Pixel Cat – Conversion Pixel Manager
Another better option for adding Facebook Pixel to your WordPress website is the Pixel Cat plugin. This simplifies the process of adding the pixel to your website. The pixel will allow you to target specific audiences for your Facebook campaigns and track whether or not they converted after seeing your ad.
Pixel Cat – Conversion Pixel Manager was previously known as “Facebook Conversion Pixel.” The plugin sends you events like post reads, product views, and more, allowing you to create effective retargeting ad campaigns.
The plugin provides numerous event, segmentation, and customization options, making it one of the best options.
4. Insert Headers and Footers by WPBeginner
Insert Headers and Footers by WPBeignner is yet another simple and popular option for integrating the Facebook Pixel code into your website.
It makes it very easy to do so. You simply copy the Pixel Code and choose whether to place it in the Header, Body, or Footer. You can not only insert Facebook Pixels but also any code or scripts into these fields without editing the theme files. As a result, it’s both fantastic and user-friendly.
5. Tag Manager – Header, Body And Footer
Another plugin that allows you to insert Facebook Pixel code into your website is Tag Manager. This plugin’s interface is similar to that of the previously mentioned Insert Headers and Footers by WPBeginner plugin. This is yet another simple plugin for adding Facebook Pixel to your website. Furthermore, the plugin is free to use.
It allows you to insert code into the header section, after the start body tag, and above the ending body tag in the footer. This plugin allows you to insert code and snippets into your website for services such as Google Tag Manager, Google Analytics, Facebook Pixel, Google Adsense, and many more.
how to add facebook pixel to wordpress without plugin
If you don’t want to the extra functionality offered by the plugin, here’s how to add Facebook Pixel to WordPress without a plugin.
Step 1: Create Your Facebook Pixel
To get started, you’ll need to create your Facebook Pixel via Facebook’s interface. Each Facebook Ads account can only have one pixel, so you’ll just reuse this same pixel across all your sites.
To create your Pixel, go to the Pixels tab in Facebook Events Manager (this link will take you straight there). Then, click on the Create a Pixel button:
That should open a popup box. All you need to do is click Create on that popup.
Step 2: Get Facebook Pixel Tracking Code
Once you’ve created your Facebook Pixel, you should see a list of options in a Install Your Pixel Code box (if you don’t, head to the Pixel tab and click Set up Pixel).
From these options, choose “Manually Install the Code Yourself”:
On the next page, scroll down to the Facebook Pixel tracking code section and copy it:
Step 3: Add Tracking Code To WordPress
Next, you need to add the tracking code that you just generated right above the closing </head> tag on your WordPress site.
There are a couple ways that you can do this. You can:
- Add it directly to the header.php file in your child theme.
- Use the free (and lightweight) Insert Headers and Footers plugin
To use a child theme, find your header.php file and paste the Facebook Pixel script immediately before the </head> tag:
Or, if you want to use the Insert Headers and Footers plugin instead, go to Settings → Insert Headers and Footers and paste the code into the Scripts in Header box:
And that’s it!
Conclusion
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