This blog is dedicated to the theory, practice and application of SEO, including tips and tricks that can help you get started on your own SEO journey. Here you’ll find a wealth of information, from in-depth case studies to quick tips and tricks, all designed to help you improve your SEO skills and achieve the best possible results for your web presence.

Whether you’re new to SEO or an expert looking for some quick answers on a specific topic, we have something here for everyone. We hope this blog sparks your interest in learning more about search engine optimization!

Bruce Clay Free Seo Tools

Most essential Search Engine Optimization (SEO) practices and day-to-day activities can be performed efficiently and easily with the help of the right SEO tools! Instead of completing repetitive tasks that can take time and effort, some SEO tools will help you get the same job done quicker and smarter. There is always a tool out there that can help you, but sometimes it can be daunting to find the good one or to decide if some paid tools are within your budget or not. Here is a list of free SEO tools designed by Bruce Clay MENA to meet all your basic needs when working on boosting your website’s performance!

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Website Technical Audit Tool for Technical Optimization
Some back-end factors and technical aspects like hosting, page load speed, indexing and redirects can have a significant effect on your website’s SEO performance. If you don’t know what any of these are, don’t worry, the tool will give you a brief description and other additional sources to help you understand. These technical issues can directly influence your site’s speed, leading to increased bounce rates, lower time on page and other negative impacts related to key ranking metrics that search engines use.

Using this tool will help you determine if any website implementation issues are standing in the way of your organic search traffic. It will also give you easy to follow tips and recommendations on how to solve these problems that you uncovered through the quick technical SEO audit tool.

Schema Generator Tool: Structure Data Markup
Another free SEO tool that will make your life so much easier as an SEO expert or beginner is the Schema.org structured data generator. Schema.org is a semantic vocabulary of tags which help improve the way search engines navigate and represent your page on search engine result pages (SERPs). The tool supports creating JSON-LD markups in a straightforward process. The result, which is the structured data, is the code you will add to your website’s pages to communicate its content to search engine crawl bots, who then can display your content in relevant and useful approaches.

As a business using this tool, you can markup your products, location, events, opening hours, customer reviews and many more. The tool allows you to generate markups for 13 markup categories including events, recipes, products, local businesses, job postings, medical publications and articles. To implement the generated markup, you can use Google’s webmaster tools; Structured Data Markup Helper and Google Search Console’s Data Highlighter. Another way is to add the markup directly to the HTML code to your pages.

Mobile Friendliness Test Tool
The mobile-friendliness test tool will help you evaluate your site’s mobile-friendliness by checking your site’s pages using Google’s API. A mobile-friendly website is a prerequisite for decent SEO performance, especially nowadays. Recently, most website visits and traffic are via smartphones, driving Google to adopt mobile-first indexation. This means that the search engine is predominantly using the mobile version of your website for ranking and indexation.

The mobile-friendly test tool is very quick and straightforward; it will help you spot website pages that are not optimized for mobile access, hence, hindering your SEO ranking success. Just insert the URL of the web page you want to test, and the tool will recognize and flag any mobile usability issues that exist in less than a minute.

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Search Engine Result Pages (SERP) Simulation Tool
Our free SERP simulation tool is an excellent way for you to check how your pages appear among search results before even publishing them and requesting their indexation. The tool will let you check if your search result has all the necessary information to stand out on result pages. You can check how your page’s URL, meta description and title tag appear, enabling you to edit them as you see fit and see how these changes will reflect. You can also fetch an already published existing page that might need improvement by simply entering the URL.

Local Search Results Checker
Search results can vary based on user’s search habits, the type of device one’s using, location and language. If your business operates in different countries, you will need to make sure you’re analyzing and tracking your performance against the same results that your customers are seeing when searching from these locations. A basic search using the keywords you’re targeting can never guarantee that, but a simple and free SEO tool can! To get an accurate and comprehensive picture of your rankings across various locations, you can use a local rank tracker. It will help you track location-specific rankings for the keywords you’re trying to rank for. The tool takes into account the user’s location to help you track your performance in localized SERPs.

Many people still do it the old fashioned way: changing Google search settings and adjusting the region or using a VPN service. A tool, however, is way more efficient and simple. Our free local search results checker allows you to specify country, city and language to observe your rankings for specific keywords in certain locations.

Bruce clay seo training

That is also when SEO training ends. Until then, the constant changes require constant training.

Imagine a program with access to up-to-date training by experts you know and trust, with interactive Q&A sessions, additional courses, e-books and other resources, plus access to many more events and webinars all to keep your training up to date.

Constant guided and advanced training for members — always.

“SEO Training is not a once and done anymore. If you are not involved in SEOtraining.com, then you may soon be out of date. Your company and your career depend upon this program. For the cost of one good training class, we offer you a year-long constant-on program — who wouldn’t do it?”
– Bruce Clay

That’s why we created this comprehensive training and membership program: to give you everything you need to succeed in SEO and keep succeeding long term.

The Bruce Clay SEO Training is the gold standard in search engine optimization courses. Thousands of marketers around the world have learned SEO from Bruce Clay’s in-person classes. Having this training available online means you can now take this top-tier course wherever you are, on your own schedule. Better still, we’ve added many extra resources for members to extend the learning.

And satisfaction is GUARANTEED.

Our SEO training is rated 4.7 out of 5 based on 298 reviews.

Online SEO Training Screen

What You’ll Learn
The Bruce Clay SEO Training course is the heart of this membership program. With more than 15 hours of instruction, this course is eye-opening for students at every level. Here’s what you’ll learn.

Module 1 – The Importance of SEO
Module 2 – SEO Concepts
Module 3 – Meet the Search Engines
Module 4 – Website Anatomy
Module 5 – Search Now and in the Future
Module 6 – Content for SEO
Module 7 – Mobile SEO
Module 8 – Local Search
Module 9 – Linking Strategies
Module 10 – Siloing Concepts
Module 11 – Technical SEO
Module 12 – Best Practices
SIGN UP
What Your All-Inclusive Membership Includes
Signing up for SEOtraining.com gives you access to ALL of this for an entire year.

Bruce Clay SEO Training: This is the complete course in an updated, online format. You get more than 15 hours of instruction in 48 professionally produced, green screen-style videos with Bruce Clay as your instructor. Course content is organized into 12 modules that build your understanding layer upon layer.

Access to Training Materials: You can access PDFs of all the training slides and take notes as you go.

FAQ videos: After each training module, you can watch a video conversation that answers common questions about the material you just covered in that section.

Live Q&A sessions with Bruce Clay and staff: Bring your SEO questions directly to Bruce in a live Q&A session! These virtual events will be scheduled monthly and also recorded, for members only.

Ask-us-anything (AUA) videos: SEOtraining.com members can also access brief AUA videos. These focus on answering specific questions in SEO and get to the point in about 3 minutes.

E-books and other resources: You’ll have access to multiple e-books that give you in-depth explanations, research, and more on important issues in search engine optimization. Created by the team at Bruce Clay Inc., these resources are meant to arm you with in-depth knowledge on key subjects that you’ll refer to again and again.

Mini-courses: You can also view mini-courses available only to SEOtraining.com members. Each engaging video mini-course takes a deep dive into a special topic of interest, such as siloing.

Discussion forum: A members-only discussion forum gives you a way to post questions, get answers, discuss topics, and interact with other participants if desired. And those in the forum are others getting trained in our methods, true practicing SEOs.

SEOToolSet® tools: Your membership includes a subscription to the SEOToolSet. This set of advanced SEO tools includes our popular Single Page Analyzer, keyword analysis tools, site analysis tools, diagnostic tools, our Ranking Monitor, and more, and for those on a WordPress site, the integrated Bruce Clay SEO plugin.

Best Part: You Can Go at Your Own Pace
Perhaps the biggest benefit of taking Bruce Clay SEO Training online is that you can learn at your own pace. Start and stop as you like. The course keeps track of your progress so you can resume wherever you left off.

You can also review lessons as many times as needed. Watch a lesson once at normal speed, then play it again faster if you want to review. There’s no more brain overload — you get to control your own SEO education!

Your subscription to the Bruce Clay SEO Training online lets you repeatedly access the complete course, plus so much more, for an entire year. And as we update the training sessions, you’ll be notified so you can view the new material and stay current.

No matter what your current SEO level, this course will open your eyes and ground you in effective, proven methods you need to know in order to rank.

Need More Reasons to Sign Up?
You may need help getting budget approval for signing up. So here are a few reasons this is the right investment in your SEO education:

It keeps you up to date like no other program. This isn’t just a one-time course. Lessons and resources will be continually updated to make sure your SEO knowledge and skills stay current. And you will have continued access to refer back to any lesson, any time, throughout your membership.
You get more than just facts. This program doesn’t leave you on your own to figure out how to apply information. Unlike with a regular online course, SEOtraining.com members can ask questions! You have ongoing opportunities for discussion in the forum, by asking support, and at the monthly live Q&A sessions with Bruce Clay and staff.
You get tools. Your membership includes use of the advanced SEOToolSet® for up to three website projects, a $897/year added value.
The price is less than an in-person event. Back before Covid hit, we used to charge a lot more than the annual membership fee for attending a 4.5-day Bruce Clay SEO Training class. An SEOtraining.com membership gives you all that training without the cost of airfare, hotel, meals and other travel expenses. Plus, it’s good for a whole year or as long as you keep your membership.

Conclusion

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