Broadcast email marketing software

Welcome to the flux resource blog. Here, you’ll find articles about how to get the most out of your email marketing efforts. We know that email marketing is a powerful tool for businesses, but that it can also be hard to master.

We’re here to help. We’ve put together some awesome guides on everything from creating a style guide for your newsletters to generating effective calls-to-action, and we’ll be adding more content every week. So stay tuned!

The 6 best software for mass emails

Broadcast email marketing software

Email marketing consistently delivers a better ROI than any other marketing channel. Plus, it’s brilliant for community building and engaging with your customers on what feels like a one-on-one level. But if you don’t have the right infrastructure in place to handle your email marketing, you’re not going to be able to reach your subscribers and customers in the way you need to encourage engagement, build those important relationships, generate more leads, and increase sales. That’s why we’ve put together this list of the top email marketing platforms on the market right now. Each of the email marketing platforms on this list offers a unique set of features to explore so you can find the perfect email marketing platform to get the results you need.

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Before we dive into our list, we’re going to take a little time to answer some questions you may have about email marketing, why it matters, what an email marketing platform actually is, and the features you should look for.

Compare Email Marketing Software
Best for

EmailOctopus is an email marketing software solution for anyone who’s ever wanted simplicity and performance.
Small to large businesses.
Auto-Responders, Campaign Analytics, Drip Campaigns, Dynamic Content
$24.00 /month (free starter package)

Convertkit gives you the fluidity and flexibility desired in email campaign creation and execution.
Creators, bloggers and podcasters.
Landing Pages/Web Forms, Marketing Automation, Mobile Optimized Emails, AB Testing
$29.00 /month (free trial)

Sendinblue is the quintessential business marketing platform. It’s more than email and SMS marketing.
Companies of all sizes.
Content Management, Customizable CTAs, Analytics/ROI Tracking, Campaign Analytics, Drip Campaigns
$25.00/month (free trial)

UAB Omnisend
Omnisend is an all-in-one email marketing automation platform.
High-growth eCommerce businesses.
$16/month (free trial)

EngageBay Inc
EngageBay offers software for businesses that want all the benefits of a suite of tools without worrying how they integrate with each other.
Small to medium size businesses.
AB Testing, Audience Targeting, Account Management, Automated Scheduling, Activity Tracking
$10.79/month (free starter package)

Visit our in-depth comparisons and reviews for all solutions on offer in this category

Read Reviews
Email Marketing Software Overview:
Top 23 Email Marketing Software & Platforms
To create and execute your email marketing strategy successfully, you’ll need to find the best email marketing software platform for your business. Here’s a look at the best 23 email marketing software platforms and what makes each a good pick.

  1. Sendinblue
    Sendinblue is an all-in-one platform covering many business communications types, including Email, SMS, Facebook, Chat, CRM, and more. The company’s mission is to help businesses meet their customers. They help you to focus on the important tasks and put the rest on autopilot with automation. You can create professional-looking emails in no time, using its email builder, but the magic is in the platform’s combination of features. With chat, SMS marketing, Inbox, CRM and automations, you’ll find it easy to piece together smarter and more compelling email campaigns. Facebook Ads functionality is built-in, making it possible to retarget contacts and attract new leads.

Key Features:

A shared inbox so you never lose track of your customer email history.
60+ responsive email templates.
Built-in CRM.
Built-in SMS and Chat.
Contact Segmentation – make your emails more relevant by targeting smaller groups of contacts with a tailored message.
Facebook Ads for lead generation.

Sendinblue is free for up to 300 emails per day to unlimited contacts. Pricing starts at $25/month for up to 10,000 emails.

  1. EmailOctopus
    EmailOctopus is a popular email marketing software platform that has a mission to provide email marketing that’s simpler, more intuitive, and better value than the competition. It offers templates you can customize in a drag and drop editor, or you can begin your emails from scratch. The app also includes a landing page builder with everything you need to generate leads and grow your email list. Integrations are a drawcard for agile brands. Many of your existing tools, including Shopify, Gravity Forms, and WordPress easily pair with EmailOctopus and make it an attractive tool, especially for brands with ambitious goals.

Key Features:

Import existing subscribers and keep growing with customizable forms for your website, or create stunning landing pages to capture more subscribers.
Start with a pre-designed template and customize it or build your own designs from scratch.
Leverage email automation to deliver campaigns.
Use insights and data to segment your subscribers into target audiences.

EmailOctopus offers a free plan for up to 2,500 subscribers and 10,000 emails per month. Paid plans start at $20 per month.

  1. EngageBay
    Apart from a standalone Service Bay product (covering activities such as live chat, helpdesk reports, tickets, and more), EngageBay offers three products:

Marketing Bay
CRM & Sales Bay
All-in-One Suite
Email marketing is included in both the Marketing Bay and the All-in-One Suite, although CRM email integration is part of the CRM & Sales Bay. Their email marketing system includes rich text formatting, a landing page builder, email marketing templates, free email automation, and more.

Key Features of the Marketing Bay (most also Included in the All-in-One Suite):

Marketing automation
Email marketing
Email sequences
Landing pages
Web forms
SMS marketing
Inbound marketing
Site messaging
Push notifications
Contact segmentation
Email templates
Bulk SMS marketing

EngageBay is free for up to 500 contacts and 1,000 branded emails. Pricing for their All-in-One Suite (including both Marketing and CRM & Sales Bay options) starts at $8.99 per month when paid biennially.

  1. ConvertKit
    ConverKit is a great fit for both eCommerce businesses and creators. Its clean interface makes for an enjoyable experience, and it’s feature rich. It includes features like opt-in forms, landing pages, email workflows, tagging systems, data management and list segmentation, personalization, automation, and a lot more. ConvertKit also comes with helpful integrations with other platforms creators and creators are accustomed to like Woocommerce, PayPal, Stripe, and WordPress.

Key Features:

Automate your sales funnel to send content to subscribers automatically, getting them prepped to make a purchase.
Sell digital products with a tool built for creators.
Change a URL after the email is already sent with Creator Pro.
Create personalized email marketing campaigns.
Building professional landing pages and sign-up forms.

ConvertKit offers a free plan for up to 1,000 subscribers. Paid plans start at $29/month.

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  1. GetResponse
    GetResponse is one of our favorite email marketing platforms and it’s widely used by marketers across industries. It includes email automation, email templates, segmentation, and personalization. There’s also a neat Auto Funnel feature that provides a ready-made marketing funnel for email marketing campaigns. Altogether, GetResponse packs a set of powerful features geared toward brand growth. From A/B testing to a comprehensive analytics tool that tracks email campaign performance.

Key Features:

Autoresponders to send welcome emails, followups, educational series, and nurture leads automatically.
One-click integration to run powerful retargeting campaigns using Facebook Pixel.
Website visitor tracking lets you send relevant communication based on page visits.
Build landing pages for lead and sales generation.
Create paid ads for Facebook, Instagram, and Google.

GetResponse offers a 30-day free trial. Pricing starts at $15/month.

  1. Omnisend
    Omnisend is an all-in-one email marketing automation platform that also caters to eCommerce brands. It enables you to expand on your newsletters and boost sales with automated emails, segmentation, and the added potential of SMS. It includes pre-built automations for cart abandonment, welcome series, transactional emails to help deliver streamlined buyer engagements.

Key Features:

A library of templates makes it easy to create professional, stunning emails without coding that you can easily customize to fit your brand, add products, include dynamic discount codes, and save for your next campaign.
An Automations Library with pre-built workflows for every step of your customer journey.
Segmented targeting that can be used both for campaigns and automations across all the channels Omnisend caters for.
Pop-ups and forms aid lead generations.
Reports and analytics track sales and identify winning campaigns.

Omnisend is free for up to 15,000 emails per month / 2,000 per day. Pricing starts at $16 per month when paid annually. There are additional costs for SMS, although higher plans offer SMS credits.

  1. AWeber
    AWeber is a great email marketing platform for teams, small businesses, and entrepreneurs. It includes a drag-and-drop email editor, templates, automation and workflows, A/B testing, segmentation, autoresponders, and tons of integrations. Like others on our list, AWeber offers a landing page builder. It’s clean and drag-and-drop-based, making it easy to use for anyone who needs to quickly build and deploy a landing page along with an email campaign.

Key Features:

AI-powered email template designer so you can create stunning branded emails quickly.
Automate email content creation by broadcasting the latest posts from your blogs.
Direct campaigns to the right people using tagging and dynamic content.
Drag and drop landing page builder.

AWeber is free for up to 500 subscribers. Pricing starts at $16.15/month.

  1. ActiveCampaign
    ActiveCampaign is an affordable email marketing platform, making it great for small marketing teams and creators. It includes all the features you’d expect like automation, segmentation, triggered emails, email funnels, autoresponders, A/B testing, and scheduling. It also includes more advanced features like conditional content, geotracking, managed deliverability, and multi-user editing. Geotracking shows you where your subscribers are from, and you also get managed deliverability, and multi-user editing (update multiple fields in an email with subscriber information).

Key Features:

Segmentation and dynamic content make it easy to customize your message and send targeted emails to the right contact.
Personalize your emails based on any contact information you have.
A/B testing to find the best-converting emails.
Use simple split testing to make your emails get more opens, clicks, and buys.
Built-in landing page builder.

Pricing starts at $9/month.

  1. Drip
    Drip is one of the more advanced email marketing platforms on our list and is the perfect option for eCommerce businesses because of its seamless integration with eCommerce platforms like Shopify, WooCommerce, and Magento. You can use eCommerce CRM data to create personalized marketing, segmenting your email list based on any number of criteria like clicks, purchase history, email opens, and more.

Drip also integrates SMS marketing, elevating it into a sphere few email marketing platforms play. SMSs can be sent for a range of engagements, from abandoned cart reminders to promotional deals.

Key Features:

Ecommerce CRM lets you learn more about your customers so you can create targeted and personalized email marketing campaigns.
Communicate with your customers no matter where they are, from email to SMS to social and beyond.
Connect your eCommerce store to Drip to collect revenue-attribution data so you can make better marketing decisions.
SMS automation to drive engagement with buyers.
Segmentation and reporting on email campaigns.

Drip offers a free trial. Pricing starts at $19/month.

  1. MailerLite
    MailerLite is a strong competitor in the creators and small-medium business bracket. It includes the basics you need for successful email marketing like surveys, automation, popups, and landing pages. MailerLite also integrates with dozens of eCommerce platforms and marketing tools you’re probably already using.

At a glance, it appears to be one of the more understated platforms, and this is largely due to it’s clean design. But that’s also what makes it powerful. Everything about the platform is geared towards growth, from eCommerce campaign functionality to automation, segmentation, promotional pop-ups, and the ability to create landing pages.

Key Features:

A website builder and landing page builder for quick web asset builds.
Pop-ups and embedded forms help you bring in more leads.
Personalize your campaigns using advanced targeting features.
Test, experiment, and streamline your emails to improve your email marketing benchmarks.

MailerLite is free for up to 1,000 subscribers and 12,000 emails per month. Pricing starts at $10/month.

  1. Keap
    Keap is technically a customer relationship management service, but it has robust email marketing, automation, and sales tools, earning it a spot on our list of the best email marketing platforms. Keap includes automation and workflows, templates for emails, quotes, invoices, and proposals, and it integrates with your other favorite business tools and apps. The true power of this platform is it’s automation and CRM. These help you turn current customers into repeat customers, and they are easy to navigate. Keap also integrates with your other favorite business tools and apps, making it a smart move for small eCommerce brands with a growing MarTech stack.

Key Features:

Advanced marketing and sales automation, customizable campaigns, and app integration to power growth.
Automatically capture new leads, assign tasks, and trigger personalized messages.
Manage your contacts and leads in Keap and sync your Outlook and Gmail.
Revenue reports and analytics help drive smarter brand decisions.

Keap offers a free trial. Pricing starts at $79/month.

  1. Constant Contact
    Constant Contact
    Constant Contact helps you create email marketing campaigns like a pro. It includes a smart email editor that makes it easy to customize and design great-looking emails that stand out on every device. IOther features that make it a catch for smaller brands and non-profits include automation, social marketing for lead generation, and the ability to build websites and landing pages. Constant Contact also has specialized email marketing for eCommerce tools to help your online store grow. You can upload contact lists from Excel, Outlook, Salesforce—or wherever you store your contacts.

Key Features:

A smart email editor to design professional and aesthetically pleasing emails.
Email marketing automation, including a welcome email for new subscribers, triggered email series, contact segmentation, resend emails to non-openers, and powerful list-building tools.
Smart eCommerce tools-and results, including segmented and automated emails.
Website and landing page builder.
Social marketing for posting ads, scheduling content and tracking performance.

Constant Contact offers a one-month free trial. Pricing starts at $20/month.

  1. Mailchimp
    Mailchimp is one of the most established email marketing platforms out there. It’s particularly well-suited for beginners and startups and offers tools like email automation, data segmentation, templates, personalization, A/B testing, lead capture forms, and integration with CRMs.

While it started as a purely email-focused solution, the platform offers much more today. You can build a free website, buy a domain, create paid ads and landing pages, publish social media posts, and send printed postcards to any destination in the world.

Key Features:

Get predictive insights about your contacts so you can personalize your marketing.
Personalize individual content blocks within your emails with dynamic content.
Design personalized customer journeys using conditional logic and branching points.
A/B testing to identify high-converting messages.
Website and landing page builder.

Mailchimp offers a free plan for up to 2,000 contacts and one audience. Paid plans start at $9.99/month.

  1. SendX
    SendX is affordable, intuitive email marketing software that you can use to design, schedule, and track email campaigns, driving sales from your emails. You can upload an opted-in email list, send broadcast email campaigns, and create reports to measure clicks, opens, measure conversions, and more. You can automate your email marketing with a powerful rules-based interface based on user activity, audience segmentation, and more.

Key Features:

Design, schedule, and track email campaigns, automating with a powerful rules-based interface when relevant.
Build your email list using high converting email pop-ups forms, inline forms, and landing pages to own your audience.
Create landing pages for lead generation.
Design emails without HTML. SendX drag and drop editor is meant for marketers to design professional-looking emails with ease.
Click heatmap for email campaigns shows where subscribers are based.

SendX offers a 14-day free trial. Pricing starts at $7.49 per month when paid annually.

  1. SendPulse
    SendPulse is a multi-channel email and messenger marketing platform built for sending emails, SMS, and creating chatbots for Facebook and Telegram. It may seem like a mouthful, but together, these features can help brands drive strong and more engaging brand experiences for buyers.

SendPulse lets send different types of messages separately or combine them with Automation 360. It includes a suite of email marketing tools, helping you to collect users’ contact information, create responsive templates, and set up automated flows.

Key Features:

A drag and drop editor to create responsive emails without any HTML knowledge, including 130+ templates.
Trigger emails to nurture leads in every stage of your sales funnel, and convert them into paying customers.
A form builder to create a pop-up, embedded, or floating subscription form on your website to collect email addresses and other information from your visitors.
SMS and web push notifications for lead generation.
Built-in landing page creator.
Built-in CRM.

SendPulse is free for up to 15,000 emails to 500 subscribers. Pricing starts at $5.28 per month when paid annually. There are additional costs for extra marketing channels.

  1. Freshworks CRM (formerly Freshmarketer)
    Freshworks CRM (formerly Freshmarketer)
    Freshworks CRM is a full-featured marketing automation solution for your business that includes email marketing. It has tools for you to engage and convert your audience from subscribers into paying customers with email campaigns, so you can provide relevant information at the right time and deliver integrated campaigns that improve conversions.

Admitingly, this is a CRM first, but that’s what makes it a powerful platform. Its CRM functionality helps brands gather in-depth customer insights, making marketing campaigns all the more stronger. Automation also powers lead generation and nurturing, and can send invoices or help generate recurring revenue via email reminders to subscribers.

Key Email Features:

Build emails from scratch effortlessly with an easy-to-use drag-and-drop editor, or choose from a vast collection of templates to create design-rich emails that complement your messaging.
Send emails that speak to your audience with personalization and can bring in more conversions.
Gain detailed campaign performance with analytics.
Automate welcome emails, invoices, reminders, and more.
Segment customers.
Build journeys to automate emoail communication and leverage personalization throughout a customer’s lifecycle.

Freshworks CRM offers a 21-day free trial. Pricing starts at $29/month for the Marketing Cloud when paid annually

  1. Bitrix24
    Bitrix24 aims to replace many services and apps with a single ecosystem for your business to work in. Its tools cover communications, tasks & projects, CRM, contact center, and website. Bitrix24’s email platform comes with webforms, SMS and instant messaging marketing, and Facebook, Instagram and Google paid advertising functionality.

Yes, this makes Bitrix24 sound like a large and clunky tool, but it’s far from it. Brix24 has a relatively easy-to-navigate interface, and with features like a built-in CRM, creating powerful email marketing campaigns is a goal well within reach.

Key Email Features:

Many channels, one contact center: social networks, mobile messengers, email, telephony, website live chat, website forms.
Contact center reports (activity by channel, activity by day/time, average response time, client satisfaction, supervisor ratings, custom reports).
Marketing and sales, including email marketing.
Google Ads remarketing capabilities.

Bitrix24 offers a free starter business tool set that includes a basic set of Contact Center tools. Plans start at $13.52/mo.

  1. is a single workspace providing you with easy-to-use yet very robust tools for marketing, sales, management, and support teams. Marketing can use it to upgrade your brand’s communication across channels, planning various paths for multiple customer segments and let automation take over the job. offers personalized and tailored emails, sending the right email to the right receiver at the right moment.

Key Email Features:

Utilize defined snippet tags to make your message more specific to the person.
Plan your agenda and set up future promos.
Personalize email art.
Track open rates, click-through rates, and unsubscribes; see all your campaigns’ analytical results instantly.
Use unified subsciber data for smarter campaigns.
Pricing: offers a Free plan with a basic set of features. Email marketing is only included in the Business and Premium plans that start at $49/mo.

  1. Direct Mail for Mac
    Direct Mail for Mac
    Direct Mail for Mac enables you to create and send great-looking email newsletters. You can use it to compose, grow, track, send, collaborate, and automate your emails. Whether your emails are newsletters, announcements, or promotions, Direct Mail is confident you will find the perfect template, and you can customize up to 18 fields. It includes a built-in image editor, a Design Test feature to see pixel-perfect screenshots of your message rendered in over 50+ email clients and live previews that update as you type

Key Features:

Grow your mailing list by adding a subscribe form to your website that automatically syncs with Direct Mail and integrates with your company’s Facebook Page. Alternatively, swiftly import all of your contacts from other apps.
Send emails to large lists in a matter of seconds without having to worry about bounces and deliverability issues.
Autoresponders that are highly customizable and easy to use. Let your subscribers know they’re important to you by sending them a celebratory wish, or a special promotion, every year on their birthday.
See reports on campaign performance.
Collaborate with colleagues to build email campaigns.

Direct Mail for Mac is free for up to 150 emails/mo. Plans start at $15/mo.

  1. Emercury
    Emercury is is a strong contender in the small-to-medium bracket. It’s packed with a host of features that push it north of the spectrum. It offers an easy-to-use HTML editor and a drag and drop template editor to personalized messages, forms and an autoresponder. Automation is available in the form of Emercury’s Journey Builder, a tool that helps you nurture leads using triggers. Emercury enables you to sync your data with over 2,000 sales and marketing tools, teamwork apps, forms, customer support platforms, social media, and more.

Key Features:

Create responsive emails with a real-time drag-&-drop template editor. Start from scratch or use one of their templates.
An easy-to-use form-builder for your website that gives you what you need to design a form with customizable fields and then show the form at the right time.
Managing contacts with ease: segmented lists, bulk unsubscribe capabilities, suppression lists, tagging subscribers, a robust search function, and a never-email list.
Create automated lead nurture campaigns.
A/B testing to find the best email messaging.

Choose between subscriber-based pricing and CPM pricing. Prices start at $67/mo, with a 15% discount for non-profits and a 10% discount for annual plans.

  1. HubSpot
    With HubSpot, you don’t need any design skills to create personalized, professional-looking emails. One of its most attractive features is that as it’s also powered by HubSpot’s CRM, you have access to accurate customer data that you can use to customize your emails. To customize your emails further, you can also turn to its marketplace where you’ll find templates that are proven to convert. You can then use its drag-and drop editor to change the layout and elements like calls to action.

Key Features:

A/B testing to create the best email messaging.
Built on the HubSpot CRM platform.
A drag-and-drop template editor.

Pricing starts at $50 per month (when billed monthly) and includes 1,000 marketing contacts. If you need extra marketing contacts, it’s sold in increments of 1,000 from $50 per month.

  1. Moosend
    Moosend is a great solution for smaller businesses as it has a generous Free plan. Even if you don’t want to sign up for its Free plan, you’ll find that it’s one of the most affordable options.

It’s also one of the better choices if you want to implement personalization. With it, you can segment your email lists based on different customer behaviours. This way, your emails will be very relevant to your subscribers which will help you to stand out.

It can also be useful if you want to grow your email list as it offers custom sign-up forms. Once you have a substantial list, you can take advantage of its email marketing automation features and create workflows so that your emails are sent at the optimal time.

Key Email Features:

A/B testing to measure engagement.
Data analytics to track unsubscribes, opens, clicks, social shares, etc.
More than 40 free responsive templates.
Straightforward to customize templates.

Moosend offers a Free plan that includes sign-up and subscription forms as well as reporting and analytics. For more features like transactional emails, you need to sign up for its Pro plan that starts at $10 per month when billed monthly.

  1. Campaign Monitor
    Campaign Monitor
    Two things that stand out about Campaign Monitor are its beautiful email templates and customer service. With its email builder, you can customize elements like color schemes and fonts to ensure brand consistency. You can also get access to millions of free photos via Unsplash to let your emails stand out even further.

It’s also a great choice if segmentation is key to your email marketing strategy. You use the customer data that you’ve already collected to create hyper-targeted segments and personalized emails.

Key Features:

Link Review tool that will automatically search your email for hyperlinks that might be broken or outdated.
A visual journey designer to create more timely emails.
A full analytics suite and actionable insights.
Seamless integration with hundreds of third-party apps.
Sign-up forms.

Pricing starts at $9 per month. If you need more than its core features and the ability to send unlimited emails, you need to sign up for its Unlimited plan that starts at $29 per month.

Why Does Email Marketing Matter?
As we’ve already mentioned, email marketing has one of the best ROI of any marketing channel. Despite the fact that email marketing has been around for decades, it still earns an ROI of 4200%—for every $1 you spend on email marketing, you have the potential to earn back $42 in return. Some reports even put email marketing ROI closer to 54%! When you consider that about 4 billion people around the world use email (Statista), this isn’t a surprise. With such a large audience spread across different demographics, it would be shocking if email marketing didn’t have a great ROI. ROI aside, email marketing helps you reach more customers and subscribers, increase your sales, and improve brand recognition.

No matter your industry, email marketing will help you get your marketing message out to the right people and gives you a way to stay connected with your target audience after they’ve left your website. Here are a few more reasons why your brand should be using email marketing:

Loyalty. Email gives you the chance to get website visitors back to your site again and again. And people who come back to your website are more likely to become customers than those visiting your site for the first time.
Returning visitors. About 97% of the people who visit and leave your website will never come back. That’s a sobering statistic for most online businesses. However, by building an email list, you can encourage repeat visitors (and increase our first bullet point, loyalty).
Increased revenue. Email marketing gets excellent conversion rates. Barilliance reports that the average conversion rates for email marketing in 2020 were 15.11%. Plus, purchases resulting from email marketing campaigns tend to be larger.
What’s an Email Marketing Platform?
Now that you’re convinced email marketing is worth it, you’re probably wondering what an email marketing platform actually is and why using one matters. An email marketing platform is a software that lets you create and manage your email marketing campaigns. Simple enough, right?

Email marketing platforms are typically SaaS (Software as a Service) tools that are cloud-based. A high-quality email marketing platform makes it easy for you to send out any email communication, from email newsletters to promotional emails to abandoned cart recovery emails.

What Should Email Marketing Platforms Do?
Your email marketing platform should ultimately make your life easier, helping you automate your emails and marketing campaigns and making it easy to create beautiful and engaging emails to send to your customers and subscribers. We recommend looking for these six features when choosing the best email marketing platform for your brand:

User Interface
Email marketing platforms are supposed to make the life of an email marketer easier. Look for an email marketing platform that has an easy-to-use interface with a low learning curve to ensure that you’re able to utilize all the features you need quickly and easily. A drag-and-drop email editor is a wonderful feature to have. And, if you have email designers, you’ll want to choose a platform that allows for HTML email templates. If you don’t have people to design your emails, make sure that the email marketing platform you choose has a collection of templates you can customize to create emails that showcase your brand.

Email segmentation dramatically increases the ROI of your email campaigns. You can create targeted marketing campaigns and promotional emails for the specific audiences that will be most interested in them based on demographics, location, behavior, and more. Some email marketing platforms even operate on AI and machine learning so the software can evaluate user behavior in real-time and fine-tune your email campaigns on the fly.

Segmentation is important if you want to personalize your email marketing campaigns. And you definitely want to personalize your email marketing campaigns. Find an email marketing platform that includes merge tags to make it easy to personalize your email subject lines as well as the email copy. There are even some email marketing platforms that use dynamic content so you can create and send a single email that automatically includes certain content depending on the segment the email is being sent to.

Email marketing has a lot of moving parts, many of which are manual, repetitive tasks. Fortunately, many of the best email marketing platforms include automation features that can help you save tons of time. Email automation includes things like email scheduling, delivery receipts, engagement tracking, text analytics, role-based account access for your marketing team, and even intelligent segmentation/re-segmentation based on response to your email marketing campaigns.

One of the most important steps to take to ensure that your email marketing campaigns are getting the best ROI is testing. Many of the top email marketing platforms include A/B and split testing functionality that lets you test different elements of your marketing emails against one another to ensure that you have the best possible combination of subject lines, copy, calls to action, email design, and format.

Reports and Analytics
There are several email marketing benchmarks you’ll want to track to ensure that your email marketing is meeting your goals. However, tracking this information manually can be a full-time job. Choose an email marketing platform that includes reporting and analytics so you can track open rates, click-through rates, bounce rates, and more.

Extras Features Available Today
Basic functionality aside, there’s a new wave of features that are becoming increasingly available. When added to email marketing software, these features transform platforms from email marketing platforms and into enhanced marketing communications solutions. There’s also a good chance that you’ve seen them promoted before. These features are:

SMS Marketing
SMS services woven into email marketing allow brands to engage buyers at different points in the buyer’s journey. As a permission-based promotional tool, SMS marketing is also highly effective. SMS open rates can be as high as 98%, are shorter and easier to reply to, and 75% of consumers are comfortable with the idea of receiving SMSs.

When SMS paired with a strong email marketing campaign, brands can create a well-orchestrated and layered communications strategy.

Website and Landing Page Builders
Website and landing pages are a quintessential component of online marketing. They’re necessary for promoting products, services, and building email lists. And while there are third-party tools that can integrate with email marketing platforms via plugins and scripts, using one tool that does email and can build and host landing pages is better. Today, most email marketing platforms offer landing page builders that are easy to use and altogether cheaper than spending money on a third-party tool.

Built-in CRM
CRMs have always been more of a sales tool but that’s changing. As the lines between sales and marketing blur, brands have started paying attention to all the data CRMs can collect. Using enriched profiles, marketers can deliver personalized emails and content, something consumers want more of.

Website Personalization
Website personalization allows marketers to deliver unique buyer experiences. And this is critical today. As much as 88% of marketers have seen improvements in customer experience from personalization, while 72% of consumers will only engage with personalized messaging.

Website personalization allows brands to deliver buyer-specific content in the moment. From the right blog post to help buyers along their journey, to a discount coupon for those ready to make a purchase, you can present buyers with targeted marketing engagements that increase conversions.

Digital Advertising
Paid ad creation tools streamline marketing tasks. Like built-in CRM landing page and website builders, paid ad creation tools make it easier to track and measure conversions in one platform. Today, email marketing platforms allow you to create ads for social media and search engine platforms.

Chat and ChatBot Functionality
Chat isn’t a new technology but it’s transforming the way brands engage buyers. As the idea of conversational marketing grows, integrating chat into an email marketing platform doesn’t seem farfetched. With chat, brands open a door to interested buyers, and with smart email automation, those buyers can be guided along a path to a sale much quicker.

Which Platform Should You Choose?
There’s much to consider when picking a platform. To help, we’ve identified a list of 14 categories. They cover small, medium and enterprise recommendations. We also dive into which platforms are best suited for eCommerce brands, which are easiest to use, deliverability numbers, and more.

  1. Recommended Email Marketing Platforms for Creators and Small Business
    Small businesses often have to balance affordability and functionality more than most. But that doesn’t mean you have to lose out on functionality. To strike a balance between both, here are three platforms we’ve found to be the best for small businesses and soloprenuers.

Each platform allows you to send personalized emails, build landing pages, is easy to use, comes at a great price, and allows you to scale as your brand grows:

ConvertKit – Perfect for driving engagement and sales

Mailchimp – Ideal for small businesses, creators and rolling out paid ads

Aweber – A smart choice for small businesses that want reliability and a clean platform to work in and automation

Here’s a snapshot of key features platforms in this segment offer:

Feature ConvertKit MailChimp Aweber
Email Builder Yes Yes Yes
Landing Page Builder Yes Yes Yes
Campaign Builder Yes Yes Yes
Automation Yes Yes Yes
Autoresponder Yes Yes Yes
Price* $29/mo $9.99/mo $16.15/mo

  1. Medium Business Email Marketing Platforms to Use
    Our research points to medium-sized businesses wanting greater reliability, functionality, and that pricing isn’t a major drawback if these requirements are met.

These platforms make out list of the best for medium businesses along with features that make them good choices:

Drip – A powerful solution for small-medium eCommerce businesses, offering SMS, segementation functionality, and revenue attribution
Keap – Smart automations and CRM functionality allows email personalization based on CRM fields
SendX – Advanced email sequences and a click heatmap
In addition to all features offers by platforms in the small business segment, here’s a snapshot of key features platforms in the medium business segment offer:

Feature Drip Keap SendX
Built-in CRM or integration) Integration Built-in Built-in
Click Heat Map No No Yes
CRM Profile-Based Personalization Yes Yes Yes
Revenue Attribution Yes Yes Yes
Price* $19/mo $79/mo $7.49/mo

  1. Enterprise Email Marketing Platforms Worth Testing
    Larger brands require reliability, especially as they run multiple campaigns. While most platforms offer similar features, those targeted at large businesses are more robust and offer advanced features.

Here are three platforms best suited for large businesses:

SendPulse – Includes multi-channel integrations and automation that allows for better buyer engagement – Built with user engagement as a core function and enables personalization based in unified CRM data
ActiveCampaign – Powerful for segmenting lists and using dynamic content to customize emails

  1. Recommended for eCommerce
    eCommerce email marketing is still email marketing, but brands rely on a collection of connected features. Here’s our list of essential features and the platforms that we recommend for eCommerce brands.

Feature Drip Omnisend MailerLite
Landing Page Builder No Yes Yes
Campaign Builder Yes Yes Yes
Automation Yes Yes Yes
Autoresponder Yes Yes Yes
Segmentation Yes Yes Yes
A/B Split Testing Yes Yes Yes
Revenue Attribution Yes Yes Yes
Price* $19/mo $16/mo $10/mo

  1. Best Overall Integrations
    We live in a world where apps have to talk to each other. These email platforms offer the best overall integration and platform experience:

Email Marketing Platform No. of Native Integrations Type App Integerations
ActiveCampaign 384 Free View
Drip 108 Free View
ConvertKit 107 Free View

  1. Top Retargeting Platforms
    Retargeting isn’t the first thing that comes to mind when considering which platforms to choose, but it’s a powerful feature. Email marketing platforms have begun to offer pixels for major platforms to help brands remarket to subscribers. Here are platforms with the best retargeting options:

GetResponce offers a social media platform ad creation tool. It’s an extension of Facebook and Google’s platforms, allowing you to create ads for both platforms (including Instagram), and provides retargetting options.
Bitrix allows Google, Facebook and Instagram ad creation. These options are integrations using GA Connector. You can leverage Facebook and Instagram Lead Ads, and create Google Search Ads. Remarketing capabilities are available for each ad platform.
Mailchimp provides a tool that mirrors Facebook and Google’s ad creation platform. With it, you can develop ads and pixels for remarketing opportunities.

  1. Best Survey Tools
    Surveys are a quintessential tool for businesses. Put them together with email and you’ve got an almost perfect combo for finding out what your buyers think and want. While few platforms offer built-in survey tools, we’ve found that integrations are your best bet right now. Integrations with more advanced survey apps allow for a wider, bug-free feature set.

Here’s our list of the best email platforms with survey tools:

Survey Functionality Mailchimp MailerLite SendinBlue*
Built-in or Integration Built-in &Integration Built-in SurveySparrow
Polls Yes Yes Yes
Conversational Forms Yes w/Integration Yes Yes
Embedded Surveys Yes Yes Yes

  1. Best Templates and Builder Functionality
    Great UI and UX are critical today. Our top three make the list for overall experience when building emails and working with templates. They each offer a clean and intuitive feel, and you’ll never wonder off or get frustrated trying to get stuff done. Here’s a look at what the best email marketing platforms offer in the line of templates and builder functionality:

Builder Features ConvertKit MailerLite ActiveCampaign
Type of builder Drag-and-Drop Drag-and-Drop Drag-and-Drop
Number of Templates 9 47 125+
Customizable Yes Yes Yes
HTML& CSS Access Yes Yes Yes

  1. Best List Management
    List management best practices often provide a great deal of value. But when in your platform, you need features to help identify who you’re emailing to generate positive results. While not all platforms listed include features like predictive commerce insights and predicted demographics, they make the list for their ease of use and functionality.

It’s also worth noting that while segmentation includes segmentation by demography, features like predicted demographics and predictive commerce insights differ. The former relates to pooled data via a large audience across an email platform’s base. The latter offers predictive insights on future purchase behavior.

List Management Features Mailchimp Omnisend MailerLite
Tags Yes Yes Yes
Segmentation Yes Yes Yes
Behavioral Targeting Yes Yes Yes
Predictive Commerce Insights Yes No No
Predicted Demographics Yes No No

  1. Easiest to Use
    UI and UX make or break products. Email marketing platforms balance a collection of features, and often, the more they offer, the more complex it is to make a platform easy to use. We’ve found the following three platforms to be the easiest to use with a feature that stands out for us. They aren’t just intuitive, they’re also easy to use if you get stuck and need help from an online knowledge base.

Mailchimp: Easy to navigate through all features and gives you access to specific tools on your account home page.
Omnisend: Offers a clean email and campaign builder.
SendPulse: Provides an easy-to-use drag and drop campaign builder.

Free email marketing tools

Your content dropped in the search rankings thanks to a new Google update, or maybe your Facebook ads aren’t generating leads like they used to. Either way, one thing is clear: when you don’t own the channels where you reach customers, the ground can always shift beneath you. That’s where email marketing shines.

Maybe you’ve been sending customers emails via bcc in Gmail, and now you’re ready to find a better solution—something actually built for businesses.

Automate your email marketing
Reach your audience
Better often means more expensive, but there’s an entire ecosystem of free email marketing tools available, and they have all the features you’ll need to build out your email marketing (and then some).

We researched and tested dozens of free email marketing apps to find the best ones for a variety of use cases and business types. Here are the seven best free email newsletter services.

The best free email marketing apps
Mailchimp for a growing email marketing program

HubSpot for scalability

MailerLite for advanced email marketers

Moosend for eCommerce businesses

Sendinblue for building automated workflows

Mailjet for collaborating with developers

Zoho Campaigns for the most generous free plan

What to look for in a free email marketing service
How we evaluate and test apps
All of our best apps roundups are written by humans who’ve spent much of their careers using, testing, and writing about software. We spend dozens of hours researching and testing apps, using each app as it’s intended to be used and evaluating it against the criteria we set for the category. We’re never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.

Full-featured email marketing apps and free ones are far from mutually exclusive. There are tons of options that offer flexible subscriber and send thresholds along with the robust features small businesses need—for free. If you’re just getting started or want to try out a few options before committing to a paid plan, you have plenty of choices.

Here’s what we looked for when testing free email marketing software:

The number of subscribers and sends included for free. Some apps are generous in this regard, offering thousands of free sends per month, while others include low caps that mean your “free” platform isn’t free for very long. We kept this in mind while testing.

Email templates and customization. You shouldn’t have to start your email marketing operation from scratch. The best free options come with at least a few fully-designed and professional templates to get your campaigns started.

Audience segmentation. Success with email relies on being able to deliver the right emails to the right people at the right time. For growing businesses, that means you need capable audience segmentation features with any email marketing app you choose.

Automation. From transactional emails to triggered campaigns and more, a growing business needs to be able to automate email marketing as your efforts scale.

Scalability. Speaking of, the best free email app can grow with your business—from free to paid when necessary, adding more features and higher limits as you go.

Full email marketing features. There are plenty of capable apps designed for one particular type of email (like newsletters, for example), but for our purposes here, we focused on full-featured apps you can use across your email marketing operation.

With those criteria in mind, here are the best free email marketing apps.

Best free email marketing software for growing email marketing programs
Mailchimp screenshot
One of the most popular email marketing apps thanks to its friendly branding, Mailchimp is a great place to start your email marketing program if you’re planning to scale it quickly. The app includes a landing page builder, customer journey mapping, marketing automation, list segmentation, retargeting ads, and even A/B testing—all in its free plan.

An approachable editor that includes helpful tips and best practices along the way makes Mailchimp an accessible option for both new and experienced email marketers. For example, when setting up a subject line, a sidebar reminds you about recommended character length, emoji use in subject lines, and more.

Once you’re ready to move beyond what the free plan offers, Mailchimp makes scaling accessible with three different paid tiers. Plus, Mailchimp can handle email programs of any size: if you can afford to let it grow with you, you’ll never have to switch to another app.

Mailchimp integrates with Zapier, allowing you to do things like automatically subscribe new form responders, leads, or spreadsheet entries to a Mailchimp list.

Subscribe new Facebook Lead Ad leads to a Mailchimp list
Facebook Lead Ads + Mailchimp

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Create Mailchimp subscribers from new Typeform responses
Mailchimp + Typeform

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Add subscribers to Mailchimp for new Google Sheets rows
Google Sheets + Mailchimp

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Mailchimp pricing: Free for up to 2,000 contacts and 10,000 sends per month

If you choose Mailchimp, here are 6 ways to automate your email marketing with Mailchimp. And if you love Mailchimp but just need a super simple, bare-bones option for email newsletters, the brand also offers TinyLetter.

Best free email marketing software for scalability across teams
HubSpot email editor screenshot
HubSpot has everything you need under one roof. The email marketing features are well-rounded and offer a lot for free: up to 2,000 emails per month, over 100 lists, and reporting. When you’re ready to scale, you can add additional HubSpot tools for CRM, full marketing automation, customer service, sales, and more.

The email tool throws you into the editor as soon as signup is finished, so you can get moving quickly. For those new to HubSpot or email marketing more broadly, the next stop is the user guide, detailing everything you need to know to build beautiful, effective campaigns in HubSpot.

Included in your 105 lists are 100 static and 5 “active” lists, which include super quick options to segment, say, hard-bouncers or recipients who open but don’t click.

Plus, HubSpot integrates with Zapier, so you can do things like automatically create and update HubSpot contacts from new form entries and copy new leads from your ads into HubSpot.

Copy new lead responses from Facebook Lead Ads to a HubSpot form
Facebook Lead Ads + HubSpot

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Create or update HubSpot contacts from new entries on Typeform
HubSpot + Typeform

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HubSpot pricing: Free for up to 2,000 emails per month, 100 static contact lists, and 5 “active” contact lists

Take a look at 5 ways to automate business operations in HubSpot to make the most of your email marketing.

Best free email marketing software for advanced email marketers

MailerLite screenshot
MailerLite doesn’t offer pre-made templates on its free plan, but the dynamic, pre-designed content blocks more than make up for the lack of templates. With blocks for highlighting multiple articles, videos, RSS lists, products, apps, events, and more, MailerLite helps experienced email marketers make quick work of building new campaigns and custom templates.

Your emails can include more than just text and images, too. There’s a countdown timer that dynamically shows the time remaining until you launch a product or before a sale is over. You can add product details, embed a video, pull in your most recent blog posts with a dynamically updating RSS block, and more. It’s a great way to send interactive emails instead of just digital letters.

Beyond email content, MailerLite also includes robust automation and audience segmentation features in the free plan. An intuitive builder makes quick work of mapping out automation workflows. You can create both persistent and one-time segments and view aggregate statistics by segment, too.

Plus, MailerLite integrates with Zapier—meaning you can automate things like adding new MailerLite subscribers from Google Sheets and sending Gumroad customers to MailerLite.

Add subscribers to MailerLite from updated rows on Google Sheets
Google Sheets + MailerLite Classic

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Send Gumroad customers to MailerLite
Gumroad + MailerLite Classic

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MailerLite pricing: Free for up to 1,000 subscribers and 12,000 emails per month

Best free email marketing software for eCommerce businesses
Screenshot of the Moosend editor
Moosend isn’t the most streamlined email marketing app we tested, but it makes up for that with generous allowances on the free plan and powerful segmentation options for eCommerce businesses.

The email builder works as you expect with drag-and-drop functionality to add elements and a rich text editor. Once you connect your eCommerce site, click over to the Revenue Dashboard tab to see an overview of exactly how your email marketing efforts lead to sales.

Compared to other apps we tested, it takes a few extra clicks to build a new segment. But even free users can segment lists by crucial eCommerce dimensions like average order value, subscribers who add a particular product to their cart, total spending, and more. Moosend also includes automation features with its free plan: over a dozen automated “recipes,” including sequences for abandoned carts, upsells, and customer loyalty.

Moosend integrates with Zapier, opening up connections with tons of other apps and automated workflows for things like adding new Moosend subscribers from new leads and verifying email addresses for new Moosend subscribers.

Verify new Moosend subscriber email addresses with QuickEmailVerification
Filter by Zapier + Moosend + QuickEmailVerification

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Create subscribers on Moosend for new Google Ads leads
Google Ads + Moosend

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Moosend pricing: Free for up to 1,000 subscribers and unlimited emails

Best free email marketing software for building automated workflows
Sendinblue screenshot
The more you use your email marketing tool, the more you’ll need to rely on automation. And Sendinblue offers a variety of templated automation flows, based on your goals. You can choose your workflow to improve engagement, increase traffic, grow revenue, or build relationships.

Even with this kind of advanced automation, you can get from account setup to actually editing emails in just a few clicks. Once you’re there, you can build your emails with dozens of pre-made templates and a drag-and-drop editor. Then, either send them as email newsletters or use Sendinblue’s automation workflows to send them on a schedule.

You can’t send as many emails at once as you can from other free email marketing tools, but you can manage more contacts and split them into focused lists. Sendinblue also lets you buy pre-paid credits to send more than your daily email limit.

Expand Sendinblue’s capabilities by integrating it with Zapier to automatically create new Sendinblue subscribers from new Google Contacts, Typeform submissions, and more.

Create SendinBlue subscribers from new or updated Google Contacts
Google Contacts + Sendinblue

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Create SendinBlue contacts from new Typeform submissions
Sendinblue + Typeform

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Sendinblue pricing: Free for up 300 emails per day and unlimited contacts

Best free email marketing software for collaborating with developers

Mailjet screenshot
At first glance, Mailjet is a perfectly capable email marketing service. It offers several dozen fully-designed email templates, the drag-and-drop editor you expect, and support for transactional emails. Its free account is a great way to start your email strategy.

But during setup, Mailjet offers a choice between its Marketer and Developer interfaces. In Developer mode, you can hand-code emails or customize pre-made designs, then create separate versions to A/B test. You can plug Mailjet into your app or eCommerce store and set up transactional emails, too.

If you move to Mailjet’s paid plans, you can add anywhere from five to more than 15 user accounts, so marketers and developers can easily collaborate on your email marketing. Plus, Mailjet integrates with Zapier, so you can do things like automatically send emails to people who complete your Typeform or create Mailjet subscribers from new Facebook lead ads leads.

Create Mailjet subscribers from new leads in Facebook Lead Ads
Facebook Lead Ads + Mailjet

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Send Mailjet emails for new Typeform entries
Mailjet + Typeform

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Mailjet pricing: Free for unlimited contacts and up to 6,000 emails per month

Best free email marketing software to get the most out of your free plan
Zoho Campaigns editor screenshot
Zoho Campaigns offers the most flexible, generous free plan of all the apps we tested. The subscriber and email sending limits aren’t crazy—you get 2,000 contacts and 12,000 sends per month—but the free plan also includes full automation capabilities, robust audience segmentation, and tons of beautifully-designed and professional templates.

The drag-and-drop editor works how you expect and includes support for dynamic content blocks. You can even personalize dynamic blocks based on your customer segments.

When it comes to automation, you’ll choose from autoresponders (one-email triggered sequences) or fully automated workflows. Both are available on the free plan and include several workflow templates to help you build out automations faster. When you create a workflow, you can choose from templates for welcome and onboarding, nurture series, re-engagement, customer retention, eCommerce, and conditional workflows.

When you’re ready to scale, you can connect with any of Zoho’s other apps, so you have a whole suite of tools at your fingertips. You can also connect Zoho Campaigns with thousands of other tools via Zapier, allowing you to automate workflows like adding new form responses to your email lists or verifying subscriber email addresses.


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